Sandals
Sandals' Direct Growth
How our Conversion Rate Optimization services doubled the amount of direct bookings on Sandals' Website in just two months.
Meet Sandals, a leader in Luxury Travel.
Sandals Resorts is celebrated for offering luxury, all-inclusive resort experiences in picturesque beachfront settings.
Each resort is uniquely designed to enhance the natural beauty of its location, offering guests a blend of local charm and luxurious comfort, making every stay a memorable adventure.
Last but not least, it has also been featured in popular TV shows like The Office and Extreme Makeover, making it a big part of American culture!
The Challenge
From visitors to guests
Sandals faced a critical challenge: the existing booking process was not converting visitors into customers as effectively as expected.
This resulted in a suboptimal conversion rate, directly impacting revenue and undermining marketing efforts. The goal was to transform this by refining the online experience to match the high standards of their physical resorts.
The solution
Conversion Rate Optimization
The initiative began with a comprehensive audit of Sandals' website and stakeholder interviews to align project objectives.
The team mapped out user journeys to pinpoint friction points and redesigned the UX/UI to simplify the booking process and enhance visual appeal.
The process included rigorous A/B testing to refine changes based on real user feedback, ensuring that each adjustment improved the overall user experience and the conversion rate.
Mobile optimized booking journey
Integrated with the most popular payments services
Impact
More happy guests
After implementing the optimized user interface and streamlined booking process, Sandals witnessed a dramatic improvement in conversion rates, achieving an increase of 112%.
This improvement not only boosted online bookings substantially but also significantly enhanced overall revenue.
The project's success underscored the effectiveness of targeted CRO strategies, reinforcing their position as a leader in the hospitality industry.
Conversion Rate Growth
112%
Uplift in total revenue
5,2%