Sandals

Sandals' Direct Growth

How our Conversion Rate Optimization services doubled the amount of direct bookings on Sandals' Website in just two months.

Industry

Hospitality

Teams involved

Product

Design

Front-end

Back-end

Meet Sandals, a leader in Luxury Travel.

Sandals Resorts is celebrated for offering luxury, all-inclusive resort experiences in picturesque beachfront settings.

Each resort is uniquely designed to enhance the natural beauty of its location, offering guests a blend of local charm and luxurious comfort, making every stay a memorable adventure.

Last but not least, it has also been featured in popular TV shows like The Office and Extreme Makeover, making it a big part of American culture!

meetClient
meetClient
meetClient

The Challenge

From visitors to guests

Sandals faced a critical challenge: the existing booking process was not converting visitors into customers as effectively as expected.

This resulted in a suboptimal conversion rate, directly impacting revenue and undermining marketing efforts. The goal was to transform this by refining the online experience to match the high standards of their physical resorts.

The solution

Conversion Rate Optimization

The initiative began with a comprehensive audit of Sandals' website and stakeholder interviews to align project objectives.

The team mapped out user journeys to pinpoint friction points and redesigned the UX/UI to simplify the booking process and enhance visual appeal.

The process included rigorous A/B testing to refine changes based on real user feedback, ensuring that each adjustment improved the overall user experience and the conversion rate.

Mobile optimized booking journey

Integrated with the most popular payments services

Impact

More happy guests

After implementing the optimized user interface and streamlined booking process, Sandals witnessed a dramatic improvement in conversion rates, achieving an increase of 112%.

This improvement not only boosted online bookings substantially but also significantly enhanced overall revenue.

The project's success underscored the effectiveness of targeted CRO strategies, reinforcing their position as a leader in the hospitality industry.


Conversion Rate Growth

112%

Uplift in total revenue

5,2%

Get in touch

Any project in mind? Let's talk about it.

If you are looking to innovate and enable your organization with tech, then reach out!

  • You will get a response within 12 hours.

  • We will sign an NDA.

  • We will help you from the first meeting.


Get in touch

Any project in mind? Let's talk about it.

If you are looking to innovate and enable your organization with tech, then reach out!

  • You will get a response within 12 hours.

  • We will sign an NDA.

  • We will help you from the first meeting.


Get in touch

Any project in mind? Let's talk about it.

If you are looking to innovate and enable your organization with tech, then reach out!

  • You will get a response within 12 hours.

  • We will sign an NDA.

  • We will help you from the first meeting.