Eric JacobsenBoutique Home's Head of Technology.
“Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level.”
Trusted by top hospitality & travel brands
Marketing technology for hotel groups
Do you need a new website? A CRM? Do you need them to talk to each other? That's what we build.
( WHY US )
You have three other options.
Every portfolio we talk to is weighing the same three.
A generic devshop
Lack of industry knowledge and experience. The learning curve costs money.
A digital agency
Great at performance and ads and generic tech work. Not so much at deep tech or integrations.
Hiring in house
Expensive, takes time and may distract you from your main focus.
( WHO ARE WE )
A small team that only builds for hospitality. On a project you talk to the people doing the work, not to an account manager.
( ZERF ON VIDEO )
( WHO WE SERVE )
Hospitality tech partners
Marketers & Revenue Leaders
- CMS implementation
- Mobile App Development
- Travel Agent Portal Development
- Asset and Branding Tech
- Attribution, data, and Tracking
- Conversion Rate Optimization Pod
- Fluens: our intelligence and personalization product
CIOs & Entrepreneurs
- Hospitality-only Devshop
- PMS integrations
- Custom Apps Development
- Senior Product Managers and Designers
( OUR COMPETITIVE ADVANTAGES )
- 01
A team that scales, not a person
- 02
We have solved similar problems for top brands
- 03
Hospitality only, so you never pay a vendor to learn
- 04
Boutique attention, not a ticket queue
( HOW WE WORK )
You see a prototype before you see a price.
And if we are not the right fit, we say so on the first call.
- 01
Discovery call
We work out together whether we are the right fit. If we are not, we point you to the agencies or consultants who are.
- 02
A prototype, not a deck
We digest everything you told us and build a prototype of the solution, then iterate it with you on a call.
- 03
Scope and proposal
We estimate the work and send a proposal with clear scope and a defined timeline. No open-ended retainers.
- 04
Kickoff, then demos
Planning and demos on a fixed cadence. We build in parallel and swap at the boundary, so rollback is a URL change.
( TESTIMONIALS )
Our partners speak for us
Hear directly from the brands that work with us
Paul HutchinsonYU's CEO.
“This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team.”
Stephanie SabraPRIOR's General Manager.
“Zerf has proven to be an incredibly reliable partner. Our site performance has improved by 150%, our subscriber base has grown, and we now have the technology foundations to scale into new markets.”
Krupa TailorPrior's former COO.
“We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”
Eric JacobsenBoutique Home's Head of Technology.
“Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level.”
Paul HutchinsonYU's CEO.
“This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team.”
Stephanie SabraPRIOR's General Manager.
“Zerf has proven to be an incredibly reliable partner. Our site performance has improved by 150%, our subscriber base has grown, and we now have the technology foundations to scale into new markets.”
Krupa TailorPrior's former COO.
“We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”
( ZERF AT EVENTS )
Nobody remembers the pitch. They remember who showed up.
This industry runs on trust, not promises. Here is where we have been this year, and where you can find us next.
2026
- MayAttended
Caribbean Marketplace
May 12 to 15, 2026 · Antigua
The Caribbean buying season in one room, and the trip that opened the Amadeus conversation.
- JunAttended
HITEC and HSMAI
June 15 to 18, 2026 · San Antonio
Close to 6,000 attendees and more than 370 companies on the show floor. Most of the value happened at the dinners.
- SepUpcoming
Destination AI
September 28 to 29, 2026 · Washington DC
Where the agentic-booking and AI-distribution conversation is actually happening. We will be there.
( WRITING )
What we have learned building this.
Jul 31, 2026 · 6 MinutesThe Hire That Doesn’t Exist
Your hotel tech role has been open five months. It isn’t the salary. The market is short of something you can’t write into a job description.
Jul 31, 2026 · 7 MinutesThree Ways Hotel Marketing Tech Dies After the Kickoff
The app, the franchisee content tooling, and the CMS. Same failure wearing three different costumes.
Jul 31, 2026 · 7 MinutesYour ROAS Deck and Your P&L Are Both Right
Four places hotel numbers break, one nobody instruments, and why the owners are correct to distrust the report.
( CONTACT )
Tell us the problem, not the feature list.
Describe what broke and we will work out what to build. You'll get a tailored Tech, AI or Conversion audit within 72 hours of our discovery call.
- We'll respond within 24 hours
- We'll have a 30-minute discovery call to discuss your goals and see if we're a fit
- You'll talk to product and tech experts — no account managers
- We'll send a tailored audit + proposal within 72 hours