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InformationTechnologyforHotels

We build, staff, and optimize your hotel tech so you can focus on your guests.

Boutique
PRIOR
Papa Johns
Datapify
Sandals
Galgo

Your technology is working against you, and not for you

Outdated tech and complicated systems are driving your potential guests back to OTAs, and your staff doesn't have the tools to do their best work. But it's not just about lost bookings. You're struggling to find tech talent who understands hospitality.

Every click that doesn't become a booking is money left on the table.

Your team is stretched thin, juggling systems that don't talk to each other. And that idea for a guest app? It's still just an idea. Meanwhile, your competitors are pulling ahead, offering great digital experiences.

01WHO IT IS FOR

Who is it for?

Hotel reception desk representing multi-property chain operations
01 /

HOTEL CHAINS

Standardize guest experiences and systems across all properties with custom tech solutions. Access specialized talent on-demand for large-scale projects. Boost direct bookings chain-wide with data-driven optimization strategies.

Boutique hotel bedroom representing independent hospitality character
02 /

INDEPENDENT HOTELS

Get custom technology that captures your unique character, competing effectively with larger chains. Access top-tier tech talent without the cost of a full-time IT department. Turn your website into a powerful booking engine, reducing OTA dependency.

Resort pool and lounge representing integrated amenity experiences
03 /

RESORTS

Enhance guest experiences with integrated tech across all amenities and services. Optimize booking flows for complex packages and upsells, maximizing revenue per guest.

02WHAT WE DELIVER

Services That Address Every Stage of Your Journey

001

CUSTOM DEVELOPMENT

Tech that fits your needs, not the other way around

From integrating systems to building bespoke tools, we design and implement services that work for your team and your guests.

002

ARTIFICIAL INTELLIGENCE TOOLING

Harness AI to stay ahead of the competition.

Implement AI-driven personalization, predictive analytics, and operational enhancements to delight guests and increase revenue.

003

CONVERSION OPTIMIZATION

Turn more visitors into guests.

We identify and eliminate booking barriers to increase conversions across your website and booking engine.

OUR CLIENTS SPEAK FOR US

And this is what they're saying about our work.

Portrait of Krupa TailorKrupa TailorPrior's former COO.

We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.

PRIOR
Portrait of Eric JacobsenEric JacobsenBoutique Home's Head of Technology.

Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level.

Boutique Homes
Portrait of Paul HutchinsonPaul HutchinsonYU's CEO.

This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team.

+35PROJECTS
+5 MillionUSERS SATISFIED
+90%SALES FROM REFERRALS
+40EMPLOYEES
03SUCCESS STORIES

How we helped our clients achieve their goals.

TALK WITH AN EXPERT ON HOSPITALITY TECH

Get all your doubts answered and a roadmap to achieve your goals

04THE PROCESS

From discovery to project kickoff

01 /

DISCOVERY MEETING

In a focused 30-minute session, we'll assess your current state and understand your specific challenges and goals.

02 /

STRATEGIC PLANNING

We'll develop a comprehensive action plan tailored to your property's unique needs, outlining clear objectives and measurable outcomes.

03 /

CUSTOMIZED PROPOSAL

Our specialists will craft a detailed business proposal, presenting cost-effective solutions designed to elevate your sales, operations, and guest experience.

04 /

PROJECT KICKOFF

Following your approval, we'll conduct a comprehensive kickoff meeting to align our teams, establish project milestones, and initiate the implementation process.

05THE ELEVATOR BLOG

Fresh perspectives and expert strategies about hotel technology.

( FAQ )

Questions hotels ask before working with Zerf

NOT ANOTHER BORING NEWSLETTER

Get in The Elevator and get weekly strategies to leverage technology in your hotel.