SCALING LUXURY TRAVEL
FOR PRIOR WORLD
THE MISSION
Prior needed a way to scale their operations while catering their product to a new market, and maintaining their luxury experience.
THE OUTCOME
An easy to use platform to book on-demand trips for young professionals, offering the best of what Prior has been building since its conception.
THE IMPACT
Young professionals seeking a unique travel experience have found their niche, with the average package priced at USD 6,230 for five days.
Minutes to book a trip
New subscribers
Itineraries available for travelers
THE CLIENT
Prior is a private members club for the world's most discerning travelers. With a focus on luxury travel, they offer unique travel experiences through group journeys, individual itineraries, and custom travel plans tailored to their members and preferences.
Prior's mission is to create unforgettable journeys that enrich their members' lives and create lasting memories. With a dedication to exceptional service and attention to detail, PRIOR sets a new standard for luxury travel.
They approach travel with conviction, creating extraordinary experiences and editorials that celebrate and conserve what is beautiful, endemic, and rare in world cultures
THE CHALLENGE
With a new funding round secured, and high growth expectations, they were looking for a way to open a new market, while reducing the operational load that bespoke travel carries.
Offering bespoke travel services involves deep customization and extensive planning, which can be resource-intensive. Additionally, managing high customer expectations and maintaining quality across diverse destinations present significant challenges.
With this new product, Prior was looking for a way to offer unique, tested experiences without the need to craft a new trip every time they got an inquiry.
OBTACLES
While travel packages are a commonality across the travel industry, the nature of the experiences offered by Prior made it difficult to maintain the quality level.
Dealing with different DMCs, tour operators, and hotels meant that we would have to find a way to automate the process as much as possible.
Changes and communications during the trip where also always a difficult thing to deal with on the bespoke service, so this was another problem we would need to solve during the project
PROCESS
The uncertainty on how to go about achieving Prior’s goals meant that we were going to go through a discovery phase along with the client.
This meant interviewing most of the employees from the company and 10 different clients, in order to get a full grasp on their processes and how we could make them better.
Prior’s team flew to our offices in Buenos Aires to do a full week of immersion where we created the first version of the product and tested it with clients to get feedback.
Once a few changes where made, and the full scope of the project was clearly defined, the team got to work on designing and creating the new product.
RESULTS
After collaborating with Prior for 4 months, the final product was relased and it allowed a new segment of the market to book full trips on-demand.
The whole booking flow can be completed in less than 3 minutes and it shows a detailed description of what the traveler is going to experience every single day.
Currently, the digital product called “Individual itineraries” is on hold because of negotiations with one of the biggest banks in the US which wants to buy it and add it to their travel offerings, opening a great door for Prior to access to a wider pool of customers.
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