EFFICIENT BOOKING in bespoke luxury travel

EFFICIENT BOOKING IN BESPOKE LUXURY TRAVEL

  • 2023

  • TRAVEL INDUSTRY

  • CUSTOM SOFTWARE DEVELOPMENT

  • +35K NEW SUBSCRIBERS SINCE DEPLOY

  • 20 TRAVEL ITINERARIES SUPPORTED

  • 2023

  • TRAVEL INDUSTRY

  • CUSTOM SOFTWARE DEVELOPMENT

  • +35K NEW SUBSCRIBERS SINCE DEPLOY

  • 20 TRAVEL ITINERARIES SUPPORTED

  • 2023

  • TRAVEL INDUSTRY

  • CUSTOM SOFTWARE DEVELOPMENT

  • +35K NEW SUBSCRIBERS SINCE DEPLOY

  • 20 TRAVEL ITINERARIES SUPPORTED

INTRODUCTION

Prior is an exclusive private club designed for the most discerning travelers in the world.

They provide unique and personalized travel experiences tailored to the tastes and preferences of their members.

INTRODUCTION

Prior is an exclusive private club designed for the most discerning travelers in the world.

They provide unique and personalized travel experiences tailored to the tastes and preferences of their members.

INTRODUCTION

Prior is an exclusive private club designed for the most discerning travelers in the world.

They provide unique and personalized travel experiences tailored to the tastes and preferences of their members.

INTRODUCTION

Prior is an exclusive private club designed for the most discerning travelers in the world.

They provide unique and personalized travel experiences tailored to the tastes and preferences of their members.

RESEARCH AND LOW-FIDELITY DESIGN PROCESS

RESEARCH AND LOW-FIDELITY DESIGN PROCESS

THE CALL FOR CHANGE

THE CALL FOR CHANGE

The team was looking to open a new market, while easing the demands of bespoke travel. Our solution lets them deliver curated experiences without having to craft each trip from scratch.

FROM IDEATION TO PRODUCT

FROM IDEATION TO PRODUCT

An easy-to-use platform to book on-demand travel for a new generation of modern explorers; sophisticated and exclusive, just as Prior's essence.

Personalized Discovery


From the very beginning, everything is designed to provide a unique and tailored experience. The search tool on the homepage allows filtering by destination, date, and number of people.

Based on the personalized search, Ready-to-Book itineraries and schedules that align with travelers' interests are displayed.

Personalized Discovery


From the very beginning, everything is designed to provide a unique and tailored experience. The search tool on the homepage allows filtering by destination, date, and number of people.

Based on the personalized search, Ready-to-Book itineraries and schedules that align with travelers' interests are displayed.

Personalized Discovery


From the very beginning, everything is designed to provide a unique and tailored exploration. The search tool on the homepage allows filtering by destination, date, and number of people.

Ready-to-Book Itineraries


Each destination features an inspiring landing page that combines editorial storytelling with practical travel details.

A summary of days, price per person, and what is included (activities, accommodation, and culinary experiences) is presented.

Ready-to-Book Itineraries


Each destination features an inspiring landing page that combines editorial storytelling with practical travel details.

A summary of days, price per person, and what is included (activities, accommodation, and culinary experiences) is presented.

Ready-to-Book Itineraries


Each destination features an inspiring landing page that combines editorial storytelling with practical travel details.

Reservation


To make a reservation, travelers enter their information and begin payment for the Travel Planning Fee.

When availability is confirmed, the full payment is processed automatically.

After completing the booking, the traveler receives a complete itinerary via email, containing all the relevant details for their adventure.

Reservation


To make a reservation, travelers enter their information and begin payment for the Travel Planning Fee.

When availability is confirmed, the full payment is processed automatically.

After completing the booking, the traveler receives a complete itinerary via email, containing all the relevant details for their adventure.

Reservation


To make a reservation, travelers enter personal information and begin payment for the Travel Planning Fee.

When availability is confirmed, the full payment is processed automatically.

THE APPROACH

JANUARY

Product discovery and UX definition

We began buy carrying out a research phase, with user interviews, benchmark analysis, and definition of project requirements.

FEBRUARY

Design and Technical exploration + Sample itineraries development

We then moved on to the design phase, creating the first wireframes and product proposals, which were validated with the Prior team and refined them through user testing. Based on the feedback, we iterated until reaching the final design, ready for implementation.

MAY

Sample itineraries development


We reviewed the information in Salesforce and explored integrations with OpenAI, Google Maps, and Apple Maps. We defined backend requirements, made estimates, and developed sample itineraries. Finally, we launched the solution so PRIOR's clients could use the itineraries.

MARCH

Sample itineraries development

We reviewed information in Salesforce and explored integrations with OpenAI, Google Maps, and Apple Maps. We then defined backend requirements, made estimates, and developed sample itineraries, finally making Prior's solution available to their users.

THE TEAM

Technical Leader

ALEJANDRO PUTRINO BISCAYART

Technical Leader

ALEJANDRO PUTRINO BISCAYART

Technical Leader

ALEJANDRO PUTRINO BISCAYART

Technical Leader

ALEJANDRO PUTRINO BISCAYART

UX-UI Designer

MICAELA CEJAS

UX-UI Designer

MICAELA CEJAS

UX-UI Designer

MICAELA CEJAS

UX-UI Designer

MICAELA CEJAS

Meet our amazing team who turns ideas into powerful digital solutions

Technical Leader

LEONEL SUAREZ

Technical Leader

LEONEL SUAREZ

Technical Leader

LEONEL SUAREZ

Technical Leader

LEONEL SUAREZ

Quality Assurance

SANTIAGO DZIKOVSKI

Quality Assurance

SANTIAGO DZIKOVSKI

Quality Assurance

SANTIAGO DZIKOVSKI

Quality Assurance

SANTIAGO DZIKOVSKI

RESULTS

RESULTS

In just four months, we delivered a high‑performance booking platform for Prior, unlocking a new market for on-demand travel. Now, travelers can book a trip with a simple, day-by-day itinerary builder.

In just four months, we delivered a high‑performance booking platform for Prior, unlocking a new market for on-demand travel. Now, travelers can book a trip with a simple, day-by-day itinerary builder.

End-to-end booking in under 3 minutes

End-to-end booking in under 3 minutes

End-to-end booking in under 3 minutes

End-to-end booking in under 3 minutes

20 travel itineraries supported

20 travel itineraries supported

20 travel itineraries supported

20 travel itineraries supported

+35K new subscribers since deploy

+35K new subscribers since deploy

+35K new subscribers since deploy

+35K new subscribers since deploy

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

JANUARY

Product discovery and UX definition


Our team carried out a research phase that included user interviews, benchmark analysis, and requirements definition. We then moved on to the design phase, where we created initial wireframes and low-fidelity product proposals

MARCH

Design and Technical exploration + Sample itineraries development


We developed initial proposals, validated them with the PRIOR team, and refined them through user testing. Based on the feedback, we iterated until reaching the final design ready for implementation

MAY

Sample itineraries development


We reviewed the information in Salesforce and explored integrations with OpenAI, Google Maps, and Apple Maps. We defined backend requirements, made estimates, and developed sample itineraries. Finally, we launched the solution so PRIOR's clients could use the itineraries.