how we helped travel ADVISORS rediscover the joy of selling

HOW WE HELPED TRAVEL ADVISORS REDISCOVER THE JOY OF SELLING

  • 2025

  • HOSPITALITY INDUSTRY

  • CUSTOM SOFTWARE DEVELOPMENT

  • $600M PLATFORM SUCCESSFULLY MIGRATED

  • 2025

  • HOSPITALITY INDUSTRY

  • CUSTOM SOFTWARE DEVELOPMENT

  • $600M PLATFORM SUCCESSFULLY MIGRATED

  • 2025

  • HOSPITALITY INDUSTRY

  • CUSTOM SOFTWARE DEVELOPMENT

  • $600M PLATFORM SUCCESSFULLY MIGRATED

INTRODUCTION

Sandals, an iconic brand in the hospitality industry, asked us to renew their TA Portal, a platform that connects their Travel Advisors directly with the brand’s Resorts.

The challenge wasn’t just to redesign a portal. It was to redefine the selling experience.

INTRODUCTION

Sandals, an iconic brand in the hospitality industry, asked us to renew their TA Portal, a platform that connects their Travel Advisors directly with the brand’s Resorts.

The challenge wasn’t just to redesign a portal. It was to redefine the selling experience.

INTRODUCTION

Sandals, an iconic brand in the hospitality industry, asked us to renew their TA Portal, a platform that connects their Travel Advisors directly with the brand’s Resorts.

The challenge wasn’t just to redesign a portal. It was to redefine the selling experience.

INTRODUCTION

Sandals, an iconic brand in the hospitality industry, asked us to renew their TA Portal, a platform that connects their Travel Advisors directly with the brand’s Resorts.

The challenge wasn’t just to redesign a portal. It was to redefine the selling experience.

THE CALL FOR CHANGE

THE CALL FOR CHANGE

Sandals didn’t need to change their TA Portal. It already handled 60% of Unique Vacations’ sales — and UVI sells over $1 billion a year.

But they saw the opportunity.





Sandals didn’t need to change their TA Portal. It already handled 60% of Unique Vacations’ sales — and UVI sells over $1 billion a year.

But they saw the opportunity.





Sandals didn’t need to change their TA Portal. It already handled 60% of Unique Vacations’ sales — and UVI sells over $1 billion a year.

But they saw the opportunity.





A SMARTER, SMOOTHER PLATFORM

A SMARTER, SMOOTHER PLATFORM

The portal wasn’t living to its full potential.
Just imagine what the numbers could look like if the experience felt easier to navigate and was visually aligned to their new identity.

The portal wasn’t living to its full potential.
Just imagine what the numbers could look like if the experience felt easier to navigate and was visually aligned to their new identity.

That’s why this project was critical.

The portal wasn’t living to its full potential.
Just imagine what the numbers could look like if the experience felt easier to navigate and was visually aligned to their new identity.

That’s why this project was critical.

The client needed a cleaner, more intuitive interface — with faster navigation and quicker access to key information.

Our team made it happen.

The client needed a cleaner, more intuitive interface — with faster navigation and quicker access to key information.

Our team made it happen.

The client needed a cleaner, more intuitive interface — with faster navigation and quicker access to key information.

Our team made it happen.

THE CALL FOR CHANGE

User-Centered Home


The previous home section lacked the key information Sandals' TAs needed quick access to.

The previous home section lacked the key information Sandals' TAs needed quick access to.

We introduced a personalized dashboard showing the advisor’s key metrics at a glance. 

This allows faster access to information, which translates into quicker decision-making. 

User-Centered Home

The previous home section lacked the key information Sandals' TAs needed quick access to.

We introduced a personalized dashboard showing the advisor’s key metrics at a glance. 

This allows faster access to information, which translates into quicker decision-making. 

Easier Quoting


Previously, sending quotes to clients meant each quote had to be created and sent individually.

Easier Quoting

Previously, sending quotes to clients meant each quote had to be created and sent individually.

Now, Travel Advisors can build and compare quotes across multiple room options, based on a client’s budget, and send them all in one go.


It’s simpler for clients to review, and a huge time-saver for advisors.

Now, Travel Advisors can build and compare quotes across multiple room options, based on a client’s budget, and send them all in one go.


It’s simpler for clients to review, and a huge time-saver for advisors.

THE APPROACH

NOVEMBER

We rebuilt the portal’s codebase from scratch, because the existing system was hard to maintain and not designed to scale.

We rebuilt the portal’s codebase from scratch, because the existing system was hard to maintain and not designed to scale.

MARCH

Our team dedicated nearly an extra two months to making sure the project went live in the absolute best way possible.

MAY

We developed the new portal in parallel, and only swapped URLs with the live production site at launch. This became key to ensure a smooth transition, without interrupting the reservation process.

MAY

We developed the new portal in parallel, and only swapped URLs with the live production site at launch. This became key to ensure a smooth transition, without interrupting the reservation process.

THE TEAM

Technical Leader

ALEJANDRO PUTRINO BISCAYART

Technical Leader

ALEJANDRO PUTRINO BISCAYART

Technical Leader

ALEJANDRO PUTRINO BISCAYART

Technical Leader

ALEJANDRO PUTRINO BISCAYART

Technical Leader

MARÍA JOSÉ BUTTAZZONI

Technical Leader

MARÍA JOSÉ BUTTAZZONI

Technical Leader

MARÍA JOSÉ BUTTAZZONI

Technical Leader

MARÍA JOSÉ BUTTAZZONI

Meet our amazing team who turns ideas into powerful digital solutions

Technical Leader

LEONEL SUAREZ

Technical Leader

LEONEL SUAREZ

Technical Leader

LEONEL SUAREZ

Technical Leader

LEONEL SUAREZ

Technical Leader

MARCOS TRUCCO

Technical Leader

MARCOS TRUCCO

Technical Leader

MARCOS TRUCCO

Technical Leader

MARCOS TRUCCO

Technical Leader

SANTIAGO NUCERA

Technical Leader

SANTIAGO NUCERA

Technical Leader

SANTIAGO NUCERA

Technical Leader

SANTIAGO NUCERA

Technical Leader

LUCAS ESPINOSA

Technical Leader

LUCAS ESPINOSA

Technical Leader

LUCAS ESPINOSA

Technical Leader

LUCAS ESPINOSA

Technical Leader

MARTINA MATTIOLI

Technical Leader

MARTINA MATTIOLI

Technical Leader

MARTINA MATTIOLI

Technical Leader

MARTINA MATTIOLI

For us, projects are no longer just about maintaining a system. They’re about designing digital experiences that live up to the quality of our clients’ service.

We continue to expand its capabilities with an active roadmap built in partnership with Sandals.

We continue to expand its capabilities with an active roadmap built in partnership with Sandals.

For us, projects are no longer just about maintaining a system. They’re about designing digital experiences that live up to the quality of our clients’ service.

RESULTS

Successfully migrated a platform that handles $600M in transactions

Successfully migrated a platform that handles $600M in transactions

A new look & feel aligned with Sandals’ refreshed brand

A new look & feel aligned with Sandals’ refreshed brand

More intuitive navigation based on the real tasks of travel agents

More intuitive navigation based on the real tasks of travel agents

We continue to expand its capabilities with an active roadmap built in partnership with Sandals.

For us, projects are no longer just about maintaining a system. They’re about designing digital experiences that live up to the quality of our clients’ service.

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

RESULTS

Successfully migrated a platform that handles $600M in transactions

A new look & feel aligned with Sandals’ refreshed brand

More intuitive navigation based on the real tasks of travel agents

NOVEMBER

We rebuilt the portal’s codebase from scratch, because the existing system was hard to maintain and not designed to scale.

MARCH

We followed an iterative and collaborative approach, validating decisions with both internal and external users to ensure we were solving real-world problems.

MAY

As we reimagined the visual design and information architecture,  we also partnered with Sandals’ tech team to integrate data from their Online Booking Engine (OBE TA).

RESULTS

Successfully migrated a platform that handles $600M in transactions

A new look & feel aligned with Sandals’ refreshed brand

More intuitive navigation based on the real tasks of travel agents