redefining caribbean digital luxury
redefining caribbean digital luxury
2024 - 2025
HOSPITALITY INDUSTRY
CUSTOM SOFTWARE DEVELOPMENT
+500 Pages migrated to the CMS
100 Key components coded
2024 - 2025
HOSPITALITY INDUSTRY
CUSTOM SOFTWARE DEVELOPMENT
+500 Pages migrated to the CMS
100 Key components coded
2024 - 2025
HOSPITALITY INDUSTRY
CUSTOM SOFTWARE DEVELOPMENT
+500 Pages migrated to the CMS
100 Key components coded
INTRODUCTION
Sandals, a leader in hospitality, needed a faster, more flexible website.
We migrated them to a headless CMS (Strapi) and a modern front-end, giving their team full control to stay ahead in a competitive industry.
INTRODUCTION
Sandals, a leader in the hospitality industry, needed a faster, more flexible website.
We migrated their site to a headless CMS (Strapi) and a modern front-end, giving their marketing team full control to stay ahead in a competitive industry.
INTRODUCTION
Sandals, a leader in hospitality, needed a faster, more flexible website.
We migrated them to a headless CMS (Strapi) and a modern front-end, giving their team full control to stay ahead in a competitive industry.
THE CALL FOR CHANGE
Moving to a headless setup risked disrupting Sandals’ content delivery and user experience.
But with a strategic approach, the shift was seamless for users and delivered major gains in performance.
THE CALL FOR CHANGE
INTRODUCTION
The risk? Disrupting Sandals’ content delivery and user experience during migration.
But with a strategic approach, the shift was smooth for users and delivered major gains in performance.
Sandals, a leader in hospitality, needed a faster, more flexible website.
We migrated them to a headless CMS (Strapi) and a modern front-end, giving their team full control to keep up with the industry.
A FASTER, FLEXIBLE PLATFORM
A FASTER, FLEXIBLE PLATFORM
We improved the contrast in the Hero section to address readability issues.
Now, the first view is much clearer, and key information stands out immediately.
Now, the first view is much clearer, and key information stands out immediately.
We improved the contrast in the Hero section to address readability issues.
Now, the first view is much clearer, and key information stands out immediately.
Working hand-in-hand with Unique Vacations’ team, we iterated on designs, proposing enhancements to boost conversion.
Working hand-in-hand with Unique Vacations’ team, we iterated on designs, proposing enhancements to boost conversion.
THE CALL FOR CHANGE
Reservation Preview
The original portal lacked clarity and impact.
Overview section
We adjusted the layout of several elements in the Hero section due to readability issues.
We restructured the experience to reflect their new identity and make navigation more intuitive.
The Overview section lacked clear information hierarchy, which made it difficult for users to scan.
Hero section
Overview section
We adjusted the layout of several elements in the Hero section due to readability issues.
We restructured the experience to reflect their new identity and make navigation more intuitive.
The Overview section lacked clear information hierarchy, which made it difficult for users to scan.
Overview Section
The Overview section lacked clear information hierarchy, which made it difficult for users to scan.
We improved the hierarchy of elements and created a cleaner, more streamlined design.
We improved the hierarchy of elements and created a cleaner, more streamlined design.
We improved the hierarchy of elements and created a cleaner, more streamlined design.
In addition, we added a countdown timer to create urgency and help drive conversions more effectively.
In addition, we added a countdown timer to create urgency and help drive conversions more effectively.
The filters tools were not intuitive.
Users had trouble finding the right options quickly, which impacted their overall experience.
We improved this by redesigning the filters to match patterns users are already familiar with from other booking platforms.
Rooms & Suites
Overview Section
The Overview section lacked clear information hierarchy, which made it difficult for users to scan.
We improved the hierarchy of elements and created a cleaner, more streamlined design.
We improved the hierarchy of elements and created a cleaner, more streamlined design.
In addition, we added a countdown timer to create urgency and help drive conversions more effectively.
In addition, we added a countdown timer to create urgency and help drive conversions more effectively.
The filters tools were not intuitive.
Users had trouble finding the right options quickly, which impacted their overall experience.
We improved this by redesigning the filters to match patterns users are already familiar with from other booking platforms.
Rooms & Suites
Rooms & Suites
The filters tools were not intuitive.
Users had trouble finding the right options quickly, which impacted their overall experience.
We improved this by redesigning the filters to match patterns users are already familiar with from other booking platforms.
CODING WITH UX IN MIND
THE APPROACH
DATA MIGRATION
Every Sandals page tells a story. We meticulously migrated all content (images, room details, service descriptions) to Strapi, ensuring the online experience remained authentically Sandals.
Every Sandals page tells a story. We meticulously migrated all content (images, room details, service descriptions) to Strapi, ensuring the online experience remained authentically Sandals.
FRONT END OPTIMIZATION
We rebuilt the entire front-end with NextJS, introducing responsive layouts and interactive elements. The result: smoother navigation, vivid visuals, and a consistent experience across devices.
MAY
We developed the new portal in parallel, and only swapped URLs with the live production site at launch. This became key to ensure a smooth transition, without interrupting the reservation process.
STAFF TRAINING
A powerful platform is only as strong as its users. We trained Sandals’ marketing team to master Strapi, enabling faster, more confident content updates.
For us, completing this project wasn’t an end, it marked the beginning of an ongoing partnership and continued support.
RESULTS
+
Monthly users managed with greater control and flexibility
Monthly Users
Components Coded
Pages Migrated
+
Monthly users managed with greater control and flexibility
Monthly Users
Components Coded
Pages Migrated
THE TEAM
Technical Leader
ALEJANDRO PUTRINO BISCAYART
Technical Leader
ALEJANDRO PUTRINO BISCAYART
Technical Leader
ALEJANDRO PUTRINO BISCAYART
Technical Leader
ALEJANDRO PUTRINO BISCAYART
Technical Leader
MARÍA JOSÉ BUTTAZZONI
Technical Leader
MARÍA JOSÉ BUTTAZZONI
Technical Leader
MARÍA JOSÉ BUTTAZZONI
Technical Leader
MARÍA JOSÉ BUTTAZZONI
Meet our amazing team who turns ideas into powerful digital solutions
Software Engineer
JULIÁN VIDAL
Software Engineer
JULIÁN VIDAL
Software Engineer
JULIÁN VIDAL
Software Engineer
JULIÁN VIDAL
Technical Leader
LUCAS ESPINOSA
Technical Leader
LUCAS ESPINOSA
Technical Leader
LUCAS ESPINOSA
Technical Leader
LUCAS ESPINOSA
Technical Leader
MARTINA MATTIOLI
Technical Leader
MARTINA MATTIOLI
Technical Leader
MARTINA MATTIOLI
Technical Leader
MARTINA MATTIOLI
Technical Leader
SANTIAGO NUCERA
Technical Leader
SANTIAGO NUCERA
Technical Leader
SANTIAGO NUCERA
Technical Leader
SANTIAGO NUCERA
For us, completing this project wasn’t an end, it marked the beginning of an ongoing partnership and continued support.
For us, completing this project wasn’t an end. It marked the beginning of an ongoing partnership and continued support.
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Top Software Developers -
Hospitality & Leisure 2025
RESULTS
+
Monthly users managed with
greater control and flexibility
Pages Migrated
Components Coded
Monthly Users
+
Monthly users managed with
greater control and flexibility
Pages Migrated
Components Coded
Monthly Users
More speed and engagement, with increased control and direct bookings.
A new look & feel aligned with Sandals’ refreshed brand
100 Key components coded
Greater control over a site with over 1.5 million monthly users.
DATA MIGRATION
Every Sandals page tells a story. We meticulously migrated all content (images, room details, service descriptions) to Strapi, ensuring the online experience remained authentically Sandals.
FRONT-END OPTIMIZATION
We rebuilt the entire front-end with NextJS, introducing responsive layouts and interactive elements. The result: smoother navigation, vivid visuals, and a consistent experience across devices.
STAFF TRAINING
A powerful platform is only as strong as its users. We trained Sandals’ marketing team to master Strapi, enabling faster, more confident content updates.
RESULTS
+
Monthly users managed with greater control and flexibility
Monthly Users
Components Coded
Pages Migrated
+
Monthly users managed with greater control and flexibility
Monthly Users
Components Coded
Pages Migrated
More speed and engagement, with increased control and direct bookings.
+500 Pages migrated to the CMS
100 Key components coded
Greater control over a site with over 1.5 million monthly users.