DOUBLING CONVERSION FOR SANDALS

THE MISSION

Sandals aimed to modernize their website for faster updates and improved performance by migrating to a headless CMS, Strapi, and a more efficient front-end.

THE OUTCOME

A faster and new website, offering Sandals' marketing team the flexibility to quickly update content, adapting to the fast-paced hospitality industry.

THE IMPACT

The upgrade has streamlined content management, reduced maintenance time, enhanced user engagement, and saved time for future developments.

500+

500+

500+

500+

Pages migrated to the CMS

112%

112%

112%

112%

Increase in conversion rate

<2

<2

<2

<2

Minutes to make changes

THE CLIENT

Sandals Resorts is celebrated for offering luxury, all-inclusive resort experiences in picturesque beachfront settings.

Known for their commitment to excellence, they provide guests with exceptional getaways that include gourmet dining, premium accommodations, and an array of water sports.

Each resort is uniquely designed to enhance the natural beauty of its location, offering guests a blend of local charm and luxurious comfort, making every stay a memorable adventure.

Last but not least, it has also been featured in popular TV shows like The Office and Extreme Makeover, making it a big part of American culture!


THE CHALLENGE

Transitioning from a traditional CMS to a headless architecture was a complex endeavor for Sandals Resorts. The challenge was to implement this change without disrupting the existing user experience and content.

This transformation required careful planning and a strategic approach to maintain the integrity of the website's functionality and user interface, ensuring that the transition would be invisible to users but beneficial in terms of performance and scalability.

The goal was to create a more dynamic and responsive digital environment that could better serve the needs of modern travelers looking for seamless online interactions with their chosen destinations.

OBSTACLES

Data Migration: Migrating to Strapi required careful transfer of extensive content to maintain the integrity and quality of Sandals' rich media and descriptions.

Front-End Optimization: Enhancements were necessary for the front-end to fully leverage Strapi’s capabilities, focusing on responsive design and interactive elements to improve user interaction.

Staff Training: The Sandals team underwent detailed training and regular support to master the new CMS, ensuring they could effectively manage and update the platform.

PROCESS

The migration project began with an in-depth evaluation of Sandals Resorts’ existing digital infrastructure to pinpoint performance bottlenecks and content management challenges.

This audit informed a phased migration plan that started with less critical components, minimizing disruption and allowing for adjustments based on early outcomes.

This approach ensured a controlled and secure transition to the new system. Regular feedback cycles and iterative testing were integral to refining the system, ensuring that each step of the migration aligned with business goals and user expectations.


RESULTS

Following the website relaunch, Sandals Resorts saw significant improvements in performance metrics such as reduced load times and increased user engagement.

The marketing team gained enhanced control over content management, enabling faster updates and more dynamic content presentation, which has directly contributed to an improved guest experience and increased direct bookings.

The new platform not only boosted operational efficiency but also reinforced Sandals' reputation as a leader in luxury travel, setting a new standard for online customer interaction in the hospitality industry.


OUR CLIENTS SPEAK
FOR US

And this is what they're saying about our work

  • Michael Delgado

    Global CIO at Sandals

    “Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!”

    Krupa Tailor

    Prior’s former COO.

    “We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”

    Eric Jacobsen

    Boutique Home’s Head of Technology.

    "Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level."

    Paul Hutchinson

    YU’s CEO.

    "This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team."

  • Michael Delgado

    Global CIO at Sandals

    “Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!”

    Krupa Tailor

    Prior’s former COO.

    “We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”

    Eric Jacobsen

    Boutique Home’s Head of Technology.

    "Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level."

    Paul Hutchinson

    YU’s CEO.

    "This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team."

  • Paul Hutchinson

    YU’s CEO.

    "This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team."

    Eric Jacobsen

    Boutique Home’s Head of Technology.

    "Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level."

    Krupa Tailor

    Prior’s former COO.

    “We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”

    Michael Delgado

    Global CIO at Sandals

    “Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!”

OUR CLIENTS SPEAK FOR US

And this is what they're saying about our work

  • Michael Delgado

    Global CIO at Sandals

    “Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!”

    Krupa Tailor

    Prior’s former COO.

    “We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”

    Eric Jacobsen

    Boutique Home’s Head of Technology.

    "Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level."

    Paul Hutchinson

    YU’s CEO.

    "This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team."

OUR CLIENTS SPEAK FOR US

And this is what they're saying about our work

  • Michael Delgado

    Global CIO at Sandals

    “Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!”

    Krupa Tailor

    Prior’s former COO.

    “We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”

    Eric Jacobsen

    Boutique Home’s Head of Technology.

    "Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level."

    Paul Hutchinson

    YU’s CEO.

    "This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team."

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Top Software Developers -

Hospitality & Leisure 2024

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2024

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2024

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2024

Copyright © 2024 Zerf | All Rights Reserved