DOUBLING CONVERSION FOR SANDALS
THE MISSION
Sandals aimed to modernize their website for faster updates and improved performance by migrating to a headless CMS, Strapi, and a more efficient front-end.
THE OUTCOME
A faster and new website, offering Sandals' marketing team the flexibility to quickly update content, adapting to the fast-paced hospitality industry.
THE IMPACT
The upgrade has streamlined content management, reduced maintenance time, enhanced user engagement, and saved time for future developments.
Pages migrated to the CMS
Increase in conversion rate
Minutes to make changes
THE CLIENT
Sandals Resorts is celebrated for offering luxury, all-inclusive resort experiences in picturesque beachfront settings.
Known for their commitment to excellence, they provide guests with exceptional getaways that include gourmet dining, premium accommodations, and an array of water sports.
Each resort is uniquely designed to enhance the natural beauty of its location, offering guests a blend of local charm and luxurious comfort, making every stay a memorable adventure.
Last but not least, it has also been featured in popular TV shows like The Office and Extreme Makeover, making it a big part of American culture!
THE CHALLENGE
Transitioning from a traditional CMS to a headless architecture was a complex endeavor for Sandals Resorts. The challenge was to implement this change without disrupting the existing user experience and content.
This transformation required careful planning and a strategic approach to maintain the integrity of the website's functionality and user interface, ensuring that the transition would be invisible to users but beneficial in terms of performance and scalability.
The goal was to create a more dynamic and responsive digital environment that could better serve the needs of modern travelers looking for seamless online interactions with their chosen destinations.
OBSTACLES
Data Migration: Migrating to Strapi required careful transfer of extensive content to maintain the integrity and quality of Sandals' rich media and descriptions.
Front-End Optimization: Enhancements were necessary for the front-end to fully leverage Strapi’s capabilities, focusing on responsive design and interactive elements to improve user interaction.
Staff Training: The Sandals team underwent detailed training and regular support to master the new CMS, ensuring they could effectively manage and update the platform.
PROCESS
The migration project began with an in-depth evaluation of Sandals Resorts’ existing digital infrastructure to pinpoint performance bottlenecks and content management challenges.
This audit informed a phased migration plan that started with less critical components, minimizing disruption and allowing for adjustments based on early outcomes.
This approach ensured a controlled and secure transition to the new system. Regular feedback cycles and iterative testing were integral to refining the system, ensuring that each step of the migration aligned with business goals and user expectations.
RESULTS
Following the website relaunch, Sandals Resorts saw significant improvements in performance metrics such as reduced load times and increased user engagement.
The marketing team gained enhanced control over content management, enabling faster updates and more dynamic content presentation, which has directly contributed to an improved guest experience and increased direct bookings.
The new platform not only boosted operational efficiency but also reinforced Sandals' reputation as a leader in luxury travel, setting a new standard for online customer interaction in the hospitality industry.
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