GROW YOUR DIRECT BOOKINGS
We build and improve your hotel’s website to grow your direct revenue and free you of OTAs.
WE TURN YOUR TRAFFIC INTO GUESTS
Many hotels struggle to convert website visitors into paying guests, watching potential revenue slip away with each abandoned booking.
This means all the time, effort, and money on your marketing campaigns goes to waste. Even if your traffic is good, users are getting confused by your website.
We solve this by building a website that converts visitors into guests. And if you already have a website, we improve it to the point where it is a joy to book a room.
We’ve seen it firsthand with Sandals Resorts. They had a great marketing team, spending millions on PPC and social media marketing. The problem for them was their website.
Only a handful of the visitors were booking a room. After two months, we were able to double that number without increasing marketing spend, or doing any crazy changes.
WHAT’S THE PROBLEM WITH USING JUST OTAs
1. PAY TO WIN MODEL
For your hotel to be findable on OTAs, you need to be the one that pays the most, and except your company has the budget, it’s not a sustainable strategy.
2. LACK OF IDENTITY
Every hotel in Booking.com looks the same which makes it difficult to stand out from the crowd.
3. OTA DEPENDENCE
If a big share of your revenue comes from OTAs, it means you’re vulnerable to any change they decide to make. A change in their algorithm can make your hotel go out of business.
4. INFORMATION LOSS
Direct booking data can provide insights into guest preferences, booking patterns, and the effectiveness of your marketing campaigns.
WHY FOCUS ON YOUR DIRECT CHANNEL?
It could be the key for your business
MAKE MORE WITH LESS
Stop throwing money on ads wishing that they’ll convert.
INCREASE DIRECT BOOKINGS
More occupancy, more profit, happier guests.
GROW YOUR REVPAR
Include upselling and cross-selling to grow your RevPAR.
SUCCESS STORIES
How we helped our clients achieve their goals.
THE DIRECT CHANNEL GROWTH PROCESS
THE BENEFITS OF DIRECT CHANNEL OPTIMIZATION
THE ELEVATOR BLOG
Fresh perspectives and expert strategies about hotel technology.
Insider Secrets to Increasing Your Hotel Direct Bookings
Proven Strategies to Drive More Revenue, Bypass OTAs, and Build Stronger Guest Relationships
Zerf Team
Sep 26, 2024
Key Elements of High-Converting Hotel Websites
Some of the best practices to get turn more visitors into guests
Rodrigo Perez Garofalo
Aug 29, 2024
How experiments can help you double your direct bookings
Testing small changes is the clearest path to more direct business
Rodrigo Perez Garofalo
Aug 30, 2024
FAQs
GET YOUR PROJECT MOVING
We'll respond within 24 hours
We'll have a 30-minute discovery call to discuss your goals and determine if we're a good match
You'll be talking to product and tech experts (no account managers).
We'll create a proposal offering several options for you to choose from
