GROW YOUR DIRECT BOOKINGS

We build and improve your hotel’s website to grow your direct revenue and free you of OTAs.

WE TURN YOUR TRAFFIC INTO GUESTS

Many hotels struggle to convert website visitors into paying guests, watching potential revenue slip away with each abandoned booking.

This means all the time, effort, and money on your marketing campaigns goes to waste. Even if your traffic is good, users are getting confused by your website.

We solve this by building a website that converts visitors into guests. And if you already have a website, we improve it to the point where it is a joy to book a room.

We’ve seen it firsthand with Sandals Resorts. They had a great marketing team, spending millions on PPC and social media marketing. The problem for them was their website.

Only a handful of the visitors were booking a room. After two months, we were able to double that number without increasing marketing spend, or doing any crazy changes.

WHAT’S THE PROBLEM WITH USING JUST OTAs

1. PAY TO WIN MODEL

For your hotel to be findable on OTAs, you need to be the one that pays the most, and except your company has the budget, it’s not a sustainable strategy.

2. LACK OF IDENTITY

Every hotel in Booking.com looks the same which makes it difficult to stand out from the crowd.

3. OTA DEPENDENCE

If a big share of your revenue comes from OTAs, it means you’re vulnerable to any change they decide to make. A change in their algorithm can make your hotel go out of business.

4. INFORMATION LOSS

Direct booking data can provide insights into guest preferences, booking patterns, and the effectiveness of your marketing campaigns.

WHY FOCUS ON YOUR DIRECT CHANNEL?

It could be the key for your business

MAKE MORE WITH LESS

​​Stop throwing money on ads wishing that they’ll convert.

INCREASE DIRECT BOOKINGS

More occupancy, more profit, happier guests.

GROW YOUR REVPAR

Include upselling and cross-selling to grow your RevPAR.

SUCCESS STORIES

How we helped our clients achieve their goals.

DOUBLING CONVERSION RATES FOR SANDALS RESORTS IN TWO MONTHS

Sandals was looking for a significant improvent of their conversion rates after a big website redesign

DOUBLING CONVERSION RATES FOR SANDALS RESORTS IN TWO MONTHS

Sandals was looking for a significant improvent of their conversion rates after a big website redesign

DOUBLING CONVERSION RATES FOR SANDALS RESORTS IN TWO MONTHS

Sandals was looking for a significant improvent of their conversion rates after a big website redesign

DOUBLING CONVERSION RATES FOR SANDALS RESORTS IN TWO MONTHS

Sandals was looking for a significant improvent of their conversion rates after a big website redesign

GIVING BACK CONTROL TO SANDALS OF THEIR WEBSITE, AND UPGRADING THEIR TECH STACK

Sandals marketing team needed an easy way to make changes on their website, while improving performance and scalability

GIVING BACK CONTROL TO SANDALS OF THEIR WEBSITE, AND UPGRADING THEIR TECH STACK

Sandals marketing team needed an easy way to make changes on their website, while improving performance and scalability

GIVING BACK CONTROL TO SANDALS OF THEIR WEBSITE, AND UPGRADING THEIR TECH STACK

Sandals marketing team needed an easy way to make changes on their website, while improving performance and scalability

GIVING BACK CONTROL TO SANDALS OF THEIR WEBSITE, AND UPGRADING THEIR TECH STACK

Sandals marketing team needed an easy way to make changes on their website, while improving performance and scalability

CREATING A NEW DIGITAL PRODUCT FOR PRIOR A LUXURY TRAVEL AGENCY IN NEW YORK

PRIOR needed to scale their operations and open a new market

CREATING A NEW DIGITAL PRODUCT FOR PRIOR A LUXURY TRAVEL AGENCY IN NEW YORK

PRIOR needed to scale their operations and open a new market

CREATING A NEW DIGITAL PRODUCT FOR PRIOR A LUXURY TRAVEL AGENCY IN NEW YORK

PRIOR needed to scale their operations and open a new market

CREATING A NEW DIGITAL PRODUCT FOR PRIOR A LUXURY TRAVEL AGENCY IN NEW YORK

PRIOR needed to scale their operations and open a new market

CRAFTING A NEW MARKETPLACE FOR UNIQUE HOMES AROUND THE WORLD FOR BOUTIQUE

A new way to travel and staying in unique homes was the mission of Boutique

CRAFTING A NEW MARKETPLACE FOR UNIQUE HOMES AROUND THE WORLD FOR BOUTIQUE

A new way to travel and staying in unique homes was the mission of Boutique

CRAFTING A NEW MARKETPLACE FOR UNIQUE HOMES AROUND THE WORLD FOR BOUTIQUE

A new way to travel and staying in unique homes was the mission of Boutique

CRAFTING A NEW MARKETPLACE FOR UNIQUE HOMES AROUND THE WORLD FOR BOUTIQUE

A new way to travel and staying in unique homes was the mission of Boutique

THE DIRECT CHANNEL GROWTH PROCESS

SET UP

We install tools like Google Analytics and Content Square to track how visitors use your website. This helps us find the biggest problems and ways to improve.

SET UP

We install tools like Google Analytics and Content Square to track how visitors use your website. This helps us find the biggest problems and ways to improve.

SET UP

We install tools like Google Analytics and Content Square to track how visitors use your website. This helps us find the biggest problems and ways to improve.

RESEARCH

We study your website, and the user data to understand why visitors aren't booking. We then come up with a list of ideas to fix these problems.

RESEARCH

We study your website, and the user data to understand why visitors aren't booking. We then come up with a list of ideas to fix these problems.

RESEARCH

We study your website, and the user data to understand why visitors aren't booking. We then come up with a list of ideas to fix these problems.

PRIORITIZATION

After identifying all the improvement opportunities, we craft a plan of action and prioritize the experiments that can have the most impact.

PRIORITIZATION

After identifying all the improvement opportunities, we craft a plan of action and prioritize the experiments that can have the most impact.

PRIORITIZATION

After identifying all the improvement opportunities, we craft a plan of action and prioritize the experiments that can have the most impact.

DESIGN

Our team creates new website designs based on our research. We make sure everything works perfectly before moving forward.

DESIGN

Our team creates new website designs based on our research. We make sure everything works perfectly before moving forward.

DESIGN

Our team creates new website designs based on our research. We make sure everything works perfectly before moving forward.

TEST

We show some visitors the new design and others the old one. This tells us which design gets more bookings.

TEST

We show some visitors the new design and others the old one. This tells us which design gets more bookings.

TEST

We show some visitors the new design and others the old one. This tells us which design gets more bookings.

REVIEW

We look at the test results to see what worked and what didn't. The winning designs get implemented.

REVIEW

We look at the test results to see what worked and what didn't. The winning designs get implemented.

REVIEW

We look at the test results to see what worked and what didn't. The winning designs get implemented.

IMPROVE

We use what we learned to keep making your website better. We update the plan of action with our new understanding,

IMPROVE

We use what we learned to keep making your website better. We update the plan of action with our new understanding,

IMPROVE

We use what we learned to keep making your website better. We update the plan of action with our new understanding,

THE BENEFITS OF DIRECT CHANNEL OPTIMIZATION

INCREASE IN DIRECT REVENUE

By improving your conversion rate, you will be capturing more direct bookings instantly.

INCREASE IN DIRECT REVENUE

By improving your conversion rate, you will be capturing more direct bookings instantly.

INCREASE IN DIRECT REVENUE

By improving your conversion rate, you will be capturing more direct bookings instantly.

INCREASE IN DIRECT REVENUE

By improving your conversion rate, you will be capturing more direct bookings instantly.

REDUCED CUSTOMER ACQUISITION COST

Optimizing your conversion impacts makes every other effort you make more effective.

REDUCED CUSTOMER ACQUISITION COST

Optimizing your conversion impacts makes every other effort you make more effective.

REDUCED CUSTOMER ACQUISITION COST

Optimizing your conversion impacts makes every other effort you make more effective.

REDUCED CUSTOMER ACQUISITION COST

Optimizing your conversion impacts makes every other effort you make more effective.

CUSTOMER LOYALTY

Your direct channel is the way to communicate with your guests, here you can upsell and enroll them in your loyalty program.

CUSTOMER LOYALTY

Your direct channel is the way to communicate with your guests, here you can upsell and enroll them in your loyalty program.

CUSTOMER LOYALTY

Your direct channel is the way to communicate with your guests, here you can upsell and enroll them in your loyalty program.

CUSTOMER LOYALTY

Your direct channel is the way to communicate with your guests, here you can upsell and enroll them in your loyalty program.

FAQs

What exactly is conversion rate optimization, and how can it benefit my hotel?

What exactly is conversion rate optimization, and how can it benefit my hotel?

What exactly is conversion rate optimization, and how can it benefit my hotel?

How do you guarantee you can improve my conversion rate?

How do you guarantee you can improve my conversion rate?

How do you guarantee you can improve my conversion rate?

What specific strategies do you use to improve conversion rates?

What specific strategies do you use to improve conversion rates?

What specific strategies do you use to improve conversion rates?

Do you have experience working with hotels of my size/type?

Do you have experience working with hotels of my size/type?

Do you have experience working with hotels of my size/type?

How do you measure the success of your conversion rate optimization efforts?

How do you measure the success of your conversion rate optimization efforts?

How do you measure the success of your conversion rate optimization efforts?

How long does it typically take to see results from your conversion rate services?

How long does it typically take to see results from your conversion rate services?

How long does it typically take to see results from your conversion rate services?

What if I don’t have any metrics?

What if I don’t have any metrics?

What if I don’t have any metrics?

Will I have to give you access to all of my systems and information?

Will I have to give you access to all of my systems and information?

Will I have to give you access to all of my systems and information?

Will I need to make significant changes to my website to implement your recommendations?

Will I need to make significant changes to my website to implement your recommendations?

Will I need to make significant changes to my website to implement your recommendations?

How do you ensure that improvements in conversion don't negatively impact the user experience?

How do you ensure that improvements in conversion don't negatively impact the user experience?

How do you ensure that improvements in conversion don't negatively impact the user experience?

Is it going to affect my SEO or my marketing campaigns?

Is it going to affect my SEO or my marketing campaigns?

Is it going to affect my SEO or my marketing campaigns?

Is it going to slow down my website?

Is it going to slow down my website?

Is it going to slow down my website?

How does improving my conversion rate affect my relationship with OTAs?

How does improving my conversion rate affect my relationship with OTAs?

How does improving my conversion rate affect my relationship with OTAs?

Can you help optimize conversion rates for mobile users as well as desktop?

Can you help optimize conversion rates for mobile users as well as desktop?

Can you help optimize conversion rates for mobile users as well as desktop?

What kind of ROI can I expect from investing in conversion rate optimization?

What kind of ROI can I expect from investing in conversion rate optimization?

What kind of ROI can I expect from investing in conversion rate optimization?

OUR CLIENTS SPEAK
FOR US

And this is what they're saying about our work

  • Michael Delgado

    Global CIO at Sandals

    “Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!”

    Krupa Tailor

    Prior’s former COO.

    “We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”

    Eric Jacobsen

    Boutique Home’s Head of Technology.

    "Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level."

    Paul Hutchinson

    YU’s CEO.

    "This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team."

  • Michael Delgado

    Global CIO at Sandals

    “Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!”

    Krupa Tailor

    Prior’s former COO.

    “We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”

    Eric Jacobsen

    Boutique Home’s Head of Technology.

    "Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level."

    Paul Hutchinson

    YU’s CEO.

    "This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team."

  • Paul Hutchinson

    YU’s CEO.

    "This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team."

    Eric Jacobsen

    Boutique Home’s Head of Technology.

    "Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level."

    Krupa Tailor

    Prior’s former COO.

    “We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”

    Michael Delgado

    Global CIO at Sandals

    “Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!”

OUR CLIENTS SPEAK FOR US

And this is what they're saying about our work

  • Michael Delgado

    Global CIO at Sandals

    “Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!”

    Krupa Tailor

    Prior’s former COO.

    “We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”

    Eric Jacobsen

    Boutique Home’s Head of Technology.

    "Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level."

    Paul Hutchinson

    YU’s CEO.

    "This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team."

OUR CLIENTS SPEAK FOR US

And this is what they're saying about our work

  • Michael Delgado

    Global CIO at Sandals

    “Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!”

    Krupa Tailor

    Prior’s former COO.

    “We've loved working together. So far we have had high conversion on the site and continuous improvement. They care about the work they do and it shows.”

    Eric Jacobsen

    Boutique Home’s Head of Technology.

    "Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level."

    Paul Hutchinson

    YU’s CEO.

    "This team is a different class. They are highly competent across all disciplines, hugely consistent, and collaborative. They have essentially taken on the identity and role of our technical team."

GET YOUR PROJECT MOVING

We'll respond within 24 hours

We'll have a 30-minute discovery call to discuss your goals and determine if we're a good match

You'll be talking to product and tech experts (no account managers).

We'll create a proposal offering several options for you to choose from

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2024

Top Software Developers -

Hospitality & Leisure 2024

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2024

Copyright © 2024 Zerf | All Rights Reserved