Welcome,
Welcome,
Accor Group
Accor Group
Accor Group
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
175
175
out of 183 websites
out of 183 websites
62.25
62.25
62.25
/100
/100
/100
You ranked
out of 183 websites
175
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Mobile menu and content stack adapt gracefully for small viewports.
Mobile menu and content stack adapt gracefully for small viewports.
Mobile menu and content stack adapt gracefully for small viewports.
xmark
xmark
What you can improve
Excessive hero height causes users to scroll past without engaging.
Excessive hero height causes users to scroll past without engaging.
Excessive hero height causes users to scroll past without engaging.
lightbulb
lightbulb
Quick insight
Adjust hero height responsively to keep CTAs visible above fold.
Adjust hero height responsively to keep CTAs visible above fold.
Adjust hero height responsively to keep CTAs visible above fold.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
40
40
40
/100
/100
/100
check
check
What you nailed
Clear branding may build trust implicitly with corporate audience.
Clear branding may build trust implicitly with corporate audience.
Clear branding may build trust implicitly with corporate audience.
xmark
xmark
What you can improve
No promotional offers or urgency cues to drive immediate action.
No promotional offers or urgency cues to drive immediate action.
No promotional offers or urgency cues to drive immediate action.
lightbulb
lightbulb
Quick insight
Introduce limited-time offers or testimonials to leverage social proof.
Introduce limited-time offers or testimonials to leverage social proof.
Introduce limited-time offers or testimonials to leverage social proof.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
60
60
60
/100
/100
/100
check
check
What you nailed
Breadcrumbs and section headings support easy scanning.
Breadcrumbs and section headings support easy scanning.
Breadcrumbs and section headings support easy scanning.
xmark
xmark
What you can improve
Too many links compete for attention, increasing decision time.
Too many links compete for attention, increasing decision time.
Too many links compete for attention, increasing decision time.
lightbulb
lightbulb
Quick insight
Prioritize primary actions and simplify menu structure to reduce overload.
Prioritize primary actions and simplify menu structure to reduce overload.
Prioritize primary actions and simplify menu structure to reduce overload.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Concise titles communicate section purpose efficiently.
Concise titles communicate section purpose efficiently.
Concise titles communicate section purpose efficiently.
xmark
xmark
What you can improve
Link labels are verbose and generic, diluting actionable clarity.
Link labels are verbose and generic, diluting actionable clarity.
Link labels are verbose and generic, diluting actionable clarity.
lightbulb
lightbulb
Quick insight
Use concise, action-focused language for CTAs to drive user action.
Use concise, action-focused language for CTAs to drive user action.
Use concise, action-focused language for CTAs to drive user action.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
High-resolution images and consistent color palette enhance brand identity.
High-resolution images and consistent color palette enhance brand identity.
High-resolution images and consistent color palette enhance brand identity.
xmark
xmark
What you can improve
Large blank areas below the hero image feel empty and underutilized.
Large blank areas below the hero image feel empty and underutilized.
Large blank areas below the hero image feel empty and underutilized.
lightbulb
lightbulb
Quick insight
Integrate more balanced content distribution to fill whitespace effectively.
Integrate more balanced content distribution to fill whitespace effectively.
Integrate more balanced content distribution to fill whitespace effectively.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Hero image at VivaTech event adds fresh visual interest.
Hero image at VivaTech event adds fresh visual interest.
Hero image at VivaTech event adds fresh visual interest.
xmark
xmark
What you can improve
Layout follows standard corporate site patterns without novelty.
Layout follows standard corporate site patterns without novelty.
Layout follows standard corporate site patterns without novelty.
lightbulb
lightbulb
Quick insight
Incorporate interactive media or animations to elevate creativity.
Incorporate interactive media or animations to elevate creativity.
Incorporate interactive media or animations to elevate creativity.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Reduce Navigation Clutter
Streamline the main menu by grouping related links and hiding less critical items under submenus to ease user decision-making.
Important
Easy fix
Optimize Hero Section
Adjust the hero section’s height and add a prominent CTA button to encourage engagement without requiring excessive scrolling.
Important
Moderate fix
Reduce Navigation Clutter
Streamline the main menu by grouping related links and hiding less critical items under submenus to ease user decision-making.
Important
Easy fix
Optimize Hero Section
Adjust the hero section’s height and add a prominent CTA button to encourage engagement without requiring excessive scrolling.
Suggestion
Easy fix
Clarify Call-to-Action
Use concise, action-oriented CTA text and visually distinct buttons to guide users towards desired actions such as signing up or downloading documents.
Suggestion
Moderate fix
Incorporate Testimonials
Include client testimonials or case studies with logos to build credibility and introduce urgency with quotes or ratings near CTAs.
Suggestion
Easy fix
Clarify Call-to-Action
Use concise, action-oriented CTA text and visually distinct buttons to guide users towards desired actions such as signing up or downloading documents.
Suggestion
Moderate fix
Incorporate Testimonials
Include client testimonials or case studies with logos to build credibility and introduce urgency with quotes or ratings near CTAs.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
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We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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