Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D
Conversion Qualification*
#
175
Website Rank
Corporate page highlighting VivaTech 2025 event and Accor brands. Strong visuals, but content is sparse and navigation is overwhelming.
D
Conversion Qualification*
#
175
Website Rank
D
Conversion Qualification*
Corporate page highlighting VivaTech 2025 event and Accor brands. Strong visuals, but content is sparse and navigation is overwhelming.
#
175
Website Rank
Corporate page highlighting VivaTech 2025 event and Accor brands. Strong visuals, but content is sparse and navigation is overwhelming.
70
70
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong, impactful hero image sets a visual tone.
Strong, impactful hero image sets a visual tone.
Strong, impactful hero image sets a visual tone.
circle-check
circle-check
Consistent branding with Accor logo and colors.
Consistent branding with Accor logo and colors.
Consistent branding with Accor logo and colors.
circle-check
circle-check
Clear section headings guide content hierarchy.
Clear section headings guide content hierarchy.
Clear section headings guide content hierarchy.
circle-check
circle-check
Mobile menu is compact and accessible.
Mobile menu is compact and accessible.
Mobile menu is compact and accessible.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overly long and confusing.
Navigation menu is overly long and confusing.
Navigation menu is overly long and confusing.
circle-exclamation
circle-exclamation
Hero section pushes key content below the fold.
Hero section pushes key content below the fold.
Hero section pushes key content below the fold.
circle-exclamation
circle-exclamation
Lack of interactive elements reduces engagement.
Lack of interactive elements reduces engagement.
Lack of interactive elements reduces engagement.
circle-exclamation
circle-exclamation
No clear primary CTA beyond generic links.
No clear primary CTA beyond generic links.
No clear primary CTA beyond generic links.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across devices yet hero overspills on smaller screens.
Layout adapts across devices yet hero overspills on smaller screens.
check
check
Mobile menu and content stack adapt gracefully for small viewports.
Mobile menu and content stack adapt gracefully for small viewports.
xmark
xmark
Excessive hero height causes users to scroll past without engaging.
Excessive hero height causes users to scroll past without engaging.
lightbulb
lightbulb
Adjust hero height responsively to keep CTAs visible above fold.
Adjust hero height responsively to keep CTAs visible above fold.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across devices yet hero overspills on smaller screens.
check
Mobile menu and content stack adapt gracefully for small viewports.
xmark
Excessive hero height causes users to scroll past without engaging.
lightbulb
Adjust hero height responsively to keep CTAs visible above fold.
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal sales tactics; lacks scarcity, social proof, or compelling offers.
Minimal sales tactics; lacks scarcity, social proof, or compelling offers.
check
check
Clear branding may build trust implicitly with corporate audience.
Clear branding may build trust implicitly with corporate audience.
xmark
xmark
No promotional offers or urgency cues to drive immediate action.
No promotional offers or urgency cues to drive immediate action.
lightbulb
lightbulb
Introduce limited-time offers or testimonials to leverage social proof.
Introduce limited-time offers or testimonials to leverage social proof.
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal sales tactics; lacks scarcity, social proof, or compelling offers.
check
Clear branding may build trust implicitly with corporate audience.
xmark
No promotional offers or urgency cues to drive immediate action.
lightbulb
Introduce limited-time offers or testimonials to leverage social proof.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses immersive visuals but content structure is conventional.
Uses immersive visuals but content structure is conventional.
check
check
Hero image at VivaTech event adds fresh visual interest.
Hero image at VivaTech event adds fresh visual interest.
xmark
xmark
Layout follows standard corporate site patterns without novelty.
Layout follows standard corporate site patterns without novelty.
lightbulb
lightbulb
Incorporate interactive media or animations to elevate creativity.
Incorporate interactive media or animations to elevate creativity.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses immersive visuals but content structure is conventional.
check
Hero image at VivaTech event adds fresh visual interest.
xmark
Layout follows standard corporate site patterns without novelty.
lightbulb
Incorporate interactive media or animations to elevate creativity.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation overload hinders clarity; CTAs are buried and lack hierarchy.
Navigation overload hinders clarity; CTAs are buried and lack hierarchy.
check
check
Breadcrumbs and section headings support easy scanning.
Breadcrumbs and section headings support easy scanning.
xmark
xmark
Too many links compete for attention, increasing decision time.
Too many links compete for attention, increasing decision time.
lightbulb
lightbulb
Prioritize primary actions and simplify menu structure to reduce overload.
Prioritize primary actions and simplify menu structure to reduce overload.
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation overload hinders clarity; CTAs are buried and lack hierarchy.
check
Breadcrumbs and section headings support easy scanning.
xmark
Too many links compete for attention, increasing decision time.
lightbulb
Prioritize primary actions and simplify menu structure to reduce overload.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are clear but lack descriptive context for deeper engagement.
Headings are clear but lack descriptive context for deeper engagement.
check
check
Concise titles communicate section purpose efficiently.
Concise titles communicate section purpose efficiently.
xmark
xmark
Link labels are verbose and generic, diluting actionable clarity.
Link labels are verbose and generic, diluting actionable clarity.
lightbulb
lightbulb
Use concise, action-focused language for CTAs to drive user action.
Use concise, action-focused language for CTAs to drive user action.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are clear but lack descriptive context for deeper engagement.
check
Concise titles communicate section purpose efficiently.
xmark
Link labels are verbose and generic, diluting actionable clarity.
lightbulb
Use concise, action-focused language for CTAs to drive user action.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually appealing layout but suffers from excessive whitespace.
Visually appealing layout but suffers from excessive whitespace.
check
check
High-resolution images and consistent color palette enhance brand identity.
High-resolution images and consistent color palette enhance brand identity.
xmark
xmark
Large blank areas below the hero image feel empty and underutilized.
Large blank areas below the hero image feel empty and underutilized.
lightbulb
lightbulb
Integrate more balanced content distribution to fill whitespace effectively.
Integrate more balanced content distribution to fill whitespace effectively.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Visually appealing layout but suffers from excessive whitespace.
check
High-resolution images and consistent color palette enhance brand identity.
xmark
Large blank areas below the hero image feel empty and underutilized.
lightbulb
Integrate more balanced content distribution to fill whitespace effectively.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Reduce Navigation Clutter
Reduce Navigation Clutter
Reduce Navigation Clutter
Streamline the main menu by grouping related links and hiding less critical items under submenus to ease user decision-making.
Streamline the main menu by grouping related links and hiding less critical items under submenus to ease user decision-making.
Important
Easy fix
Optimize Hero Section
Optimize Hero Section
Optimize Hero Section
Adjust the hero section’s height and add a prominent CTA button to encourage engagement without requiring excessive scrolling.
Adjust the hero section’s height and add a prominent CTA button to encourage engagement without requiring excessive scrolling.
Suggestion
Easy fix
Clarify Call-to-Action
Clarify Call-to-Action
Clarify Call-to-Action
Use concise, action-oriented CTA text and visually distinct buttons to guide users towards desired actions such as signing up or downloading documents.
Use concise, action-oriented CTA text and visually distinct buttons to guide users towards desired actions such as signing up or downloading documents.
Suggestion
Moderate fix
Incorporate Testimonials
Incorporate Testimonials
Incorporate Testimonials
Include client testimonials or case studies with logos to build credibility and introduce urgency with quotes or ratings near CTAs.
Include client testimonials or case studies with logos to build credibility and introduce urgency with quotes or ratings near CTAs.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025