Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D

Conversion Qualification*

#

175

Website Rank

Corporate page highlighting VivaTech 2025 event and Accor brands. Strong visuals, but content is sparse and navigation is overwhelming.

D

Conversion Qualification*

#

175

Website Rank

D

Conversion Qualification*

Corporate page highlighting VivaTech 2025 event and Accor brands. Strong visuals, but content is sparse and navigation is overwhelming.

#

175

Website Rank

Corporate page highlighting VivaTech 2025 event and Accor brands. Strong visuals, but content is sparse and navigation is overwhelming.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong, impactful hero image sets a visual tone.

Strong, impactful hero image sets a visual tone.

Strong, impactful hero image sets a visual tone.

circle-check

circle-check

Consistent branding with Accor logo and colors.

Consistent branding with Accor logo and colors.

Consistent branding with Accor logo and colors.

circle-check

circle-check

Clear section headings guide content hierarchy.

Clear section headings guide content hierarchy.

Clear section headings guide content hierarchy.

circle-check

circle-check

Mobile menu is compact and accessible.

Mobile menu is compact and accessible.

Mobile menu is compact and accessible.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overly long and confusing.

Navigation menu is overly long and confusing.

Navigation menu is overly long and confusing.

circle-exclamation

circle-exclamation

Hero section pushes key content below the fold.

Hero section pushes key content below the fold.

Hero section pushes key content below the fold.

circle-exclamation

circle-exclamation

Lack of interactive elements reduces engagement.

Lack of interactive elements reduces engagement.

Lack of interactive elements reduces engagement.

circle-exclamation

circle-exclamation

No clear primary CTA beyond generic links.

No clear primary CTA beyond generic links.

No clear primary CTA beyond generic links.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts across devices yet hero overspills on smaller screens.

Layout adapts across devices yet hero overspills on smaller screens.

check

check

Mobile menu and content stack adapt gracefully for small viewports.

Mobile menu and content stack adapt gracefully for small viewports.

xmark

xmark

Excessive hero height causes users to scroll past without engaging.

Excessive hero height causes users to scroll past without engaging.

lightbulb

lightbulb

Adjust hero height responsively to keep CTAs visible above fold.

Adjust hero height responsively to keep CTAs visible above fold.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts across devices yet hero overspills on smaller screens.

check

Mobile menu and content stack adapt gracefully for small viewports.

xmark

Excessive hero height causes users to scroll past without engaging.

lightbulb

Adjust hero height responsively to keep CTAs visible above fold.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Minimal sales tactics; lacks scarcity, social proof, or compelling offers.

Minimal sales tactics; lacks scarcity, social proof, or compelling offers.

check

check

Clear branding may build trust implicitly with corporate audience.

Clear branding may build trust implicitly with corporate audience.

xmark

xmark

No promotional offers or urgency cues to drive immediate action.

No promotional offers or urgency cues to drive immediate action.

lightbulb

lightbulb

Introduce limited-time offers or testimonials to leverage social proof.

Introduce limited-time offers or testimonials to leverage social proof.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Minimal sales tactics; lacks scarcity, social proof, or compelling offers.

check

Clear branding may build trust implicitly with corporate audience.

xmark

No promotional offers or urgency cues to drive immediate action.

lightbulb

Introduce limited-time offers or testimonials to leverage social proof.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Uses immersive visuals but content structure is conventional.

Uses immersive visuals but content structure is conventional.

check

check

Hero image at VivaTech event adds fresh visual interest.

Hero image at VivaTech event adds fresh visual interest.

xmark

xmark

Layout follows standard corporate site patterns without novelty.

Layout follows standard corporate site patterns without novelty.

lightbulb

lightbulb

Incorporate interactive media or animations to elevate creativity.

Incorporate interactive media or animations to elevate creativity.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Uses immersive visuals but content structure is conventional.

check

Hero image at VivaTech event adds fresh visual interest.

xmark

Layout follows standard corporate site patterns without novelty.

lightbulb

Incorporate interactive media or animations to elevate creativity.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation overload hinders clarity; CTAs are buried and lack hierarchy.

Navigation overload hinders clarity; CTAs are buried and lack hierarchy.

check

check

Breadcrumbs and section headings support easy scanning.

Breadcrumbs and section headings support easy scanning.

xmark

xmark

Too many links compete for attention, increasing decision time.

Too many links compete for attention, increasing decision time.

lightbulb

lightbulb

Prioritize primary actions and simplify menu structure to reduce overload.

Prioritize primary actions and simplify menu structure to reduce overload.

Good

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation overload hinders clarity; CTAs are buried and lack hierarchy.

check

Breadcrumbs and section headings support easy scanning.

xmark

Too many links compete for attention, increasing decision time.

lightbulb

Prioritize primary actions and simplify menu structure to reduce overload.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings are clear but lack descriptive context for deeper engagement.

Headings are clear but lack descriptive context for deeper engagement.

check

check

Concise titles communicate section purpose efficiently.

Concise titles communicate section purpose efficiently.

xmark

xmark

Link labels are verbose and generic, diluting actionable clarity.

Link labels are verbose and generic, diluting actionable clarity.

lightbulb

lightbulb

Use concise, action-focused language for CTAs to drive user action.

Use concise, action-focused language for CTAs to drive user action.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings are clear but lack descriptive context for deeper engagement.

check

Concise titles communicate section purpose efficiently.

xmark

Link labels are verbose and generic, diluting actionable clarity.

lightbulb

Use concise, action-focused language for CTAs to drive user action.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Visually appealing layout but suffers from excessive whitespace.

Visually appealing layout but suffers from excessive whitespace.

check

check

High-resolution images and consistent color palette enhance brand identity.

High-resolution images and consistent color palette enhance brand identity.

xmark

xmark

Large blank areas below the hero image feel empty and underutilized.

Large blank areas below the hero image feel empty and underutilized.

lightbulb

lightbulb

Integrate more balanced content distribution to fill whitespace effectively.

Integrate more balanced content distribution to fill whitespace effectively.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Visually appealing layout but suffers from excessive whitespace.

check

High-resolution images and consistent color palette enhance brand identity.

xmark

Large blank areas below the hero image feel empty and underutilized.

lightbulb

Integrate more balanced content distribution to fill whitespace effectively.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Reduce Navigation Clutter

Reduce Navigation Clutter

Reduce Navigation Clutter

Streamline the main menu by grouping related links and hiding less critical items under submenus to ease user decision-making.

Streamline the main menu by grouping related links and hiding less critical items under submenus to ease user decision-making.

Important

Easy fix

Optimize Hero Section

Optimize Hero Section

Optimize Hero Section

Adjust the hero section’s height and add a prominent CTA button to encourage engagement without requiring excessive scrolling.

Adjust the hero section’s height and add a prominent CTA button to encourage engagement without requiring excessive scrolling.

Suggestion

Easy fix

Clarify Call-to-Action

Clarify Call-to-Action

Clarify Call-to-Action

Use concise, action-oriented CTA text and visually distinct buttons to guide users towards desired actions such as signing up or downloading documents.

Use concise, action-oriented CTA text and visually distinct buttons to guide users towards desired actions such as signing up or downloading documents.

Suggestion

Moderate fix

Incorporate Testimonials

Incorporate Testimonials

Incorporate Testimonials

Include client testimonials or case studies with logos to build credibility and introduce urgency with quotes or ratings near CTAs.

Include client testimonials or case studies with logos to build credibility and introduce urgency with quotes or ratings near CTAs.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025