Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
118
Website Rank
Landing page shows luxury resort with immersive photography and strong CTAs. It features promotions carousel and structured sections but navigation overload and verbose copy reduce clarity.
B
Conversion Qualification*
#
118
Website Rank
B
Conversion Qualification*
Landing page shows luxury resort with immersive photography and strong CTAs. It features promotions carousel and structured sections but navigation overload and verbose copy reduce clarity.
#
118
Website Rank
Landing page shows luxury resort with immersive photography and strong CTAs. It features promotions carousel and structured sections but navigation overload and verbose copy reduce clarity.
75
75
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero photography creates strong brand introduction.
Hero photography creates strong brand introduction.
Hero photography creates strong brand introduction.
circle-check
circle-check
Prominent red CTA draws attention to booking.
Prominent red CTA draws attention to booking.
Prominent red CTA draws attention to booking.
circle-check
circle-check
Well structured sections guide user journey.
Well structured sections guide user journey.
Well structured sections guide user journey.
circle-check
circle-check
Premium typography enhances luxury feel.
Premium typography enhances luxury feel.
Premium typography enhances luxury feel.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation overload with too many links.
Navigation overload with too many links.
Navigation overload with too many links.
circle-exclamation
circle-exclamation
No guest reviews or star ratings visible.
No guest reviews or star ratings visible.
No guest reviews or star ratings visible.
circle-exclamation
circle-exclamation
Map or directions not readily accessible.
Map or directions not readily accessible.
Map or directions not readily accessible.
circle-exclamation
circle-exclamation
Cookie consent panel distracts from content.
Cookie consent panel distracts from content.
Cookie consent panel distracts from content.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout works but navigation remains bulky on small screens.
Responsive layout works but navigation remains bulky on small screens.
check
check
Mobile menu collapse improves access to key links.
Mobile menu collapse improves access to key links.
xmark
xmark
Deep link lists hamper quick mobile navigation.
Deep link lists hamper quick mobile navigation.
lightbulb
lightbulb
Simplify mobile nav grouping to focus primary actions.
Simplify mobile nav grouping to focus primary actions.
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout works but navigation remains bulky on small screens.
check
Mobile menu collapse improves access to key links.
xmark
Deep link lists hamper quick mobile navigation.
lightbulb
Simplify mobile nav grouping to focus primary actions.
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Authority cues present but lacks user social proof and urgency.
Authority cues present but lacks user social proof and urgency.
check
check
Forbes Five Star AAA Five Diamond badge builds trust.
Forbes Five Star AAA Five Diamond badge builds trust.
xmark
xmark
Scarcity messages are minimal and generic.
Scarcity messages are minimal and generic.
lightbulb
lightbulb
Add real time availability or countdowns to drive urgency.
Add real time availability or countdowns to drive urgency.
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Authority cues present but lacks user social proof and urgency.
check
Forbes Five Star AAA Five Diamond badge builds trust.
xmark
Scarcity messages are minimal and generic.
lightbulb
Add real time availability or countdowns to drive urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic luxury template with emotional taglines but limited novelty.
Classic luxury template with emotional taglines but limited novelty.
check
check
Tagline LETS WRITE YOUR STORY fosters emotional connection.
Tagline LETS WRITE YOUR STORY fosters emotional connection.
xmark
xmark
Follows common resort layout reducing uniqueness.
Follows common resort layout reducing uniqueness.
lightbulb
lightbulb
Introduce interactive elements to stand out.
Introduce interactive elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic luxury template with emotional taglines but limited novelty.
check
Tagline LETS WRITE YOUR STORY fosters emotional connection.
xmark
Follows common resort layout reducing uniqueness.
lightbulb
Introduce interactive elements to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Organized content flow guides users but too many choices overwhelm.
Organized content flow guides users but too many choices overwhelm.
check
check
Clear hierarchy of headings aids orientation.
Clear hierarchy of headings aids orientation.
xmark
xmark
Auto rotating carousel distracts from primary CTAs.
Auto rotating carousel distracts from primary CTAs.
lightbulb
lightbulb
Consolidate nav options to reduce cognitive load.
Consolidate nav options to reduce cognitive load.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Organized content flow guides users but too many choices overwhelm.
check
Clear hierarchy of headings aids orientation.
xmark
Auto rotating carousel distracts from primary CTAs.
lightbulb
Consolidate nav options to reduce cognitive load.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy aligns with brand voice though some passages feel verbose.
Copy aligns with brand voice though some passages feel verbose.
check
check
Headlines clearly communicate resort prestige and history.
Headlines clearly communicate resort prestige and history.
xmark
xmark
Long paragraphs hinder scannability on first read.
Long paragraphs hinder scannability on first read.
lightbulb
lightbulb
Shorten body text and add bullet points for quick scanning.
Shorten body text and add bullet points for quick scanning.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy aligns with brand voice though some passages feel verbose.
check
Headlines clearly communicate resort prestige and history.
xmark
Long paragraphs hinder scannability on first read.
lightbulb
Shorten body text and add bullet points for quick scanning.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant design with rich imagery but slight clutter.
Elegant design with rich imagery but slight clutter.
check
check
High quality visuals convey a luxury brand identity.
High quality visuals convey a luxury brand identity.
xmark
xmark
Inconsistent spacing creates visual tension in sections.
Inconsistent spacing creates visual tension in sections.
lightbulb
lightbulb
Refine layout spacing to unify content flow.
Refine layout spacing to unify content flow.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Elegant design with rich imagery but slight clutter.
check
High quality visuals convey a luxury brand identity.
xmark
Inconsistent spacing creates visual tension in sections.
lightbulb
Refine layout spacing to unify content flow.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Streamline navigation
Streamline navigation
Streamline navigation
Reduce nav items to most used ones; group related links into submenus to lower choice overload and improve focus.
Reduce nav items to most used ones; group related links into submenus to lower choice overload and improve focus.
Important
Moderate fix
Add guest testimonials
Add guest testimonials
Add guest testimonials
Add a carousel of guest images with short quotes; leverage real reviews to boost credibility and social proof.
Add a carousel of guest images with short quotes; leverage real reviews to boost credibility and social proof.
Suggestion
Easy fix
Display interactive map
Display interactive map
Display interactive map
Integrate an interactive map section; show directions and nearby points of interest to aid planning and wayfinding.
Integrate an interactive map section; show directions and nearby points of interest to aid planning and wayfinding.
Suggestion
Easy fix
Simplify body text
Simplify body text
Simplify body text
Shorten long paragraphs; focus on key benefits and bullet lists to improve scannability and engagement.
Shorten long paragraphs; focus on key benefits and bullet lists to improve scannability and engagement.
RELATED RESOURCES
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RELATED RESOURCES
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Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025