Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

12

Website Rank

The Broadmoor homepage showcases luxurious imagery, prominent awards, and organized sections for rooms, offers, and amenities. However, dense navigation and lengthy text could overwhelm visitors.

B+

Conversion Qualification*

#

12

Website Rank

B+

Conversion Qualification*

The Broadmoor homepage showcases luxurious imagery, prominent awards, and organized sections for rooms, offers, and amenities. However, dense navigation and lengthy text could overwhelm visitors.

#

12

Website Rank

The Broadmoor homepage showcases luxurious imagery, prominent awards, and organized sections for rooms, offers, and amenities. However, dense navigation and lengthy text could overwhelm visitors.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Stunning hero image evokes luxury.

Stunning hero image evokes luxury.

Stunning hero image evokes luxury.

circle-check

circle-check

Clear headline highlights prestigious awards.

Clear headline highlights prestigious awards.

Clear headline highlights prestigious awards.

circle-check

circle-check

Well-structured sections guide user exploration.

Well-structured sections guide user exploration.

Well-structured sections guide user exploration.

circle-check

circle-check

Prominent CTAs encourage bookings.

Prominent CTAs encourage bookings.

Prominent CTAs encourage bookings.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overwhelming.

Navigation menu is overwhelming.

Navigation menu is overwhelming.

circle-exclamation

circle-exclamation

Low contrast on some promo card text.

Low contrast on some promo card text.

Low contrast on some promo card text.

circle-exclamation

circle-exclamation

No pricing details above the fold.

No pricing details above the fold.

No pricing details above the fold.

circle-exclamation

circle-exclamation

Cookie banner distracts from main content.

Cookie banner distracts from main content.

Cookie banner distracts from main content.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts well but mobile menu is heavy.

Responsive layout adapts well but mobile menu is heavy.

check

check

Content stacks neatly on smaller screens.

Content stacks neatly on smaller screens.

xmark

xmark

Mega-menu is difficult to navigate on mobile.

Mega-menu is difficult to navigate on mobile.

lightbulb

lightbulb

Implement accordion menus for mobile navigation.

Implement accordion menus for mobile navigation.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts well but mobile menu is heavy.

check

Content stacks neatly on smaller screens.

xmark

Mega-menu is difficult to navigate on mobile.

lightbulb

Implement accordion menus for mobile navigation.

Good

Good

Solid start

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Trust signals present with awards but scarcity cues are subtle.

Trust signals present with awards but scarcity cues are subtle.

check

check

Forbes and AAA badges build visitor trust.

Forbes and AAA badges build visitor trust.

xmark

xmark

Scarcity messaging is not prominent enough.

Scarcity messaging is not prominent enough.

lightbulb

lightbulb

Highlight room availability to create urgency.

Highlight room availability to create urgency.

Good

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Trust signals present with awards but scarcity cues are subtle.

check

Forbes and AAA badges build visitor trust.

xmark

Scarcity messaging is not prominent enough.

lightbulb

Highlight room availability to create urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design is refined but follows common luxury resort patterns.

Design is refined but follows common luxury resort patterns.

check

check

Elegant typography reinforces brand identity.

Elegant typography reinforces brand identity.

xmark

xmark

Layout lacks unique interactive elements.

Layout lacks unique interactive elements.

lightbulb

lightbulb

Add subtle animations to differentiate the experience.

Add subtle animations to differentiate the experience.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design is refined but follows common luxury resort patterns.

check

Elegant typography reinforces brand identity.

xmark

Layout lacks unique interactive elements.

lightbulb

Add subtle animations to differentiate the experience.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Strong visuals and CTAs improve engagement but nav overloads users.

Strong visuals and CTAs improve engagement but nav overloads users.

check

check

Booking buttons are clear and prominent.

Booking buttons are clear and prominent.

xmark

xmark

Too many choices can confuse first-time visitors.

Too many choices can confuse first-time visitors.

lightbulb

lightbulb

Limit top-level options to streamline decision-making.

Limit top-level options to streamline decision-making.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Strong visuals and CTAs improve engagement but nav overloads users.

check

Booking buttons are clear and prominent.

xmark

Too many choices can confuse first-time visitors.

lightbulb

Limit top-level options to streamline decision-making.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

UX writing reflects luxury tone but some copy is verbose.

UX writing reflects luxury tone but some copy is verbose.

check

check

Headings are concise and on-brand.

Headings are concise and on-brand.

xmark

xmark

Paragraphs could be shorter for faster scanning.

Paragraphs could be shorter for faster scanning.

lightbulb

lightbulb

Use bullet points to improve readability.

Use bullet points to improve readability.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

UX writing reflects luxury tone but some copy is verbose.

check

Headings are concise and on-brand.

xmark

Paragraphs could be shorter for faster scanning.

lightbulb

Use bullet points to improve readability.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Visual design is elegant and luxurious but can feel busy.

Visual design is elegant and luxurious but can feel busy.

check

check

High-resolution imagery conveys brand quality.

High-resolution imagery conveys brand quality.

xmark

xmark

Footer and menus feel cluttered with links.

Footer and menus feel cluttered with links.

lightbulb

lightbulb

Refine visual hierarchy and remove redundant elements.

Refine visual hierarchy and remove redundant elements.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Visual design is elegant and luxurious but can feel busy.

check

High-resolution imagery conveys brand quality.

xmark

Footer and menus feel cluttered with links.

lightbulb

Refine visual hierarchy and remove redundant elements.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Group related menu items and collapse less critical links into an accordion or submenu for easier navigation.

Group related menu items and collapse less critical links into an accordion or submenu for easier navigation.

Important

Easy fix

Improve Readability

Improve Readability

Improve Readability

Shorten descriptive paragraphs and introduce bullet points to help users scan information quickly and retain key details.

Shorten descriptive paragraphs and introduce bullet points to help users scan information quickly and retain key details.

Suggestion

Easy fix

Enhance Scarcity

Enhance Scarcity

Enhance Scarcity

Add visible countdowns or limited-time badges on promotional offers to increase urgency and drive quicker bookings.

Add visible countdowns or limited-time badges on promotional offers to increase urgency and drive quicker bookings.

Suggestion

Moderate fix

Streamline Footer

Streamline Footer

Streamline Footer

Consolidate duplicate links and organize footer content into clear categories to reduce clutter and improve findability.

Consolidate duplicate links and organize footer content into clear categories to reduce clutter and improve findability.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025