Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
12
Website Rank
The Broadmoor homepage showcases luxurious imagery, prominent awards, and organized sections for rooms, offers, and amenities. However, dense navigation and lengthy text could overwhelm visitors.
B+
Conversion Qualification*
#
12
Website Rank
B+
Conversion Qualification*
The Broadmoor homepage showcases luxurious imagery, prominent awards, and organized sections for rooms, offers, and amenities. However, dense navigation and lengthy text could overwhelm visitors.
#
12
Website Rank
The Broadmoor homepage showcases luxurious imagery, prominent awards, and organized sections for rooms, offers, and amenities. However, dense navigation and lengthy text could overwhelm visitors.
80
80
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning hero image evokes luxury.
Stunning hero image evokes luxury.
Stunning hero image evokes luxury.
circle-check
circle-check
Clear headline highlights prestigious awards.
Clear headline highlights prestigious awards.
Clear headline highlights prestigious awards.
circle-check
circle-check
Well-structured sections guide user exploration.
Well-structured sections guide user exploration.
Well-structured sections guide user exploration.
circle-check
circle-check
Prominent CTAs encourage bookings.
Prominent CTAs encourage bookings.
Prominent CTAs encourage bookings.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overwhelming.
Navigation menu is overwhelming.
Navigation menu is overwhelming.
circle-exclamation
circle-exclamation
Low contrast on some promo card text.
Low contrast on some promo card text.
Low contrast on some promo card text.
circle-exclamation
circle-exclamation
No pricing details above the fold.
No pricing details above the fold.
No pricing details above the fold.
circle-exclamation
circle-exclamation
Cookie banner distracts from main content.
Cookie banner distracts from main content.
Cookie banner distracts from main content.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well but mobile menu is heavy.
Responsive layout adapts well but mobile menu is heavy.
check
check
Content stacks neatly on smaller screens.
Content stacks neatly on smaller screens.
xmark
xmark
Mega-menu is difficult to navigate on mobile.
Mega-menu is difficult to navigate on mobile.
lightbulb
lightbulb
Implement accordion menus for mobile navigation.
Implement accordion menus for mobile navigation.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well but mobile menu is heavy.
check
Content stacks neatly on smaller screens.
xmark
Mega-menu is difficult to navigate on mobile.
lightbulb
Implement accordion menus for mobile navigation.
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Trust signals present with awards but scarcity cues are subtle.
Trust signals present with awards but scarcity cues are subtle.
check
check
Forbes and AAA badges build visitor trust.
Forbes and AAA badges build visitor trust.
xmark
xmark
Scarcity messaging is not prominent enough.
Scarcity messaging is not prominent enough.
lightbulb
lightbulb
Highlight room availability to create urgency.
Highlight room availability to create urgency.
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Trust signals present with awards but scarcity cues are subtle.
check
Forbes and AAA badges build visitor trust.
xmark
Scarcity messaging is not prominent enough.
lightbulb
Highlight room availability to create urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design is refined but follows common luxury resort patterns.
Design is refined but follows common luxury resort patterns.
check
check
Elegant typography reinforces brand identity.
Elegant typography reinforces brand identity.
xmark
xmark
Layout lacks unique interactive elements.
Layout lacks unique interactive elements.
lightbulb
lightbulb
Add subtle animations to differentiate the experience.
Add subtle animations to differentiate the experience.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design is refined but follows common luxury resort patterns.
check
Elegant typography reinforces brand identity.
xmark
Layout lacks unique interactive elements.
lightbulb
Add subtle animations to differentiate the experience.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Strong visuals and CTAs improve engagement but nav overloads users.
Strong visuals and CTAs improve engagement but nav overloads users.
check
check
Booking buttons are clear and prominent.
Booking buttons are clear and prominent.
xmark
xmark
Too many choices can confuse first-time visitors.
Too many choices can confuse first-time visitors.
lightbulb
lightbulb
Limit top-level options to streamline decision-making.
Limit top-level options to streamline decision-making.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Strong visuals and CTAs improve engagement but nav overloads users.
check
Booking buttons are clear and prominent.
xmark
Too many choices can confuse first-time visitors.
lightbulb
Limit top-level options to streamline decision-making.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
UX writing reflects luxury tone but some copy is verbose.
UX writing reflects luxury tone but some copy is verbose.
check
check
Headings are concise and on-brand.
Headings are concise and on-brand.
xmark
xmark
Paragraphs could be shorter for faster scanning.
Paragraphs could be shorter for faster scanning.
lightbulb
lightbulb
Use bullet points to improve readability.
Use bullet points to improve readability.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
UX writing reflects luxury tone but some copy is verbose.
check
Headings are concise and on-brand.
xmark
Paragraphs could be shorter for faster scanning.
lightbulb
Use bullet points to improve readability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visual design is elegant and luxurious but can feel busy.
Visual design is elegant and luxurious but can feel busy.
check
check
High-resolution imagery conveys brand quality.
High-resolution imagery conveys brand quality.
xmark
xmark
Footer and menus feel cluttered with links.
Footer and menus feel cluttered with links.
lightbulb
lightbulb
Refine visual hierarchy and remove redundant elements.
Refine visual hierarchy and remove redundant elements.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visual design is elegant and luxurious but can feel busy.
check
High-resolution imagery conveys brand quality.
xmark
Footer and menus feel cluttered with links.
lightbulb
Refine visual hierarchy and remove redundant elements.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Group related menu items and collapse less critical links into an accordion or submenu for easier navigation.
Group related menu items and collapse less critical links into an accordion or submenu for easier navigation.
Important
Easy fix
Improve Readability
Improve Readability
Improve Readability
Shorten descriptive paragraphs and introduce bullet points to help users scan information quickly and retain key details.
Shorten descriptive paragraphs and introduce bullet points to help users scan information quickly and retain key details.
Suggestion
Easy fix
Enhance Scarcity
Enhance Scarcity
Enhance Scarcity
Add visible countdowns or limited-time badges on promotional offers to increase urgency and drive quicker bookings.
Add visible countdowns or limited-time badges on promotional offers to increase urgency and drive quicker bookings.
Suggestion
Moderate fix
Streamline Footer
Streamline Footer
Streamline Footer
Consolidate duplicate links and organize footer content into clear categories to reduce clutter and improve findability.
Consolidate duplicate links and organize footer content into clear categories to reduce clutter and improve findability.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025