Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

157

Website Rank

The Caesars Entertainment homepage showcases resorts, dining, entertainment, and promotions with large imagery and modular sections, but navigation feels crowded and messaging can be more benefit-driven.

D+

Conversion Qualification*

#

157

Website Rank

D+

Conversion Qualification*

The Caesars Entertainment homepage showcases resorts, dining, entertainment, and promotions with large imagery and modular sections, but navigation feels crowded and messaging can be more benefit-driven.

#

157

Website Rank

The Caesars Entertainment homepage showcases resorts, dining, entertainment, and promotions with large imagery and modular sections, but navigation feels crowded and messaging can be more benefit-driven.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong visual hierarchy with bold hero images

Strong visual hierarchy with bold hero images

Strong visual hierarchy with bold hero images

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circle-check

Well-structured STAY, EAT, SEE, SHOP, PLAY sections

Well-structured STAY, EAT, SEE, SHOP, PLAY sections

Well-structured STAY, EAT, SEE, SHOP, PLAY sections

circle-check

circle-check

Consistent CTA styling across page

Consistent CTA styling across page

Consistent CTA styling across page

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circle-check

Cookie consent UI is clear and accessible

Cookie consent UI is clear and accessible

Cookie consent UI is clear and accessible

Things to improve

Things to improve

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circle-exclamation

Navigation bar has too many links

Navigation bar has too many links

Navigation bar has too many links

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circle-exclamation

On mobile, some carousels are cramped

On mobile, some carousels are cramped

On mobile, some carousels are cramped

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circle-exclamation

Header copy is generic and repetitive

Header copy is generic and repetitive

Header copy is generic and repetitive

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circle-exclamation

No visual urgency to drive bookings

No visual urgency to drive bookings

No visual urgency to drive bookings

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts across devices, though carousel controls can be hard to tap

Layout adapts across devices, though carousel controls can be hard to tap

check

check

Mobile menus condense links effectively

Mobile menus condense links effectively

xmark

xmark

Carousel buttons too small on mobile

Carousel buttons too small on mobile

lightbulb

lightbulb

Increase touch target size for mobile controls

Increase touch target size for mobile controls

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts across devices, though carousel controls can be hard to tap

check

Mobile menus condense links effectively

xmark

Carousel buttons too small on mobile

lightbulb

Increase touch target size for mobile controls

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Prominent CTAs present but lacks scarcity and social proof to drive action

Prominent CTAs present but lacks scarcity and social proof to drive action

check

check

Prominent 'Book Now' CTAs drive action

Prominent 'Book Now' CTAs drive action

xmark

xmark

Lacks countdowns or urgency signals

Lacks countdowns or urgency signals

lightbulb

lightbulb

Add limited-time offers to boost conversions

Add limited-time offers to boost conversions

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Prominent CTAs present but lacks scarcity and social proof to drive action

check

Prominent 'Book Now' CTAs drive action

xmark

Lacks countdowns or urgency signals

lightbulb

Add limited-time offers to boost conversions

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard resort site layout with minimal unique flair

Standard resort site layout with minimal unique flair

check

check

Distinctive hero event promotions stand out

Distinctive hero event promotions stand out

xmark

xmark

Layout feels similar to competitors

Layout feels similar to competitors

lightbulb

lightbulb

Introduce interactive elements for differentiation

Introduce interactive elements for differentiation

Needs work

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard resort site layout with minimal unique flair

check

Distinctive hero event promotions stand out

xmark

Layout feels similar to competitors

lightbulb

Introduce interactive elements for differentiation

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Content is chunked into clear sections, but too many choices overwhelm users

Content is chunked into clear sections, but too many choices overwhelm users

check

check

Clear section divisions help scanning

Clear section divisions help scanning

xmark

xmark

Too many CTAs create choice paralysis

Too many CTAs create choice paralysis

lightbulb

lightbulb

Simplify primary actions above the fold

Simplify primary actions above the fold

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Content is chunked into clear sections, but too many choices overwhelm users

check

Clear section divisions help scanning

xmark

Too many CTAs create choice paralysis

lightbulb

Simplify primary actions above the fold

Good

Good

Solid start

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headlines capture attention but body copy lacks unique benefits

Concise headlines capture attention but body copy lacks unique benefits

check

check

Headlines are attention-grabbing

Headlines are attention-grabbing

xmark

xmark

Body texts are generic and repetitive

Body texts are generic and repetitive

lightbulb

lightbulb

Refine copy to emphasize unique value propositions

Refine copy to emphasize unique value propositions

Good

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headlines capture attention but body copy lacks unique benefits

check

Headlines are attention-grabbing

xmark

Body texts are generic and repetitive

lightbulb

Refine copy to emphasize unique value propositions

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Bold imagery and clean typography but feels generic

Bold imagery and clean typography but feels generic

check

check

High-quality hero visuals create an immersive feel

High-quality hero visuals create an immersive feel

xmark

xmark

Color palette feels inconsistent across sections

Color palette feels inconsistent across sections

lightbulb

lightbulb

Unify design elements to strengthen brand coherence

Unify design elements to strengthen brand coherence

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Bold imagery and clean typography but feels generic

check

High-quality hero visuals create an immersive feel

xmark

Color palette feels inconsistent across sections

lightbulb

Unify design elements to strengthen brand coherence

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Scarcity Timers

Add Scarcity Timers

Add Scarcity Timers

Implement countdown timers on deals to create urgency

Implement countdown timers on deals to create urgency

Important

Moderate fix

Streamline Navigation

Streamline Navigation

Streamline Navigation

Consolidate menu items into fewer categories to reduce choice overload

Consolidate menu items into fewer categories to reduce choice overload

Suggestion

Easy fix

Enhance Mobile CTAs

Enhance Mobile CTAs

Enhance Mobile CTAs

Increase size and spacing of mobile buttons for easier tap targets

Increase size and spacing of mobile buttons for easier tap targets

Suggestion

Moderate fix

Revise Copy

Revise Copy

Revise Copy

Update section descriptions to highlight key benefits and unique experiences

Update section descriptions to highlight key benefits and unique experiences

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025