Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
157
Website Rank
The Caesars Entertainment homepage showcases resorts, dining, entertainment, and promotions with large imagery and modular sections, but navigation feels crowded and messaging can be more benefit-driven.
D+
Conversion Qualification*
#
157
Website Rank
D+
Conversion Qualification*
The Caesars Entertainment homepage showcases resorts, dining, entertainment, and promotions with large imagery and modular sections, but navigation feels crowded and messaging can be more benefit-driven.
#
157
Website Rank
The Caesars Entertainment homepage showcases resorts, dining, entertainment, and promotions with large imagery and modular sections, but navigation feels crowded and messaging can be more benefit-driven.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual hierarchy with bold hero images
Strong visual hierarchy with bold hero images
Strong visual hierarchy with bold hero images
circle-check
circle-check
Well-structured STAY, EAT, SEE, SHOP, PLAY sections
Well-structured STAY, EAT, SEE, SHOP, PLAY sections
Well-structured STAY, EAT, SEE, SHOP, PLAY sections
circle-check
circle-check
Consistent CTA styling across page
Consistent CTA styling across page
Consistent CTA styling across page
circle-check
circle-check
Cookie consent UI is clear and accessible
Cookie consent UI is clear and accessible
Cookie consent UI is clear and accessible
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation bar has too many links
Navigation bar has too many links
Navigation bar has too many links
circle-exclamation
circle-exclamation
On mobile, some carousels are cramped
On mobile, some carousels are cramped
On mobile, some carousels are cramped
circle-exclamation
circle-exclamation
Header copy is generic and repetitive
Header copy is generic and repetitive
Header copy is generic and repetitive
circle-exclamation
circle-exclamation
No visual urgency to drive bookings
No visual urgency to drive bookings
No visual urgency to drive bookings
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across devices, though carousel controls can be hard to tap
Layout adapts across devices, though carousel controls can be hard to tap
check
check
Mobile menus condense links effectively
Mobile menus condense links effectively
xmark
xmark
Carousel buttons too small on mobile
Carousel buttons too small on mobile
lightbulb
lightbulb
Increase touch target size for mobile controls
Increase touch target size for mobile controls
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across devices, though carousel controls can be hard to tap
check
Mobile menus condense links effectively
xmark
Carousel buttons too small on mobile
lightbulb
Increase touch target size for mobile controls
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Prominent CTAs present but lacks scarcity and social proof to drive action
Prominent CTAs present but lacks scarcity and social proof to drive action
check
check
Prominent 'Book Now' CTAs drive action
Prominent 'Book Now' CTAs drive action
xmark
xmark
Lacks countdowns or urgency signals
Lacks countdowns or urgency signals
lightbulb
lightbulb
Add limited-time offers to boost conversions
Add limited-time offers to boost conversions
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Prominent CTAs present but lacks scarcity and social proof to drive action
check
Prominent 'Book Now' CTAs drive action
xmark
Lacks countdowns or urgency signals
lightbulb
Add limited-time offers to boost conversions
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard resort site layout with minimal unique flair
Standard resort site layout with minimal unique flair
check
check
Distinctive hero event promotions stand out
Distinctive hero event promotions stand out
xmark
xmark
Layout feels similar to competitors
Layout feels similar to competitors
lightbulb
lightbulb
Introduce interactive elements for differentiation
Introduce interactive elements for differentiation
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard resort site layout with minimal unique flair
check
Distinctive hero event promotions stand out
xmark
Layout feels similar to competitors
lightbulb
Introduce interactive elements for differentiation
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is chunked into clear sections, but too many choices overwhelm users
Content is chunked into clear sections, but too many choices overwhelm users
check
check
Clear section divisions help scanning
Clear section divisions help scanning
xmark
xmark
Too many CTAs create choice paralysis
Too many CTAs create choice paralysis
lightbulb
lightbulb
Simplify primary actions above the fold
Simplify primary actions above the fold
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is chunked into clear sections, but too many choices overwhelm users
check
Clear section divisions help scanning
xmark
Too many CTAs create choice paralysis
lightbulb
Simplify primary actions above the fold
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headlines capture attention but body copy lacks unique benefits
Concise headlines capture attention but body copy lacks unique benefits
check
check
Headlines are attention-grabbing
Headlines are attention-grabbing
xmark
xmark
Body texts are generic and repetitive
Body texts are generic and repetitive
lightbulb
lightbulb
Refine copy to emphasize unique value propositions
Refine copy to emphasize unique value propositions
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headlines capture attention but body copy lacks unique benefits
check
Headlines are attention-grabbing
xmark
Body texts are generic and repetitive
lightbulb
Refine copy to emphasize unique value propositions
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Bold imagery and clean typography but feels generic
Bold imagery and clean typography but feels generic
check
check
High-quality hero visuals create an immersive feel
High-quality hero visuals create an immersive feel
xmark
xmark
Color palette feels inconsistent across sections
Color palette feels inconsistent across sections
lightbulb
lightbulb
Unify design elements to strengthen brand coherence
Unify design elements to strengthen brand coherence
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Bold imagery and clean typography but feels generic
check
High-quality hero visuals create an immersive feel
xmark
Color palette feels inconsistent across sections
lightbulb
Unify design elements to strengthen brand coherence
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Implement countdown timers on deals to create urgency
Implement countdown timers on deals to create urgency
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Consolidate menu items into fewer categories to reduce choice overload
Consolidate menu items into fewer categories to reduce choice overload
Suggestion
Easy fix
Enhance Mobile CTAs
Enhance Mobile CTAs
Enhance Mobile CTAs
Increase size and spacing of mobile buttons for easier tap targets
Increase size and spacing of mobile buttons for easier tap targets
Suggestion
Moderate fix
Revise Copy
Revise Copy
Revise Copy
Update section descriptions to highlight key benefits and unique experiences
Update section descriptions to highlight key benefits and unique experiences
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025