Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
115
Website Rank
Caesars Entertainment homepage showcases hotels dining entertainment shopping and attractions in a long scrolling layout. Users can browse STAY EAT SEE SHOP PLAY sections and book or learn more. The design uses large imagery and clear typography.
B
Conversion Qualification*
#
115
Website Rank
B
Conversion Qualification*
Caesars Entertainment homepage showcases hotels dining entertainment shopping and attractions in a long scrolling layout. Users can browse STAY EAT SEE SHOP PLAY sections and book or learn more. The design uses large imagery and clear typography.
#
115
Website Rank
Caesars Entertainment homepage showcases hotels dining entertainment shopping and attractions in a long scrolling layout. Users can browse STAY EAT SEE SHOP PLAY sections and book or learn more. The design uses large imagery and clear typography.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear section headings guide users through hotel dining and attractions
Clear section headings guide users through hotel dining and attractions
Clear section headings guide users through hotel dining and attractions
circle-check
circle-check
High quality imagery evokes the Las Vegas experience
High quality imagery evokes the Las Vegas experience
High quality imagery evokes the Las Vegas experience
circle-check
circle-check
Consistent CTA styling helps users identify actions easily
Consistent CTA styling helps users identify actions easily
Consistent CTA styling helps users identify actions easily
circle-check
circle-check
Cookie consent and privacy links are easily accessible
Cookie consent and privacy links are easily accessible
Cookie consent and privacy links are easily accessible
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Page feels overly long and may overwhelm users
Page feels overly long and may overwhelm users
Page feels overly long and may overwhelm users
circle-exclamation
circle-exclamation
Lack of scarcity messages reduces urgency to book
Lack of scarcity messages reduces urgency to book
Lack of scarcity messages reduces urgency to book
circle-exclamation
circle-exclamation
No customer reviews or ratings diminish social proof
No customer reviews or ratings diminish social proof
No customer reviews or ratings diminish social proof
circle-exclamation
circle-exclamation
Navigation menu is cluttered with too many links
Navigation menu is cluttered with too many links
Navigation menu is cluttered with too many links
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive design appears solid with flexible images and layouts though heavy content may impact performance
Responsive design appears solid with flexible images and layouts though heavy content may impact performance
check
check
Images and grids adapt well to different screen sizes
Images and grids adapt well to different screen sizes
xmark
xmark
Large media assets could slow loading on mobile networks
Large media assets could slow loading on mobile networks
lightbulb
lightbulb
Implement responsive image formats and lazy loading to improve performance
Implement responsive image formats and lazy loading to improve performance
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive design appears solid with flexible images and layouts though heavy content may impact performance
check
Images and grids adapt well to different screen sizes
xmark
Large media assets could slow loading on mobile networks
lightbulb
Implement responsive image formats and lazy loading to improve performance
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Sales tactics include CTAs and offers but lack urgency and social proof to maximize conversions
Sales tactics include CTAs and offers but lack urgency and social proof to maximize conversions
check
check
Clear CTAs reinforce booking paths
Clear CTAs reinforce booking paths
xmark
xmark
No testimonies or countdown timers to drive immediacy
No testimonies or countdown timers to drive immediacy
lightbulb
lightbulb
Add limited time offers and display guest reviews to boost conversions
Add limited time offers and display guest reviews to boost conversions
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Sales tactics include CTAs and offers but lack urgency and social proof to maximize conversions
check
Clear CTAs reinforce booking paths
xmark
No testimonies or countdown timers to drive immediacy
lightbulb
Add limited time offers and display guest reviews to boost conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Site structure follows common hospitality templates with minimal unique interactive elements
Site structure follows common hospitality templates with minimal unique interactive elements
check
check
Use of large hero banners feels premium
Use of large hero banners feels premium
xmark
xmark
Overall layout lacks distinctive interactive features
Overall layout lacks distinctive interactive features
lightbulb
lightbulb
Incorporate unconventional elements like video backgrounds or dynamic content blocks
Incorporate unconventional elements like video backgrounds or dynamic content blocks
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Site structure follows common hospitality templates with minimal unique interactive elements
check
Use of large hero banners feels premium
xmark
Overall layout lacks distinctive interactive features
lightbulb
Incorporate unconventional elements like video backgrounds or dynamic content blocks
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
UX flows align with familiar travel site conventions but page length and link density may challenge users
UX flows align with familiar travel site conventions but page length and link density may challenge users
check
check
Familiar section based navigation eases exploration
Familiar section based navigation eases exploration
xmark
xmark
Heavy scrolling and many choices increase cognitive load
Heavy scrolling and many choices increase cognitive load
lightbulb
lightbulb
Consider adding sticky nav or quick links for easier section access
Consider adding sticky nav or quick links for easier section access
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
UX flows align with familiar travel site conventions but page length and link density may challenge users
check
Familiar section based navigation eases exploration
xmark
Heavy scrolling and many choices increase cognitive load
lightbulb
Consider adding sticky nav or quick links for easier section access
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is descriptive and concise but repeats messaging across similar sections which can dilute impact
Copy is descriptive and concise but repeats messaging across similar sections which can dilute impact
check
check
Headings clearly describe each section purpose
Headings clearly describe each section purpose
xmark
xmark
Repeated taglines reduce novelty and engage less
Repeated taglines reduce novelty and engage less
lightbulb
lightbulb
Refine copy to avoid repetition and emphasize unique selling points
Refine copy to avoid repetition and emphasize unique selling points
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is descriptive and concise but repeats messaging across similar sections which can dilute impact
check
Headings clearly describe each section purpose
xmark
Repeated taglines reduce novelty and engage less
lightbulb
Refine copy to avoid repetition and emphasize unique selling points
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visual design is polished with strong imagery and typography but feels dense and repetitive across sections
Visual design is polished with strong imagery and typography but feels dense and repetitive across sections
check
check
High quality imagery and typography strengthen brand perception
High quality imagery and typography strengthen brand perception
xmark
xmark
Section layouts repeat patterns leading to visual fatigue
Section layouts repeat patterns leading to visual fatigue
lightbulb
lightbulb
Introduce varied layouts or accent colors to refresh page flow
Introduce varied layouts or accent colors to refresh page flow
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Visual design is polished with strong imagery and typography but feels dense and repetitive across sections
check
High quality imagery and typography strengthen brand perception
xmark
Section layouts repeat patterns leading to visual fatigue
lightbulb
Introduce varied layouts or accent colors to refresh page flow
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Implement countdown timers for vacation sale offers to create urgency and encourage immediate bookings
Implement countdown timers for vacation sale offers to create urgency and encourage immediate bookings
Important
Moderate fix
Integrate Guest Reviews
Integrate Guest Reviews
Integrate Guest Reviews
Display guest ratings and testimonials on room and experience pages to enhance social proof credibility
Display guest ratings and testimonials on room and experience pages to enhance social proof credibility
Suggestion
Moderate fix
Optimize Media Loading
Optimize Media Loading
Optimize Media Loading
Use responsive image formats and implement lazy loading to reduce load times on mobile devices
Use responsive image formats and implement lazy loading to reduce load times on mobile devices
Suggestion
Easy fix
Refine Section Navigation
Refine Section Navigation
Refine Section Navigation
Add a sticky side or top navigation menu with anchor links to allow quick jumps between STAY EAT SEE SHOP PLAY sections
Add a sticky side or top navigation menu with anchor links to allow quick jumps between STAY EAT SEE SHOP PLAY sections
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025