Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
173
Website Rank
Camelback Resort homepage features large hero with CTA Book Now and grid of activities event cards and footer with links and newsletter signup
C
Conversion Qualification*
#
173
Website Rank
C
Conversion Qualification*
Camelback Resort homepage features large hero with CTA Book Now and grid of activities event cards and footer with links and newsletter signup
#
173
Website Rank
Camelback Resort homepage features large hero with CTA Book Now and grid of activities event cards and footer with links and newsletter signup
65
65
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
55
55
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold hero headline grabs attention
Bold hero headline grabs attention
Bold hero headline grabs attention
circle-check
circle-check
Cards with event images are visually engaging
Cards with event images are visually engaging
Cards with event images are visually engaging
circle-check
circle-check
Clear CTA Book Now visible above fold
Clear CTA Book Now visible above fold
Clear CTA Book Now visible above fold
circle-check
circle-check
Footer offers comprehensive navigation
Footer offers comprehensive navigation
Footer offers comprehensive navigation
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Low contrast hero text hard to read
Low contrast hero text hard to read
Low contrast hero text hard to read
circle-exclamation
circle-exclamation
Overwhelming number of links in nav
Overwhelming number of links in nav
Overwhelming number of links in nav
circle-exclamation
circle-exclamation
Copy contains incomplete sentences
Copy contains incomplete sentences
Copy contains incomplete sentences
circle-exclamation
circle-exclamation
Lack of social proof or testimonials
Lack of social proof or testimonials
Lack of social proof or testimonials
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
65
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts but suffers from scaling issues on small screens
Responsive layout adapts but suffers from scaling issues on small screens
check
check
Mobile menu collapses into hamburger improving space
Mobile menu collapses into hamburger improving space
xmark
xmark
Hero CTA appears small on mobile tablets
Hero CTA appears small on mobile tablets
lightbulb
lightbulb
Optimize CTA size and spacing for touch targets
Optimize CTA size and spacing for touch targets
Good
Solid start
mobile
Responsive Design
65
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts but suffers from scaling issues on small screens
check
Mobile menu collapses into hamburger improving space
xmark
Hero CTA appears small on mobile tablets
lightbulb
Optimize CTA size and spacing for touch targets
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Sales tactics are minimal lacking social proof and urgency
Sales tactics are minimal lacking social proof and urgency
check
check
Clear pricing prompt for package deals
Clear pricing prompt for package deals
xmark
xmark
No customer reviews or ratings displayed
No customer reviews or ratings displayed
lightbulb
lightbulb
Add testimonials or urgency timers to boost conversions
Add testimonials or urgency timers to boost conversions
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Sales tactics are minimal lacking social proof and urgency
check
Clear pricing prompt for package deals
xmark
No customer reviews or ratings displayed
lightbulb
Add testimonials or urgency timers to boost conversions
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Layout follows common hospitality templates with limited unique flair
Layout follows common hospitality templates with limited unique flair
check
check
Activity cards give a sense of adventure
Activity cards give a sense of adventure
xmark
xmark
Site lacks distinctive creative branding elements
Site lacks distinctive creative branding elements
lightbulb
lightbulb
Introduce unique visual motifs aligned with Poconos theme
Introduce unique visual motifs aligned with Poconos theme
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Layout follows common hospitality templates with limited unique flair
check
Activity cards give a sense of adventure
xmark
Site lacks distinctive creative branding elements
lightbulb
Introduce unique visual motifs aligned with Poconos theme
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
UX offers many options but overwhelms users with excessive choices
UX offers many options but overwhelms users with excessive choices
check
check
Primary CTA placed prominently above fold
Primary CTA placed prominently above fold
xmark
xmark
Too many headings create confusion in content hierarchy
Too many headings create confusion in content hierarchy
lightbulb
lightbulb
Streamline sections and reduce decision paralysis by grouping choices
Streamline sections and reduce decision paralysis by grouping choices
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
UX offers many options but overwhelms users with excessive choices
check
Primary CTA placed prominently above fold
xmark
Too many headings create confusion in content hierarchy
lightbulb
Streamline sections and reduce decision paralysis by grouping choices
Needs work
Needs work
Check insights
Check insights
UX Writing
55
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is energetic but inconsistent and sometimes truncated
Copy is energetic but inconsistent and sometimes truncated
check
check
Headlines convey excitement and theme clearly
Headlines convey excitement and theme clearly
xmark
xmark
Several paragraphs end abruptly mid sentence
Several paragraphs end abruptly mid sentence
lightbulb
lightbulb
Review and proofread all copy for completeness and clarity
Review and proofread all copy for completeness and clarity
Needs work
Check insights
UX Writing
55
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is energetic but inconsistent and sometimes truncated
check
Headlines convey excitement and theme clearly
xmark
Several paragraphs end abruptly mid sentence
lightbulb
Review and proofread all copy for completeness and clarity
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design feels modern but suffers from low contrast and cluttered elements
The design feels modern but suffers from low contrast and cluttered elements
check
check
Image cards showcase activities with appealing visuals
Image cards showcase activities with appealing visuals
xmark
xmark
Hero text blends into background reducing readability
Hero text blends into background reducing readability
lightbulb
lightbulb
Improve contrast ratio to make headlines pop against background
Improve contrast ratio to make headlines pop against background
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
The design feels modern but suffers from low contrast and cluttered elements
check
Image cards showcase activities with appealing visuals
xmark
Hero text blends into background reducing readability
lightbulb
Improve contrast ratio to make headlines pop against background
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Increase Text Contrast
Increase Text Contrast
Increase Text Contrast
Adjust hero and card text colors to meet accessibility contrast guidelines and enhance readability
Adjust hero and card text colors to meet accessibility contrast guidelines and enhance readability
Important
Easy fix
Improve CTA Size
Improve CTA Size
Improve CTA Size
Enlarge CTA buttons and spacing on mobile to meet touch target guidelines
Enlarge CTA buttons and spacing on mobile to meet touch target guidelines
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Include customer testimonials star ratings or review snippets near CTAs to build trust
Include customer testimonials star ratings or review snippets near CTAs to build trust
Suggestion
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Reduce number of visible nav links grouping under clear categories to simplify choices
Reduce number of visible nav links grouping under clear categories to simplify choices
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025