Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
122
Website Rank
Elegant, photo-rich resort landing page with clear CTAs and brand messaging, yet hampered by long scroll, repetitive headings, and occasional low contrast text.
C+
Conversion Qualification*
#
122
Website Rank
C+
Conversion Qualification*
Elegant, photo-rich resort landing page with clear CTAs and brand messaging, yet hampered by long scroll, repetitive headings, and occasional low contrast text.
#
122
Website Rank
Elegant, photo-rich resort landing page with clear CTAs and brand messaging, yet hampered by long scroll, repetitive headings, and occasional low contrast text.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery creates a strong first impression
High-quality hero imagery creates a strong first impression
High-quality hero imagery creates a strong first impression
circle-check
circle-check
Consistent pastel and charcoal color palette enhances brand identity
Consistent pastel and charcoal color palette enhances brand identity
Consistent pastel and charcoal color palette enhances brand identity
circle-check
circle-check
Primary CTA is prominent and accessible above the fold
Primary CTA is prominent and accessible above the fold
Primary CTA is prominent and accessible above the fold
circle-check
circle-check
Rewards and guarantees messaging builds confidence
Rewards and guarantees messaging builds confidence
Rewards and guarantees messaging builds confidence
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive scrolling with numerous generic headings
Excessive scrolling with numerous generic headings
Excessive scrolling with numerous generic headings
circle-exclamation
circle-exclamation
Some text lacks sufficient contrast against light backgrounds
Some text lacks sufficient contrast against light backgrounds
Some text lacks sufficient contrast against light backgrounds
circle-exclamation
circle-exclamation
No visible customer reviews or testimonial section
No visible customer reviews or testimonial section
No visible customer reviews or testimonial section
circle-exclamation
circle-exclamation
Hidden placeholder text undermines content polish
Hidden placeholder text undermines content polish
Hidden placeholder text undermines content polish
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive design adapts layouts across devices, but some widget elements appear crowded on mobile.
Responsive design adapts layouts across devices, but some widget elements appear crowded on mobile.
check
check
Navigation condenses effectively into a mobile hamburger menu
Navigation condenses effectively into a mobile hamburger menu
xmark
xmark
Date picker and calendar controls feel cramped on smaller screens
Date picker and calendar controls feel cramped on smaller screens
lightbulb
lightbulb
Optimize form and calendar element sizes for touch interactions on mobile
Optimize form and calendar element sizes for touch interactions on mobile
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive design adapts layouts across devices, but some widget elements appear crowded on mobile.
check
Navigation condenses effectively into a mobile hamburger menu
xmark
Date picker and calendar controls feel cramped on smaller screens
lightbulb
Optimize form and calendar element sizes for touch interactions on mobile
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic rate guarantee and rewards info present, yet lacks strong scarcity cues or social proof.
Basic rate guarantee and rewards info present, yet lacks strong scarcity cues or social proof.
check
check
Best Rate Guarantee statement reassures potential guests about value
Best Rate Guarantee statement reassures potential guests about value
xmark
xmark
No limited-time offers or countdown timers to create urgency
No limited-time offers or countdown timers to create urgency
lightbulb
lightbulb
Incorporate real-time availability indicators or dynamic scarcity messages
Incorporate real-time availability indicators or dynamic scarcity messages
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic rate guarantee and rewards info present, yet lacks strong scarcity cues or social proof.
check
Best Rate Guarantee statement reassures potential guests about value
xmark
No limited-time offers or countdown timers to create urgency
lightbulb
Incorporate real-time availability indicators or dynamic scarcity messages
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The flamingo motif and pastel palette add unique character, though layout patterns remain conventional.
The flamingo motif and pastel palette add unique character, though layout patterns remain conventional.
check
check
Playful flamingo graphics differentiate the brand visually
Playful flamingo graphics differentiate the brand visually
xmark
xmark
Overall page structure mirrors typical resort websites without surprising interactions
Overall page structure mirrors typical resort websites without surprising interactions
lightbulb
lightbulb
Introduce interactive elements or micro-animations to boost memorability
Introduce interactive elements or micro-animations to boost memorability
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The flamingo motif and pastel palette add unique character, though layout patterns remain conventional.
check
Playful flamingo graphics differentiate the brand visually
xmark
Overall page structure mirrors typical resort websites without surprising interactions
lightbulb
Introduce interactive elements or micro-animations to boost memorability
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive flow with clear CTAs, yet overwhelming content hierarchy and too many headings impede scanning.
Intuitive flow with clear CTAs, yet overwhelming content hierarchy and too many headings impede scanning.
check
check
Primary booking CTA guides users directly toward conversion
Primary booking CTA guides users directly toward conversion
xmark
xmark
Repetitive h2 sections break content flow and overwhelm users
Repetitive h2 sections break content flow and overwhelm users
lightbulb
lightbulb
Consolidate or collapse sections to reduce cognitive load and improve scanning
Consolidate or collapse sections to reduce cognitive load and improve scanning
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive flow with clear CTAs, yet overwhelming content hierarchy and too many headings impede scanning.
check
Primary booking CTA guides users directly toward conversion
xmark
Repetitive h2 sections break content flow and overwhelm users
lightbulb
Consolidate or collapse sections to reduce cognitive load and improve scanning
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Warm, inviting copy communicates brand story, but some CTAs lack specificity and clarity.
Warm, inviting copy communicates brand story, but some CTAs lack specificity and clarity.
check
check
Messaging like “Made For More Connection” evokes emotional appeal
Messaging like “Made For More Connection” evokes emotional appeal
xmark
xmark
Generic headings such as “All In A Day’s Discovery” offer little actionable detail
Generic headings such as “All In A Day’s Discovery” offer little actionable detail
lightbulb
lightbulb
Refine headings to include clear value propositions and actionable benefits
Refine headings to include clear value propositions and actionable benefits
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Warm, inviting copy communicates brand story, but some CTAs lack specificity and clarity.
check
Messaging like “Made For More Connection” evokes emotional appeal
xmark
Generic headings such as “All In A Day’s Discovery” offer little actionable detail
lightbulb
Refine headings to include clear value propositions and actionable benefits
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually appealing layout with cohesive colors and premium imagery, but readability suffers in light sections
Visually appealing layout with cohesive colors and premium imagery, but readability suffers in light sections
check
check
Strong photo selection and elegant typography reinforce luxury positioning
Strong photo selection and elegant typography reinforce luxury positioning
xmark
xmark
Text overlays sometimes clash with busy backgrounds reducing legibility
Text overlays sometimes clash with busy backgrounds reducing legibility
lightbulb
lightbulb
Improve contrast for overlay text to maintain both aesthetic appeal and readability
Improve contrast for overlay text to maintain both aesthetic appeal and readability
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Visually appealing layout with cohesive colors and premium imagery, but readability suffers in light sections
check
Strong photo selection and elegant typography reinforce luxury positioning
xmark
Text overlays sometimes clash with busy backgrounds reducing legibility
lightbulb
Improve contrast for overlay text to maintain both aesthetic appeal and readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Integrate a dedicated testimonial section with real guest photos and ratings to boost credibility.
Integrate a dedicated testimonial section with real guest photos and ratings to boost credibility.
Important
Moderate fix
Increase Text Contrast
Increase Text Contrast
Increase Text Contrast
Adjust background overlays or font colors in light sections to enhance readability across devices.
Adjust background overlays or font colors in light sections to enhance readability across devices.
Suggestion
Easy fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Display real-time room availability or limited-time offer countdowns to motivate quicker bookings.
Display real-time room availability or limited-time offer countdowns to motivate quicker bookings.
Suggestion
Moderate fix
Simplify Content Sections
Simplify Content Sections
Simplify Content Sections
Consolidate repetitive headings and use accordions or tabs to streamline content and reduce scroll depth.
Consolidate repetitive headings and use accordions or tabs to streamline content and reduce scroll depth.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025