Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
125
Website Rank
Carimar Beach Club's homepage immerses visitors in a tropical setting with vivid beach imagery, curated offers, experiences, and testimonials, delivering an aspirational yet content-rich booking journey.
C
Conversion Qualification*
#
125
Website Rank
C
Conversion Qualification*
Carimar Beach Club's homepage immerses visitors in a tropical setting with vivid beach imagery, curated offers, experiences, and testimonials, delivering an aspirational yet content-rich booking journey.
#
125
Website Rank
Carimar Beach Club's homepage immerses visitors in a tropical setting with vivid beach imagery, curated offers, experiences, and testimonials, delivering an aspirational yet content-rich booking journey.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero visuals strongly communicate the beach vibe.
Hero visuals strongly communicate the beach vibe.
Hero visuals strongly communicate the beach vibe.
circle-check
circle-check
Clear section chunking for experiences, offers, reviews.
Clear section chunking for experiences, offers, reviews.
Clear section chunking for experiences, offers, reviews.
circle-check
circle-check
Rich, high-quality photography throughout the page.
Rich, high-quality photography throughout the page.
Rich, high-quality photography throughout the page.
circle-check
circle-check
Brand-consistent color palette enhances visual appeal.
Brand-consistent color palette enhances visual appeal.
Brand-consistent color palette enhances visual appeal.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Primary navigation is overcrowded with too many links.
Primary navigation is overcrowded with too many links.
Primary navigation is overcrowded with too many links.
circle-exclamation
circle-exclamation
Lack of prominent scarcity or urgency messaging.
Lack of prominent scarcity or urgency messaging.
Lack of prominent scarcity or urgency messaging.
circle-exclamation
circle-exclamation
Text contrast in some overlays is low.
Text contrast in some overlays is low.
Text contrast in some overlays is low.
circle-exclamation
circle-exclamation
Duplicate or redundant link labels may confuse users.
Duplicate or redundant link labels may confuse users.
Duplicate or redundant link labels may confuse users.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Likely adapts well but heavy nav may overwhelm mobile.
Likely adapts well but heavy nav may overwhelm mobile.
check
check
Menu appears to collapse into a hamburger for smaller screens.
Menu appears to collapse into a hamburger for smaller screens.
xmark
xmark
Overcrowded nav could hamper touch targets on mobile.
Overcrowded nav could hamper touch targets on mobile.
lightbulb
lightbulb
Consolidate nav links to essential items for cleaner mobile UX.
Consolidate nav links to essential items for cleaner mobile UX.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Likely adapts well but heavy nav may overwhelm mobile.
check
Menu appears to collapse into a hamburger for smaller screens.
xmark
Overcrowded nav could hamper touch targets on mobile.
lightbulb
Consolidate nav links to essential items for cleaner mobile UX.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some use of social proof, but scarcity and urgency underutilized.
Some use of social proof, but scarcity and urgency underutilized.
check
check
Testimonials provide social proof to build trust.
Testimonials provide social proof to build trust.
xmark
xmark
No countdowns or limited-time prompts to drive urgency.
No countdowns or limited-time prompts to drive urgency.
lightbulb
lightbulb
Add limited-time offers with countdown timers to boost conversion.
Add limited-time offers with countdown timers to boost conversion.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some use of social proof, but scarcity and urgency underutilized.
check
Testimonials provide social proof to build trust.
xmark
No countdowns or limited-time prompts to drive urgency.
lightbulb
Add limited-time offers with countdown timers to boost conversion.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Creative imagery and scrolling effects create immersion.
Creative imagery and scrolling effects create immersion.
check
check
The torn-edge section dividers add unique flair.
The torn-edge section dividers add unique flair.
xmark
xmark
Heavy reliance on standard section styles diminishes novelty.
Heavy reliance on standard section styles diminishes novelty.
lightbulb
lightbulb
Introduce interactive elements to enhance engagement.
Introduce interactive elements to enhance engagement.
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Creative imagery and scrolling effects create immersion.
check
The torn-edge section dividers add unique flair.
xmark
Heavy reliance on standard section styles diminishes novelty.
lightbulb
Introduce interactive elements to enhance engagement.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear section grouping but many choices increase cognitive load.
Clear section grouping but many choices increase cognitive load.
check
check
Sections are logically chunked with clear headings.
Sections are logically chunked with clear headings.
xmark
xmark
Overabundance of options in nav increases decision complexity.
Overabundance of options in nav increases decision complexity.
lightbulb
lightbulb
Simplify navigation and use progressive disclosure to reduce choices.
Simplify navigation and use progressive disclosure to reduce choices.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear section grouping but many choices increase cognitive load.
check
Sections are logically chunked with clear headings.
xmark
Overabundance of options in nav increases decision complexity.
lightbulb
Simplify navigation and use progressive disclosure to reduce choices.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative, aspirational tone but some labels lack clarity.
Evocative, aspirational tone but some labels lack clarity.
check
check
Taglines like "If you like the beach, you'll love Carimar" are engaging.
Taglines like "If you like the beach, you'll love Carimar" are engaging.
xmark
xmark
Generic link text like ""Learn More"" fails to convey clear action.
Generic link text like ""Learn More"" fails to convey clear action.
lightbulb
lightbulb
Use descriptive CTAs to set clearer expectations and improve click-through.
Use descriptive CTAs to set clearer expectations and improve click-through.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative, aspirational tone but some labels lack clarity.
check
Taglines like "If you like the beach, you'll love Carimar" are engaging.
xmark
Generic link text like ""Learn More"" fails to convey clear action.
lightbulb
Use descriptive CTAs to set clearer expectations and improve click-through.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong, cohesive beach aesthetic, professional visuals.
Strong, cohesive beach aesthetic, professional visuals.
check
check
Cohesive color palette and typography reinforce brand identity.
Cohesive color palette and typography reinforce brand identity.
xmark
xmark
Some text overlays lack sufficient contrast on images.
Some text overlays lack sufficient contrast on images.
lightbulb
lightbulb
Improve contrast for legibility by adjusting overlay opacity or text color.
Improve contrast for legibility by adjusting overlay opacity or text color.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Strong, cohesive beach aesthetic, professional visuals.
check
Cohesive color palette and typography reinforce brand identity.
xmark
Some text overlays lack sufficient contrast on images.
lightbulb
Improve contrast for legibility by adjusting overlay opacity or text color.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Consolidate Navigation
Consolidate Navigation
Consolidate Navigation
Reduce the number of top-level menu items by grouping related links under clear categories or a secondary menu.
Reduce the number of top-level menu items by grouping related links under clear categories or a secondary menu.
Important
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Increase overlay opacity or use darker text shadows to improve legibility of headlines on images.
Increase overlay opacity or use darker text shadows to improve legibility of headlines on images.
Suggestion
Easy fix
Use Descriptive CTAs
Use Descriptive CTAs
Use Descriptive CTAs
Replace generic "Learn More" buttons with context-specific labels such as "Explore Villas" to clarify actions.
Replace generic "Learn More" buttons with context-specific labels such as "Explore Villas" to clarify actions.
Suggestion
Moderate fix
Implement Scarcity Badges
Implement Scarcity Badges
Implement Scarcity Badges
Incorporate countdown timers or ""Limited Availability"" badges on package offers to create urgency.
Incorporate countdown timers or ""Limited Availability"" badges on package offers to create urgency.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025