Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
97
Website Rank
Engaging travel site with immersive beach imagery; rich content; complex navigation and copy heavy sections may hinder UX
B
Conversion Qualification*
#
97
Website Rank
B
Conversion Qualification*
Engaging travel site with immersive beach imagery; rich content; complex navigation and copy heavy sections may hinder UX
#
97
Website Rank
Engaging travel site with immersive beach imagery; rich content; complex navigation and copy heavy sections may hinder UX
70
70
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning hero imagery sets beach mood
Stunning hero imagery sets beach mood
Stunning hero imagery sets beach mood
circle-check
circle-check
Consistent color palette creates tranquility
Consistent color palette creates tranquility
Consistent color palette creates tranquility
circle-check
circle-check
Testimonials styled with quotes add trust
Testimonials styled with quotes add trust
Testimonials styled with quotes add trust
circle-check
circle-check
Clear above fold CTAs encourage booking
Clear above fold CTAs encourage booking
Clear above fold CTAs encourage booking
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming navigation menu with too many links
Overwhelming navigation menu with too many links
Overwhelming navigation menu with too many links
circle-exclamation
circle-exclamation
Text blocks in lower sections are excessively long
Text blocks in lower sections are excessively long
Text blocks in lower sections are excessively long
circle-exclamation
circle-exclamation
No visible scarcity cues to prompt bookings
No visible scarcity cues to prompt bookings
No visible scarcity cues to prompt bookings
circle-exclamation
circle-exclamation
CTA labels reuse generic phrasing reduce urgency
CTA labels reuse generic phrasing reduce urgency
CTA labels reuse generic phrasing reduce urgency
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears fluid and includes hamburger menu though mobile behavior unverified
Layout appears fluid and includes hamburger menu though mobile behavior unverified
check
check
Hamburger menu cues mobile awareness and saves space
Hamburger menu cues mobile awareness and saves space
xmark
xmark
Desktop menu remains too dense for efficient navigation
Desktop menu remains too dense for efficient navigation
lightbulb
lightbulb
Consolidate submenus into grouped categories to improve clarity
Consolidate submenus into grouped categories to improve clarity
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears fluid and includes hamburger menu though mobile behavior unverified
check
Hamburger menu cues mobile awareness and saves space
xmark
Desktop menu remains too dense for efficient navigation
lightbulb
Consolidate submenus into grouped categories to improve clarity
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof present via testimonials but lacks urgency and scarcity tactics
Social proof present via testimonials but lacks urgency and scarcity tactics
check
check
Customer quotes build credibility and social proof
Customer quotes build credibility and social proof
xmark
xmark
No countdown timers or limited availability messages deter impulsive bookings
No countdown timers or limited availability messages deter impulsive bookings
lightbulb
lightbulb
Highlight offer deadlines and limited availability to spur action
Highlight offer deadlines and limited availability to spur action
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof present via testimonials but lacks urgency and scarcity tactics
check
Customer quotes build credibility and social proof
xmark
No countdown timers or limited availability messages deter impulsive bookings
lightbulb
Highlight offer deadlines and limited availability to spur action
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique wave dividers and beach motifs add creative flair to standard layout
Unique wave dividers and beach motifs add creative flair to standard layout
check
check
Wave shaped section transitions stand out
Wave shaped section transitions stand out
xmark
xmark
Overall structure follows common travel template
Overall structure follows common travel template
lightbulb
lightbulb
Introduce interactive elements to reinforce brand uniqueness
Introduce interactive elements to reinforce brand uniqueness
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique wave dividers and beach motifs add creative flair to standard layout
check
Wave shaped section transitions stand out
xmark
Overall structure follows common travel template
lightbulb
Introduce interactive elements to reinforce brand uniqueness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
UX benefits from modular sections and CTAs though choice overload may confuse users
UX benefits from modular sections and CTAs though choice overload may confuse users
check
check
Sectioned layout guides users through content progression
Sectioned layout guides users through content progression
xmark
xmark
Excessive menu options create decision fatigue under Hicks law
Excessive menu options create decision fatigue under Hicks law
lightbulb
lightbulb
Simplify primary navigation to focus on key user tasks
Simplify primary navigation to focus on key user tasks
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
UX benefits from modular sections and CTAs though choice overload may confuse users
check
Sectioned layout guides users through content progression
xmark
Excessive menu options create decision fatigue under Hicks law
lightbulb
Simplify primary navigation to focus on key user tasks
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings convey warmth and clarity while CTAs lack distinct differentiation
Headings convey warmth and clarity while CTAs lack distinct differentiation
check
check
Emotive headings foster connection with users
Emotive headings foster connection with users
xmark
xmark
Recycled CTA texts fail to establish distinct calls to action
Recycled CTA texts fail to establish distinct calls to action
lightbulb
lightbulb
Use varied action oriented language to increase engagement
Use varied action oriented language to increase engagement
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings convey warmth and clarity while CTAs lack distinct differentiation
check
Emotive headings foster connection with users
xmark
Recycled CTA texts fail to establish distinct calls to action
lightbulb
Use varied action oriented language to increase engagement
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong visuals and color palette evoke beach luxury while sections connect well
Strong visuals and color palette evoke beach luxury while sections connect well
check
check
Hero image and typography harmony enhance aesthetic appeal
Hero image and typography harmony enhance aesthetic appeal
xmark
xmark
Large text paragraphs create visual density and hinder scanning
Large text paragraphs create visual density and hinder scanning
lightbulb
lightbulb
Add more white space and condense copy for cleaner visuals
Add more white space and condense copy for cleaner visuals
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Strong visuals and color palette evoke beach luxury while sections connect well
check
Hero image and typography harmony enhance aesthetic appeal
xmark
Large text paragraphs create visual density and hinder scanning
lightbulb
Add more white space and condense copy for cleaner visuals
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Main Navigation
Simplify Main Navigation
Simplify Main Navigation
Group pages into concise categories to reduce cognitive load and improve orientation
Group pages into concise categories to reduce cognitive load and improve orientation
Suggestion
Easy fix
Introduce Scarcity Timers
Introduce Scarcity Timers
Introduce Scarcity Timers
Add countdown timers on exclusive offers to create urgency and boost conversions
Add countdown timers on exclusive offers to create urgency and boost conversions
Important
Easy fix
Shorten Text Blocks
Shorten Text Blocks
Shorten Text Blocks
Break large paragraphs into bullet points to improve readability and scanning
Break large paragraphs into bullet points to improve readability and scanning
Suggestion
Moderate fix
Optimize Mobile Menu
Optimize Mobile Menu
Optimize Mobile Menu
Implement collapsible accordions in mobile nav to declutter menu and enhance UX
Implement collapsible accordions in mobile nav to declutter menu and enhance UX
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025