Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

68

Website Rank

Engaging luxury resort homepage showcasing accommodations, culinary experiences, events, and amenities through elegant imagery and clear sections.

B

Conversion Qualification*

#

68

Website Rank

B

Conversion Qualification*

Engaging luxury resort homepage showcasing accommodations, culinary experiences, events, and amenities through elegant imagery and clear sections.

#

68

Website Rank

Engaging luxury resort homepage showcasing accommodations, culinary experiences, events, and amenities through elegant imagery and clear sections.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality photography enhances appeal.

High-quality photography enhances appeal.

High-quality photography enhances appeal.

circle-check

circle-check

Elegant, consistent typography and color palette.

Elegant, consistent typography and color palette.

Elegant, consistent typography and color palette.

circle-check

circle-check

Clear sectioning guides user through offerings.

Clear sectioning guides user through offerings.

Clear sectioning guides user through offerings.

circle-check

circle-check

Strong hero image with evocative headline.

Strong hero image with evocative headline.

Strong hero image with evocative headline.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overwhelming with too many items.

Navigation menu is overwhelming with too many items.

Navigation menu is overwhelming with too many items.

circle-exclamation

circle-exclamation

Lack of pricing details or availability upfront.

Lack of pricing details or availability upfront.

Lack of pricing details or availability upfront.

circle-exclamation

circle-exclamation

No social proof elements like reviews or ratings.

No social proof elements like reviews or ratings.

No social proof elements like reviews or ratings.

circle-exclamation

circle-exclamation

Carousels lack clear instructions or labels.

Carousels lack clear instructions or labels.

Carousels lack clear instructions or labels.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Uses fluid grids and carousels, likely adapts well.

Uses fluid grids and carousels, likely adapts well.

check

check

Carousel elements adapt well to screen widths.

Carousel elements adapt well to screen widths.

xmark

xmark

Mobile nav might be clunky with many links.

Mobile nav might be clunky with many links.

lightbulb

lightbulb

Test navigation on smaller screens and streamline menu.

Test navigation on smaller screens and streamline menu.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Uses fluid grids and carousels, likely adapts well.

check

Carousel elements adapt well to screen widths.

xmark

Mobile nav might be clunky with many links.

lightbulb

Test navigation on smaller screens and streamline menu.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective showcase but lacks urgency and social proof.

Effective showcase but lacks urgency and social proof.

check

check

Clear CTAs encourage exploration.

Clear CTAs encourage exploration.

xmark

xmark

Missing urgency cues like limited spots.

Missing urgency cues like limited spots.

lightbulb

lightbulb

Integrate scarcity messaging on popular events.

Integrate scarcity messaging on popular events.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective showcase but lacks urgency and social proof.

check

Clear CTAs encourage exploration.

xmark

Missing urgency cues like limited spots.

lightbulb

Integrate scarcity messaging on popular events.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Classic resort layout with a unique culinary twist.

Classic resort layout with a unique culinary twist.

check

check

Event calendar slider is engaging.

Event calendar slider is engaging.

xmark

xmark

Copy structure repeats similar phrases.

Copy structure repeats similar phrases.

lightbulb

lightbulb

Introduce interactive map for unique engagement.

Introduce interactive map for unique engagement.

Good

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Classic resort layout with a unique culinary twist.

check

Event calendar slider is engaging.

xmark

Copy structure repeats similar phrases.

lightbulb

Introduce interactive map for unique engagement.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive flow from hero to content but some overload.

Intuitive flow from hero to content but some overload.

check

check

Hero to booking flow is logical and linear.

Hero to booking flow is logical and linear.

xmark

xmark

Too many navigation options increase fatigue.

Too many navigation options increase fatigue.

lightbulb

lightbulb

Consolidate similar menu items to reduce complexity.

Consolidate similar menu items to reduce complexity.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive flow from hero to content but some overload.

check

Hero to booking flow is logical and linear.

xmark

Too many navigation options increase fatigue.

lightbulb

Consolidate similar menu items to reduce complexity.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Engaging headlines and descriptive copy, but some CTAs vague.

Engaging headlines and descriptive copy, but some CTAs vague.

check

check

Engaging headlines invite exploration.

Engaging headlines invite exploration.

xmark

xmark

Some CTAs use vague labels like Discover Cavallo.

Some CTAs use vague labels like Discover Cavallo.

lightbulb

lightbulb

Use action-specific labels for CTAs for clarity.

Use action-specific labels for CTAs for clarity.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Engaging headlines and descriptive copy, but some CTAs vague.

check

Engaging headlines invite exploration.

xmark

Some CTAs use vague labels like Discover Cavallo.

lightbulb

Use action-specific labels for CTAs for clarity.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Luxurious look with balanced color and imagery.

Luxurious look with balanced color and imagery.

check

check

Cohesive aesthetic supports brand prestige.

Cohesive aesthetic supports brand prestige.

xmark

xmark

Some sections feel crowded and text-heavy.

Some sections feel crowded and text-heavy.

lightbulb

lightbulb

Consider simplified layouts for busy sections.

Consider simplified layouts for busy sections.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Luxurious look with balanced color and imagery.

check

Cohesive aesthetic supports brand prestige.

xmark

Some sections feel crowded and text-heavy.

lightbulb

Consider simplified layouts for busy sections.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Real-time Pricing & Availability

Real-time Pricing & Availability

Real-time Pricing & Availability

Display pricing and availability directly on room overview cards to reduce friction and support decision making.

Display pricing and availability directly on room overview cards to reduce friction and support decision making.

Important

Easy fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Integrate genuine guest testimonials and star ratings to build trust and social proof across the site.

Integrate genuine guest testimonials and star ratings to build trust and social proof across the site.

Suggestion

Moderate fix

Streamline Navigation

Streamline Navigation

Streamline Navigation

Consolidate and categorize menu items to simplify choices and enhance findability on all devices.

Consolidate and categorize menu items to simplify choices and enhance findability on all devices.

Suggestion

Easy fix

Scarcity Messaging

Scarcity Messaging

Scarcity Messaging

Implement countdown timers or limited spots indicators for events to create urgency and boost bookings.

Implement countdown timers or limited spots indicators for events to create urgency and boost bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025