Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
68
Website Rank
Engaging luxury resort homepage showcasing accommodations, culinary experiences, events, and amenities through elegant imagery and clear sections.
B
Conversion Qualification*
#
68
Website Rank
B
Conversion Qualification*
Engaging luxury resort homepage showcasing accommodations, culinary experiences, events, and amenities through elegant imagery and clear sections.
#
68
Website Rank
Engaging luxury resort homepage showcasing accommodations, culinary experiences, events, and amenities through elegant imagery and clear sections.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality photography enhances appeal.
High-quality photography enhances appeal.
High-quality photography enhances appeal.
circle-check
circle-check
Elegant, consistent typography and color palette.
Elegant, consistent typography and color palette.
Elegant, consistent typography and color palette.
circle-check
circle-check
Clear sectioning guides user through offerings.
Clear sectioning guides user through offerings.
Clear sectioning guides user through offerings.
circle-check
circle-check
Strong hero image with evocative headline.
Strong hero image with evocative headline.
Strong hero image with evocative headline.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overwhelming with too many items.
Navigation menu is overwhelming with too many items.
Navigation menu is overwhelming with too many items.
circle-exclamation
circle-exclamation
Lack of pricing details or availability upfront.
Lack of pricing details or availability upfront.
Lack of pricing details or availability upfront.
circle-exclamation
circle-exclamation
No social proof elements like reviews or ratings.
No social proof elements like reviews or ratings.
No social proof elements like reviews or ratings.
circle-exclamation
circle-exclamation
Carousels lack clear instructions or labels.
Carousels lack clear instructions or labels.
Carousels lack clear instructions or labels.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Uses fluid grids and carousels, likely adapts well.
Uses fluid grids and carousels, likely adapts well.
check
check
Carousel elements adapt well to screen widths.
Carousel elements adapt well to screen widths.
xmark
xmark
Mobile nav might be clunky with many links.
Mobile nav might be clunky with many links.
lightbulb
lightbulb
Test navigation on smaller screens and streamline menu.
Test navigation on smaller screens and streamline menu.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Uses fluid grids and carousels, likely adapts well.
check
Carousel elements adapt well to screen widths.
xmark
Mobile nav might be clunky with many links.
lightbulb
Test navigation on smaller screens and streamline menu.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective showcase but lacks urgency and social proof.
Effective showcase but lacks urgency and social proof.
check
check
Clear CTAs encourage exploration.
Clear CTAs encourage exploration.
xmark
xmark
Missing urgency cues like limited spots.
Missing urgency cues like limited spots.
lightbulb
lightbulb
Integrate scarcity messaging on popular events.
Integrate scarcity messaging on popular events.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective showcase but lacks urgency and social proof.
check
Clear CTAs encourage exploration.
xmark
Missing urgency cues like limited spots.
lightbulb
Integrate scarcity messaging on popular events.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic resort layout with a unique culinary twist.
Classic resort layout with a unique culinary twist.
check
check
Event calendar slider is engaging.
Event calendar slider is engaging.
xmark
xmark
Copy structure repeats similar phrases.
Copy structure repeats similar phrases.
lightbulb
lightbulb
Introduce interactive map for unique engagement.
Introduce interactive map for unique engagement.
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic resort layout with a unique culinary twist.
check
Event calendar slider is engaging.
xmark
Copy structure repeats similar phrases.
lightbulb
Introduce interactive map for unique engagement.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive flow from hero to content but some overload.
Intuitive flow from hero to content but some overload.
check
check
Hero to booking flow is logical and linear.
Hero to booking flow is logical and linear.
xmark
xmark
Too many navigation options increase fatigue.
Too many navigation options increase fatigue.
lightbulb
lightbulb
Consolidate similar menu items to reduce complexity.
Consolidate similar menu items to reduce complexity.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive flow from hero to content but some overload.
check
Hero to booking flow is logical and linear.
xmark
Too many navigation options increase fatigue.
lightbulb
Consolidate similar menu items to reduce complexity.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging headlines and descriptive copy, but some CTAs vague.
Engaging headlines and descriptive copy, but some CTAs vague.
check
check
Engaging headlines invite exploration.
Engaging headlines invite exploration.
xmark
xmark
Some CTAs use vague labels like Discover Cavallo.
Some CTAs use vague labels like Discover Cavallo.
lightbulb
lightbulb
Use action-specific labels for CTAs for clarity.
Use action-specific labels for CTAs for clarity.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging headlines and descriptive copy, but some CTAs vague.
check
Engaging headlines invite exploration.
xmark
Some CTAs use vague labels like Discover Cavallo.
lightbulb
Use action-specific labels for CTAs for clarity.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxurious look with balanced color and imagery.
Luxurious look with balanced color and imagery.
check
check
Cohesive aesthetic supports brand prestige.
Cohesive aesthetic supports brand prestige.
xmark
xmark
Some sections feel crowded and text-heavy.
Some sections feel crowded and text-heavy.
lightbulb
lightbulb
Consider simplified layouts for busy sections.
Consider simplified layouts for busy sections.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Luxurious look with balanced color and imagery.
check
Cohesive aesthetic supports brand prestige.
xmark
Some sections feel crowded and text-heavy.
lightbulb
Consider simplified layouts for busy sections.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Real-time Pricing & Availability
Real-time Pricing & Availability
Real-time Pricing & Availability
Display pricing and availability directly on room overview cards to reduce friction and support decision making.
Display pricing and availability directly on room overview cards to reduce friction and support decision making.
Important
Easy fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Integrate genuine guest testimonials and star ratings to build trust and social proof across the site.
Integrate genuine guest testimonials and star ratings to build trust and social proof across the site.
Suggestion
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Consolidate and categorize menu items to simplify choices and enhance findability on all devices.
Consolidate and categorize menu items to simplify choices and enhance findability on all devices.
Suggestion
Easy fix
Scarcity Messaging
Scarcity Messaging
Scarcity Messaging
Implement countdown timers or limited spots indicators for events to create urgency and boost bookings.
Implement countdown timers or limited spots indicators for events to create urgency and boost bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025