Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
14
Website Rank
Clean homepage featuring hero promotion image; sectioned offers; popular locations; brand showcase; search bar in footer; encourages direct booking.
B+
Conversion Qualification*
#
14
Website Rank
B+
Conversion Qualification*
Clean homepage featuring hero promotion image; sectioned offers; popular locations; brand showcase; search bar in footer; encourages direct booking.
#
14
Website Rank
Clean homepage featuring hero promotion image; sectioned offers; popular locations; brand showcase; search bar in footer; encourages direct booking.
80
80
/100
/100
Responsive Design
Responsive Design
78
78
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero imagery is engaging and high quality.
Hero imagery is engaging and high quality.
Hero imagery is engaging and high quality.
circle-check
circle-check
CTAs in yellow contrast well on dark backgrounds.
CTAs in yellow contrast well on dark backgrounds.
CTAs in yellow contrast well on dark backgrounds.
circle-check
circle-check
Offers are presented in clear card layouts.
Offers are presented in clear card layouts.
Offers are presented in clear card layouts.
circle-check
circle-check
Consistent branding across sections.
Consistent branding across sections.
Consistent branding across sections.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No real time countdown creates weak urgency.
No real time countdown creates weak urgency.
No real time countdown creates weak urgency.
circle-exclamation
circle-exclamation
Footer has too many links causing clutter.
Footer has too many links causing clutter.
Footer has too many links causing clutter.
circle-exclamation
circle-exclamation
Lack of pricing details reduces clarity.
Lack of pricing details reduces clarity.
Lack of pricing details reduces clarity.
circle-exclamation
circle-exclamation
No social proof elements like reviews.
No social proof elements like reviews.
No social proof elements like reviews.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well to mobile with readable text.
Layout adapts well to mobile with readable text.
check
check
Mobile CTAs remain large and tappable.
Mobile CTAs remain large and tappable.
xmark
xmark
Some promotional cards require horizontal scroll.
Some promotional cards require horizontal scroll.
lightbulb
lightbulb
Consider stacking cards vertically on narrow screens.
Consider stacking cards vertically on narrow screens.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well to mobile with readable text.
check
Mobile CTAs remain large and tappable.
xmark
Some promotional cards require horizontal scroll.
lightbulb
Consider stacking cards vertically on narrow screens.
Good
Good
Solid start
Solid start
Influence Principles
78
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective direct booking pitch but limited scarcity and proof.
Effective direct booking pitch but limited scarcity and proof.
check
check
Clear value proposition with best price guarantee.
Clear value proposition with best price guarantee.
xmark
xmark
Scarcity message feels generic without timer.
Scarcity message feels generic without timer.
lightbulb
lightbulb
Introduce countdown timers for time limited offers.
Introduce countdown timers for time limited offers.
Good
Solid start
Influence Principles
78
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective direct booking pitch but limited scarcity and proof.
check
Clear value proposition with best price guarantee.
xmark
Scarcity message feels generic without timer.
lightbulb
Introduce countdown timers for time limited offers.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard travel site layout with slight creative touches.
Standard travel site layout with slight creative touches.
check
check
Unique hero overlay of text on lifestyle image.
Unique hero overlay of text on lifestyle image.
xmark
xmark
Overall structure follows common patterns.
Overall structure follows common patterns.
lightbulb
lightbulb
Experiment with interactive elements in hero.
Experiment with interactive elements in hero.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard travel site layout with slight creative touches.
check
Unique hero overlay of text on lifestyle image.
xmark
Overall structure follows common patterns.
lightbulb
Experiment with interactive elements in hero.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is familiar but can be simplified.
Navigation is familiar but can be simplified.
check
check
Chunked sections guide users logically through content.
Chunked sections guide users logically through content.
xmark
xmark
No reviews or testimonials to build trust.
No reviews or testimonials to build trust.
lightbulb
lightbulb
Add trust signals near CTAs to boost confidence.
Add trust signals near CTAs to boost confidence.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is familiar but can be simplified.
check
Chunked sections guide users logically through content.
xmark
No reviews or testimonials to build trust.
lightbulb
Add trust signals near CTAs to boost confidence.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines communicate offers clearly but lack personality.
Headlines communicate offers clearly but lack personality.
check
check
Offer descriptions are concise and to the point.
Offer descriptions are concise and to the point.
xmark
xmark
Legal disclaimers are truncated and unclear.
Legal disclaimers are truncated and unclear.
lightbulb
lightbulb
Expand or link to full terms where needed.
Expand or link to full terms where needed.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines communicate offers clearly but lack personality.
check
Offer descriptions are concise and to the point.
xmark
Legal disclaimers are truncated and unclear.
lightbulb
Expand or link to full terms where needed.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern clean layout with consistent color usage.
Modern clean layout with consistent color usage.
check
check
High quality imagery and white space are well balanced.
High quality imagery and white space are well balanced.
xmark
xmark
Some text areas feel crowded near footer.
Some text areas feel crowded near footer.
lightbulb
lightbulb
Simplify footer layout to improve visual harmony.
Simplify footer layout to improve visual harmony.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Modern clean layout with consistent color usage.
check
High quality imagery and white space are well balanced.
xmark
Some text areas feel crowded near footer.
lightbulb
Simplify footer layout to improve visual harmony.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Real Time Countdown
Add Real Time Countdown
Add Real Time Countdown
Display a dynamic countdown timer for limited time offers to boost urgency and motivate faster bookings.
Display a dynamic countdown timer for limited time offers to boost urgency and motivate faster bookings.
Suggestion
Moderate fix
Simplify Footer Links
Simplify Footer Links
Simplify Footer Links
Group footer links into collapsible headings reducing visual clutter and improving findability.
Group footer links into collapsible headings reducing visual clutter and improving findability.
Important
Moderate fix
Include Social Proof
Include Social Proof
Include Social Proof
Add customer reviews or ratings near CTAs to increase trust and conversion.
Add customer reviews or ratings near CTAs to increase trust and conversion.
Suggestion
Easy fix
Clarify Legal Links
Clarify Legal Links
Clarify Legal Links
Provide direct links to full terms for offers and cookie policy ensuring transparency and compliance.
Provide direct links to full terms for offers and cookie policy ensuring transparency and compliance.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025