Welcome,
Welcome,
Choice Hotels
Choice Hotels
Choice Hotels
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
27
27
out of 183 websites
out of 183 websites
77.35
77.35
77.35
/100
/100
/100
You ranked
out of 183 websites
27
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Mobile CTAs remain large and tappable.
Mobile CTAs remain large and tappable.
Mobile CTAs remain large and tappable.
xmark
xmark
What you can improve
Some promotional cards require horizontal scroll.
Some promotional cards require horizontal scroll.
Some promotional cards require horizontal scroll.
lightbulb
lightbulb
Quick insight
Consider stacking cards vertically on narrow screens.
Consider stacking cards vertically on narrow screens.
Consider stacking cards vertically on narrow screens.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
78
78
78
/100
/100
/100
check
check
What you nailed
Clear value proposition with best price guarantee.
Clear value proposition with best price guarantee.
Clear value proposition with best price guarantee.
xmark
xmark
What you can improve
Scarcity message feels generic without timer.
Scarcity message feels generic without timer.
Scarcity message feels generic without timer.
lightbulb
lightbulb
Quick insight
Introduce countdown timers for time limited offers.
Introduce countdown timers for time limited offers.
Introduce countdown timers for time limited offers.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Chunked sections guide users logically through content.
Chunked sections guide users logically through content.
Chunked sections guide users logically through content.
xmark
xmark
What you can improve
No reviews or testimonials to build trust.
No reviews or testimonials to build trust.
No reviews or testimonials to build trust.
lightbulb
lightbulb
Quick insight
Add trust signals near CTAs to boost confidence.
Add trust signals near CTAs to boost confidence.
Add trust signals near CTAs to boost confidence.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Offer descriptions are concise and to the point.
Offer descriptions are concise and to the point.
Offer descriptions are concise and to the point.
xmark
xmark
What you can improve
Legal disclaimers are truncated and unclear.
Legal disclaimers are truncated and unclear.
Legal disclaimers are truncated and unclear.
lightbulb
lightbulb
Quick insight
Expand or link to full terms where needed.
Expand or link to full terms where needed.
Expand or link to full terms where needed.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High quality imagery and white space are well balanced.
High quality imagery and white space are well balanced.
High quality imagery and white space are well balanced.
xmark
xmark
What you can improve
Some text areas feel crowded near footer.
Some text areas feel crowded near footer.
Some text areas feel crowded near footer.
lightbulb
lightbulb
Quick insight
Simplify footer layout to improve visual harmony.
Simplify footer layout to improve visual harmony.
Simplify footer layout to improve visual harmony.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Unique hero overlay of text on lifestyle image.
Unique hero overlay of text on lifestyle image.
Unique hero overlay of text on lifestyle image.
xmark
xmark
What you can improve
Overall structure follows common patterns.
Overall structure follows common patterns.
Overall structure follows common patterns.
lightbulb
lightbulb
Quick insight
Experiment with interactive elements in hero.
Experiment with interactive elements in hero.
Experiment with interactive elements in hero.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Real Time Countdown
Display a dynamic countdown timer for limited time offers to boost urgency and motivate faster bookings.
Suggestion
Moderate fix
Simplify Footer Links
Group footer links into collapsible headings reducing visual clutter and improving findability.
Important
Easy fix
Add Real Time Countdown
Display a dynamic countdown timer for limited time offers to boost urgency and motivate faster bookings.
Suggestion
Moderate fix
Simplify Footer Links
Group footer links into collapsible headings reducing visual clutter and improving findability.
Important
Moderate fix
Include Social Proof
Add customer reviews or ratings near CTAs to increase trust and conversion.
Suggestion
Easy fix
Clarify Legal Links
Provide direct links to full terms for offers and cookie policy ensuring transparency and compliance.
Important
Moderate fix
Include Social Proof
Add customer reviews or ratings near CTAs to increase trust and conversion.
Suggestion
Easy fix
Clarify Legal Links
Provide direct links to full terms for offers and cookie policy ensuring transparency and compliance.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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