Website Conversion Analysis
Choice Hotels
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77.35/100 Overall Score
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Website Conversion Analysis
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You ranked
27
out of 183 websites
77.35
/100
Overall Score
80
Responsive Design
78
Influence Principles
75
User Experience
70
Copywriting
85
Design & Aesthetics
65
Originality & Creativity
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
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What you nailed
Mobile CTAs remain large and tappable.
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What you can improve
Some promotional cards require horizontal scroll.
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Quick insight
Consider stacking cards vertically on narrow screens.
Good
Solid start
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Clear value proposition with best price guarantee.
Scarcity message feels generic without timer.
Introduce countdown timers for time limited offers.
UX is all about how easy and enjoyable it is to use your site.
Chunked sections guide users logically through content.
No reviews or testimonials to build trust.
Add trust signals near CTAs to boost confidence.
Words shape action, and copy can make or break momentum.
Offer descriptions are concise and to the point.
Legal disclaimers are truncated and unclear.
Expand or link to full terms where needed.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
High quality imagery and white space are well balanced.
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