Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
137
Website Rank
Chula Vista Resort website features vibrant waterpark imagery, clear CTAs, and organized sections, but suffers from redundant headings and cramped mobile text.
C
Conversion Qualification*
#
137
Website Rank
C
Conversion Qualification*
Chula Vista Resort website features vibrant waterpark imagery, clear CTAs, and organized sections, but suffers from redundant headings and cramped mobile text.
#
137
Website Rank
Chula Vista Resort website features vibrant waterpark imagery, clear CTAs, and organized sections, but suffers from redundant headings and cramped mobile text.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
55
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
78
78
/100
/100
Design & Aesthetics
Design & Aesthetics
55
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Vibrant hero imagery sets an engaging resort mood
Vibrant hero imagery sets an engaging resort mood
Vibrant hero imagery sets an engaging resort mood
circle-check
circle-check
Clear CTA 'Book Online Now' prominently displayed
Clear CTA 'Book Online Now' prominently displayed
Clear CTA 'Book Online Now' prominently displayed
circle-check
circle-check
Sectioned content uses visual hierarchy well
Sectioned content uses visual hierarchy well
Sectioned content uses visual hierarchy well
circle-check
circle-check
Consistent brand colors reinforce identity
Consistent brand colors reinforce identity
Consistent brand colors reinforce identity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming number of headings causes clutter
Overwhelming number of headings causes clutter
Overwhelming number of headings causes clutter
circle-exclamation
circle-exclamation
Navigation items repeat, increasing cognitive load
Navigation items repeat, increasing cognitive load
Navigation items repeat, increasing cognitive load
circle-exclamation
circle-exclamation
Lack of visible live chat or contact options
Lack of visible live chat or contact options
Lack of visible live chat or contact options
circle-exclamation
circle-exclamation
CTA copy generic, could be more action-oriented
CTA copy generic, could be more action-oriented
CTA copy generic, could be more action-oriented
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts to mobile with collapsed menus but some content shrinks too much
Responsive layout adapts to mobile with collapsed menus but some content shrinks too much
check
check
Hamburger menu declutters navigation on small screens
Hamburger menu declutters navigation on small screens
xmark
xmark
Some text and numbers appear cramped on mobile
Some text and numbers appear cramped on mobile
lightbulb
lightbulb
Increase padding around numeric stats for better readability
Increase padding around numeric stats for better readability
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts to mobile with collapsed menus but some content shrinks too much
check
Hamburger menu declutters navigation on small screens
xmark
Some text and numbers appear cramped on mobile
lightbulb
Increase padding around numeric stats for better readability
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Deals are promoted well but social proof and urgency could be stronger
Deals are promoted well but social proof and urgency could be stronger
check
check
Limited-time offers and package highlights create appeal
Limited-time offers and package highlights create appeal
xmark
xmark
No countdown timers reduce urgency
No countdown timers reduce urgency
lightbulb
lightbulb
Add scarcity timers and guest reviews to boost conversions
Add scarcity timers and guest reviews to boost conversions
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Deals are promoted well but social proof and urgency could be stronger
check
Limited-time offers and package highlights create appeal
xmark
No countdown timers reduce urgency
lightbulb
Add scarcity timers and guest reviews to boost conversions
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Site follows common resort templates, lacking unique interactive elements
Site follows common resort templates, lacking unique interactive elements
check
check
Color palette and icons give distinctive brand feel
Color palette and icons give distinctive brand feel
xmark
xmark
Layout feels generic among hospitality sites
Layout feels generic among hospitality sites
lightbulb
lightbulb
Incorporate unique interactive map or 360 tours to stand out
Incorporate unique interactive map or 360 tours to stand out
Needs work
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Site follows common resort templates, lacking unique interactive elements
check
Color palette and icons give distinctive brand feel
xmark
Layout feels generic among hospitality sites
lightbulb
Incorporate unique interactive map or 360 tours to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is familiar but overloaded with repeated links and headings
Navigation is familiar but overloaded with repeated links and headings
check
check
Consistent layout chunks make scanning sections easy
Consistent layout chunks make scanning sections easy
xmark
xmark
Duplicated headings clutter the experience
Duplicated headings clutter the experience
lightbulb
lightbulb
Audit and remove redundant headings to streamline navigation
Audit and remove redundant headings to streamline navigation
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is familiar but overloaded with repeated links and headings
check
Consistent layout chunks make scanning sections easy
xmark
Duplicated headings clutter the experience
lightbulb
Audit and remove redundant headings to streamline navigation
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy captures resort's offerings but could be more concise and direct
Copy captures resort's offerings but could be more concise and direct
check
check
Deal descriptions highlight savings clearly
Deal descriptions highlight savings clearly
xmark
xmark
Heading variations cause inconsistency and confusion
Heading variations cause inconsistency and confusion
lightbulb
lightbulb
Standardize heading copy to improve clarity
Standardize heading copy to improve clarity
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy captures resort's offerings but could be more concise and direct
check
Deal descriptions highlight savings clearly
xmark
Heading variations cause inconsistency and confusion
lightbulb
Standardize heading copy to improve clarity
Good
Good
Solid start
Solid start
78
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Vibrant imagery and brand-consistent colors create an appealing look
Vibrant imagery and brand-consistent colors create an appealing look
check
check
Hero section uses vivid photos to attract visitors
Hero section uses vivid photos to attract visitors
xmark
xmark
Text overlay on busy images sometimes reduces readability
Text overlay on busy images sometimes reduces readability
lightbulb
lightbulb
Consider adding subtle overlay gradients for better text contrast
Consider adding subtle overlay gradients for better text contrast
swatchbook
Design & Aesthetics
Good
Solid start
78
/100
Vibrant imagery and brand-consistent colors create an appealing look
check
Hero section uses vivid photos to attract visitors
xmark
Text overlay on busy images sometimes reduces readability
lightbulb
Consider adding subtle overlay gradients for better text contrast
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Sticky Booking Widget
Sticky Booking Widget
Sticky Booking Widget
Add a persistent booking bar at the top of the page so users can initiate reservations from any section without scrolling.
Add a persistent booking bar at the top of the page so users can initiate reservations from any section without scrolling.
Important
Moderate fix
Navigation Simplification
Navigation Simplification
Navigation Simplification
Consolidate and remove duplicate menu items and headings to reduce cognitive load and improve user flow through the site.
Consolidate and remove duplicate menu items and headings to reduce cognitive load and improve user flow through the site.
Suggestion
Easy fix
Mobile Spacing Tweaks
Mobile Spacing Tweaks
Mobile Spacing Tweaks
Increase padding around key elements, such as numeric stats and CTAs, on mobile screens to prevent crowding and improve tap accuracy.
Increase padding around key elements, such as numeric stats and CTAs, on mobile screens to prevent crowding and improve tap accuracy.
Suggestion
Moderate fix
Scarcity Counters
Scarcity Counters
Scarcity Counters
Implement countdown timers for limited-time deals to enhance the perception of scarcity and drive quicker booking decisions.
Implement countdown timers for limited-time deals to enhance the perception of scarcity and drive quicker booking decisions.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025