Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
28
Website Rank
Engaging hero showcasing the resort waterpark with clear CTA strong visuals and thematic sections encourage visitors to explore offers and book their stay
B+
Conversion Qualification*
#
28
Website Rank
B+
Conversion Qualification*
Engaging hero showcasing the resort waterpark with clear CTA strong visuals and thematic sections encourage visitors to explore offers and book their stay
#
28
Website Rank
Engaging hero showcasing the resort waterpark with clear CTA strong visuals and thematic sections encourage visitors to explore offers and book their stay
80
80
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image and tagline evoke fun and brand instantly
Hero image and tagline evoke fun and brand instantly
Hero image and tagline evoke fun and brand instantly
circle-check
circle-check
Orange CTA button stands out well from the background
Orange CTA button stands out well from the background
Orange CTA button stands out well from the background
circle-check
circle-check
Sections are logically organized with distinct color blocks
Sections are logically organized with distinct color blocks
Sections are logically organized with distinct color blocks
circle-check
circle-check
High quality images showcase resort features clearly
High quality images showcase resort features clearly
High quality images showcase resort features clearly
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Headlines overuse uppercase text creating visual noise
Headlines overuse uppercase text creating visual noise
Headlines overuse uppercase text creating visual noise
circle-exclamation
circle-exclamation
Text heavy sections risk overwhelming visitors
Text heavy sections risk overwhelming visitors
Text heavy sections risk overwhelming visitors
circle-exclamation
circle-exclamation
Lack of visible pricing may frustrate deal seekers
Lack of visible pricing may frustrate deal seekers
Lack of visible pricing may frustrate deal seekers
circle-exclamation
circle-exclamation
No interactive map to show location and surroundings
No interactive map to show location and surroundings
No interactive map to show location and surroundings
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts fluidly with responsive nav and layout minor image crop issues
Site adapts fluidly with responsive nav and layout minor image crop issues
check
check
Hamburger menu provides clear mobile navigation structure
Hamburger menu provides clear mobile navigation structure
xmark
xmark
Some images crop unexpectedly on smaller screens
Some images crop unexpectedly on smaller screens
lightbulb
lightbulb
Test mobile breakpoints to ensure image focal points remain
Test mobile breakpoints to ensure image focal points remain
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts fluidly with responsive nav and layout minor image crop issues
check
Hamburger menu provides clear mobile navigation structure
xmark
Some images crop unexpectedly on smaller screens
lightbulb
Test mobile breakpoints to ensure image focal points remain
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Implements scarcity offers and some social proof lacks depth
Implements scarcity offers and some social proof lacks depth
check
check
Flash sale promo creates a sense of urgency and action
Flash sale promo creates a sense of urgency and action
xmark
xmark
Absence of customer reviews reduces trust and social proof
Absence of customer reviews reduces trust and social proof
lightbulb
lightbulb
Add guest testimonials or trust signals near CTAs
Add guest testimonials or trust signals near CTAs
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Implements scarcity offers and some social proof lacks depth
check
Flash sale promo creates a sense of urgency and action
xmark
Absence of customer reviews reduces trust and social proof
lightbulb
Add guest testimonials or trust signals near CTAs
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows common resort page patterns with moderate brand flair
Follows common resort page patterns with moderate brand flair
check
check
Waterpark visuals differentiate from standard hotel sites
Waterpark visuals differentiate from standard hotel sites
xmark
xmark
Layout remains conventional lacking unique interactions
Layout remains conventional lacking unique interactions
lightbulb
lightbulb
Introduce interactive elements or unique storytelling
Introduce interactive elements or unique storytelling
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows common resort page patterns with moderate brand flair
check
Waterpark visuals differentiate from standard hotel sites
xmark
Layout remains conventional lacking unique interactions
lightbulb
Introduce interactive elements or unique storytelling
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs and intuitive layout promote booking section by section
Clear CTAs and intuitive layout promote booking section by section
check
check
Single primary CTA simplifies decision process above fold
Single primary CTA simplifies decision process above fold
xmark
xmark
Duplication of CTAs in deals section may confuse users
Duplication of CTAs in deals section may confuse users
lightbulb
lightbulb
Limit CTA variations and focus users on one conversion path
Limit CTA variations and focus users on one conversion path
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs and intuitive layout promote booking section by section
check
Single primary CTA simplifies decision process above fold
xmark
Duplication of CTAs in deals section may confuse users
lightbulb
Limit CTA variations and focus users on one conversion path
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Friendly inviting tone inconsistent case and verbosity hinder scanning
Friendly inviting tone inconsistent case and verbosity hinder scanning
check
check
Promotional copy conveys value and excitement effectively
Promotional copy conveys value and excitement effectively
xmark
xmark
Mixed case styles and long sentences impede scanning speed
Mixed case styles and long sentences impede scanning speed
lightbulb
lightbulb
Standardize heading case and shorten copy for clarity
Standardize heading case and shorten copy for clarity
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Friendly inviting tone inconsistent case and verbosity hinder scanning
check
Promotional copy conveys value and excitement effectively
xmark
Mixed case styles and long sentences impede scanning speed
lightbulb
Standardize heading case and shorten copy for clarity
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern design with engaging visuals strong brand identity
Clean modern design with engaging visuals strong brand identity
check
check
Cohesive color palette supports brand recognition
Cohesive color palette supports brand recognition
xmark
xmark
Overuse of uppercase text reduces readability
Overuse of uppercase text reduces readability
lightbulb
lightbulb
Use varied typography weights for hierarchy and clarity
Use varied typography weights for hierarchy and clarity
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean modern design with engaging visuals strong brand identity
check
Cohesive color palette supports brand recognition
xmark
Overuse of uppercase text reduces readability
lightbulb
Use varied typography weights for hierarchy and clarity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Optimize Mobile Images
Optimize Mobile Images
Optimize Mobile Images
Ensure key image parts remain visible across all device screens
Ensure key image parts remain visible across all device screens
Important
Moderate fix
Add Customer Testimonials
Add Customer Testimonials
Add Customer Testimonials
Include star rated guest reviews to boost credibility and social proof
Include star rated guest reviews to boost credibility and social proof
Suggestion
Easy fix
Standardize Heading Case
Standardize Heading Case
Standardize Heading Case
Unify heading case style throughout the site for consistency
Unify heading case style throughout the site for consistency
Suggestion
Moderate fix
Embed Interactive Map
Embed Interactive Map
Embed Interactive Map
Add an interactive map showing resort location and nearby attractions
Add an interactive map showing resort location and nearby attractions
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025