Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

137

Website Rank

Chula Vista Resort website features vibrant waterpark imagery, clear CTAs, and organized sections, but suffers from redundant headings and cramped mobile text.

C

Conversion Qualification*

#

137

Website Rank

C

Conversion Qualification*

Chula Vista Resort website features vibrant waterpark imagery, clear CTAs, and organized sections, but suffers from redundant headings and cramped mobile text.

#

137

Website Rank

Chula Vista Resort website features vibrant waterpark imagery, clear CTAs, and organized sections, but suffers from redundant headings and cramped mobile text.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Vibrant hero imagery sets an engaging resort mood

Vibrant hero imagery sets an engaging resort mood

Vibrant hero imagery sets an engaging resort mood

circle-check

circle-check

Clear CTA 'Book Online Now' prominently displayed

Clear CTA 'Book Online Now' prominently displayed

Clear CTA 'Book Online Now' prominently displayed

circle-check

circle-check

Sectioned content uses visual hierarchy well

Sectioned content uses visual hierarchy well

Sectioned content uses visual hierarchy well

circle-check

circle-check

Consistent brand colors reinforce identity

Consistent brand colors reinforce identity

Consistent brand colors reinforce identity

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Overwhelming number of headings causes clutter

Overwhelming number of headings causes clutter

Overwhelming number of headings causes clutter

circle-exclamation

circle-exclamation

Navigation items repeat, increasing cognitive load

Navigation items repeat, increasing cognitive load

Navigation items repeat, increasing cognitive load

circle-exclamation

circle-exclamation

Lack of visible live chat or contact options

Lack of visible live chat or contact options

Lack of visible live chat or contact options

circle-exclamation

circle-exclamation

CTA copy generic, could be more action-oriented

CTA copy generic, could be more action-oriented

CTA copy generic, could be more action-oriented

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts to mobile with collapsed menus but some content shrinks too much

Responsive layout adapts to mobile with collapsed menus but some content shrinks too much

check

check

Hamburger menu declutters navigation on small screens

Hamburger menu declutters navigation on small screens

xmark

xmark

Some text and numbers appear cramped on mobile

Some text and numbers appear cramped on mobile

lightbulb

lightbulb

Increase padding around numeric stats for better readability

Increase padding around numeric stats for better readability

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts to mobile with collapsed menus but some content shrinks too much

check

Hamburger menu declutters navigation on small screens

xmark

Some text and numbers appear cramped on mobile

lightbulb

Increase padding around numeric stats for better readability

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Deals are promoted well but social proof and urgency could be stronger

Deals are promoted well but social proof and urgency could be stronger

check

check

Limited-time offers and package highlights create appeal

Limited-time offers and package highlights create appeal

xmark

xmark

No countdown timers reduce urgency

No countdown timers reduce urgency

lightbulb

lightbulb

Add scarcity timers and guest reviews to boost conversions

Add scarcity timers and guest reviews to boost conversions

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Deals are promoted well but social proof and urgency could be stronger

check

Limited-time offers and package highlights create appeal

xmark

No countdown timers reduce urgency

lightbulb

Add scarcity timers and guest reviews to boost conversions

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

55

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Site follows common resort templates, lacking unique interactive elements

Site follows common resort templates, lacking unique interactive elements

check

check

Color palette and icons give distinctive brand feel

Color palette and icons give distinctive brand feel

xmark

xmark

Layout feels generic among hospitality sites

Layout feels generic among hospitality sites

lightbulb

lightbulb

Incorporate unique interactive map or 360 tours to stand out

Incorporate unique interactive map or 360 tours to stand out

Needs work

Check insights

sparkles

Originality & Creativity

55

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Site follows common resort templates, lacking unique interactive elements

check

Color palette and icons give distinctive brand feel

xmark

Layout feels generic among hospitality sites

lightbulb

Incorporate unique interactive map or 360 tours to stand out

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation is familiar but overloaded with repeated links and headings

Navigation is familiar but overloaded with repeated links and headings

check

check

Consistent layout chunks make scanning sections easy

Consistent layout chunks make scanning sections easy

xmark

xmark

Duplicated headings clutter the experience

Duplicated headings clutter the experience

lightbulb

lightbulb

Audit and remove redundant headings to streamline navigation

Audit and remove redundant headings to streamline navigation

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation is familiar but overloaded with repeated links and headings

check

Consistent layout chunks make scanning sections easy

xmark

Duplicated headings clutter the experience

lightbulb

Audit and remove redundant headings to streamline navigation

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy captures resort's offerings but could be more concise and direct

Copy captures resort's offerings but could be more concise and direct

check

check

Deal descriptions highlight savings clearly

Deal descriptions highlight savings clearly

xmark

xmark

Heading variations cause inconsistency and confusion

Heading variations cause inconsistency and confusion

lightbulb

lightbulb

Standardize heading copy to improve clarity

Standardize heading copy to improve clarity

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy captures resort's offerings but could be more concise and direct

check

Deal descriptions highlight savings clearly

xmark

Heading variations cause inconsistency and confusion

lightbulb

Standardize heading copy to improve clarity

Good

Good

Solid start

Solid start

78

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Vibrant imagery and brand-consistent colors create an appealing look

Vibrant imagery and brand-consistent colors create an appealing look

check

check

Hero section uses vivid photos to attract visitors

Hero section uses vivid photos to attract visitors

xmark

xmark

Text overlay on busy images sometimes reduces readability

Text overlay on busy images sometimes reduces readability

lightbulb

lightbulb

Consider adding subtle overlay gradients for better text contrast

Consider adding subtle overlay gradients for better text contrast

swatchbook

Design & Aesthetics

Good

Solid start

78

/100

Vibrant imagery and brand-consistent colors create an appealing look

check

Hero section uses vivid photos to attract visitors

xmark

Text overlay on busy images sometimes reduces readability

lightbulb

Consider adding subtle overlay gradients for better text contrast

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Sticky Booking Widget

Sticky Booking Widget

Sticky Booking Widget

Add a persistent booking bar at the top of the page so users can initiate reservations from any section without scrolling.

Add a persistent booking bar at the top of the page so users can initiate reservations from any section without scrolling.

Important

Moderate fix

Navigation Simplification

Navigation Simplification

Navigation Simplification

Consolidate and remove duplicate menu items and headings to reduce cognitive load and improve user flow through the site.

Consolidate and remove duplicate menu items and headings to reduce cognitive load and improve user flow through the site.

Suggestion

Easy fix

Mobile Spacing Tweaks

Mobile Spacing Tweaks

Mobile Spacing Tweaks

Increase padding around key elements, such as numeric stats and CTAs, on mobile screens to prevent crowding and improve tap accuracy.

Increase padding around key elements, such as numeric stats and CTAs, on mobile screens to prevent crowding and improve tap accuracy.

Suggestion

Moderate fix

Scarcity Counters

Scarcity Counters

Scarcity Counters

Implement countdown timers for limited-time deals to enhance the perception of scarcity and drive quicker booking decisions.

Implement countdown timers for limited-time deals to enhance the perception of scarcity and drive quicker booking decisions.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025