Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
127
Website Rank
Homepage of Coast Hotels features a bold brand identity, clear CTAs, deals slider, popular destinations, and service highlights.
C
Conversion Qualification*
#
127
Website Rank
C
Conversion Qualification*
Homepage of Coast Hotels features a bold brand identity, clear CTAs, deals slider, popular destinations, and service highlights.
#
127
Website Rank
Homepage of Coast Hotels features a bold brand identity, clear CTAs, deals slider, popular destinations, and service highlights.
80
80
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong brand voice and tagline.
Strong brand voice and tagline.
Strong brand voice and tagline.
circle-check
circle-check
Clear bold booking CTAs are highly visible.
Clear bold booking CTAs are highly visible.
Clear bold booking CTAs are highly visible.
circle-check
circle-check
Visual hierarchy directs attention through content.
Visual hierarchy directs attention through content.
Visual hierarchy directs attention through content.
circle-check
circle-check
Consistent color palette enhances brand identity.
Consistent color palette enhances brand identity.
Consistent color palette enhances brand identity.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero image placeholder remains blank on load.
Hero image placeholder remains blank on load.
Hero image placeholder remains blank on load.
circle-exclamation
circle-exclamation
Navigation menu contains redundant and crowded links.
Navigation menu contains redundant and crowded links.
Navigation menu contains redundant and crowded links.
circle-exclamation
circle-exclamation
Overwhelming list of deal headings increases cognitive load.
Overwhelming list of deal headings increases cognitive load.
Overwhelming list of deal headings increases cognitive load.
circle-exclamation
circle-exclamation
Absence of social proof and customer testimonials.
Absence of social proof and customer testimonials.
Absence of social proof and customer testimonials.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts across breakpoints but some elements feel dense.
Responsive layout adapts across breakpoints but some elements feel dense.
check
check
Navigation collapses appropriately on narrower screens.
Navigation collapses appropriately on narrower screens.
xmark
xmark
Search input overlaps footer on certain mobile views.
Search input overlaps footer on certain mobile views.
lightbulb
lightbulb
Refining mobile spacing will prevent overlap and improve readability.
Refining mobile spacing will prevent overlap and improve readability.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts across breakpoints but some elements feel dense.
check
Navigation collapses appropriately on narrower screens.
xmark
Search input overlaps footer on certain mobile views.
lightbulb
Refining mobile spacing will prevent overlap and improve readability.
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic rate and member offers presented but lacking strong persuasion triggers.
Basic rate and member offers presented but lacking strong persuasion triggers.
check
check
Member-exclusive rates encourage loyalty sign-ups.
Member-exclusive rates encourage loyalty sign-ups.
xmark
xmark
No visible scarcity cues like limited availability counts.
No visible scarcity cues like limited availability counts.
lightbulb
lightbulb
Introduce countdown timers or availability bars to drive urgency.
Introduce countdown timers or availability bars to drive urgency.
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic rate and member offers presented but lacking strong persuasion triggers.
check
Member-exclusive rates encourage loyalty sign-ups.
xmark
No visible scarcity cues like limited availability counts.
lightbulb
Introduce countdown timers or availability bars to drive urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Brand identity is distinct but overall page structure is standard for hotel sites.
Brand identity is distinct but overall page structure is standard for hotel sites.
check
check
Refreshingly Local™ concept adds differentiation.
Refreshingly Local™ concept adds differentiation.
xmark
xmark
Layout follows common hospitality site patterns.
Layout follows common hospitality site patterns.
lightbulb
lightbulb
Inject unique visual elements into sections to stand out.
Inject unique visual elements into sections to stand out.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Brand identity is distinct but overall page structure is standard for hotel sites.
check
Refreshingly Local™ concept adds differentiation.
xmark
Layout follows common hospitality site patterns.
lightbulb
Inject unique visual elements into sections to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User journey clearly flows from booking to deals to hotel details but content feels heavy.
User journey clearly flows from booking to deals to hotel details but content feels heavy.
check
check
Booking form is straightforward and prominent above the fold.
Booking form is straightforward and prominent above the fold.
xmark
xmark
Decision complexity high in deals slider with too many options.
Decision complexity high in deals slider with too many options.
lightbulb
lightbulb
Consider limiting simultaneous choices to reduce overwhelm.
Consider limiting simultaneous choices to reduce overwhelm.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User journey clearly flows from booking to deals to hotel details but content feels heavy.
check
Booking form is straightforward and prominent above the fold.
xmark
Decision complexity high in deals slider with too many options.
lightbulb
Consider limiting simultaneous choices to reduce overwhelm.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy maintains brand voice but can be repetitive in deal descriptions.
Copy maintains brand voice but can be repetitive in deal descriptions.
check
check
Taglines like Refreshingly Local™ convey unique personality.
Taglines like Refreshingly Local™ convey unique personality.
xmark
xmark
Some headings lack context and use similar phrasing.
Some headings lack context and use similar phrasing.
lightbulb
lightbulb
Streamlining heading language will improve scanning and clarity.
Streamlining heading language will improve scanning and clarity.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy maintains brand voice but can be repetitive in deal descriptions.
check
Taglines like Refreshingly Local™ convey unique personality.
xmark
Some headings lack context and use similar phrasing.
lightbulb
Streamlining heading language will improve scanning and clarity.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern clean layout with consistent branding and strong accent colors.
Modern clean layout with consistent branding and strong accent colors.
check
check
Consistent magenta accent ties sections together.
Consistent magenta accent ties sections together.
xmark
xmark
Blank grey hero area detracts from visual appeal.
Blank grey hero area detracts from visual appeal.
lightbulb
lightbulb
Replacing the hero placeholder with a high-quality image will boost engagement.
Replacing the hero placeholder with a high-quality image will boost engagement.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern clean layout with consistent branding and strong accent colors.
check
Consistent magenta accent ties sections together.
xmark
Blank grey hero area detracts from visual appeal.
lightbulb
Replacing the hero placeholder with a high-quality image will boost engagement.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Hero Section
Enhance Hero Section
Enhance Hero Section
Replace grey hero placeholder with a compelling image or video reflecting local brand ethos.
Replace grey hero placeholder with a compelling image or video reflecting local brand ethos.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Audit and consolidate menu links to reduce redundancy and improve decision making for users.
Audit and consolidate menu links to reduce redundancy and improve decision making for users.
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate guest reviews or testimonials on the homepage to build credibility and trust.
Incorporate guest reviews or testimonials on the homepage to build credibility and trust.
Suggestion
Easy fix
Refine Deals Messaging
Refine Deals Messaging
Refine Deals Messaging
Streamline and group similar offers to reduce cognitive load and improve clarity.
Streamline and group similar offers to reduce cognitive load and improve clarity.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025