Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
86
Website Rank
Homepage features hero video search bar deals and destinations modules guiding bookings with a bold pink theme
B
Conversion Qualification*
#
86
Website Rank
B
Conversion Qualification*
Homepage features hero video search bar deals and destinations modules guiding bookings with a bold pink theme
#
86
Website Rank
Homepage features hero video search bar deals and destinations modules guiding bookings with a bold pink theme
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Engaging hero video captures attention
Engaging hero video captures attention
Engaging hero video captures attention
circle-check
circle-check
Clear search form above the fold
Clear search form above the fold
Clear search form above the fold
circle-check
circle-check
Consistent use of brand color enhances identity
Consistent use of brand color enhances identity
Consistent use of brand color enhances identity
circle-check
circle-check
Well structured modules guide user journey
Well structured modules guide user journey
Well structured modules guide user journey
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section is too tall requiring extra scroll
Hero section is too tall requiring extra scroll
Hero section is too tall requiring extra scroll
circle-exclamation
circle-exclamation
Navigation menu lists too many links can overwhelm
Navigation menu lists too many links can overwhelm
Navigation menu lists too many links can overwhelm
circle-exclamation
circle-exclamation
No social proof like guest reviews limits credibility
No social proof like guest reviews limits credibility
No social proof like guest reviews limits credibility
circle-exclamation
circle-exclamation
No map for location context reduces clarity
No map for location context reduces clarity
No map for location context reduces clarity
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts for mobile but nav and footer feel cramped
Layout adapts for mobile but nav and footer feel cramped
check
check
Search and book form adapts responsively on small screens
Search and book form adapts responsively on small screens
xmark
xmark
Link density in header and footer is cramped on mobile
Link density in header and footer is cramped on mobile
lightbulb
lightbulb
Simplify navigation elements for smaller viewports
Simplify navigation elements for smaller viewports
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts for mobile but nav and footer feel cramped
check
Search and book form adapts responsively on small screens
xmark
Link density in header and footer is cramped on mobile
lightbulb
Simplify navigation elements for smaller viewports
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Deals stand out but missing urgency signals and proof
Deals stand out but missing urgency signals and proof
check
check
Promotional savings are clearly highlighted under badges
Promotional savings are clearly highlighted under badges
xmark
xmark
No countdown timers or availability info to drive urgency
No countdown timers or availability info to drive urgency
lightbulb
lightbulb
Introduce urgency indicators to boost conversions
Introduce urgency indicators to boost conversions
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Deals stand out but missing urgency signals and proof
check
Promotional savings are clearly highlighted under badges
xmark
No countdown timers or availability info to drive urgency
lightbulb
Introduce urgency indicators to boost conversions
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Bold local focus and color create strong brand flair
Bold local focus and color create strong brand flair
check
check
Unique local emphasis sets brand apart from competitors
Unique local emphasis sets brand apart from competitors
xmark
xmark
Offer layouts feel generic and lack local flair
Offer layouts feel generic and lack local flair
lightbulb
lightbulb
Add interactive local maps to reinforce uniqueness
Add interactive local maps to reinforce uniqueness
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Bold local focus and color create strong brand flair
check
Unique local emphasis sets brand apart from competitors
xmark
Offer layouts feel generic and lack local flair
lightbulb
Add interactive local maps to reinforce uniqueness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is modular and clear but choice overload may confuse
Content is modular and clear but choice overload may confuse
check
check
Modular layout guides users through offers and destinations
Modular layout guides users through offers and destinations
xmark
xmark
Too many rate options listed at once creates fatigue
Too many rate options listed at once creates fatigue
lightbulb
lightbulb
Consolidate similar rate options into broader categories
Consolidate similar rate options into broader categories
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is modular and clear but choice overload may confuse
check
Modular layout guides users through offers and destinations
xmark
Too many rate options listed at once creates fatigue
lightbulb
Consolidate similar rate options into broader categories
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone is upbeat and local but some CTAs lack clarity
Tone is upbeat and local but some CTAs lack clarity
check
check
Headings communicate brand personality and local theme
Headings communicate brand personality and local theme
xmark
xmark
CTA copy like START PLANNING lacks clear benefit
CTA copy like START PLANNING lacks clear benefit
lightbulb
lightbulb
Rewrite CTAs to clearly state user benefit and action
Rewrite CTAs to clearly state user benefit and action
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone is upbeat and local but some CTAs lack clarity
check
Headings communicate brand personality and local theme
xmark
CTA copy like START PLANNING lacks clear benefit
lightbulb
Rewrite CTAs to clearly state user benefit and action
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visuals are cohesive but hero space is too large
Visuals are cohesive but hero space is too large
check
check
Brand color used consistently across modules enhancing recognition
Brand color used consistently across modules enhancing recognition
xmark
xmark
Hero video oversizes content leaving less room for CTAs
Hero video oversizes content leaving less room for CTAs
lightbulb
lightbulb
Reduce hero height to surface CTAs faster
Reduce hero height to surface CTAs faster
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Visuals are cohesive but hero space is too large
check
Brand color used consistently across modules enhancing recognition
xmark
Hero video oversizes content leaving less room for CTAs
lightbulb
Reduce hero height to surface CTAs faster
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Reduce hero height
Reduce hero height
Reduce hero height
Cut hero section height by half to show the search form and CTAs above the fold
Cut hero section height by half to show the search form and CTAs above the fold
Suggestion
Moderate fix
Add social proof
Add social proof
Add social proof
Incorporate guest reviews and star ratings on deals and hotel cards to build trust
Incorporate guest reviews and star ratings on deals and hotel cards to build trust
Important
Moderate fix
Display urgency timers
Display urgency timers
Display urgency timers
Use countdown timers or limited availability indicators on deals to boost booking urgency
Use countdown timers or limited availability indicators on deals to boost booking urgency
Suggestion
Easy fix
Streamline navigation
Streamline navigation
Streamline navigation
Reduce top nav links to key items and group others under a menu to cut decision complexity
Reduce top nav links to key items and group others under a menu to cut decision complexity
RELATED RESOURCES
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UX/UI ANALYSIS
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RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025