Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

127

Website Rank

Homepage of Coast Hotels features a bold brand identity, clear CTAs, deals slider, popular destinations, and service highlights.

C

Conversion Qualification*

#

127

Website Rank

C

Conversion Qualification*

Homepage of Coast Hotels features a bold brand identity, clear CTAs, deals slider, popular destinations, and service highlights.

#

127

Website Rank

Homepage of Coast Hotels features a bold brand identity, clear CTAs, deals slider, popular destinations, and service highlights.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong brand voice and tagline.

Strong brand voice and tagline.

Strong brand voice and tagline.

circle-check

circle-check

Clear bold booking CTAs are highly visible.

Clear bold booking CTAs are highly visible.

Clear bold booking CTAs are highly visible.

circle-check

circle-check

Visual hierarchy directs attention through content.

Visual hierarchy directs attention through content.

Visual hierarchy directs attention through content.

circle-check

circle-check

Consistent color palette enhances brand identity.

Consistent color palette enhances brand identity.

Consistent color palette enhances brand identity.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Hero image placeholder remains blank on load.

Hero image placeholder remains blank on load.

Hero image placeholder remains blank on load.

circle-exclamation

circle-exclamation

Navigation menu contains redundant and crowded links.

Navigation menu contains redundant and crowded links.

Navigation menu contains redundant and crowded links.

circle-exclamation

circle-exclamation

Overwhelming list of deal headings increases cognitive load.

Overwhelming list of deal headings increases cognitive load.

Overwhelming list of deal headings increases cognitive load.

circle-exclamation

circle-exclamation

Absence of social proof and customer testimonials.

Absence of social proof and customer testimonials.

Absence of social proof and customer testimonials.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts across breakpoints but some elements feel dense.

Responsive layout adapts across breakpoints but some elements feel dense.

check

check

Navigation collapses appropriately on narrower screens.

Navigation collapses appropriately on narrower screens.

xmark

xmark

Search input overlaps footer on certain mobile views.

Search input overlaps footer on certain mobile views.

lightbulb

lightbulb

Refining mobile spacing will prevent overlap and improve readability.

Refining mobile spacing will prevent overlap and improve readability.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts across breakpoints but some elements feel dense.

check

Navigation collapses appropriately on narrower screens.

xmark

Search input overlaps footer on certain mobile views.

lightbulb

Refining mobile spacing will prevent overlap and improve readability.

Needs work

Needs work

Check insights

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic rate and member offers presented but lacking strong persuasion triggers.

Basic rate and member offers presented but lacking strong persuasion triggers.

check

check

Member-exclusive rates encourage loyalty sign-ups.

Member-exclusive rates encourage loyalty sign-ups.

xmark

xmark

No visible scarcity cues like limited availability counts.

No visible scarcity cues like limited availability counts.

lightbulb

lightbulb

Introduce countdown timers or availability bars to drive urgency.

Introduce countdown timers or availability bars to drive urgency.

Needs work

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic rate and member offers presented but lacking strong persuasion triggers.

check

Member-exclusive rates encourage loyalty sign-ups.

xmark

No visible scarcity cues like limited availability counts.

lightbulb

Introduce countdown timers or availability bars to drive urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Brand identity is distinct but overall page structure is standard for hotel sites.

Brand identity is distinct but overall page structure is standard for hotel sites.

check

check

Refreshingly Local™ concept adds differentiation.

Refreshingly Local™ concept adds differentiation.

xmark

xmark

Layout follows common hospitality site patterns.

Layout follows common hospitality site patterns.

lightbulb

lightbulb

Inject unique visual elements into sections to stand out.

Inject unique visual elements into sections to stand out.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Brand identity is distinct but overall page structure is standard for hotel sites.

check

Refreshingly Local™ concept adds differentiation.

xmark

Layout follows common hospitality site patterns.

lightbulb

Inject unique visual elements into sections to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

User journey clearly flows from booking to deals to hotel details but content feels heavy.

User journey clearly flows from booking to deals to hotel details but content feels heavy.

check

check

Booking form is straightforward and prominent above the fold.

Booking form is straightforward and prominent above the fold.

xmark

xmark

Decision complexity high in deals slider with too many options.

Decision complexity high in deals slider with too many options.

lightbulb

lightbulb

Consider limiting simultaneous choices to reduce overwhelm.

Consider limiting simultaneous choices to reduce overwhelm.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

User journey clearly flows from booking to deals to hotel details but content feels heavy.

check

Booking form is straightforward and prominent above the fold.

xmark

Decision complexity high in deals slider with too many options.

lightbulb

Consider limiting simultaneous choices to reduce overwhelm.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy maintains brand voice but can be repetitive in deal descriptions.

Copy maintains brand voice but can be repetitive in deal descriptions.

check

check

Taglines like Refreshingly Local™ convey unique personality.

Taglines like Refreshingly Local™ convey unique personality.

xmark

xmark

Some headings lack context and use similar phrasing.

Some headings lack context and use similar phrasing.

lightbulb

lightbulb

Streamlining heading language will improve scanning and clarity.

Streamlining heading language will improve scanning and clarity.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy maintains brand voice but can be repetitive in deal descriptions.

check

Taglines like Refreshingly Local™ convey unique personality.

xmark

Some headings lack context and use similar phrasing.

lightbulb

Streamlining heading language will improve scanning and clarity.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern clean layout with consistent branding and strong accent colors.

Modern clean layout with consistent branding and strong accent colors.

check

check

Consistent magenta accent ties sections together.

Consistent magenta accent ties sections together.

xmark

xmark

Blank grey hero area detracts from visual appeal.

Blank grey hero area detracts from visual appeal.

lightbulb

lightbulb

Replacing the hero placeholder with a high-quality image will boost engagement.

Replacing the hero placeholder with a high-quality image will boost engagement.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Modern clean layout with consistent branding and strong accent colors.

check

Consistent magenta accent ties sections together.

xmark

Blank grey hero area detracts from visual appeal.

lightbulb

Replacing the hero placeholder with a high-quality image will boost engagement.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance Hero Section

Enhance Hero Section

Enhance Hero Section

Replace grey hero placeholder with a compelling image or video reflecting local brand ethos.

Replace grey hero placeholder with a compelling image or video reflecting local brand ethos.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Audit and consolidate menu links to reduce redundancy and improve decision making for users.

Audit and consolidate menu links to reduce redundancy and improve decision making for users.

Suggestion

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Incorporate guest reviews or testimonials on the homepage to build credibility and trust.

Incorporate guest reviews or testimonials on the homepage to build credibility and trust.

Suggestion

Easy fix

Refine Deals Messaging

Refine Deals Messaging

Refine Deals Messaging

Streamline and group similar offers to reduce cognitive load and improve clarity.

Streamline and group similar offers to reduce cognitive load and improve clarity.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025