Welcome,
Welcome,
Coast Hotels
Coast Hotels
Coast Hotels
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
127
127
out of 183 websites
out of 183 websites
70.5
70.5
70.5
/100
/100
/100
You ranked
out of 183 websites
127
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Navigation collapses appropriately on narrower screens.
Navigation collapses appropriately on narrower screens.
Navigation collapses appropriately on narrower screens.
xmark
xmark
What you can improve
Search input overlaps footer on certain mobile views.
Search input overlaps footer on certain mobile views.
Search input overlaps footer on certain mobile views.
lightbulb
lightbulb
Quick insight
Refining mobile spacing will prevent overlap and improve readability.
Refining mobile spacing will prevent overlap and improve readability.
Refining mobile spacing will prevent overlap and improve readability.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
55
55
55
/100
/100
/100
check
check
What you nailed
Member-exclusive rates encourage loyalty sign-ups.
Member-exclusive rates encourage loyalty sign-ups.
Member-exclusive rates encourage loyalty sign-ups.
xmark
xmark
What you can improve
No visible scarcity cues like limited availability counts.
No visible scarcity cues like limited availability counts.
No visible scarcity cues like limited availability counts.
lightbulb
lightbulb
Quick insight
Introduce countdown timers or availability bars to drive urgency.
Introduce countdown timers or availability bars to drive urgency.
Introduce countdown timers or availability bars to drive urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Booking form is straightforward and prominent above the fold.
Booking form is straightforward and prominent above the fold.
Booking form is straightforward and prominent above the fold.
xmark
xmark
What you can improve
Decision complexity high in deals slider with too many options.
Decision complexity high in deals slider with too many options.
Decision complexity high in deals slider with too many options.
lightbulb
lightbulb
Quick insight
Consider limiting simultaneous choices to reduce overwhelm.
Consider limiting simultaneous choices to reduce overwhelm.
Consider limiting simultaneous choices to reduce overwhelm.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
75
75
75
/100
/100
/100
check
check
What you nailed
Taglines like Refreshingly Local™ convey unique personality.
Taglines like Refreshingly Local™ convey unique personality.
Taglines like Refreshingly Local™ convey unique personality.
xmark
xmark
What you can improve
Some headings lack context and use similar phrasing.
Some headings lack context and use similar phrasing.
Some headings lack context and use similar phrasing.
lightbulb
lightbulb
Quick insight
Streamlining heading language will improve scanning and clarity.
Streamlining heading language will improve scanning and clarity.
Streamlining heading language will improve scanning and clarity.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Consistent magenta accent ties sections together.
Consistent magenta accent ties sections together.
Consistent magenta accent ties sections together.
xmark
xmark
What you can improve
Blank grey hero area detracts from visual appeal.
Blank grey hero area detracts from visual appeal.
Blank grey hero area detracts from visual appeal.
lightbulb
lightbulb
Quick insight
Replacing the hero placeholder with a high-quality image will boost engagement.
Replacing the hero placeholder with a high-quality image will boost engagement.
Replacing the hero placeholder with a high-quality image will boost engagement.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Refreshingly Local™ concept adds differentiation.
Refreshingly Local™ concept adds differentiation.
Refreshingly Local™ concept adds differentiation.
xmark
xmark
What you can improve
Layout follows common hospitality site patterns.
Layout follows common hospitality site patterns.
Layout follows common hospitality site patterns.
lightbulb
lightbulb
Quick insight
Inject unique visual elements into sections to stand out.
Inject unique visual elements into sections to stand out.
Inject unique visual elements into sections to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Enhance Hero Section
Replace grey hero placeholder with a compelling image or video reflecting local brand ethos.
Important
Moderate fix
Simplify Navigation
Audit and consolidate menu links to reduce redundancy and improve decision making for users.
Important
Easy fix
Enhance Hero Section
Replace grey hero placeholder with a compelling image or video reflecting local brand ethos.
Important
Moderate fix
Simplify Navigation
Audit and consolidate menu links to reduce redundancy and improve decision making for users.
Suggestion
Moderate fix
Add Social Proof
Incorporate guest reviews or testimonials on the homepage to build credibility and trust.
Suggestion
Easy fix
Refine Deals Messaging
Streamline and group similar offers to reduce cognitive load and improve clarity.
Suggestion
Moderate fix
Add Social Proof
Incorporate guest reviews or testimonials on the homepage to build credibility and trust.
Suggestion
Easy fix
Refine Deals Messaging
Streamline and group similar offers to reduce cognitive load and improve clarity.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025