Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
Needs work
Conversion Qualification*
#
179
Website Rank
Homepage emphasizes brand message with a large hero, brand logos, loyalty program highlights, hotel search tool, and upcoming locations carousel; lacks detailed room info and social proof.
Needs work
Conversion Qualification*
#
179
Website Rank
Needs work
Conversion Qualification*
Homepage emphasizes brand message with a large hero, brand logos, loyalty program highlights, hotel search tool, and upcoming locations carousel; lacks detailed room info and social proof.
#
179
Website Rank
Homepage emphasizes brand message with a large hero, brand logos, loyalty program highlights, hotel search tool, and upcoming locations carousel; lacks detailed room info and social proof.
65
65
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
55
55
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear hero image reinforcing brand promise.
Clear hero image reinforcing brand promise.
Clear hero image reinforcing brand promise.
circle-check
circle-check
Prominent rewards program promotion.
Prominent rewards program promotion.
Prominent rewards program promotion.
circle-check
circle-check
Simple 'Find Hotel' search with dropdowns.
Simple 'Find Hotel' search with dropdowns.
Simple 'Find Hotel' search with dropdowns.
circle-check
circle-check
Consistent navigation across breakpoints.
Consistent navigation across breakpoints.
Consistent navigation across breakpoints.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of room photos and details.
Lack of room photos and details.
Lack of room photos and details.
circle-exclamation
circle-exclamation
No social proof like reviews or testimonials.
No social proof like reviews or testimonials.
No social proof like reviews or testimonials.
circle-exclamation
circle-exclamation
Hero text heavy and a bit small.
Hero text heavy and a bit small.
Hero text heavy and a bit small.
circle-exclamation
circle-exclamation
Coming Soon carousel labels are repetitive.
Coming Soon carousel labels are repetitive.
Coming Soon carousel labels are repetitive.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
65
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to various widths but some elements overcrowd on mobile.
Layout adapts to various widths but some elements overcrowd on mobile.
check
check
Navigation collapses into a hamburger menu nicely on mobile.
Navigation collapses into a hamburger menu nicely on mobile.
xmark
xmark
Find Hotel dropdowns are small on narrow screens, diminishing tap targets.
Find Hotel dropdowns are small on narrow screens, diminishing tap targets.
lightbulb
lightbulb
Enlarge form controls on mobile for easier touch interaction.
Enlarge form controls on mobile for easier touch interaction.
Good
Solid start
mobile
Responsive Design
65
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to various widths but some elements overcrowd on mobile.
check
Navigation collapses into a hamburger menu nicely on mobile.
xmark
Find Hotel dropdowns are small on narrow screens, diminishing tap targets.
lightbulb
Enlarge form controls on mobile for easier touch interaction.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof; rewards program highlighted well.
Limited use of scarcity or social proof; rewards program highlighted well.
check
check
Rewards program is prominently promoted to incentivize loyalty.
Rewards program is prominently promoted to incentivize loyalty.
xmark
xmark
No limited-time offers or urgency cues to drive immediate bookings.
No limited-time offers or urgency cues to drive immediate bookings.
lightbulb
lightbulb
Add countdown timers or special rates to create scarcity and urgency.
Add countdown timers or special rates to create scarcity and urgency.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof; rewards program highlighted well.
check
Rewards program is prominently promoted to incentivize loyalty.
xmark
No limited-time offers or urgency cues to drive immediate bookings.
lightbulb
Add countdown timers or special rates to create scarcity and urgency.
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows standard hotel site templates; few distinctive creative elements.
Follows standard hotel site templates; few distinctive creative elements.
check
check
Unique brand slogan sets a friendly tone.
Unique brand slogan sets a friendly tone.
xmark
xmark
Section designs feel templated and predictable.
Section designs feel templated and predictable.
lightbulb
lightbulb
Incorporate location-specific imagery to personalize sections.
Incorporate location-specific imagery to personalize sections.
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows standard hotel site templates; few distinctive creative elements.
check
Unique brand slogan sets a friendly tone.
xmark
Section designs feel templated and predictable.
lightbulb
Incorporate location-specific imagery to personalize sections.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical section flow from hero to search to info but lacks depth in content.
Logical section flow from hero to search to info but lacks depth in content.
check
check
Search functionality is placed prominently above the fold.
Search functionality is placed prominently above the fold.
xmark
xmark
Missing clear next steps after reading the hero section.
Missing clear next steps after reading the hero section.
lightbulb
lightbulb
Add clear CTAs guiding users to room details or booking flow.
Add clear CTAs guiding users to room details or booking flow.
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical section flow from hero to search to info but lacks depth in content.
check
Search functionality is placed prominently above the fold.
xmark
Missing clear next steps after reading the hero section.
lightbulb
Add clear CTAs guiding users to room details or booking flow.
Needs work
Needs work
Check insights
Check insights
UX Writing
55
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headlines align with brand voice but body copy is generic.
Concise headlines align with brand voice but body copy is generic.
check
check
Tagline 'Big City Quality, Small Town Values' resonates well.
Tagline 'Big City Quality, Small Town Values' resonates well.
xmark
xmark
Repetitive 'Learn More' CTAs lack context and variation.
Repetitive 'Learn More' CTAs lack context and variation.
lightbulb
lightbulb
Diversify CTA language to specify actions like 'View Rooms' or 'Book Now.'
Diversify CTA language to specify actions like 'View Rooms' or 'Book Now.'
Needs work
Check insights
UX Writing
55
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headlines align with brand voice but body copy is generic.
check
Tagline 'Big City Quality, Small Town Values' resonates well.
xmark
Repetitive 'Learn More' CTAs lack context and variation.
lightbulb
Diversify CTA language to specify actions like 'View Rooms' or 'Book Now.'
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, brand-forward layout with strong hero but limited visual variation.
Clean, brand-forward layout with strong hero but limited visual variation.
check
check
Hero image is crisp and highlights the hotel building beautifully.
Hero image is crisp and highlights the hotel building beautifully.
xmark
xmark
Color palette is dark, making text hard to read in some sections.
Color palette is dark, making text hard to read in some sections.
lightbulb
lightbulb
Introduce lighter accent colors to improve text contrast and section separation.
Introduce lighter accent colors to improve text contrast and section separation.
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Clean, brand-forward layout with strong hero but limited visual variation.
check
Hero image is crisp and highlights the hotel building beautifully.
xmark
Color palette is dark, making text hard to read in some sections.
lightbulb
Introduce lighter accent colors to improve text contrast and section separation.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Room Photos
Add Room Photos
Add Room Photos
Incorporate a section showcasing room interiors with descriptive captions to inform users visually about room options.
Incorporate a section showcasing room interiors with descriptive captions to inform users visually about room options.
Important
Easy fix
Introduce Social Proof
Introduce Social Proof
Introduce Social Proof
Add customer reviews or testimonials with ratings to build trust and credibility.
Add customer reviews or testimonials with ratings to build trust and credibility.
Suggestion
Easy fix
Enhance Mobile Form Controls
Enhance Mobile Form Controls
Enhance Mobile Form Controls
Increase tap target sizes for dropdowns and buttons on mobile to improve usability.
Increase tap target sizes for dropdowns and buttons on mobile to improve usability.
Suggestion
Moderate fix
Implement Limited-Time Offers
Implement Limited-Time Offers
Implement Limited-Time Offers
Display special promotional banners with countdown timers to leverage scarcity and boost conversions.
Display special promotional banners with countdown timers to leverage scarcity and boost conversions.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025