Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

Needs work

Conversion Qualification*

#

179

Website Rank

Homepage emphasizes brand message with a large hero, brand logos, loyalty program highlights, hotel search tool, and upcoming locations carousel; lacks detailed room info and social proof.

Needs work

Conversion Qualification*

#

179

Website Rank

Needs work

Conversion Qualification*

Homepage emphasizes brand message with a large hero, brand logos, loyalty program highlights, hotel search tool, and upcoming locations carousel; lacks detailed room info and social proof.

#

179

Website Rank

Homepage emphasizes brand message with a large hero, brand logos, loyalty program highlights, hotel search tool, and upcoming locations carousel; lacks detailed room info and social proof.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Clear hero image reinforcing brand promise.

Clear hero image reinforcing brand promise.

Clear hero image reinforcing brand promise.

circle-check

circle-check

Prominent rewards program promotion.

Prominent rewards program promotion.

Prominent rewards program promotion.

circle-check

circle-check

Simple 'Find Hotel' search with dropdowns.

Simple 'Find Hotel' search with dropdowns.

Simple 'Find Hotel' search with dropdowns.

circle-check

circle-check

Consistent navigation across breakpoints.

Consistent navigation across breakpoints.

Consistent navigation across breakpoints.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Lack of room photos and details.

Lack of room photos and details.

Lack of room photos and details.

circle-exclamation

circle-exclamation

No social proof like reviews or testimonials.

No social proof like reviews or testimonials.

No social proof like reviews or testimonials.

circle-exclamation

circle-exclamation

Hero text heavy and a bit small.

Hero text heavy and a bit small.

Hero text heavy and a bit small.

circle-exclamation

circle-exclamation

Coming Soon carousel labels are repetitive.

Coming Soon carousel labels are repetitive.

Coming Soon carousel labels are repetitive.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

65

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts to various widths but some elements overcrowd on mobile.

Layout adapts to various widths but some elements overcrowd on mobile.

check

check

Navigation collapses into a hamburger menu nicely on mobile.

Navigation collapses into a hamburger menu nicely on mobile.

xmark

xmark

Find Hotel dropdowns are small on narrow screens, diminishing tap targets.

Find Hotel dropdowns are small on narrow screens, diminishing tap targets.

lightbulb

lightbulb

Enlarge form controls on mobile for easier touch interaction.

Enlarge form controls on mobile for easier touch interaction.

Good

Solid start

mobile

Responsive Design

65

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts to various widths but some elements overcrowd on mobile.

check

Navigation collapses into a hamburger menu nicely on mobile.

xmark

Find Hotel dropdowns are small on narrow screens, diminishing tap targets.

lightbulb

Enlarge form controls on mobile for easier touch interaction.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of scarcity or social proof; rewards program highlighted well.

Limited use of scarcity or social proof; rewards program highlighted well.

check

check

Rewards program is prominently promoted to incentivize loyalty.

Rewards program is prominently promoted to incentivize loyalty.

xmark

xmark

No limited-time offers or urgency cues to drive immediate bookings.

No limited-time offers or urgency cues to drive immediate bookings.

lightbulb

lightbulb

Add countdown timers or special rates to create scarcity and urgency.

Add countdown timers or special rates to create scarcity and urgency.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of scarcity or social proof; rewards program highlighted well.

check

Rewards program is prominently promoted to incentivize loyalty.

xmark

No limited-time offers or urgency cues to drive immediate bookings.

lightbulb

Add countdown timers or special rates to create scarcity and urgency.

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Follows standard hotel site templates; few distinctive creative elements.

Follows standard hotel site templates; few distinctive creative elements.

check

check

Unique brand slogan sets a friendly tone.

Unique brand slogan sets a friendly tone.

xmark

xmark

Section designs feel templated and predictable.

Section designs feel templated and predictable.

lightbulb

lightbulb

Incorporate location-specific imagery to personalize sections.

Incorporate location-specific imagery to personalize sections.

Needs work

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Follows standard hotel site templates; few distinctive creative elements.

check

Unique brand slogan sets a friendly tone.

xmark

Section designs feel templated and predictable.

lightbulb

Incorporate location-specific imagery to personalize sections.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Logical section flow from hero to search to info but lacks depth in content.

Logical section flow from hero to search to info but lacks depth in content.

check

check

Search functionality is placed prominently above the fold.

Search functionality is placed prominently above the fold.

xmark

xmark

Missing clear next steps after reading the hero section.

Missing clear next steps after reading the hero section.

lightbulb

lightbulb

Add clear CTAs guiding users to room details or booking flow.

Add clear CTAs guiding users to room details or booking flow.

Good

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Logical section flow from hero to search to info but lacks depth in content.

check

Search functionality is placed prominently above the fold.

xmark

Missing clear next steps after reading the hero section.

lightbulb

Add clear CTAs guiding users to room details or booking flow.

Needs work

Needs work

Check insights

Check insights

UX Writing

55

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headlines align with brand voice but body copy is generic.

Concise headlines align with brand voice but body copy is generic.

check

check

Tagline 'Big City Quality, Small Town Values' resonates well.

Tagline 'Big City Quality, Small Town Values' resonates well.

xmark

xmark

Repetitive 'Learn More' CTAs lack context and variation.

Repetitive 'Learn More' CTAs lack context and variation.

lightbulb

lightbulb

Diversify CTA language to specify actions like 'View Rooms' or 'Book Now.'

Diversify CTA language to specify actions like 'View Rooms' or 'Book Now.'

Needs work

Check insights

UX Writing

55

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headlines align with brand voice but body copy is generic.

check

Tagline 'Big City Quality, Small Town Values' resonates well.

xmark

Repetitive 'Learn More' CTAs lack context and variation.

lightbulb

Diversify CTA language to specify actions like 'View Rooms' or 'Book Now.'

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, brand-forward layout with strong hero but limited visual variation.

Clean, brand-forward layout with strong hero but limited visual variation.

check

check

Hero image is crisp and highlights the hotel building beautifully.

Hero image is crisp and highlights the hotel building beautifully.

xmark

xmark

Color palette is dark, making text hard to read in some sections.

Color palette is dark, making text hard to read in some sections.

lightbulb

lightbulb

Introduce lighter accent colors to improve text contrast and section separation.

Introduce lighter accent colors to improve text contrast and section separation.

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Clean, brand-forward layout with strong hero but limited visual variation.

check

Hero image is crisp and highlights the hotel building beautifully.

xmark

Color palette is dark, making text hard to read in some sections.

lightbulb

Introduce lighter accent colors to improve text contrast and section separation.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Room Photos

Add Room Photos

Add Room Photos

Incorporate a section showcasing room interiors with descriptive captions to inform users visually about room options.

Incorporate a section showcasing room interiors with descriptive captions to inform users visually about room options.

Important

Easy fix

Introduce Social Proof

Introduce Social Proof

Introduce Social Proof

Add customer reviews or testimonials with ratings to build trust and credibility.

Add customer reviews or testimonials with ratings to build trust and credibility.

Suggestion

Easy fix

Enhance Mobile Form Controls

Enhance Mobile Form Controls

Enhance Mobile Form Controls

Increase tap target sizes for dropdowns and buttons on mobile to improve usability.

Increase tap target sizes for dropdowns and buttons on mobile to improve usability.

Suggestion

Moderate fix

Implement Limited-Time Offers

Implement Limited-Time Offers

Implement Limited-Time Offers

Display special promotional banners with countdown timers to leverage scarcity and boost conversions.

Display special promotional banners with countdown timers to leverage scarcity and boost conversions.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025