Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
156
Website Rank
Homepage for Cobblestone Hotels showcasing brand values and new locations and loyalty program with search functionality and social links
C+
Conversion Qualification*
#
156
Website Rank
C+
Conversion Qualification*
Homepage for Cobblestone Hotels showcasing brand values and new locations and loyalty program with search functionality and social links
#
156
Website Rank
Homepage for Cobblestone Hotels showcasing brand values and new locations and loyalty program with search functionality and social links
80
80
/100
/100
Responsive Design
Responsive Design
45
45
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image clearly showcases hotel exterior
Hero image clearly showcases hotel exterior
Hero image clearly showcases hotel exterior
circle-check
circle-check
Strong tagline communicates brand promise
Strong tagline communicates brand promise
Strong tagline communicates brand promise
circle-check
circle-check
Consistent color palette reinforces identity
Consistent color palette reinforces identity
Consistent color palette reinforces identity
circle-check
circle-check
Navigation labels are clear and easy to understand
Navigation labels are clear and easy to understand
Navigation labels are clear and easy to understand
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking call to action visible above fold
No direct booking call to action visible above fold
No direct booking call to action visible above fold
circle-exclamation
circle-exclamation
No guest reviews or testimonials reduce trust signals
No guest reviews or testimonials reduce trust signals
No guest reviews or testimonials reduce trust signals
circle-exclamation
circle-exclamation
Pricing or rates not displayed causing lack of transparency
Pricing or rates not displayed causing lack of transparency
Pricing or rates not displayed causing lack of transparency
circle-exclamation
circle-exclamation
Cookie banner covers content and distracts users
Cookie banner covers content and distracts users
Cookie banner covers content and distracts users
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adjusts for mobile and desktop but some elements are cramped
Layout adjusts for mobile and desktop but some elements are cramped
check
check
Hamburger menu simplifies navigation on mobile
Hamburger menu simplifies navigation on mobile
xmark
xmark
Search dropdowns are small and hard to tap on mobile
Search dropdowns are small and hard to tap on mobile
lightbulb
lightbulb
Enlarge form fields and buttons for better touch interaction
Enlarge form fields and buttons for better touch interaction
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adjusts for mobile and desktop but some elements are cramped
check
Hamburger menu simplifies navigation on mobile
xmark
Search dropdowns are small and hard to tap on mobile
lightbulb
Enlarge form fields and buttons for better touch interaction
Needs work
Needs work
Check insights
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal scarcity or social proof limits urgency to book
Minimal scarcity or social proof limits urgency to book
check
check
Rewards program highlight encourages loyalty
Rewards program highlight encourages loyalty
xmark
xmark
No testimonials or limited offers to drive action
No testimonials or limited offers to drive action
lightbulb
lightbulb
Add guest reviews and time limited deals for persuasion
Add guest reviews and time limited deals for persuasion
Needs work
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal scarcity or social proof limits urgency to book
check
Rewards program highlight encourages loyalty
xmark
No testimonials or limited offers to drive action
lightbulb
Add guest reviews and time limited deals for persuasion
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Site follows common hotel website patterns no unique features
Site follows common hotel website patterns no unique features
check
check
Brand logos integration adds visual variety
Brand logos integration adds visual variety
xmark
xmark
No interactive or novel content to engage visitors
No interactive or novel content to engage visitors
lightbulb
lightbulb
Consider adding virtual tours or interactive maps
Consider adding virtual tours or interactive maps
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Site follows common hotel website patterns no unique features
check
Brand logos integration adds visual variety
xmark
No interactive or novel content to engage visitors
lightbulb
Consider adding virtual tours or interactive maps
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is straightforward but booking flow is hidden
Navigation is straightforward but booking flow is hidden
check
check
Search function uses familiar dropdown selectors
Search function uses familiar dropdown selectors
xmark
xmark
CTAs for booking are not prominent enough on first view
CTAs for booking are not prominent enough on first view
lightbulb
lightbulb
Move booking widget above fold to reduce friction
Move booking widget above fold to reduce friction
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is straightforward but booking flow is hidden
check
Search function uses familiar dropdown selectors
xmark
CTAs for booking are not prominent enough on first view
lightbulb
Move booking widget above fold to reduce friction
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy conveys brand values but lacks persuasive urgency
Copy conveys brand values but lacks persuasive urgency
check
check
Tagline succinctly captures brand essence
Tagline succinctly captures brand essence
xmark
xmark
CTAs use generic labels and lack motivation
CTAs use generic labels and lack motivation
lightbulb
lightbulb
Use action oriented language to drive conversions
Use action oriented language to drive conversions
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy conveys brand values but lacks persuasive urgency
check
Tagline succinctly captures brand essence
xmark
CTAs use generic labels and lack motivation
lightbulb
Use action oriented language to drive conversions
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Brand imagery is strong but text density reduces readability
Brand imagery is strong but text density reduces readability
check
check
High quality hero image conveys professionalism
High quality hero image conveys professionalism
xmark
xmark
Section text blocks feel cramped and monotonous
Section text blocks feel cramped and monotonous
lightbulb
lightbulb
Increase whitespace and vary text sizes for better hierarchy
Increase whitespace and vary text sizes for better hierarchy
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Brand imagery is strong but text density reduces readability
check
High quality hero image conveys professionalism
xmark
Section text blocks feel cramped and monotonous
lightbulb
Increase whitespace and vary text sizes for better hierarchy
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add guest testimonials
Add guest testimonials
Add guest testimonials
Incorporate star rated guest reviews near the hero section to build trust
Incorporate star rated guest reviews near the hero section to build trust
Important
Moderate fix
Promote direct bookings
Promote direct bookings
Promote direct bookings
Add a prominent booking widget above fold to streamline reservations
Add a prominent booking widget above fold to streamline reservations
Important
Moderate fix
Implement scarcity messaging
Implement scarcity messaging
Implement scarcity messaging
Display time bound offers or low availability alerts for urgency
Display time bound offers or low availability alerts for urgency
Suggestion
Easy fix
Improve touch targets
Improve touch targets
Improve touch targets
Increase the size and spacing of buttons and form fields on mobile
Increase the size and spacing of buttons and form fields on mobile
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025