Cobblestone Hotels LLC
Cobblestone Hotels LLC
Cobblestone Hotels LLC
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Cobblestone Hotels LLC
Cobblestone Hotels LLC
Cobblestone Hotels LLC
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
179
179
out of 183 websites
out of 183 websites
59.75
59.75
59.75
/100
/100
/100
You ranked
out of 183 websites
179
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
65
65
65
/100
/100
/100
check
check
What you nailed
Navigation collapses into a hamburger menu nicely on mobile.
Navigation collapses into a hamburger menu nicely on mobile.
Navigation collapses into a hamburger menu nicely on mobile.
xmark
xmark
What you can improve
Find Hotel dropdowns are small on narrow screens, diminishing tap targets.
Find Hotel dropdowns are small on narrow screens, diminishing tap targets.
Find Hotel dropdowns are small on narrow screens, diminishing tap targets.
lightbulb
lightbulb
Quick insight
Enlarge form controls on mobile for easier touch interaction.
Enlarge form controls on mobile for easier touch interaction.
Enlarge form controls on mobile for easier touch interaction.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Rewards program is prominently promoted to incentivize loyalty.
Rewards program is prominently promoted to incentivize loyalty.
Rewards program is prominently promoted to incentivize loyalty.
xmark
xmark
What you can improve
No limited-time offers or urgency cues to drive immediate bookings.
No limited-time offers or urgency cues to drive immediate bookings.
No limited-time offers or urgency cues to drive immediate bookings.
lightbulb
lightbulb
Quick insight
Add countdown timers or special rates to create scarcity and urgency.
Add countdown timers or special rates to create scarcity and urgency.
Add countdown timers or special rates to create scarcity and urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
60
60
60
/100
/100
/100
check
check
What you nailed
Search functionality is placed prominently above the fold.
Search functionality is placed prominently above the fold.
Search functionality is placed prominently above the fold.
xmark
xmark
What you can improve
Missing clear next steps after reading the hero section.
Missing clear next steps after reading the hero section.
Missing clear next steps after reading the hero section.
lightbulb
lightbulb
Quick insight
Add clear CTAs guiding users to room details or booking flow.
Add clear CTAs guiding users to room details or booking flow.
Add clear CTAs guiding users to room details or booking flow.
Needs work
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
55
55
55
/100
/100
/100
check
check
What you nailed
Tagline 'Big City Quality, Small Town Values' resonates well.
Tagline 'Big City Quality, Small Town Values' resonates well.
Tagline 'Big City Quality, Small Town Values' resonates well.
xmark
xmark
What you can improve
Repetitive 'Learn More' CTAs lack context and variation.
Repetitive 'Learn More' CTAs lack context and variation.
Repetitive 'Learn More' CTAs lack context and variation.
lightbulb
lightbulb
Quick insight
Diversify CTA language to specify actions like 'View Rooms' or 'Book Now.'
Diversify CTA language to specify actions like 'View Rooms' or 'Book Now.'
Diversify CTA language to specify actions like 'View Rooms' or 'Book Now.'
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
70
70
70
/100
/100
/100
check
check
What you nailed
Hero image is crisp and highlights the hotel building beautifully.
Hero image is crisp and highlights the hotel building beautifully.
Hero image is crisp and highlights the hotel building beautifully.
xmark
xmark
What you can improve
Color palette is dark, making text hard to read in some sections.
Color palette is dark, making text hard to read in some sections.
Color palette is dark, making text hard to read in some sections.
lightbulb
lightbulb
Quick insight
Introduce lighter accent colors to improve text contrast and section separation.
Introduce lighter accent colors to improve text contrast and section separation.
Introduce lighter accent colors to improve text contrast and section separation.
Needs work
Check insights
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
50
50
50
/100
/100
/100
check
check
What you nailed
Unique brand slogan sets a friendly tone.
Unique brand slogan sets a friendly tone.
Unique brand slogan sets a friendly tone.
xmark
xmark
What you can improve
Section designs feel templated and predictable.
Section designs feel templated and predictable.
Section designs feel templated and predictable.
lightbulb
lightbulb
Quick insight
Incorporate location-specific imagery to personalize sections.
Incorporate location-specific imagery to personalize sections.
Incorporate location-specific imagery to personalize sections.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Room Photos
Incorporate a section showcasing room interiors with descriptive captions to inform users visually about room options.
Important
Easy fix
Introduce Social Proof
Add customer reviews or testimonials with ratings to build trust and credibility.
Important
Moderate fix
Add Room Photos
Incorporate a section showcasing room interiors with descriptive captions to inform users visually about room options.
Important
Easy fix
Introduce Social Proof
Add customer reviews or testimonials with ratings to build trust and credibility.
Suggestion
Easy fix
Enhance Mobile Form Controls
Increase tap target sizes for dropdowns and buttons on mobile to improve usability.
Suggestion
Moderate fix
Implement Limited-Time Offers
Display special promotional banners with countdown timers to leverage scarcity and boost conversions.
Suggestion
Easy fix
Enhance Mobile Form Controls
Increase tap target sizes for dropdowns and buttons on mobile to improve usability.
Suggestion
Moderate fix
Implement Limited-Time Offers
Display special promotional banners with countdown timers to leverage scarcity and boost conversions.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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