Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
168
Website Rank
Collection page showcasing resort properties with strong visuals and filters urging exploration while missing booking options
C+
Conversion Qualification*
#
168
Website Rank
C+
Conversion Qualification*
Collection page showcasing resort properties with strong visuals and filters urging exploration while missing booking options
#
168
Website Rank
Collection page showcasing resort properties with strong visuals and filters urging exploration while missing booking options
70
70
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality hero image sets an immersive tone
High quality hero image sets an immersive tone
High quality hero image sets an immersive tone
circle-check
circle-check
Consistent grid layout aids scanning
Consistent grid layout aids scanning
Consistent grid layout aids scanning
circle-check
circle-check
Filter navigation enables content segmentation
Filter navigation enables content segmentation
Filter navigation enables content segmentation
circle-check
circle-check
Clean typography enhances readability
Clean typography enhances readability
Clean typography enhances readability
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking call to action on this page
No direct booking call to action on this page
No direct booking call to action on this page
circle-exclamation
circle-exclamation
Text overlays on images sometimes have low contrast
Text overlays on images sometimes have low contrast
Text overlays on images sometimes have low contrast
circle-exclamation
circle-exclamation
Too many filter options can overwhelm users
Too many filter options can overwhelm users
Too many filter options can overwhelm users
circle-exclamation
circle-exclamation
Floating nav overlaps content on mobile view
Floating nav overlaps content on mobile view
Floating nav overlaps content on mobile view
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive grid and menu adapt well but nav overlaps
Responsive grid and menu adapt well but nav overlaps
check
check
Hamburger menu effectively condenses navigation
Hamburger menu effectively condenses navigation
xmark
xmark
Floating nav obscures content on small screens
Floating nav obscures content on small screens
lightbulb
lightbulb
Adjust sticky nav styling on mobile to avoid overlap
Adjust sticky nav styling on mobile to avoid overlap
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive grid and menu adapt well but nav overlaps
check
Hamburger menu effectively condenses navigation
xmark
Floating nav obscures content on small screens
lightbulb
Adjust sticky nav styling on mobile to avoid overlap
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of urgency or social proof to drive action
Minimal use of urgency or social proof to drive action
check
check
Now Open badge provides update on new property
Now Open badge provides update on new property
xmark
xmark
No scarcity tactics or limited time offers present
No scarcity tactics or limited time offers present
lightbulb
lightbulb
Add limited time promotions and customer reviews
Add limited time promotions and customer reviews
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of urgency or social proof to drive action
check
Now Open badge provides update on new property
xmark
No scarcity tactics or limited time offers present
lightbulb
Add limited time promotions and customer reviews
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong imagery but layout is standard grid
Strong imagery but layout is standard grid
check
check
High resolution photography elevates brand feel
High resolution photography elevates brand feel
xmark
xmark
Grid layout is common and lacks unique elements
Grid layout is common and lacks unique elements
lightbulb
lightbulb
Incorporate custom visual accents to stand out
Incorporate custom visual accents to stand out
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong imagery but layout is standard grid
check
High resolution photography elevates brand feel
xmark
Grid layout is common and lacks unique elements
lightbulb
Incorporate custom visual accents to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive exploration but lacks booking clarity
Intuitive exploration but lacks booking clarity
check
check
Segmented filters guide users to interests
Segmented filters guide users to interests
xmark
xmark
More detail CTA label is vague for next steps
More detail CTA label is vague for next steps
lightbulb
lightbulb
Introduce clear booking CTA early in the flow
Introduce clear booking CTA early in the flow
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive exploration but lacks booking clarity
check
Segmented filters guide users to interests
xmark
More detail CTA label is vague for next steps
lightbulb
Introduce clear booking CTA early in the flow
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear property names but CTA and text tone inconsistent
Clear property names but CTA and text tone inconsistent
check
check
Property titles are descriptive and location specific
Property titles are descriptive and location specific
xmark
xmark
CTA text lacks action orientation and consistency
CTA text lacks action orientation and consistency
lightbulb
lightbulb
Standardize CTA copy to improve clarity and urgency
Standardize CTA copy to improve clarity and urgency
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear property names but CTA and text tone inconsistent
check
Property titles are descriptive and location specific
xmark
CTA text lacks action orientation and consistency
lightbulb
Standardize CTA copy to improve clarity and urgency
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant visual hierarchy with impactful imagery
Elegant visual hierarchy with impactful imagery
check
check
Hero image creates an immersive brand experience
Hero image creates an immersive brand experience
xmark
xmark
Image overlay text contrast varies by photo
Image overlay text contrast varies by photo
lightbulb
lightbulb
Ensure consistent overlay styles for legibility
Ensure consistent overlay styles for legibility
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Elegant visual hierarchy with impactful imagery
check
Hero image creates an immersive brand experience
xmark
Image overlay text contrast varies by photo
lightbulb
Ensure consistent overlay styles for legibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Booking CTA
Add Booking CTA
Add Booking CTA
Place a clear booking button on collection page to reduce clicks and boost conversion
Place a clear booking button on collection page to reduce clicks and boost conversion
Important
Easy fix
Improve Text Contrast
Improve Text Contrast
Improve Text Contrast
Standardize overlay background or text color to ensure readability across all images
Standardize overlay background or text color to ensure readability across all images
Suggestion
Moderate fix
Streamline Filters
Streamline Filters
Streamline Filters
Reduce number of filter options or group them into dropdown to simplify user choices
Reduce number of filter options or group them into dropdown to simplify user choices
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Include ratings or testimonials on property cards to build trust and urgency
Include ratings or testimonials on property cards to build trust and urgency
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025