Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

167

Website Rank

A visually appealing collection page that showcases CoralTree's resort portfolio with high-quality imagery, clear filters, and consistent card-based layout, but lacks direct booking options, pricing, social proof, and detailed amenity information.

D+

Conversion Qualification*

#

167

Website Rank

D+

Conversion Qualification*

A visually appealing collection page that showcases CoralTree's resort portfolio with high-quality imagery, clear filters, and consistent card-based layout, but lacks direct booking options, pricing, social proof, and detailed amenity information.

#

167

Website Rank

A visually appealing collection page that showcases CoralTree's resort portfolio with high-quality imagery, clear filters, and consistent card-based layout, but lacks direct booking options, pricing, social proof, and detailed amenity information.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality imagery conveys a sense of luxury.

High-quality imagery conveys a sense of luxury.

High-quality imagery conveys a sense of luxury.

circle-check

circle-check

Consistent card layout aids quick visual scanning.

Consistent card layout aids quick visual scanning.

Consistent card layout aids quick visual scanning.

circle-check

circle-check

Filter tabs allow easy category browsing.

Filter tabs allow easy category browsing.

Filter tabs allow easy category browsing.

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circle-check

Typography is clean and highly readable.

Typography is clean and highly readable.

Typography is clean and highly readable.

Things to improve

Things to improve

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circle-exclamation

No direct booking or reservation CTA on page.

No direct booking or reservation CTA on page.

No direct booking or reservation CTA on page.

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circle-exclamation

Absence of pricing details may deter bookers.

Absence of pricing details may deter bookers.

Absence of pricing details may deter bookers.

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circle-exclamation

Missing social proof or user reviews.

Missing social proof or user reviews.

Missing social proof or user reviews.

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circle-exclamation

Filter options can feel overwhelming initially.

Filter options can feel overwhelming initially.

Filter options can feel overwhelming initially.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Page responds to screen sizes but images may slow load.

Page responds to screen sizes but images may slow load.

check

check

Grid reflows neatly on smaller viewports ensuring consistency.

Grid reflows neatly on smaller viewports ensuring consistency.

xmark

xmark

Filter tabs become crowded on mobile screens.

Filter tabs become crowded on mobile screens.

lightbulb

lightbulb

Use a dropdown for filters on mobile to save space.

Use a dropdown for filters on mobile to save space.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Page responds to screen sizes but images may slow load.

check

Grid reflows neatly on smaller viewports ensuring consistency.

xmark

Filter tabs become crowded on mobile screens.

lightbulb

Use a dropdown for filters on mobile to save space.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Lacks scarcity and social proof; CTA guidance only.

Lacks scarcity and social proof; CTA guidance only.

check

check

Clear ‘More Detail’ CTAs guide deeper exploration.

Clear ‘More Detail’ CTAs guide deeper exploration.

xmark

xmark

No pricing or user reviews to build trust.

No pricing or user reviews to build trust.

lightbulb

lightbulb

Integrate pricing and user reviews to boost conversions.

Integrate pricing and user reviews to boost conversions.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Lacks scarcity and social proof; CTA guidance only.

check

Clear ‘More Detail’ CTAs guide deeper exploration.

xmark

No pricing or user reviews to build trust.

lightbulb

Integrate pricing and user reviews to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Elegant layout but limited unique branding elements.

Elegant layout but limited unique branding elements.

check

check

Premium photography creates distinctive impression.

Premium photography creates distinctive impression.

xmark

xmark

Layout closely mirrors standard grid templates.

Layout closely mirrors standard grid templates.

lightbulb

lightbulb

Introduce unique visual motifs to stand out.

Introduce unique visual motifs to stand out.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Elegant layout but limited unique branding elements.

check

Premium photography creates distinctive impression.

xmark

Layout closely mirrors standard grid templates.

lightbulb

Introduce unique visual motifs to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Straightforward browsing but lacks clear booking paths.

Straightforward browsing but lacks clear booking paths.

check

check

Filter controls simplify category selection.

Filter controls simplify category selection.

xmark

xmark

Too many filter choices can overwhelm users.

Too many filter choices can overwhelm users.

lightbulb

lightbulb

Simplify filters or use a ‘more’ dropdown to reduce clutter.

Simplify filters or use a ‘more’ dropdown to reduce clutter.

Good

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Straightforward browsing but lacks clear booking paths.

check

Filter controls simplify category selection.

xmark

Too many filter choices can overwhelm users.

lightbulb

Simplify filters or use a ‘more’ dropdown to reduce clutter.

Good

Good

Solid start

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Descriptive copy engages but misses action prompts.

Descriptive copy engages but misses action prompts.

check

check

Hotel descriptions are vivid and informative.

Hotel descriptions are vivid and informative.

xmark

xmark

Copy lacks urgency or personalized call-to-action.

Copy lacks urgency or personalized call-to-action.

lightbulb

lightbulb

Add action-oriented language to drive engagement.

Add action-oriented language to drive engagement.

Good

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

UX Writing

Descriptive copy engages but misses action prompts.

check

Hotel descriptions are vivid and informative.

xmark

Copy lacks urgency or personalized call-to-action.

lightbulb

Add action-oriented language to drive engagement.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean design with emphasis on imagery.

Clean design with emphasis on imagery.

check

check

Use of large high-resolution images enhances luxury feel.

Use of large high-resolution images enhances luxury feel.

xmark

xmark

Overly large hero image pushes core content down.

Overly large hero image pushes core content down.

lightbulb

lightbulb

Balance hero size to improve initial content visibility.

Balance hero size to improve initial content visibility.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Clean design with emphasis on imagery.

check

Use of large high-resolution images enhances luxury feel.

xmark

Overly large hero image pushes core content down.

lightbulb

Balance hero size to improve initial content visibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Booking CTA

Add Booking CTA

Add Booking CTA

Include a prominent 'Book Now' button in the header and hero section to streamline reservations.

Include a prominent 'Book Now' button in the header and hero section to streamline reservations.

Important

Easy fix

Display Starting Prices

Display Starting Prices

Display Starting Prices

Show starting rates on each resort card to inform users and encourage clicks.

Show starting rates on each resort card to inform users and encourage clicks.

Suggestion

Moderate fix

Implement User Reviews

Implement User Reviews

Implement User Reviews

Add star ratings and brief user reviews on cards to build social proof and trust.

Add star ratings and brief user reviews on cards to build social proof and trust.

Suggestion

Easy fix

Optimize Mobile Filter

Optimize Mobile Filter

Optimize Mobile Filter

Convert filter tabs into a dropdown on mobile to improve usability and reduce clutter.

Convert filter tabs into a dropdown on mobile to improve usability and reduce clutter.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025