Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
167
Website Rank
A visually appealing collection page that showcases CoralTree's resort portfolio with high-quality imagery, clear filters, and consistent card-based layout, but lacks direct booking options, pricing, social proof, and detailed amenity information.
D+
Conversion Qualification*
#
167
Website Rank
D+
Conversion Qualification*
A visually appealing collection page that showcases CoralTree's resort portfolio with high-quality imagery, clear filters, and consistent card-based layout, but lacks direct booking options, pricing, social proof, and detailed amenity information.
#
167
Website Rank
A visually appealing collection page that showcases CoralTree's resort portfolio with high-quality imagery, clear filters, and consistent card-based layout, but lacks direct booking options, pricing, social proof, and detailed amenity information.
70
70
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality imagery conveys a sense of luxury.
High-quality imagery conveys a sense of luxury.
High-quality imagery conveys a sense of luxury.
circle-check
circle-check
Consistent card layout aids quick visual scanning.
Consistent card layout aids quick visual scanning.
Consistent card layout aids quick visual scanning.
circle-check
circle-check
Filter tabs allow easy category browsing.
Filter tabs allow easy category browsing.
Filter tabs allow easy category browsing.
circle-check
circle-check
Typography is clean and highly readable.
Typography is clean and highly readable.
Typography is clean and highly readable.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking or reservation CTA on page.
No direct booking or reservation CTA on page.
No direct booking or reservation CTA on page.
circle-exclamation
circle-exclamation
Absence of pricing details may deter bookers.
Absence of pricing details may deter bookers.
Absence of pricing details may deter bookers.
circle-exclamation
circle-exclamation
Missing social proof or user reviews.
Missing social proof or user reviews.
Missing social proof or user reviews.
circle-exclamation
circle-exclamation
Filter options can feel overwhelming initially.
Filter options can feel overwhelming initially.
Filter options can feel overwhelming initially.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Page responds to screen sizes but images may slow load.
Page responds to screen sizes but images may slow load.
check
check
Grid reflows neatly on smaller viewports ensuring consistency.
Grid reflows neatly on smaller viewports ensuring consistency.
xmark
xmark
Filter tabs become crowded on mobile screens.
Filter tabs become crowded on mobile screens.
lightbulb
lightbulb
Use a dropdown for filters on mobile to save space.
Use a dropdown for filters on mobile to save space.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Page responds to screen sizes but images may slow load.
check
Grid reflows neatly on smaller viewports ensuring consistency.
xmark
Filter tabs become crowded on mobile screens.
lightbulb
Use a dropdown for filters on mobile to save space.
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks scarcity and social proof; CTA guidance only.
Lacks scarcity and social proof; CTA guidance only.
check
check
Clear ‘More Detail’ CTAs guide deeper exploration.
Clear ‘More Detail’ CTAs guide deeper exploration.
xmark
xmark
No pricing or user reviews to build trust.
No pricing or user reviews to build trust.
lightbulb
lightbulb
Integrate pricing and user reviews to boost conversions.
Integrate pricing and user reviews to boost conversions.
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks scarcity and social proof; CTA guidance only.
check
Clear ‘More Detail’ CTAs guide deeper exploration.
xmark
No pricing or user reviews to build trust.
lightbulb
Integrate pricing and user reviews to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant layout but limited unique branding elements.
Elegant layout but limited unique branding elements.
check
check
Premium photography creates distinctive impression.
Premium photography creates distinctive impression.
xmark
xmark
Layout closely mirrors standard grid templates.
Layout closely mirrors standard grid templates.
lightbulb
lightbulb
Introduce unique visual motifs to stand out.
Introduce unique visual motifs to stand out.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant layout but limited unique branding elements.
check
Premium photography creates distinctive impression.
xmark
Layout closely mirrors standard grid templates.
lightbulb
Introduce unique visual motifs to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Straightforward browsing but lacks clear booking paths.
Straightforward browsing but lacks clear booking paths.
check
check
Filter controls simplify category selection.
Filter controls simplify category selection.
xmark
xmark
Too many filter choices can overwhelm users.
Too many filter choices can overwhelm users.
lightbulb
lightbulb
Simplify filters or use a ‘more’ dropdown to reduce clutter.
Simplify filters or use a ‘more’ dropdown to reduce clutter.
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Straightforward browsing but lacks clear booking paths.
check
Filter controls simplify category selection.
xmark
Too many filter choices can overwhelm users.
lightbulb
Simplify filters or use a ‘more’ dropdown to reduce clutter.
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Descriptive copy engages but misses action prompts.
Descriptive copy engages but misses action prompts.
check
check
Hotel descriptions are vivid and informative.
Hotel descriptions are vivid and informative.
xmark
xmark
Copy lacks urgency or personalized call-to-action.
Copy lacks urgency or personalized call-to-action.
lightbulb
lightbulb
Add action-oriented language to drive engagement.
Add action-oriented language to drive engagement.
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Descriptive copy engages but misses action prompts.
check
Hotel descriptions are vivid and informative.
xmark
Copy lacks urgency or personalized call-to-action.
lightbulb
Add action-oriented language to drive engagement.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean design with emphasis on imagery.
Clean design with emphasis on imagery.
check
check
Use of large high-resolution images enhances luxury feel.
Use of large high-resolution images enhances luxury feel.
xmark
xmark
Overly large hero image pushes core content down.
Overly large hero image pushes core content down.
lightbulb
lightbulb
Balance hero size to improve initial content visibility.
Balance hero size to improve initial content visibility.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean design with emphasis on imagery.
check
Use of large high-resolution images enhances luxury feel.
xmark
Overly large hero image pushes core content down.
lightbulb
Balance hero size to improve initial content visibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Booking CTA
Add Booking CTA
Add Booking CTA
Include a prominent 'Book Now' button in the header and hero section to streamline reservations.
Include a prominent 'Book Now' button in the header and hero section to streamline reservations.
Important
Easy fix
Display Starting Prices
Display Starting Prices
Display Starting Prices
Show starting rates on each resort card to inform users and encourage clicks.
Show starting rates on each resort card to inform users and encourage clicks.
Suggestion
Moderate fix
Implement User Reviews
Implement User Reviews
Implement User Reviews
Add star ratings and brief user reviews on cards to build social proof and trust.
Add star ratings and brief user reviews on cards to build social proof and trust.
Suggestion
Easy fix
Optimize Mobile Filter
Optimize Mobile Filter
Optimize Mobile Filter
Convert filter tabs into a dropdown on mobile to improve usability and reduce clutter.
Convert filter tabs into a dropdown on mobile to improve usability and reduce clutter.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025