Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
151
Website Rank
Thank you page shows booking section hero slider about cards newsletter signup and detailed footer in cohesive layout
C+
Conversion Qualification*
#
151
Website Rank
C+
Conversion Qualification*
Thank you page shows booking section hero slider about cards newsletter signup and detailed footer in cohesive layout
#
151
Website Rank
Thank you page shows booking section hero slider about cards newsletter signup and detailed footer in cohesive layout
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear primary navigation labels guide users to services
Clear primary navigation labels guide users to services
Clear primary navigation labels guide users to services
circle-check
circle-check
High quality hero images enhance brand feeling
High quality hero images enhance brand feeling
High quality hero images enhance brand feeling
circle-check
circle-check
Booking form visible above fold drives conversions
Booking form visible above fold drives conversions
Booking form visible above fold drives conversions
circle-check
circle-check
Email signup section stands out below main content
Email signup section stands out below main content
Email signup section stands out below main content
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Too many menu items create decision overload
Too many menu items create decision overload
Too many menu items create decision overload
circle-exclamation
circle-exclamation
Mega menu is hard to scan at first glance
Mega menu is hard to scan at first glance
Mega menu is hard to scan at first glance
circle-exclamation
circle-exclamation
Booking form lacks urgency cues for instant action
Booking form lacks urgency cues for instant action
Booking form lacks urgency cues for instant action
circle-exclamation
circle-exclamation
No customer testimonials to boost credibility
No customer testimonials to boost credibility
No customer testimonials to boost credibility
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout retains key features but feels crowded
Mobile layout retains key features but feels crowded
check
check
Hamburger menu keeps interface tidy on small screens
Hamburger menu keeps interface tidy on small screens
xmark
xmark
Form fields appear small and tight on mobile view
Form fields appear small and tight on mobile view
lightbulb
lightbulb
Increase spacing and font size on mobile inputs
Increase spacing and font size on mobile inputs
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout retains key features but feels crowded
check
Hamburger menu keeps interface tidy on small screens
xmark
Form fields appear small and tight on mobile view
lightbulb
Increase spacing and font size on mobile inputs
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Clear CTAs present but lacks urgency and social proof
Clear CTAs present but lacks urgency and social proof
check
check
Primary book now button stands out in layout
Primary book now button stands out in layout
xmark
xmark
No scarcity messaging to motivate prompt booking
No scarcity messaging to motivate prompt booking
lightbulb
lightbulb
Add limited time offer banners near CTAs
Add limited time offer banners near CTAs
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Clear CTAs present but lacks urgency and social proof
check
Primary book now button stands out in layout
xmark
No scarcity messaging to motivate prompt booking
lightbulb
Add limited time offer banners near CTAs
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design follows common resort site patterns
Design follows common resort site patterns
check
check
Hero slider theme connects to seasonal events
Hero slider theme connects to seasonal events
xmark
xmark
Layout feels predictable and not unique
Layout feels predictable and not unique
lightbulb
lightbulb
Introduce interactive map or immersive element
Introduce interactive map or immersive element
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design follows common resort site patterns
check
Hero slider theme connects to seasonal events
xmark
Layout feels predictable and not unique
lightbulb
Introduce interactive map or immersive element
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Booking workflow is clear but choice overload may confuse
Booking workflow is clear but choice overload may confuse
check
check
Prominent book now buttons guide user actions
Prominent book now buttons guide user actions
xmark
xmark
Excessive links hamper quick decision making
Excessive links hamper quick decision making
lightbulb
lightbulb
Group similar options into collapsible menus
Group similar options into collapsible menus
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Booking workflow is clear but choice overload may confuse
check
Prominent book now buttons guide user actions
xmark
Excessive links hamper quick decision making
lightbulb
Group similar options into collapsible menus
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Labels are concise and action oriented but group code hidden
Labels are concise and action oriented but group code hidden
check
check
Field labels unambiguously indicate required input
Field labels unambiguously indicate required input
xmark
xmark
Add group code link lacks context and visibility
Add group code link lacks context and visibility
lightbulb
lightbulb
Enhance label context for special options like group code
Enhance label context for special options like group code
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Labels are concise and action oriented but group code hidden
check
Field labels unambiguously indicate required input
xmark
Add group code link lacks context and visibility
lightbulb
Enhance label context for special options like group code
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong imagery and consistent colors but nav is dense
Strong imagery and consistent colors but nav is dense
check
check
High resolution photos enhance visual appeal
High resolution photos enhance visual appeal
xmark
xmark
Overly complex menu detracts from clean design
Overly complex menu detracts from clean design
lightbulb
lightbulb
Consider reducing visible options in header
Consider reducing visible options in header
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Strong imagery and consistent colors but nav is dense
check
High resolution photos enhance visual appeal
xmark
Overly complex menu detracts from clean design
lightbulb
Consider reducing visible options in header
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify navigation grouping
Simplify navigation grouping
Simplify navigation grouping
Consolidate menu items into dropdowns to reduce clutter and speed decisions.
Consolidate menu items into dropdowns to reduce clutter and speed decisions.
Suggestion
Easy fix
Add scarcity timers
Add scarcity timers
Add scarcity timers
Use countdown plugin to highlight limited time deals and drive bookings.
Use countdown plugin to highlight limited time deals and drive bookings.
Important
Moderate fix
Feature social proof
Feature social proof
Feature social proof
Place guest reviews or testimonials on page to build trust and validate choice.
Place guest reviews or testimonials on page to build trust and validate choice.
Suggestion
Easy fix
Improve mobile form fields
Improve mobile form fields
Improve mobile form fields
Increase touch targets and spacing for date pickers and selectors to ease mobile use.
Increase touch targets and spacing for date pickers and selectors to ease mobile use.
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025