Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
114
Website Rank
A vibrant, image-driven homepage featuring a full-screen hero for tee times, an intuitive lodging booking form, concise about section, newsletter signup, and a comprehensive footer.
C+
Conversion Qualification*
#
114
Website Rank
C+
Conversion Qualification*
A vibrant, image-driven homepage featuring a full-screen hero for tee times, an intuitive lodging booking form, concise about section, newsletter signup, and a comprehensive footer.
#
114
Website Rank
A vibrant, image-driven homepage featuring a full-screen hero for tee times, an intuitive lodging booking form, concise about section, newsletter signup, and a comprehensive footer.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image immediately captures attention.
Striking hero image immediately captures attention.
Striking hero image immediately captures attention.
circle-check
circle-check
Booking module placed above the fold for quick access.
Booking module placed above the fold for quick access.
Booking module placed above the fold for quick access.
circle-check
circle-check
Consistent brand colors and typography throughout.
Consistent brand colors and typography throughout.
Consistent brand colors and typography throughout.
circle-check
circle-check
Clear newsletter signup encourages engagement.
Clear newsletter signup encourages engagement.
Clear newsletter signup encourages engagement.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menus are overwhelming with too many links.
Navigation menus are overwhelming with too many links.
Navigation menus are overwhelming with too many links.
circle-exclamation
circle-exclamation
Lack of social proof like testimonials or reviews.
Lack of social proof like testimonials or reviews.
Lack of social proof like testimonials or reviews.
circle-exclamation
circle-exclamation
No visible scarcity cues or limited-time offers.
No visible scarcity cues or limited-time offers.
No visible scarcity cues or limited-time offers.
circle-exclamation
circle-exclamation
Hero CTA text could be more descriptive to drive action.
Hero CTA text could be more descriptive to drive action.
Hero CTA text could be more descriptive to drive action.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across desktop and mobile with readable text and accessible CTAs.
Layout adapts well across desktop and mobile with readable text and accessible CTAs.
check
check
Mobile navigation transforms into a clean hamburger menu effectively.
Mobile navigation transforms into a clean hamburger menu effectively.
xmark
xmark
Some interactive elements appear cramped on smaller screens.
Some interactive elements appear cramped on smaller screens.
lightbulb
lightbulb
Increase spacing between touch targets on mobile for improved tap accuracy.
Increase spacing between touch targets on mobile for improved tap accuracy.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across desktop and mobile with readable text and accessible CTAs.
check
Mobile navigation transforms into a clean hamburger menu effectively.
xmark
Some interactive elements appear cramped on smaller screens.
lightbulb
Increase spacing between touch targets on mobile for improved tap accuracy.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Core CTAs are prominent but lack urgency or social proof.
Core CTAs are prominent but lack urgency or social proof.
check
check
Multiple booking CTAs maintain focus on conversions.
Multiple booking CTAs maintain focus on conversions.
xmark
xmark
Absence of scarcity messaging or customer testimonials reduces persuasion.
Absence of scarcity messaging or customer testimonials reduces persuasion.
lightbulb
lightbulb
Add limited-time offers and guest testimonials to boost credibility and urgency.
Add limited-time offers and guest testimonials to boost credibility and urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Core CTAs are prominent but lack urgency or social proof.
check
Multiple booking CTAs maintain focus on conversions.
xmark
Absence of scarcity messaging or customer testimonials reduces persuasion.
lightbulb
Add limited-time offers and guest testimonials to boost credibility and urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Familiar resort layout; minimal standout creative elements.
Familiar resort layout; minimal standout creative elements.
check
check
The tee time-focused hero differentiates the page contextually.
The tee time-focused hero differentiates the page contextually.
xmark
xmark
Overall layout feels similar to other hospitality sites.
Overall layout feels similar to other hospitality sites.
lightbulb
lightbulb
Introduce unique interactive elements (e.g., virtual tours) for engagement.
Introduce unique interactive elements (e.g., virtual tours) for engagement.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Familiar resort layout; minimal standout creative elements.
check
The tee time-focused hero differentiates the page contextually.
xmark
Overall layout feels similar to other hospitality sites.
lightbulb
Introduce unique interactive elements (e.g., virtual tours) for engagement.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Generally intuitive structure, but cognitive load increased by multiple choices.
Generally intuitive structure, but cognitive load increased by multiple choices.
check
check
Booking form fields are clearly labeled and easy to interact with.
Booking form fields are clearly labeled and easy to interact with.
xmark
xmark
Overarching navigation categories blend together, hindering quick scanning.
Overarching navigation categories blend together, hindering quick scanning.
lightbulb
lightbulb
Group related links under dropdowns to streamline decision-making.
Group related links under dropdowns to streamline decision-making.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Generally intuitive structure, but cognitive load increased by multiple choices.
check
Booking form fields are clearly labeled and easy to interact with.
xmark
Overarching navigation categories blend together, hindering quick scanning.
lightbulb
Group related links under dropdowns to streamline decision-making.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear, concise labels and CTAs; tone aligns with brand personality.
Clear, concise labels and CTAs; tone aligns with brand personality.
check
check
Headlines communicate actions succinctly, e.g., "Book a Tee Time".
Headlines communicate actions succinctly, e.g., "Book a Tee Time".
xmark
xmark
Generic CTA "Book Now" lacks context about what is being booked.
Generic CTA "Book Now" lacks context about what is being booked.
lightbulb
lightbulb
Use contextual CTAs like "Reserve Your Tee Time" to clarify action.
Use contextual CTAs like "Reserve Your Tee Time" to clarify action.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear, concise labels and CTAs; tone aligns with brand personality.
check
Headlines communicate actions succinctly, e.g., "Book a Tee Time".
xmark
Generic CTA "Book Now" lacks context about what is being booked.
lightbulb
Use contextual CTAs like "Reserve Your Tee Time" to clarify action.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, professional design with high-quality imagery and cohesive color palette.
Clean, professional design with high-quality imagery and cohesive color palette.
check
check
High-resolution hero and consistent brand elements strengthen visual appeal.
High-resolution hero and consistent brand elements strengthen visual appeal.
xmark
xmark
Visual hierarchy muddled by dense navigation and numerous options.
Visual hierarchy muddled by dense navigation and numerous options.
lightbulb
lightbulb
Simplify top-level navigation to reduce clutter and enhance focus.
Simplify top-level navigation to reduce clutter and enhance focus.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean, professional design with high-quality imagery and cohesive color palette.
check
High-resolution hero and consistent brand elements strengthen visual appeal.
xmark
Visual hierarchy muddled by dense navigation and numerous options.
lightbulb
Simplify top-level navigation to reduce clutter and enhance focus.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Consolidate related menu items under fewer categories or dropdowns to reduce cognitive load and improve findability.
Consolidate related menu items under fewer categories or dropdowns to reduce cognitive load and improve findability.
Suggestion
Easy fix
Enhance Touch Targets
Enhance Touch Targets
Enhance Touch Targets
Increase spacing and size of buttons and dropdowns on mobile to adhere to Fitts's Law and facilitate tapping.
Increase spacing and size of buttons and dropdowns on mobile to adhere to Fitts's Law and facilitate tapping.
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Integrate guest reviews, ratings, or testimonials on the homepage to build trust and leverage social validation.
Integrate guest reviews, ratings, or testimonials on the homepage to build trust and leverage social validation.
Suggestion
Moderate fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Implement limited-time offers or countdown timers for key packages to create urgency and drive faster bookings.
Implement limited-time offers or countdown timers for key packages to create urgency and drive faster bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025