Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

114

Website Rank

A vibrant, image-driven homepage featuring a full-screen hero for tee times, an intuitive lodging booking form, concise about section, newsletter signup, and a comprehensive footer.

C+

Conversion Qualification*

#

114

Website Rank

C+

Conversion Qualification*

A vibrant, image-driven homepage featuring a full-screen hero for tee times, an intuitive lodging booking form, concise about section, newsletter signup, and a comprehensive footer.

#

114

Website Rank

A vibrant, image-driven homepage featuring a full-screen hero for tee times, an intuitive lodging booking form, concise about section, newsletter signup, and a comprehensive footer.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking hero image immediately captures attention.

Striking hero image immediately captures attention.

Striking hero image immediately captures attention.

circle-check

circle-check

Booking module placed above the fold for quick access.

Booking module placed above the fold for quick access.

Booking module placed above the fold for quick access.

circle-check

circle-check

Consistent brand colors and typography throughout.

Consistent brand colors and typography throughout.

Consistent brand colors and typography throughout.

circle-check

circle-check

Clear newsletter signup encourages engagement.

Clear newsletter signup encourages engagement.

Clear newsletter signup encourages engagement.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menus are overwhelming with too many links.

Navigation menus are overwhelming with too many links.

Navigation menus are overwhelming with too many links.

circle-exclamation

circle-exclamation

Lack of social proof like testimonials or reviews.

Lack of social proof like testimonials or reviews.

Lack of social proof like testimonials or reviews.

circle-exclamation

circle-exclamation

No visible scarcity cues or limited-time offers.

No visible scarcity cues or limited-time offers.

No visible scarcity cues or limited-time offers.

circle-exclamation

circle-exclamation

Hero CTA text could be more descriptive to drive action.

Hero CTA text could be more descriptive to drive action.

Hero CTA text could be more descriptive to drive action.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well across desktop and mobile with readable text and accessible CTAs.

Layout adapts well across desktop and mobile with readable text and accessible CTAs.

check

check

Mobile navigation transforms into a clean hamburger menu effectively.

Mobile navigation transforms into a clean hamburger menu effectively.

xmark

xmark

Some interactive elements appear cramped on smaller screens.

Some interactive elements appear cramped on smaller screens.

lightbulb

lightbulb

Increase spacing between touch targets on mobile for improved tap accuracy.

Increase spacing between touch targets on mobile for improved tap accuracy.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well across desktop and mobile with readable text and accessible CTAs.

check

Mobile navigation transforms into a clean hamburger menu effectively.

xmark

Some interactive elements appear cramped on smaller screens.

lightbulb

Increase spacing between touch targets on mobile for improved tap accuracy.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Core CTAs are prominent but lack urgency or social proof.

Core CTAs are prominent but lack urgency or social proof.

check

check

Multiple booking CTAs maintain focus on conversions.

Multiple booking CTAs maintain focus on conversions.

xmark

xmark

Absence of scarcity messaging or customer testimonials reduces persuasion.

Absence of scarcity messaging or customer testimonials reduces persuasion.

lightbulb

lightbulb

Add limited-time offers and guest testimonials to boost credibility and urgency.

Add limited-time offers and guest testimonials to boost credibility and urgency.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Core CTAs are prominent but lack urgency or social proof.

check

Multiple booking CTAs maintain focus on conversions.

xmark

Absence of scarcity messaging or customer testimonials reduces persuasion.

lightbulb

Add limited-time offers and guest testimonials to boost credibility and urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Familiar resort layout; minimal standout creative elements.

Familiar resort layout; minimal standout creative elements.

check

check

The tee time-focused hero differentiates the page contextually.

The tee time-focused hero differentiates the page contextually.

xmark

xmark

Overall layout feels similar to other hospitality sites.

Overall layout feels similar to other hospitality sites.

lightbulb

lightbulb

Introduce unique interactive elements (e.g., virtual tours) for engagement.

Introduce unique interactive elements (e.g., virtual tours) for engagement.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Familiar resort layout; minimal standout creative elements.

check

The tee time-focused hero differentiates the page contextually.

xmark

Overall layout feels similar to other hospitality sites.

lightbulb

Introduce unique interactive elements (e.g., virtual tours) for engagement.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Generally intuitive structure, but cognitive load increased by multiple choices.

Generally intuitive structure, but cognitive load increased by multiple choices.

check

check

Booking form fields are clearly labeled and easy to interact with.

Booking form fields are clearly labeled and easy to interact with.

xmark

xmark

Overarching navigation categories blend together, hindering quick scanning.

Overarching navigation categories blend together, hindering quick scanning.

lightbulb

lightbulb

Group related links under dropdowns to streamline decision-making.

Group related links under dropdowns to streamline decision-making.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Generally intuitive structure, but cognitive load increased by multiple choices.

check

Booking form fields are clearly labeled and easy to interact with.

xmark

Overarching navigation categories blend together, hindering quick scanning.

lightbulb

Group related links under dropdowns to streamline decision-making.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Clear, concise labels and CTAs; tone aligns with brand personality.

Clear, concise labels and CTAs; tone aligns with brand personality.

check

check

Headlines communicate actions succinctly, e.g., "Book a Tee Time".

Headlines communicate actions succinctly, e.g., "Book a Tee Time".

xmark

xmark

Generic CTA "Book Now" lacks context about what is being booked.

Generic CTA "Book Now" lacks context about what is being booked.

lightbulb

lightbulb

Use contextual CTAs like "Reserve Your Tee Time" to clarify action.

Use contextual CTAs like "Reserve Your Tee Time" to clarify action.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Clear, concise labels and CTAs; tone aligns with brand personality.

check

Headlines communicate actions succinctly, e.g., "Book a Tee Time".

xmark

Generic CTA "Book Now" lacks context about what is being booked.

lightbulb

Use contextual CTAs like "Reserve Your Tee Time" to clarify action.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, professional design with high-quality imagery and cohesive color palette.

Clean, professional design with high-quality imagery and cohesive color palette.

check

check

High-resolution hero and consistent brand elements strengthen visual appeal.

High-resolution hero and consistent brand elements strengthen visual appeal.

xmark

xmark

Visual hierarchy muddled by dense navigation and numerous options.

Visual hierarchy muddled by dense navigation and numerous options.

lightbulb

lightbulb

Simplify top-level navigation to reduce clutter and enhance focus.

Simplify top-level navigation to reduce clutter and enhance focus.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Clean, professional design with high-quality imagery and cohesive color palette.

check

High-resolution hero and consistent brand elements strengthen visual appeal.

xmark

Visual hierarchy muddled by dense navigation and numerous options.

lightbulb

Simplify top-level navigation to reduce clutter and enhance focus.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Streamline Navigation

Streamline Navigation

Streamline Navigation

Consolidate related menu items under fewer categories or dropdowns to reduce cognitive load and improve findability.

Consolidate related menu items under fewer categories or dropdowns to reduce cognitive load and improve findability.

Suggestion

Easy fix

Enhance Touch Targets

Enhance Touch Targets

Enhance Touch Targets

Increase spacing and size of buttons and dropdowns on mobile to adhere to Fitts's Law and facilitate tapping.

Increase spacing and size of buttons and dropdowns on mobile to adhere to Fitts's Law and facilitate tapping.

Important

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Integrate guest reviews, ratings, or testimonials on the homepage to build trust and leverage social validation.

Integrate guest reviews, ratings, or testimonials on the homepage to build trust and leverage social validation.

Suggestion

Moderate fix

Introduce Scarcity Cues

Introduce Scarcity Cues

Introduce Scarcity Cues

Implement limited-time offers or countdown timers for key packages to create urgency and drive faster bookings.

Implement limited-time offers or countdown timers for key packages to create urgency and drive faster bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025