( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Crystal Mountain

Crystal Mountain

Crystal Mountain

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

Crystal Mountain

Crystal Mountain

Crystal Mountain

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Scroll to see full report

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Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Keep it up!

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

80

80

80

/100

/100

/100

check

check

What you nailed

Mobile navigation transforms into a clean hamburger menu effectively.

Mobile navigation transforms into a clean hamburger menu effectively.

Mobile navigation transforms into a clean hamburger menu effectively.

xmark

xmark

What you can improve

Some interactive elements appear cramped on smaller screens.

Some interactive elements appear cramped on smaller screens.

Some interactive elements appear cramped on smaller screens.

lightbulb

lightbulb

Quick insight

Increase spacing between touch targets on mobile for improved tap accuracy.

Increase spacing between touch targets on mobile for improved tap accuracy.

Increase spacing between touch targets on mobile for improved tap accuracy.

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

60

60

60

/100

/100

/100

check

check

What you nailed

Multiple booking CTAs maintain focus on conversions.

Multiple booking CTAs maintain focus on conversions.

Multiple booking CTAs maintain focus on conversions.

xmark

xmark

What you can improve

Absence of scarcity messaging or customer testimonials reduces persuasion.

Absence of scarcity messaging or customer testimonials reduces persuasion.

Absence of scarcity messaging or customer testimonials reduces persuasion.

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lightbulb

Quick insight

Add limited-time offers and guest testimonials to boost credibility and urgency.

Add limited-time offers and guest testimonials to boost credibility and urgency.

Add limited-time offers and guest testimonials to boost credibility and urgency.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

70

70

70

/100

/100

/100

check

check

What you nailed

Booking form fields are clearly labeled and easy to interact with.

Booking form fields are clearly labeled and easy to interact with.

Booking form fields are clearly labeled and easy to interact with.

xmark

xmark

What you can improve

Overarching navigation categories blend together, hindering quick scanning.

Overarching navigation categories blend together, hindering quick scanning.

Overarching navigation categories blend together, hindering quick scanning.

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lightbulb

Quick insight

Group related links under dropdowns to streamline decision-making.

Group related links under dropdowns to streamline decision-making.

Group related links under dropdowns to streamline decision-making.

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

75

75

75

/100

/100

/100

check

check

What you nailed

Headlines communicate actions succinctly, e.g., "Book a Tee Time".

Headlines communicate actions succinctly, e.g., "Book a Tee Time".

Headlines communicate actions succinctly, e.g., "Book a Tee Time".

xmark

xmark

What you can improve

Generic CTA "Book Now" lacks context about what is being booked.

Generic CTA "Book Now" lacks context about what is being booked.

Generic CTA "Book Now" lacks context about what is being booked.

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lightbulb

Quick insight

Use contextual CTAs like "Reserve Your Tee Time" to clarify action.

Use contextual CTAs like "Reserve Your Tee Time" to clarify action.

Use contextual CTAs like "Reserve Your Tee Time" to clarify action.

Good

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

75

75

75

/100

/100

/100

check

check

What you nailed

High-resolution hero and consistent brand elements strengthen visual appeal.

High-resolution hero and consistent brand elements strengthen visual appeal.

High-resolution hero and consistent brand elements strengthen visual appeal.

xmark

xmark

What you can improve

Visual hierarchy muddled by dense navigation and numerous options.

Visual hierarchy muddled by dense navigation and numerous options.

Visual hierarchy muddled by dense navigation and numerous options.

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Quick insight

Simplify top-level navigation to reduce clutter and enhance focus.

Simplify top-level navigation to reduce clutter and enhance focus.

Simplify top-level navigation to reduce clutter and enhance focus.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

65

65

65

/100

/100

/100

check

check

What you nailed

The tee time-focused hero differentiates the page contextually.

The tee time-focused hero differentiates the page contextually.

The tee time-focused hero differentiates the page contextually.

xmark

xmark

What you can improve

Overall layout feels similar to other hospitality sites.

Overall layout feels similar to other hospitality sites.

Overall layout feels similar to other hospitality sites.

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lightbulb

Quick insight

Introduce unique interactive elements (e.g., virtual tours) for engagement.

Introduce unique interactive elements (e.g., virtual tours) for engagement.

Introduce unique interactive elements (e.g., virtual tours) for engagement.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Streamline Navigation

Consolidate related menu items under fewer categories or dropdowns to reduce cognitive load and improve findability.

Suggestion

Easy fix

Enhance Touch Targets

Increase spacing and size of buttons and dropdowns on mobile to adhere to Fitts's Law and facilitate tapping.

Important

Moderate fix

Streamline Navigation

Consolidate related menu items under fewer categories or dropdowns to reduce cognitive load and improve findability.

Suggestion

Easy fix

Enhance Touch Targets

Increase spacing and size of buttons and dropdowns on mobile to adhere to Fitts's Law and facilitate tapping.

Important

Moderate fix

Add Social Proof

Integrate guest reviews, ratings, or testimonials on the homepage to build trust and leverage social validation.

Suggestion

Moderate fix

Introduce Scarcity Cues

Implement limited-time offers or countdown timers for key packages to create urgency and drive faster bookings.

Important

Moderate fix

Add Social Proof

Integrate guest reviews, ratings, or testimonials on the homepage to build trust and leverage social validation.

Suggestion

Moderate fix

Introduce Scarcity Cues

Implement limited-time offers or countdown timers for key packages to create urgency and drive faster bookings.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025