Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
67
Website Rank
Elegant lifestyle page highlighting experiences, but lacks clear CTAs and visual hierarchy.
B
Conversion Qualification*
#
67
Website Rank
B
Conversion Qualification*
Elegant lifestyle page highlighting experiences, but lacks clear CTAs and visual hierarchy.
#
67
Website Rank
Elegant lifestyle page highlighting experiences, but lacks clear CTAs and visual hierarchy.
70
70
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
85
85
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong brand identity with minimalistic aesthetic.
Strong brand identity with minimalistic aesthetic.
Strong brand identity with minimalistic aesthetic.
circle-check
circle-check
High-quality imagery creates an aspirational tone.
High-quality imagery creates an aspirational tone.
High-quality imagery creates an aspirational tone.
circle-check
circle-check
Consistent typography conveys luxury.
Consistent typography conveys luxury.
Consistent typography conveys luxury.
circle-check
circle-check
Organized footer with comprehensive site links.
Organized footer with comprehensive site links.
Organized footer with comprehensive site links.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section appears empty or missing content.
Hero section appears empty or missing content.
Hero section appears empty or missing content.
circle-exclamation
circle-exclamation
No clear primary call-to-action above the fold.
No clear primary call-to-action above the fold.
No clear primary call-to-action above the fold.
circle-exclamation
circle-exclamation
Navigation links are overwhelming and cluttered.
Navigation links are overwhelming and cluttered.
Navigation links are overwhelming and cluttered.
circle-exclamation
circle-exclamation
Copy lacks urgency or incentive to act.
Copy lacks urgency or incentive to act.
Copy lacks urgency or incentive to act.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts but some elements collapse into dense lists.
Responsive layout adapts but some elements collapse into dense lists.
check
check
Collapsible menus streamline navigation on mobile.
Collapsible menus streamline navigation on mobile.
xmark
xmark
Content density in footers can overwhelm small screens.
Content density in footers can overwhelm small screens.
lightbulb
lightbulb
Simplify mobile menus to highlight key actions.
Simplify mobile menus to highlight key actions.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts but some elements collapse into dense lists.
check
Collapsible menus streamline navigation on mobile.
xmark
Content density in footers can overwhelm small screens.
lightbulb
Simplify mobile menus to highlight key actions.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof reduces persuasive impact.
Limited use of scarcity or social proof reduces persuasive impact.
check
check
The copy communicates high-end experiences.
The copy communicates high-end experiences.
xmark
xmark
No testimonials or limited-time offers are visible.
No testimonials or limited-time offers are visible.
lightbulb
lightbulb
Add social proof and limited-time offers to boost conversions.
Add social proof and limited-time offers to boost conversions.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof reduces persuasive impact.
check
The copy communicates high-end experiences.
xmark
No testimonials or limited-time offers are visible.
lightbulb
Add social proof and limited-time offers to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Refined presentation fits luxury sector but follows typical patterns.
Refined presentation fits luxury sector but follows typical patterns.
check
check
Artistic phrasing elevates the brand voice.
Artistic phrasing elevates the brand voice.
xmark
xmark
Layout feels similar to competitor sites.
Layout feels similar to competitor sites.
lightbulb
lightbulb
Explore unique interactive elements to differentiate.
Explore unique interactive elements to differentiate.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Refined presentation fits luxury sector but follows typical patterns.
check
Artistic phrasing elevates the brand voice.
xmark
Layout feels similar to competitor sites.
lightbulb
Explore unique interactive elements to differentiate.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear structure but missing interactive cues for user actions.
Clear structure but missing interactive cues for user actions.
check
check
Footer navigation improves discoverability of resources.
Footer navigation improves discoverability of resources.
xmark
xmark
Lack of visible CTA hinders user flow.
Lack of visible CTA hinders user flow.
lightbulb
lightbulb
Add interactive prompts to guide users to key sections.
Add interactive prompts to guide users to key sections.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear structure but missing interactive cues for user actions.
check
Footer navigation improves discoverability of resources.
xmark
Lack of visible CTA hinders user flow.
lightbulb
Add interactive prompts to guide users to key sections.
Great
Great
Keep it up!
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Luxury-focused copy aligns brand tone but lacks concrete details.
Luxury-focused copy aligns brand tone but lacks concrete details.
check
check
Headings evoke aspirational lifestyle effectively.
Headings evoke aspirational lifestyle effectively.
xmark
xmark
Generic phrases fail to drive urgency or differentiation.
Generic phrases fail to drive urgency or differentiation.
lightbulb
lightbulb
Incorporate specific benefits and calls to action in copy.
Incorporate specific benefits and calls to action in copy.
Great
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
UX Writing
Luxury-focused copy aligns brand tone but lacks concrete details.
check
Headings evoke aspirational lifestyle effectively.
xmark
Generic phrases fail to drive urgency or differentiation.
lightbulb
Incorporate specific benefits and calls to action in copy.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant minimal design conveys luxury but lacks focal imagery in hero.
Elegant minimal design conveys luxury but lacks focal imagery in hero.
check
check
Consistent typography and white space enhance readability.
Consistent typography and white space enhance readability.
xmark
xmark
Hero area feels empty without a compelling visual.
Hero area feels empty without a compelling visual.
lightbulb
lightbulb
Introduce a striking hero image to draw attention.
Introduce a striking hero image to draw attention.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Elegant minimal design conveys luxury but lacks focal imagery in hero.
check
Consistent typography and white space enhance readability.
xmark
Hero area feels empty without a compelling visual.
lightbulb
Introduce a striking hero image to draw attention.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance CTAs Above Fold
Enhance CTAs Above Fold
Enhance CTAs Above Fold
Place a clear primary call-to-action in the hero area to drive bookings or discovery from the first view.
Place a clear primary call-to-action in the hero area to drive bookings or discovery from the first view.
Important
Moderate fix
Add Hero Imagery
Add Hero Imagery
Add Hero Imagery
Introduce a high-quality hero image or video to immediately engage visitors and convey brand essence.
Introduce a high-quality hero image or video to immediately engage visitors and convey brand essence.
Suggestion
Easy fix
Simplify Mobile Footer
Simplify Mobile Footer
Simplify Mobile Footer
Reduce link density in mobile footer by grouping related items or hiding less critical links behind an accordion.
Reduce link density in mobile footer by grouping related items or hiding less critical links behind an accordion.
Suggestion
Moderate fix
Incorporate Social Proof
Incorporate Social Proof
Incorporate Social Proof
Showcase guest reviews or testimonials to build trust and leverage the principle of social proof.
Showcase guest reviews or testimonials to build trust and leverage the principle of social proof.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025