Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
155
Website Rank
High end landing page with minimalist layout uses whitespace to convey luxury but lacks engaging visuals
C+
Conversion Qualification*
#
155
Website Rank
C+
Conversion Qualification*
High end landing page with minimalist layout uses whitespace to convey luxury but lacks engaging visuals
#
155
Website Rank
High end landing page with minimalist layout uses whitespace to convey luxury but lacks engaging visuals
70
70
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Elegant minimalist design conveys luxury
Elegant minimalist design conveys luxury
Elegant minimalist design conveys luxury
circle-check
circle-check
Clear brand identity with recognizable logo
Clear brand identity with recognizable logo
Clear brand identity with recognizable logo
circle-check
circle-check
Prominent BOOK button stands out
Prominent BOOK button stands out
Prominent BOOK button stands out
circle-check
circle-check
Well structured navigation across devices
Well structured navigation across devices
Well structured navigation across devices
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming number of links in footer
Overwhelming number of links in footer
Overwhelming number of links in footer
circle-exclamation
circle-exclamation
Lack of content showcasing hotel experiences
Lack of content showcasing hotel experiences
Lack of content showcasing hotel experiences
circle-exclamation
circle-exclamation
No social proof or testimonials present
No social proof or testimonials present
No social proof or testimonials present
circle-exclamation
circle-exclamation
Hero section blank space feels underutilized
Hero section blank space feels underutilized
Hero section blank space feels underutilized
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well to various viewports but complex nav menus might challenge some users
Responsive layout adapts well to various viewports but complex nav menus might challenge some users
check
check
Hamburger menu and centered logo adapt smoothly across desktop tablet and mobile screens
Hamburger menu and centered logo adapt smoothly across desktop tablet and mobile screens
xmark
xmark
Extensive nested menus increase cognitive load and may hamper quick navigation on mobile
Extensive nested menus increase cognitive load and may hamper quick navigation on mobile
lightbulb
lightbulb
Streamline menu hierarchy on mobile by collapsing less used sections into accordion items
Streamline menu hierarchy on mobile by collapsing less used sections into accordion items
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well to various viewports but complex nav menus might challenge some users
check
Hamburger menu and centered logo adapt smoothly across desktop tablet and mobile screens
xmark
Extensive nested menus increase cognitive load and may hamper quick navigation on mobile
lightbulb
Streamline menu hierarchy on mobile by collapsing less used sections into accordion items
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of scarcity or social proof reduces urgency and persuasive power of the page
Minimal use of scarcity or social proof reduces urgency and persuasive power of the page
check
check
Prominent BOOK CTA provides a clear conversion path for motivated users
Prominent BOOK CTA provides a clear conversion path for motivated users
xmark
xmark
Absence of testimonials and scarcity cues limits persuasive impact and trust signaling
Absence of testimonials and scarcity cues limits persuasive impact and trust signaling
lightbulb
lightbulb
Add real guest reviews and limited time offers to boost conversion through social proof
Add real guest reviews and limited time offers to boost conversion through social proof
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of scarcity or social proof reduces urgency and persuasive power of the page
check
Prominent BOOK CTA provides a clear conversion path for motivated users
xmark
Absence of testimonials and scarcity cues limits persuasive impact and trust signaling
lightbulb
Add real guest reviews and limited time offers to boost conversion through social proof
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant but safe design adheres to luxury site conventions without surprising elements
Elegant but safe design adheres to luxury site conventions without surprising elements
check
check
Use of understated color palette preserves an exclusive refined brand identity
Use of understated color palette preserves an exclusive refined brand identity
xmark
xmark
No distinct interactive or creative elements differentiate it from other luxury sites
No distinct interactive or creative elements differentiate it from other luxury sites
lightbulb
lightbulb
Introduce subtle animations or micro interactions to heighten uniqueness
Introduce subtle animations or micro interactions to heighten uniqueness
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant but safe design adheres to luxury site conventions without surprising elements
check
Use of understated color palette preserves an exclusive refined brand identity
xmark
No distinct interactive or creative elements differentiate it from other luxury sites
lightbulb
Introduce subtle animations or micro interactions to heighten uniqueness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
UX provides familiar navigation patterns yet suffers from information overload and empty hero space
UX provides familiar navigation patterns yet suffers from information overload and empty hero space
check
check
Familiar top nav with clear CTA aligns with user expectations for travel sites
Familiar top nav with clear CTA aligns with user expectations for travel sites
xmark
xmark
Lacks immediate context or imagery forcing users to guess content areas before scrolling
Lacks immediate context or imagery forcing users to guess content areas before scrolling
lightbulb
lightbulb
Adding contextually relevant visuals above the fold will guide users and reduce uncertainty
Adding contextually relevant visuals above the fold will guide users and reduce uncertainty
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
UX provides familiar navigation patterns yet suffers from information overload and empty hero space
check
Familiar top nav with clear CTA aligns with user expectations for travel sites
xmark
Lacks immediate context or imagery forcing users to guess content areas before scrolling
lightbulb
Adding contextually relevant visuals above the fold will guide users and reduce uncertainty
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy reflects brand voice and luxury tone but is generic and lacks actionable language
Copy reflects brand voice and luxury tone but is generic and lacks actionable language
check
check
Headings and copy reinforce the aspirational lifestyle promise effectively
Headings and copy reinforce the aspirational lifestyle promise effectively
xmark
xmark
Text lacks clear next step prompts and specific value propositions for each section
Text lacks clear next step prompts and specific value propositions for each section
lightbulb
lightbulb
Integrate benefit driven CTAs within copy to drive engagement and clarify user actions
Integrate benefit driven CTAs within copy to drive engagement and clarify user actions
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy reflects brand voice and luxury tone but is generic and lacks actionable language
check
Headings and copy reinforce the aspirational lifestyle promise effectively
xmark
Text lacks clear next step prompts and specific value propositions for each section
lightbulb
Integrate benefit driven CTAs within copy to drive engagement and clarify user actions
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxurious minimalist aesthetic with ample white space creates an upscale feel but lacks engaging visuals
Luxurious minimalist aesthetic with ample white space creates an upscale feel but lacks engaging visuals
check
check
White space and typography convey sophistication aligned with brand luxury positioning
White space and typography convey sophistication aligned with brand luxury positioning
xmark
xmark
Sparse visuals in the hero area underutilize prime screen real estate weakening initial impact
Sparse visuals in the hero area underutilize prime screen real estate weakening initial impact
lightbulb
lightbulb
Incorporating high quality imagery in the hero could significantly enhance visual engagement
Incorporating high quality imagery in the hero could significantly enhance visual engagement
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Luxurious minimalist aesthetic with ample white space creates an upscale feel but lacks engaging visuals
check
White space and typography convey sophistication aligned with brand luxury positioning
xmark
Sparse visuals in the hero area underutilize prime screen real estate weakening initial impact
lightbulb
Incorporating high quality imagery in the hero could significantly enhance visual engagement
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Incorporate Hero Imagery
Incorporate Hero Imagery
Incorporate Hero Imagery
Introduce a high resolution image in the hero section that reflects the luxury experience and sets context at first glance
Introduce a high resolution image in the hero section that reflects the luxury experience and sets context at first glance
Important
Easy fix
Simplify Mobile Menu
Simplify Mobile Menu
Simplify Mobile Menu
Streamline the mobile and tablet navigation by reducing menu items and using accordions to organize sub sections for quicker access
Streamline the mobile and tablet navigation by reducing menu items and using accordions to organize sub sections for quicker access
Suggestion
Moderate fix
Add Testimonials
Add Testimonials
Add Testimonials
Integrate guest reviews or ratings to establish trust and leverage social proof to encourage bookings
Integrate guest reviews or ratings to establish trust and leverage social proof to encourage bookings
Suggestion
Easy fix
Highlight Exclusive Offers
Highlight Exclusive Offers
Highlight Exclusive Offers
Display limited time promotions or member only rates prominently to create urgency and increase conversion rates
Display limited time promotions or member only rates prominently to create urgency and increase conversion rates
RELATED RESOURCES
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RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025