Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

67

Website Rank

Elegant lifestyle page highlighting experiences, but lacks clear CTAs and visual hierarchy.

B

Conversion Qualification*

#

67

Website Rank

B

Conversion Qualification*

Elegant lifestyle page highlighting experiences, but lacks clear CTAs and visual hierarchy.

#

67

Website Rank

Elegant lifestyle page highlighting experiences, but lacks clear CTAs and visual hierarchy.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong brand identity with minimalistic aesthetic.

Strong brand identity with minimalistic aesthetic.

Strong brand identity with minimalistic aesthetic.

circle-check

circle-check

High-quality imagery creates an aspirational tone.

High-quality imagery creates an aspirational tone.

High-quality imagery creates an aspirational tone.

circle-check

circle-check

Consistent typography conveys luxury.

Consistent typography conveys luxury.

Consistent typography conveys luxury.

circle-check

circle-check

Organized footer with comprehensive site links.

Organized footer with comprehensive site links.

Organized footer with comprehensive site links.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Hero section appears empty or missing content.

Hero section appears empty or missing content.

Hero section appears empty or missing content.

circle-exclamation

circle-exclamation

No clear primary call-to-action above the fold.

No clear primary call-to-action above the fold.

No clear primary call-to-action above the fold.

circle-exclamation

circle-exclamation

Navigation links are overwhelming and cluttered.

Navigation links are overwhelming and cluttered.

Navigation links are overwhelming and cluttered.

circle-exclamation

circle-exclamation

Copy lacks urgency or incentive to act.

Copy lacks urgency or incentive to act.

Copy lacks urgency or incentive to act.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts but some elements collapse into dense lists.

Responsive layout adapts but some elements collapse into dense lists.

check

check

Collapsible menus streamline navigation on mobile.

Collapsible menus streamline navigation on mobile.

xmark

xmark

Content density in footers can overwhelm small screens.

Content density in footers can overwhelm small screens.

lightbulb

lightbulb

Simplify mobile menus to highlight key actions.

Simplify mobile menus to highlight key actions.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts but some elements collapse into dense lists.

check

Collapsible menus streamline navigation on mobile.

xmark

Content density in footers can overwhelm small screens.

lightbulb

Simplify mobile menus to highlight key actions.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of scarcity or social proof reduces persuasive impact.

Limited use of scarcity or social proof reduces persuasive impact.

check

check

The copy communicates high-end experiences.

The copy communicates high-end experiences.

xmark

xmark

No testimonials or limited-time offers are visible.

No testimonials or limited-time offers are visible.

lightbulb

lightbulb

Add social proof and limited-time offers to boost conversions.

Add social proof and limited-time offers to boost conversions.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of scarcity or social proof reduces persuasive impact.

check

The copy communicates high-end experiences.

xmark

No testimonials or limited-time offers are visible.

lightbulb

Add social proof and limited-time offers to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Refined presentation fits luxury sector but follows typical patterns.

Refined presentation fits luxury sector but follows typical patterns.

check

check

Artistic phrasing elevates the brand voice.

Artistic phrasing elevates the brand voice.

xmark

xmark

Layout feels similar to competitor sites.

Layout feels similar to competitor sites.

lightbulb

lightbulb

Explore unique interactive elements to differentiate.

Explore unique interactive elements to differentiate.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Refined presentation fits luxury sector but follows typical patterns.

check

Artistic phrasing elevates the brand voice.

xmark

Layout feels similar to competitor sites.

lightbulb

Explore unique interactive elements to differentiate.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear structure but missing interactive cues for user actions.

Clear structure but missing interactive cues for user actions.

check

check

Footer navigation improves discoverability of resources.

Footer navigation improves discoverability of resources.

xmark

xmark

Lack of visible CTA hinders user flow.

Lack of visible CTA hinders user flow.

lightbulb

lightbulb

Add interactive prompts to guide users to key sections.

Add interactive prompts to guide users to key sections.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear structure but missing interactive cues for user actions.

check

Footer navigation improves discoverability of resources.

xmark

Lack of visible CTA hinders user flow.

lightbulb

Add interactive prompts to guide users to key sections.

Great

Great

Keep it up!

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Luxury-focused copy aligns brand tone but lacks concrete details.

Luxury-focused copy aligns brand tone but lacks concrete details.

check

check

Headings evoke aspirational lifestyle effectively.

Headings evoke aspirational lifestyle effectively.

xmark

xmark

Generic phrases fail to drive urgency or differentiation.

Generic phrases fail to drive urgency or differentiation.

lightbulb

lightbulb

Incorporate specific benefits and calls to action in copy.

Incorporate specific benefits and calls to action in copy.

Great

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

UX Writing

Luxury-focused copy aligns brand tone but lacks concrete details.

check

Headings evoke aspirational lifestyle effectively.

xmark

Generic phrases fail to drive urgency or differentiation.

lightbulb

Incorporate specific benefits and calls to action in copy.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant minimal design conveys luxury but lacks focal imagery in hero.

Elegant minimal design conveys luxury but lacks focal imagery in hero.

check

check

Consistent typography and white space enhance readability.

Consistent typography and white space enhance readability.

xmark

xmark

Hero area feels empty without a compelling visual.

Hero area feels empty without a compelling visual.

lightbulb

lightbulb

Introduce a striking hero image to draw attention.

Introduce a striking hero image to draw attention.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Elegant minimal design conveys luxury but lacks focal imagery in hero.

check

Consistent typography and white space enhance readability.

xmark

Hero area feels empty without a compelling visual.

lightbulb

Introduce a striking hero image to draw attention.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance CTAs Above Fold

Enhance CTAs Above Fold

Enhance CTAs Above Fold

Place a clear primary call-to-action in the hero area to drive bookings or discovery from the first view.

Place a clear primary call-to-action in the hero area to drive bookings or discovery from the first view.

Important

Moderate fix

Add Hero Imagery

Add Hero Imagery

Add Hero Imagery

Introduce a high-quality hero image or video to immediately engage visitors and convey brand essence.

Introduce a high-quality hero image or video to immediately engage visitors and convey brand essence.

Suggestion

Easy fix

Simplify Mobile Footer

Simplify Mobile Footer

Simplify Mobile Footer

Reduce link density in mobile footer by grouping related items or hiding less critical links behind an accordion.

Reduce link density in mobile footer by grouping related items or hiding less critical links behind an accordion.

Suggestion

Moderate fix

Incorporate Social Proof

Incorporate Social Proof

Incorporate Social Proof

Showcase guest reviews or testimonials to build trust and leverage the principle of social proof.

Showcase guest reviews or testimonials to build trust and leverage the principle of social proof.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025