Dorchester Collection
Dorchester Collection
Dorchester Collection
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Dorchester Collection
Dorchester Collection
Dorchester Collection
Scroll to see full report
Scroll to see full report
Trusted by
Trusted by
REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
67
67
out of 183 websites
out of 183 websites
74.25
74.25
74.25
/100
/100
/100
You ranked
out of 183 websites
67
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Collapsible menus streamline navigation on mobile.
Collapsible menus streamline navigation on mobile.
Collapsible menus streamline navigation on mobile.
xmark
xmark
What you can improve
Content density in footers can overwhelm small screens.
Content density in footers can overwhelm small screens.
Content density in footers can overwhelm small screens.
lightbulb
lightbulb
Quick insight
Simplify mobile menus to highlight key actions.
Simplify mobile menus to highlight key actions.
Simplify mobile menus to highlight key actions.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
The copy communicates high-end experiences.
The copy communicates high-end experiences.
The copy communicates high-end experiences.
xmark
xmark
What you can improve
No testimonials or limited-time offers are visible.
No testimonials or limited-time offers are visible.
No testimonials or limited-time offers are visible.
lightbulb
lightbulb
Quick insight
Add social proof and limited-time offers to boost conversions.
Add social proof and limited-time offers to boost conversions.
Add social proof and limited-time offers to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Footer navigation improves discoverability of resources.
Footer navigation improves discoverability of resources.
Footer navigation improves discoverability of resources.
xmark
xmark
What you can improve
Lack of visible CTA hinders user flow.
Lack of visible CTA hinders user flow.
Lack of visible CTA hinders user flow.
lightbulb
lightbulb
Quick insight
Add interactive prompts to guide users to key sections.
Add interactive prompts to guide users to key sections.
Add interactive prompts to guide users to key sections.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
85
85
85
/100
/100
/100
check
check
What you nailed
Headings evoke aspirational lifestyle effectively.
Headings evoke aspirational lifestyle effectively.
Headings evoke aspirational lifestyle effectively.
xmark
xmark
What you can improve
Generic phrases fail to drive urgency or differentiation.
Generic phrases fail to drive urgency or differentiation.
Generic phrases fail to drive urgency or differentiation.
lightbulb
lightbulb
Quick insight
Incorporate specific benefits and calls to action in copy.
Incorporate specific benefits and calls to action in copy.
Incorporate specific benefits and calls to action in copy.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
Consistent typography and white space enhance readability.
Consistent typography and white space enhance readability.
Consistent typography and white space enhance readability.
xmark
xmark
What you can improve
Hero area feels empty without a compelling visual.
Hero area feels empty without a compelling visual.
Hero area feels empty without a compelling visual.
lightbulb
lightbulb
Quick insight
Introduce a striking hero image to draw attention.
Introduce a striking hero image to draw attention.
Introduce a striking hero image to draw attention.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Artistic phrasing elevates the brand voice.
Artistic phrasing elevates the brand voice.
Artistic phrasing elevates the brand voice.
xmark
xmark
What you can improve
Layout feels similar to competitor sites.
Layout feels similar to competitor sites.
Layout feels similar to competitor sites.
lightbulb
lightbulb
Quick insight
Explore unique interactive elements to differentiate.
Explore unique interactive elements to differentiate.
Explore unique interactive elements to differentiate.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Enhance CTAs Above Fold
Place a clear primary call-to-action in the hero area to drive bookings or discovery from the first view.
Important
Moderate fix
Add Hero Imagery
Introduce a high-quality hero image or video to immediately engage visitors and convey brand essence.
Important
Easy fix
Enhance CTAs Above Fold
Place a clear primary call-to-action in the hero area to drive bookings or discovery from the first view.
Important
Moderate fix
Add Hero Imagery
Introduce a high-quality hero image or video to immediately engage visitors and convey brand essence.
Suggestion
Easy fix
Simplify Mobile Footer
Reduce link density in mobile footer by grouping related items or hiding less critical links behind an accordion.
Suggestion
Moderate fix
Incorporate Social Proof
Showcase guest reviews or testimonials to build trust and leverage the principle of social proof.
Suggestion
Easy fix
Simplify Mobile Footer
Reduce link density in mobile footer by grouping related items or hiding less critical links behind an accordion.
Suggestion
Moderate fix
Incorporate Social Proof
Showcase guest reviews or testimonials to build trust and leverage the principle of social proof.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
Copyright © 2025 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025