Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
161
Website Rank
Bold hero section invites users to explore events win big and learn about the Tule River Tribe Social proof guest comments and CTAs are present but booking and clear feature details are missing
C+
Conversion Qualification*
#
161
Website Rank
C+
Conversion Qualification*
Bold hero section invites users to explore events win big and learn about the Tule River Tribe Social proof guest comments and CTAs are present but booking and clear feature details are missing
#
161
Website Rank
Bold hero section invites users to explore events win big and learn about the Tule River Tribe Social proof guest comments and CTAs are present but booking and clear feature details are missing
70
70
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
50
50
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero statement attracts attention
Strong hero statement attracts attention
Strong hero statement attracts attention
circle-check
circle-check
Consistent gold and burgundy branding
Consistent gold and burgundy branding
Consistent gold and burgundy branding
circle-check
circle-check
Guest comments add social proof
Guest comments add social proof
Guest comments add social proof
circle-check
circle-check
Clear footer with key info available
Clear footer with key info available
Clear footer with key info available
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Placeholder labels like FEATURE 1 feel unfinished
Placeholder labels like FEATURE 1 feel unfinished
Placeholder labels like FEATURE 1 feel unfinished
circle-exclamation
circle-exclamation
Lack of booking or event calendar functionality
Lack of booking or event calendar functionality
Lack of booking or event calendar functionality
circle-exclamation
circle-exclamation
Missing map and location interactivity
Missing map and location interactivity
Missing map and location interactivity
circle-exclamation
circle-exclamation
Generic UX writing lacks personality
Generic UX writing lacks personality
Generic UX writing lacks personality
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Menu adapts for mobile view with hamburger icon
Menu adapts for mobile view with hamburger icon
check
check
Hamburger menu provides clean navigation on small screens
Hamburger menu provides clean navigation on small screens
xmark
xmark
Layout of video sections may overload mobile users
Layout of video sections may overload mobile users
lightbulb
lightbulb
Ensure media blocks load responsively without heavy scrolling
Ensure media blocks load responsively without heavy scrolling
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Menu adapts for mobile view with hamburger icon
check
Hamburger menu provides clean navigation on small screens
xmark
Layout of video sections may overload mobile users
lightbulb
Ensure media blocks load responsively without heavy scrolling
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof present but no scarcity or urgency
Social proof present but no scarcity or urgency
check
check
Guest comments build trust through real stories
Guest comments build trust through real stories
xmark
xmark
No limited time offers weaken urgency appeal
No limited time offers weaken urgency appeal
lightbulb
lightbulb
Incorporate countdowns or exclusive deals to boost conversions
Incorporate countdowns or exclusive deals to boost conversions
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof present but no scarcity or urgency
check
Guest comments build trust through real stories
xmark
No limited time offers weaken urgency appeal
lightbulb
Incorporate countdowns or exclusive deals to boost conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design is refined but concept feels familiar
Design is refined but concept feels familiar
check
check
Subtle tribal motif ties to tribe heritage
Subtle tribal motif ties to tribe heritage
xmark
xmark
Layout resembles standard casino landing pages
Layout resembles standard casino landing pages
lightbulb
lightbulb
Introduce unique interactive features to stand out
Introduce unique interactive features to stand out
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design is refined but concept feels familiar
check
Subtle tribal motif ties to tribe heritage
xmark
Layout resembles standard casino landing pages
lightbulb
Introduce unique interactive features to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs guide users but content depth is shallow
Clear CTAs guide users but content depth is shallow
check
check
Primary CTA above fold simplifies user action
Primary CTA above fold simplifies user action
xmark
xmark
Users cannot book events directly from the page
Users cannot book events directly from the page
lightbulb
lightbulb
Add interactive elements to improve engagement
Add interactive elements to improve engagement
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs guide users but content depth is shallow
check
Primary CTA above fold simplifies user action
xmark
Users cannot book events directly from the page
lightbulb
Add interactive elements to improve engagement
Needs work
Needs work
Check insights
Check insights
UX Writing
50
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings and copy lack depth and polish
Headings and copy lack depth and polish
check
check
Headings are concise and to the point
Headings are concise and to the point
xmark
xmark
Placeholder text and lorem ipsum reduce credibility
Placeholder text and lorem ipsum reduce credibility
lightbulb
lightbulb
Replace filler copy with compelling event details
Replace filler copy with compelling event details
Needs work
Check insights
UX Writing
50
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings and copy lack depth and polish
check
Headings are concise and to the point
xmark
Placeholder text and lorem ipsum reduce credibility
lightbulb
Replace filler copy with compelling event details
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant color palette and ornate separators
Elegant color palette and ornate separators
check
check
Gold burgundy color scheme feels premium
Gold burgundy color scheme feels premium
xmark
xmark
Decorative elements sometimes distract from content
Decorative elements sometimes distract from content
lightbulb
lightbulb
Balance decorative flair with content clarity
Balance decorative flair with content clarity
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Elegant color palette and ornate separators
check
Gold burgundy color scheme feels premium
xmark
Decorative elements sometimes distract from content
lightbulb
Balance decorative flair with content clarity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Booking Calendar
Add Booking Calendar
Add Booking Calendar
Implement a date and event calendar to allow users to directly book events and view availability on one page
Implement a date and event calendar to allow users to directly book events and view availability on one page
Important
Easy fix
Replace placeholder content
Replace placeholder content
Replace placeholder content
Remove lorem ipsum and feature placeholders replacing with actual event and tribal history details to build credibility
Remove lorem ipsum and feature placeholders replacing with actual event and tribal history details to build credibility
Suggestion
Moderate fix
Integrate interactive map
Integrate interactive map
Integrate interactive map
Embed a dynamic map with markers for the casino location and nearby accommodations to improve directional clarity
Embed a dynamic map with markers for the casino location and nearby accommodations to improve directional clarity
Suggestion
Easy fix
Add limited time offers
Add limited time offers
Add limited time offers
Display time sensitive deals or promotions with clear call to action to leverage scarcity and drive urgency for bookings
Display time sensitive deals or promotions with clear call to action to leverage scarcity and drive urgency for bookings
RELATED RESOURCES
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UX/UI ANALYSIS
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RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025