Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
172
Website Rank
The page showcases Eagle Mountain Casino's brand, featuring a hero section, event listings, guest testimonials, and tribal background, but lacks direct booking options and detailed offerings.
D+
Conversion Qualification*
#
172
Website Rank
D+
Conversion Qualification*
The page showcases Eagle Mountain Casino's brand, featuring a hero section, event listings, guest testimonials, and tribal background, but lacks direct booking options and detailed offerings.
#
172
Website Rank
The page showcases Eagle Mountain Casino's brand, featuring a hero section, event listings, guest testimonials, and tribal background, but lacks direct booking options and detailed offerings.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
55
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
55
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong brand colors and elegant gold accents
Strong brand colors and elegant gold accents
Strong brand colors and elegant gold accents
circle-check
circle-check
Clear primary heading communicates venue purpose
Clear primary heading communicates venue purpose
Clear primary heading communicates venue purpose
circle-check
circle-check
Well-defined content sections for easy scanning
Well-defined content sections for easy scanning
Well-defined content sections for easy scanning
circle-check
circle-check
Guest comments add social proof effectively
Guest comments add social proof effectively
Guest comments add social proof effectively
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking or reservation CTA for casino games
No direct booking or reservation CTA for casino games
No direct booking or reservation CTA for casino games
circle-exclamation
circle-exclamation
Lacks detailed information on offerings and amenities
Lacks detailed information on offerings and amenities
Lacks detailed information on offerings and amenities
circle-exclamation
circle-exclamation
Navigation lists too many items, causing choice overload
Navigation lists too many items, causing choice overload
Navigation lists too many items, causing choice overload
circle-exclamation
circle-exclamation
Absence of scarcity or promotions weakens urgency
Absence of scarcity or promotions weakens urgency
Absence of scarcity or promotions weakens urgency
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adjusts for mobile, but long scroll persists
Layout adjusts for mobile, but long scroll persists
check
check
Consistent branding across breakpoints
Consistent branding across breakpoints
xmark
xmark
Content density feels overwhelming on small screens
Content density feels overwhelming on small screens
lightbulb
lightbulb
Collapse long sections on mobile to aid navigation
Collapse long sections on mobile to aid navigation
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adjusts for mobile, but long scroll persists
check
Consistent branding across breakpoints
xmark
Content density feels overwhelming on small screens
lightbulb
Collapse long sections on mobile to aid navigation
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity and social proof reduce urgency
Limited scarcity and social proof reduce urgency
check
check
Guest comments provide credible endorsements
Guest comments provide credible endorsements
xmark
xmark
No promotions or limited-time offers visible
No promotions or limited-time offers visible
lightbulb
lightbulb
Add limited-time offers to highlight urgency
Add limited-time offers to highlight urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity and social proof reduce urgency
check
Guest comments provide credible endorsements
xmark
No promotions or limited-time offers visible
lightbulb
Add limited-time offers to highlight urgency
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design is polished but follows common casino site patterns
Design is polished but follows common casino site patterns
check
check
Gold motif reinforces tribal heritage
Gold motif reinforces tribal heritage
xmark
xmark
Layout feels generic among hospitality sites
Layout feels generic among hospitality sites
lightbulb
lightbulb
Add unique interactive elements for engagement
Add unique interactive elements for engagement
Needs work
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design is polished but follows common casino site patterns
check
Gold motif reinforces tribal heritage
xmark
Layout feels generic among hospitality sites
lightbulb
Add unique interactive elements for engagement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear section separation but lacks clear booking flow
Clear section separation but lacks clear booking flow
check
check
Headings and dividers aid visual grouping
Headings and dividers aid visual grouping
xmark
xmark
Too many navigation links increase Hick’s complexity
Too many navigation links increase Hick’s complexity
lightbulb
lightbulb
Simplify nav menu and highlight primary actions
Simplify nav menu and highlight primary actions
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear section separation but lacks clear booking flow
check
Headings and dividers aid visual grouping
xmark
Too many navigation links increase Hick’s complexity
lightbulb
Simplify nav menu and highlight primary actions
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headings but CTA labels could be more specific
Concise headings but CTA labels could be more specific
check
check
Headings effectively introduce each section
Headings effectively introduce each section
xmark
xmark
Learn More' CTAs lack contextual specificity
Learn More' CTAs lack contextual specificity
lightbulb
lightbulb
Use action-oriented CTAs like 'Play Now' or 'Book Event'
Use action-oriented CTAs like 'Play Now' or 'Book Event'
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headings but CTA labels could be more specific
check
Headings effectively introduce each section
xmark
Learn More' CTAs lack contextual specificity
lightbulb
Use action-oriented CTAs like 'Play Now' or 'Book Event'
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant color palette and consistent gold accents
Elegant color palette and consistent gold accents
check
check
Gold dividers create a polished visual rhythm
Gold dividers create a polished visual rhythm
xmark
xmark
Hero section background appears dark and busy
Hero section background appears dark and busy
lightbulb
lightbulb
Consider a lighter hero image to improve clarity
Consider a lighter hero image to improve clarity
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Elegant color palette and consistent gold accents
check
Gold dividers create a polished visual rhythm
xmark
Hero section background appears dark and busy
lightbulb
Consider a lighter hero image to improve clarity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Primary Booking CTA
Add Primary Booking CTA
Add Primary Booking CTA
Include a prominent 'Book Now' button in navigation to streamline reservations.
Include a prominent 'Book Now' button in navigation to streamline reservations.
Important
Moderate fix
Introduce Scarcity Offers
Introduce Scarcity Offers
Introduce Scarcity Offers
Add time-limited promotions or countdown banners to drive urgency.
Add time-limited promotions or countdown banners to drive urgency.
Suggestion
Moderate fix
Streamline Navigation Menu
Streamline Navigation Menu
Streamline Navigation Menu
Reduce menu items or organize into dropdowns to lower choice overload.
Reduce menu items or organize into dropdowns to lower choice overload.
Suggestion
Easy fix
Optimize Mobile Layout
Optimize Mobile Layout
Optimize Mobile Layout
Collapse long sections into accordions and reduce scroll length.
Collapse long sections into accordions and reduce scroll length.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025