Embassy Suites by Hilton
Embassy Suites by Hilton
Embassy Suites by Hilton
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Embassy Suites by Hilton
Embassy Suites by Hilton
Embassy Suites by Hilton
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Scroll to see full report
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Trusted by
REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
7
7
out of 183 websites
out of 183 websites
79.25
79.25
79.25
/100
/100
/100
You ranked
out of 183 websites
7
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
90
90
90
/100
/100
/100
check
check
What you nailed
Hamburger menu effectively conserves space on mobile.
Hamburger menu effectively conserves space on mobile.
Hamburger menu effectively conserves space on mobile.
xmark
xmark
What you can improve
Some icons and buttons appear small on touch devices.
Some icons and buttons appear small on touch devices.
Some icons and buttons appear small on touch devices.
lightbulb
lightbulb
Quick insight
Increase touch target sizes for mobile CTAs.
Increase touch target sizes for mobile CTAs.
Increase touch target sizes for mobile CTAs.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
70
70
70
/100
/100
/100
check
check
What you nailed
Displayed guest review score builds credibility instantly.
Displayed guest review score builds credibility instantly.
Displayed guest review score builds credibility instantly.
xmark
xmark
What you can improve
Absence of limited-time offers reduces urgency to book.
Absence of limited-time offers reduces urgency to book.
Absence of limited-time offers reduces urgency to book.
lightbulb
lightbulb
Quick insight
Introduce scarcity banners for special rates to boost conversions.
Introduce scarcity banners for special rates to boost conversions.
Introduce scarcity banners for special rates to boost conversions.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Logical grouping reduces cognitive load when scanning.
Logical grouping reduces cognitive load when scanning.
Logical grouping reduces cognitive load when scanning.
xmark
xmark
What you can improve
No persistent booking widget forces users to scroll up.
No persistent booking widget forces users to scroll up.
No persistent booking widget forces users to scroll up.
lightbulb
lightbulb
Quick insight
Implement a sticky booking bar to maintain conversion focus.
Implement a sticky booking bar to maintain conversion focus.
Implement a sticky booking bar to maintain conversion focus.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
75
75
75
/100
/100
/100
check
check
What you nailed
Benefit-focused amenity labels speak to guest needs.
Benefit-focused amenity labels speak to guest needs.
Benefit-focused amenity labels speak to guest needs.
xmark
xmark
What you can improve
Truncated description text disrupts copy clarity.
Truncated description text disrupts copy clarity.
Truncated description text disrupts copy clarity.
lightbulb
lightbulb
Quick insight
Review and complete all copy to ensure clarity and professionalism.
Review and complete all copy to ensure clarity and professionalism.
Review and complete all copy to ensure clarity and professionalism.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Well-crafted hero imagery anchors the design strongly.
Well-crafted hero imagery anchors the design strongly.
Well-crafted hero imagery anchors the design strongly.
xmark
xmark
What you can improve
Some iconography feels generic and lacks visual punch.
Some iconography feels generic and lacks visual punch.
Some iconography feels generic and lacks visual punch.
lightbulb
lightbulb
Quick insight
Use accent colors to highlight CTAs and key offers.
Use accent colors to highlight CTAs and key offers.
Use accent colors to highlight CTAs and key offers.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Familiar layout eases navigation for returning guests.
Familiar layout eases navigation for returning guests.
Familiar layout eases navigation for returning guests.
xmark
xmark
What you can improve
Lacks distinctive local or brand personality elements.
Lacks distinctive local or brand personality elements.
Lacks distinctive local or brand personality elements.
lightbulb
lightbulb
Quick insight
Incorporate local stories or events to deepen engagement.
Incorporate local stories or events to deepen engagement.
Incorporate local stories or events to deepen engagement.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Sticky Booking Bar
Add a persistent booking bar at the top to keep the reservation CTA visible as users scroll, improving conversion potential.
Important
Easy fix
Limited-Time Offers
Implement dynamic banners with countdowns for special rates or packages to create urgency and drive quicker bookings.
Important
Moderate fix
Sticky Booking Bar
Add a persistent booking bar at the top to keep the reservation CTA visible as users scroll, improving conversion potential.
Important
Easy fix
Limited-Time Offers
Implement dynamic banners with countdowns for special rates or packages to create urgency and drive quicker bookings.
Suggestion
Easy fix
Complete Copy
Audit and fix any truncated or missing text throughout the site to ensure clarity and maintain a professional tone.
Suggestion
Moderate fix
Local Storytelling
Introduce a 'Local Experience' section with insider tips or guest stories to enhance originality and emotional connection.
Suggestion
Easy fix
Complete Copy
Audit and fix any truncated or missing text throughout the site to ensure clarity and maintain a professional tone.
Suggestion
Moderate fix
Local Storytelling
Introduce a 'Local Experience' section with insider tips or guest stories to enhance originality and emotional connection.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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