Welcome,
Welcome,
Enchantment
Enchantment
Enchantment
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
30
30
out of 183 websites
out of 183 websites
76.75
76.75
76.75
/100
/100
/100
You ranked
out of 183 websites
30
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Full-width CTAs adapt well to small screens.
Full-width CTAs adapt well to small screens.
Full-width CTAs adapt well to small screens.
xmark
xmark
What you can improve
Excessive menu items may overwhelm mobile users.
Excessive menu items may overwhelm mobile users.
Excessive menu items may overwhelm mobile users.
lightbulb
lightbulb
Quick insight
Collapse secondary links into expandable submenus.
Collapse secondary links into expandable submenus.
Collapse secondary links into expandable submenus.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Pop-up for pickleball festival captures attention.
Pop-up for pickleball festival captures attention.
Pop-up for pickleball festival captures attention.
xmark
xmark
What you can improve
No countdowns or limited availability indicators.
No countdowns or limited availability indicators.
No countdowns or limited availability indicators.
lightbulb
lightbulb
Quick insight
Add limited-time offers with countdown timers.
Add limited-time offers with countdown timers.
Add limited-time offers with countdown timers.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Section grouping aligns with common user browsing flows.
Section grouping aligns with common user browsing flows.
Section grouping aligns with common user browsing flows.
xmark
xmark
What you can improve
Multiple CTAs compete for attention without clear priority.
Multiple CTAs compete for attention without clear priority.
Multiple CTAs compete for attention without clear priority.
lightbulb
lightbulb
Quick insight
Prioritize primary actions and simplify secondary links.
Prioritize primary actions and simplify secondary links.
Prioritize primary actions and simplify secondary links.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
75
75
75
/100
/100
/100
check
check
What you nailed
Copy paints a vivid picture of the resort experience.
Copy paints a vivid picture of the resort experience.
Copy paints a vivid picture of the resort experience.
xmark
xmark
What you can improve
Long paragraphs could be skimmed over by busy travelers.
Long paragraphs could be skimmed over by busy travelers.
Long paragraphs could be skimmed over by busy travelers.
lightbulb
lightbulb
Quick insight
Introduce bullet points to summarize key benefits quickly.
Introduce bullet points to summarize key benefits quickly.
Introduce bullet points to summarize key benefits quickly.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High resolution photography and balanced whitespace impress.
High resolution photography and balanced whitespace impress.
High resolution photography and balanced whitespace impress.
xmark
xmark
What you can improve
Some text contrasts are subtle, making legibility challenging.
Some text contrasts are subtle, making legibility challenging.
Some text contrasts are subtle, making legibility challenging.
lightbulb
lightbulb
Quick insight
Increase contrast on key text to improve readability.
Increase contrast on key text to improve readability.
Increase contrast on key text to improve readability.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Subtle textures add depth and uniqueness.
Subtle textures add depth and uniqueness.
Subtle textures add depth and uniqueness.
xmark
xmark
What you can improve
Overall structure mirrors standard hospitality sites.
Overall structure mirrors standard hospitality sites.
Overall structure mirrors standard hospitality sites.
lightbulb
lightbulb
Quick insight
Consider interactive map or 360° virtual tours.
Consider interactive map or 360° virtual tours.
Consider interactive map or 360° virtual tours.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add User Review Highlights
Showcase guest photos, star ratings and brief quotes to boost social proof and credibility.
Important
Moderate fix
Display Pricing Details
Integrate clear rate ranges or sample prices on accommodation cards to aid decision making.
Important
Easy fix
Add User Review Highlights
Showcase guest photos, star ratings and brief quotes to boost social proof and credibility.
Important
Moderate fix
Display Pricing Details
Integrate clear rate ranges or sample prices on accommodation cards to aid decision making.
Suggestion
Moderate fix
Simplify Date Picker
Redesign the date and guest picker with dropdowns and calendar pop-ups for better usability.
Suggestion
Easy fix
Introduce Scarcity Alerts
Implement countdown timers and 'only X rooms left' labels to create urgency and increase bookings.
Suggestion
Moderate fix
Simplify Date Picker
Redesign the date and guest picker with dropdowns and calendar pop-ups for better usability.
Suggestion
Easy fix
Introduce Scarcity Alerts
Implement countdown timers and 'only X rooms left' labels to create urgency and increase bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025