Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

173

Website Rank

The Enjoy Group homepage highlights casino and hotel destinations, featured shows and promotions, plus a reservation form and loyalty club call-to-action.

D+

Conversion Qualification*

#

173

Website Rank

D+

Conversion Qualification*

The Enjoy Group homepage highlights casino and hotel destinations, featured shows and promotions, plus a reservation form and loyalty club call-to-action.

#

173

Website Rank

The Enjoy Group homepage highlights casino and hotel destinations, featured shows and promotions, plus a reservation form and loyalty club call-to-action.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong visual hierarchy with clear headings

Strong visual hierarchy with clear headings

Strong visual hierarchy with clear headings

circle-check

circle-check

Consistent brand colors and typography

Consistent brand colors and typography

Consistent brand colors and typography

circle-check

circle-check

Distinct sectioning improves scannability

Distinct sectioning improves scannability

Distinct sectioning improves scannability

circle-check

circle-check

Reservation CTA is prominently placed above the fold

Reservation CTA is prominently placed above the fold

Reservation CTA is prominently placed above the fold

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Lacks social proof such as reviews or testimonials

Lacks social proof such as reviews or testimonials

Lacks social proof such as reviews or testimonials

circle-exclamation

circle-exclamation

No scarcity cues on event or promo listings

No scarcity cues on event or promo listings

No scarcity cues on event or promo listings

circle-exclamation

circle-exclamation

Footer menu is overloaded with links

Footer menu is overloaded with links

Footer menu is overloaded with links

circle-exclamation

circle-exclamation

Loyalty benefits not clearly summarized

Loyalty benefits not clearly summarized

Loyalty benefits not clearly summarized

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts neatly with collapsible menus on mobile

Responsive layout adapts neatly with collapsible menus on mobile

check

check

Navigation collapses into a clear mobile-friendly menu

Navigation collapses into a clear mobile-friendly menu

xmark

xmark

Carousel dots and controls are too small for touch targets

Carousel dots and controls are too small for touch targets

lightbulb

lightbulb

Increase touch target size for carousel controls on mobile

Increase touch target size for carousel controls on mobile

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts neatly with collapsible menus on mobile

check

Navigation collapses into a clear mobile-friendly menu

xmark

Carousel dots and controls are too small for touch targets

lightbulb

Increase touch target size for carousel controls on mobile

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective CTAs but missing urgency drivers and social proof

Effective CTAs but missing urgency drivers and social proof

check

check

Compra Entrada' buttons are clearly visible under events

Compra Entrada' buttons are clearly visible under events

xmark

xmark

No countdowns or limited-availability indicators

No countdowns or limited-availability indicators

lightbulb

lightbulb

Add scarcity badges or countdown timers to boost urgency

Add scarcity badges or countdown timers to boost urgency

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective CTAs but missing urgency drivers and social proof

check

Compra Entrada' buttons are clearly visible under events

xmark

No countdowns or limited-availability indicators

lightbulb

Add scarcity badges or countdown timers to boost urgency

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Uses familiar web patterns but lacks unique thematic flair

Uses familiar web patterns but lacks unique thematic flair

check

check

Grid layout for events and promos is user-friendly

Grid layout for events and promos is user-friendly

xmark

xmark

Tabbed Destinos interface feels generic

Tabbed Destinos interface feels generic

lightbulb

lightbulb

Introduce unique destination themes or interactive elements

Introduce unique destination themes or interactive elements

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Uses familiar web patterns but lacks unique thematic flair

check

Grid layout for events and promos is user-friendly

xmark

Tabbed Destinos interface feels generic

lightbulb

Introduce unique destination themes or interactive elements

Good

Good

Solid start

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear content grouping helps navigation but multiple tabs add complexity

Clear content grouping helps navigation but multiple tabs add complexity

check

check

Section labels are descriptive and intuitive

Section labels are descriptive and intuitive

xmark

xmark

Multiple tabs under Destinos may confuse new users

Multiple tabs under Destinos may confuse new users

lightbulb

lightbulb

Simplify tab options or add explanatory labels

Simplify tab options or add explanatory labels

Good

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear content grouping helps navigation but multiple tabs add complexity

check

Section labels are descriptive and intuitive

xmark

Multiple tabs under Destinos may confuse new users

lightbulb

Simplify tab options or add explanatory labels

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings and labels are concise, though some CTAs feel generic

Headings and labels are concise, though some CTAs feel generic

check

check

Button labels like 'BUSCAR' clearly indicate action

Button labels like 'BUSCAR' clearly indicate action

xmark

xmark

HAZTE SOCIO' CTA lacks urgency or explicit benefit

HAZTE SOCIO' CTA lacks urgency or explicit benefit

lightbulb

lightbulb

Enhance CTA copy with benefit-driven microcopy

Enhance CTA copy with benefit-driven microcopy

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings and labels are concise, though some CTAs feel generic

check

Button labels like 'BUSCAR' clearly indicate action

xmark

HAZTE SOCIO' CTA lacks urgency or explicit benefit

lightbulb

Enhance CTA copy with benefit-driven microcopy

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean modern design with consistent typography and brand colors

Clean modern design with consistent typography and brand colors

check

check

Bold headings and white space give a professional look

Bold headings and white space give a professional look

xmark

xmark

Hero imagery is small and lacks immersive impact

Hero imagery is small and lacks immersive impact

lightbulb

lightbulb

Consider larger hero visuals to boost visual appeal

Consider larger hero visuals to boost visual appeal

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Clean modern design with consistent typography and brand colors

check

Bold headings and white space give a professional look

xmark

Hero imagery is small and lacks immersive impact

lightbulb

Consider larger hero visuals to boost visual appeal

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Scarcity Timers

Add Scarcity Timers

Add Scarcity Timers

Include countdown timers or limited-seat badges on event cards to instill urgency.

Include countdown timers or limited-seat badges on event cards to instill urgency.

Important

Moderate fix

Implement Social Proof

Implement Social Proof

Implement Social Proof

Display customer reviews or event ratings to build trust and credibility.

Display customer reviews or event ratings to build trust and credibility.

Suggestion

Moderate fix

Enlarge Hero Visual

Enlarge Hero Visual

Enlarge Hero Visual

Use a larger, full-width hero image for Destinos to enhance homepage impact.

Use a larger, full-width hero image for Destinos to enhance homepage impact.

Suggestion

Easy fix

Improve CTA Microcopy

Improve CTA Microcopy

Improve CTA Microcopy

Add benefit-driven text to CTAs like 'Hazte Socio' to better communicate value.

Add benefit-driven text to CTAs like 'Hazte Socio' to better communicate value.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025