Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
124
Website Rank
Enjoy homepage showcases destinations events promotions and membership drive in a clear modern design. Strong imagery with orange accents guides users but general hotel details and maps are missing
B
Conversion Qualification*
#
124
Website Rank
B
Conversion Qualification*
Enjoy homepage showcases destinations events promotions and membership drive in a clear modern design. Strong imagery with orange accents guides users but general hotel details and maps are missing
#
124
Website Rank
Enjoy homepage showcases destinations events promotions and membership drive in a clear modern design. Strong imagery with orange accents guides users but general hotel details and maps are missing
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean modern design with strong imagery and consistent orange accent
Clean modern design with strong imagery and consistent orange accent
Clean modern design with strong imagery and consistent orange accent
circle-check
circle-check
Clear navigation with logical sections makes browsing intuitive
Clear navigation with logical sections makes browsing intuitive
Clear navigation with logical sections makes browsing intuitive
circle-check
circle-check
Prominent CTAs for buying tickets and booking enhance conversion
Prominent CTAs for buying tickets and booking enhance conversion
Prominent CTAs for buying tickets and booking enhance conversion
circle-check
circle-check
Responsive layout adapts well from desktop to mobile seamlessly
Responsive layout adapts well from desktop to mobile seamlessly
Responsive layout adapts well from desktop to mobile seamlessly
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero area appears blank creating confusion before content loads
Hero area appears blank creating confusion before content loads
Hero area appears blank creating confusion before content loads
circle-exclamation
circle-exclamation
Lack of general hotel information makes site feel event-centric only
Lack of general hotel information makes site feel event-centric only
Lack of general hotel information makes site feel event-centric only
circle-exclamation
circle-exclamation
No reviews or testimonials reduce credibility for first time visitors
No reviews or testimonials reduce credibility for first time visitors
No reviews or testimonials reduce credibility for first time visitors
circle-exclamation
circle-exclamation
Booking form placed low diminishing prominence of reservations CTA
Booking form placed low diminishing prominence of reservations CTA
Booking form placed low diminishing prominence of reservations CTA
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts cleanly across devices with consistent functionality
Layout adapts cleanly across devices with consistent functionality
check
check
Hamburger menu and bottom nav ensure easy mobile navigation
Hamburger menu and bottom nav ensure easy mobile navigation
xmark
xmark
Footer links collapse may hide key information on mobile
Footer links collapse may hide key information on mobile
lightbulb
lightbulb
Prioritize essential links in a fixed mobile navbar
Prioritize essential links in a fixed mobile navbar
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts cleanly across devices with consistent functionality
check
Hamburger menu and bottom nav ensure easy mobile navigation
xmark
Footer links collapse may hide key information on mobile
lightbulb
Prioritize essential links in a fixed mobile navbar
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Solid CTAs but lacks scarcity cues social proof and urgency
Solid CTAs but lacks scarcity cues social proof and urgency
check
check
Clear CTA buttons align with user goals and actions
Clear CTA buttons align with user goals and actions
xmark
xmark
No scarcity timers or limited offers to encourage quick action
No scarcity timers or limited offers to encourage quick action
lightbulb
lightbulb
Add countdown timers on promotions to boost urgency
Add countdown timers on promotions to boost urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Solid CTAs but lacks scarcity cues social proof and urgency
check
Clear CTA buttons align with user goals and actions
xmark
No scarcity timers or limited offers to encourage quick action
lightbulb
Add countdown timers on promotions to boost urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses standard design patterns with modest unique tabs
Uses standard design patterns with modest unique tabs
check
check
Destination tabs offer a simple way to explore location types
Destination tabs offer a simple way to explore location types
xmark
xmark
Page feels formulaic without standout creative elements
Page feels formulaic without standout creative elements
lightbulb
lightbulb
Introduce interactive elements to differentiate UX
Introduce interactive elements to differentiate UX
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses standard design patterns with modest unique tabs
check
Destination tabs offer a simple way to explore location types
xmark
Page feels formulaic without standout creative elements
lightbulb
Introduce interactive elements to differentiate UX
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section structure but booking form placement could improve
Intuitive section structure but booking form placement could improve
check
check
Section headings and cards guide users through content logically
Section headings and cards guide users through content logically
xmark
xmark
Booking form hidden below fold weakens conversion path
Booking form hidden below fold weakens conversion path
lightbulb
lightbulb
Move key CTAs like booking form further up the page
Move key CTAs like booking form further up the page
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section structure but booking form placement could improve
check
Section headings and cards guide users through content logically
xmark
Booking form hidden below fold weakens conversion path
lightbulb
Move key CTAs like booking form further up the page
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise but capitalization inconsistencies appear
Copy is concise but capitalization inconsistencies appear
check
check
CTAs use clear action verbs like Compra Entrada and Buscar
CTAs use clear action verbs like Compra Entrada and Buscar
xmark
xmark
Inconsistent heading capitalization impacts professionalism
Inconsistent heading capitalization impacts professionalism
lightbulb
lightbulb
Standardize text casing for a cohesive reading experience
Standardize text casing for a cohesive reading experience
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise but capitalization inconsistencies appear
check
CTAs use clear action verbs like Compra Entrada and Buscar
xmark
Inconsistent heading capitalization impacts professionalism
lightbulb
Standardize text casing for a cohesive reading experience
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern aesthetic with ample whitespace and bold typography
Modern aesthetic with ample whitespace and bold typography
check
check
Appealing color palette and imagery reinforce brand identity
Appealing color palette and imagery reinforce brand identity
xmark
xmark
Empty hero space feels unfinished and misses a visual hook
Empty hero space feels unfinished and misses a visual hook
lightbulb
lightbulb
Add a compelling hero image to enhance first impression
Add a compelling hero image to enhance first impression
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern aesthetic with ample whitespace and bold typography
check
Appealing color palette and imagery reinforce brand identity
xmark
Empty hero space feels unfinished and misses a visual hook
lightbulb
Add a compelling hero image to enhance first impression
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Hero Image
Add Hero Image
Add Hero Image
Integrate a high impact banner with clear headline to engage users immediately
Integrate a high impact banner with clear headline to engage users immediately
Important
Moderate fix
Elevate Booking Form
Elevate Booking Form
Elevate Booking Form
Move the reservation form above the fold and simplify fields to reduce booking friction
Move the reservation form above the fold and simplify fields to reduce booking friction
Suggestion
Moderate fix
Implement Social Proof
Implement Social Proof
Implement Social Proof
Incorporate real customer testimonials or ratings to build credibility and trust
Incorporate real customer testimonials or ratings to build credibility and trust
Suggestion
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Display timers on promotions and events to encourage quicker user action
Display timers on promotions and events to encourage quicker user action
RELATED RESOURCES
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UX/UI ANALYSIS
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025