Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
173
Website Rank
The Enjoy Group homepage highlights casino and hotel destinations, featured shows and promotions, plus a reservation form and loyalty club call-to-action.
D+
Conversion Qualification*
#
173
Website Rank
D+
Conversion Qualification*
The Enjoy Group homepage highlights casino and hotel destinations, featured shows and promotions, plus a reservation form and loyalty club call-to-action.
#
173
Website Rank
The Enjoy Group homepage highlights casino and hotel destinations, featured shows and promotions, plus a reservation form and loyalty club call-to-action.
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual hierarchy with clear headings
Strong visual hierarchy with clear headings
Strong visual hierarchy with clear headings
circle-check
circle-check
Consistent brand colors and typography
Consistent brand colors and typography
Consistent brand colors and typography
circle-check
circle-check
Distinct sectioning improves scannability
Distinct sectioning improves scannability
Distinct sectioning improves scannability
circle-check
circle-check
Reservation CTA is prominently placed above the fold
Reservation CTA is prominently placed above the fold
Reservation CTA is prominently placed above the fold
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lacks social proof such as reviews or testimonials
Lacks social proof such as reviews or testimonials
Lacks social proof such as reviews or testimonials
circle-exclamation
circle-exclamation
No scarcity cues on event or promo listings
No scarcity cues on event or promo listings
No scarcity cues on event or promo listings
circle-exclamation
circle-exclamation
Footer menu is overloaded with links
Footer menu is overloaded with links
Footer menu is overloaded with links
circle-exclamation
circle-exclamation
Loyalty benefits not clearly summarized
Loyalty benefits not clearly summarized
Loyalty benefits not clearly summarized
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts neatly with collapsible menus on mobile
Responsive layout adapts neatly with collapsible menus on mobile
check
check
Navigation collapses into a clear mobile-friendly menu
Navigation collapses into a clear mobile-friendly menu
xmark
xmark
Carousel dots and controls are too small for touch targets
Carousel dots and controls are too small for touch targets
lightbulb
lightbulb
Increase touch target size for carousel controls on mobile
Increase touch target size for carousel controls on mobile
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts neatly with collapsible menus on mobile
check
Navigation collapses into a clear mobile-friendly menu
xmark
Carousel dots and controls are too small for touch targets
lightbulb
Increase touch target size for carousel controls on mobile
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective CTAs but missing urgency drivers and social proof
Effective CTAs but missing urgency drivers and social proof
check
check
Compra Entrada' buttons are clearly visible under events
Compra Entrada' buttons are clearly visible under events
xmark
xmark
No countdowns or limited-availability indicators
No countdowns or limited-availability indicators
lightbulb
lightbulb
Add scarcity badges or countdown timers to boost urgency
Add scarcity badges or countdown timers to boost urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective CTAs but missing urgency drivers and social proof
check
Compra Entrada' buttons are clearly visible under events
xmark
No countdowns or limited-availability indicators
lightbulb
Add scarcity badges or countdown timers to boost urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses familiar web patterns but lacks unique thematic flair
Uses familiar web patterns but lacks unique thematic flair
check
check
Grid layout for events and promos is user-friendly
Grid layout for events and promos is user-friendly
xmark
xmark
Tabbed Destinos interface feels generic
Tabbed Destinos interface feels generic
lightbulb
lightbulb
Introduce unique destination themes or interactive elements
Introduce unique destination themes or interactive elements
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses familiar web patterns but lacks unique thematic flair
check
Grid layout for events and promos is user-friendly
xmark
Tabbed Destinos interface feels generic
lightbulb
Introduce unique destination themes or interactive elements
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content grouping helps navigation but multiple tabs add complexity
Clear content grouping helps navigation but multiple tabs add complexity
check
check
Section labels are descriptive and intuitive
Section labels are descriptive and intuitive
xmark
xmark
Multiple tabs under Destinos may confuse new users
Multiple tabs under Destinos may confuse new users
lightbulb
lightbulb
Simplify tab options or add explanatory labels
Simplify tab options or add explanatory labels
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content grouping helps navigation but multiple tabs add complexity
check
Section labels are descriptive and intuitive
xmark
Multiple tabs under Destinos may confuse new users
lightbulb
Simplify tab options or add explanatory labels
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings and labels are concise, though some CTAs feel generic
Headings and labels are concise, though some CTAs feel generic
check
check
Button labels like 'BUSCAR' clearly indicate action
Button labels like 'BUSCAR' clearly indicate action
xmark
xmark
HAZTE SOCIO' CTA lacks urgency or explicit benefit
HAZTE SOCIO' CTA lacks urgency or explicit benefit
lightbulb
lightbulb
Enhance CTA copy with benefit-driven microcopy
Enhance CTA copy with benefit-driven microcopy
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings and labels are concise, though some CTAs feel generic
check
Button labels like 'BUSCAR' clearly indicate action
xmark
HAZTE SOCIO' CTA lacks urgency or explicit benefit
lightbulb
Enhance CTA copy with benefit-driven microcopy
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern design with consistent typography and brand colors
Clean modern design with consistent typography and brand colors
check
check
Bold headings and white space give a professional look
Bold headings and white space give a professional look
xmark
xmark
Hero imagery is small and lacks immersive impact
Hero imagery is small and lacks immersive impact
lightbulb
lightbulb
Consider larger hero visuals to boost visual appeal
Consider larger hero visuals to boost visual appeal
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Clean modern design with consistent typography and brand colors
check
Bold headings and white space give a professional look
xmark
Hero imagery is small and lacks immersive impact
lightbulb
Consider larger hero visuals to boost visual appeal
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Include countdown timers or limited-seat badges on event cards to instill urgency.
Include countdown timers or limited-seat badges on event cards to instill urgency.
Important
Moderate fix
Implement Social Proof
Implement Social Proof
Implement Social Proof
Display customer reviews or event ratings to build trust and credibility.
Display customer reviews or event ratings to build trust and credibility.
Suggestion
Moderate fix
Enlarge Hero Visual
Enlarge Hero Visual
Enlarge Hero Visual
Use a larger, full-width hero image for Destinos to enhance homepage impact.
Use a larger, full-width hero image for Destinos to enhance homepage impact.
Suggestion
Easy fix
Improve CTA Microcopy
Improve CTA Microcopy
Improve CTA Microcopy
Add benefit-driven text to CTAs like 'Hazte Socio' to better communicate value.
Add benefit-driven text to CTAs like 'Hazte Socio' to better communicate value.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025