Welcome,
Welcome,
Evans Hotels
Evans Hotels
Evans Hotels
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
166
166
out of 183 websites
out of 183 websites
65.25
65.25
65.25
/100
/100
/100
You ranked
out of 183 websites
166
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Responsive imagery scales gracefully on mobile.
Responsive imagery scales gracefully on mobile.
Responsive imagery scales gracefully on mobile.
xmark
xmark
What you can improve
Menu items collapse into a crowded hamburger list.
Menu items collapse into a crowded hamburger list.
Menu items collapse into a crowded hamburger list.
lightbulb
lightbulb
Quick insight
Prioritize top links to reduce menu depth on small screens.
Prioritize top links to reduce menu depth on small screens.
Prioritize top links to reduce menu depth on small screens.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
40
40
40
/100
/100
/100
check
check
What you nailed
Brand logos hint at credibility.
Brand logos hint at credibility.
Brand logos hint at credibility.
xmark
xmark
What you can improve
No guest reviews or testimonials visible.
No guest reviews or testimonials visible.
No guest reviews or testimonials visible.
lightbulb
lightbulb
Quick insight
Add limited-time offers and real guest quotes.
Add limited-time offers and real guest quotes.
Add limited-time offers and real guest quotes.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Big cards make destinations easy to select.
Big cards make destinations easy to select.
Big cards make destinations easy to select.
xmark
xmark
What you can improve
Absence of a direct booking path adds friction.
Absence of a direct booking path adds friction.
Absence of a direct booking path adds friction.
lightbulb
lightbulb
Quick insight
Integrate key actions within hero to streamline booking.
Integrate key actions within hero to streamline booking.
Integrate key actions within hero to streamline booking.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Section titles succinctly convey purpose.
Section titles succinctly convey purpose.
Section titles succinctly convey purpose.
xmark
xmark
What you can improve
Long paragraphs hinder quick reading.
Long paragraphs hinder quick reading.
Long paragraphs hinder quick reading.
lightbulb
lightbulb
Quick insight
Break text into bullet points for faster comprehension.
Break text into bullet points for faster comprehension.
Break text into bullet points for faster comprehension.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Hero image and balanced white space lend a polished feel.
Hero image and balanced white space lend a polished feel.
Hero image and balanced white space lend a polished feel.
xmark
xmark
What you can improve
Some image cards feel oversized and distract from key messages.
Some image cards feel oversized and distract from key messages.
Some image cards feel oversized and distract from key messages.
lightbulb
lightbulb
Quick insight
Refine image-to-text ratio for clearer visual hierarchy.
Refine image-to-text ratio for clearer visual hierarchy.
Refine image-to-text ratio for clearer visual hierarchy.
Needs work
Check insights
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
50
50
50
/100
/100
/100
check
check
What you nailed
Brand portfolio logos add visual interest.
Brand portfolio logos add visual interest.
Brand portfolio logos add visual interest.
xmark
xmark
What you can improve
Overall structure feels generic and templated.
Overall structure feels generic and templated.
Overall structure feels generic and templated.
lightbulb
lightbulb
Quick insight
Incorporate custom illustrations or motion to stand out.
Incorporate custom illustrations or motion to stand out.
Incorporate custom illustrations or motion to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Booking CTA
Introduce a prominent booking button above the fold to drive direct conversions and reduce friction.
Important
Moderate fix
Simplify Navigation
Reduce and reorganize menu items prioritizing booking and top-level pages to prevent user overwhelm.
Important
Easy fix
Add Booking CTA
Introduce a prominent booking button above the fold to drive direct conversions and reduce friction.
Important
Moderate fix
Simplify Navigation
Reduce and reorganize menu items prioritizing booking and top-level pages to prevent user overwhelm.
Suggestion
Moderate fix
Include Social Proof
Integrate real guest testimonials and star ratings to enhance credibility and trust.
Suggestion
Easy fix
Refine Copy
Shorten paragraphs into concise bullet lists to improve scanability and user engagement.
Suggestion
Moderate fix
Include Social Proof
Integrate real guest testimonials and star ratings to enhance credibility and trust.
Suggestion
Easy fix
Refine Copy
Shorten paragraphs into concise bullet lists to improve scanability and user engagement.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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