Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

166

Website Rank

The About page for Evans Hotels uses striking imagery and clean typography to present brand history and values, but lacks clear conversion CTAs and social proof elements.

D+

Conversion Qualification*

#

166

Website Rank

D+

Conversion Qualification*

The About page for Evans Hotels uses striking imagery and clean typography to present brand history and values, but lacks clear conversion CTAs and social proof elements.

#

166

Website Rank

The About page for Evans Hotels uses striking imagery and clean typography to present brand history and values, but lacks clear conversion CTAs and social proof elements.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero image evokes family-friendly vibe.

Strong hero image evokes family-friendly vibe.

Strong hero image evokes family-friendly vibe.

circle-check

circle-check

Consistent branding with serif headings and navy gold palette.

Consistent branding with serif headings and navy gold palette.

Consistent branding with serif headings and navy gold palette.

circle-check

circle-check

Clear section cards with descriptive labels.

Clear section cards with descriptive labels.

Clear section cards with descriptive labels.

circle-check

circle-check

Footer organizes site links logically.

Footer organizes site links logically.

Footer organizes site links logically.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No booking CTA above the fold to drive conversions.

No booking CTA above the fold to drive conversions.

No booking CTA above the fold to drive conversions.

circle-exclamation

circle-exclamation

Navigation has many items risking user overwhelm.

Navigation has many items risking user overwhelm.

Navigation has many items risking user overwhelm.

circle-exclamation

circle-exclamation

Text paragraphs are lengthy hurting scanability.

Text paragraphs are lengthy hurting scanability.

Text paragraphs are lengthy hurting scanability.

circle-exclamation

circle-exclamation

Lack of social proof or testimonials reduces trust.

Lack of social proof or testimonials reduces trust.

Lack of social proof or testimonials reduces trust.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well across viewports with hamburger menu and stacked content.

Layout adapts well across viewports with hamburger menu and stacked content.

check

check

Responsive imagery scales gracefully on mobile.

Responsive imagery scales gracefully on mobile.

xmark

xmark

Menu items collapse into a crowded hamburger list.

Menu items collapse into a crowded hamburger list.

lightbulb

lightbulb

Prioritize top links to reduce menu depth on small screens.

Prioritize top links to reduce menu depth on small screens.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well across viewports with hamburger menu and stacked content.

check

Responsive imagery scales gracefully on mobile.

xmark

Menu items collapse into a crowded hamburger list.

lightbulb

Prioritize top links to reduce menu depth on small screens.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Minimal scarcity or social proof; misses persuasive triggers.

Minimal scarcity or social proof; misses persuasive triggers.

check

check

Brand logos hint at credibility.

Brand logos hint at credibility.

xmark

xmark

No guest reviews or testimonials visible.

No guest reviews or testimonials visible.

lightbulb

lightbulb

Add limited-time offers and real guest quotes.

Add limited-time offers and real guest quotes.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Minimal scarcity or social proof; misses persuasive triggers.

check

Brand logos hint at credibility.

xmark

No guest reviews or testimonials visible.

lightbulb

Add limited-time offers and real guest quotes.

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard corporate layout; lacks unique interactive or visual elements.

Standard corporate layout; lacks unique interactive or visual elements.

check

check

Brand portfolio logos add visual interest.

Brand portfolio logos add visual interest.

xmark

xmark

Overall structure feels generic and templated.

Overall structure feels generic and templated.

lightbulb

lightbulb

Incorporate custom illustrations or motion to stand out.

Incorporate custom illustrations or motion to stand out.

Needs work

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard corporate layout; lacks unique interactive or visual elements.

check

Brand portfolio logos add visual interest.

xmark

Overall structure feels generic and templated.

lightbulb

Incorporate custom illustrations or motion to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Site navigation and chunked sections support browsing but lack direct CTAs.

Site navigation and chunked sections support browsing but lack direct CTAs.

check

check

Big cards make destinations easy to select.

Big cards make destinations easy to select.

xmark

xmark

Absence of a direct booking path adds friction.

Absence of a direct booking path adds friction.

lightbulb

lightbulb

Integrate key actions within hero to streamline booking.

Integrate key actions within hero to streamline booking.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Site navigation and chunked sections support browsing but lack direct CTAs.

check

Big cards make destinations easy to select.

xmark

Absence of a direct booking path adds friction.

lightbulb

Integrate key actions within hero to streamline booking.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings and labels are clear but body copy is wordy and not scannable.

Headings and labels are clear but body copy is wordy and not scannable.

check

check

Section titles succinctly convey purpose.

Section titles succinctly convey purpose.

xmark

xmark

Long paragraphs hinder quick reading.

Long paragraphs hinder quick reading.

lightbulb

lightbulb

Break text into bullet points for faster comprehension.

Break text into bullet points for faster comprehension.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings and labels are clear but body copy is wordy and not scannable.

check

Section titles succinctly convey purpose.

xmark

Long paragraphs hinder quick reading.

lightbulb

Break text into bullet points for faster comprehension.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Premium serif typography and rich imagery deliver an elegant, cohesive look.

Premium serif typography and rich imagery deliver an elegant, cohesive look.

check

check

Hero image and balanced white space lend a polished feel.

Hero image and balanced white space lend a polished feel.

xmark

xmark

Some image cards feel oversized and distract from key messages.

Some image cards feel oversized and distract from key messages.

lightbulb

lightbulb

Refine image-to-text ratio for clearer visual hierarchy.

Refine image-to-text ratio for clearer visual hierarchy.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Premium serif typography and rich imagery deliver an elegant, cohesive look.

check

Hero image and balanced white space lend a polished feel.

xmark

Some image cards feel oversized and distract from key messages.

lightbulb

Refine image-to-text ratio for clearer visual hierarchy.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Booking CTA

Add Booking CTA

Add Booking CTA

Introduce a prominent booking button above the fold to drive direct conversions and reduce friction.

Introduce a prominent booking button above the fold to drive direct conversions and reduce friction.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Reduce and reorganize menu items prioritizing booking and top-level pages to prevent user overwhelm.

Reduce and reorganize menu items prioritizing booking and top-level pages to prevent user overwhelm.

Suggestion

Moderate fix

Include Social Proof

Include Social Proof

Include Social Proof

Integrate real guest testimonials and star ratings to enhance credibility and trust.

Integrate real guest testimonials and star ratings to enhance credibility and trust.

Suggestion

Easy fix

Refine Copy

Refine Copy

Refine Copy

Shorten paragraphs into concise bullet lists to improve scanability and user engagement.

Shorten paragraphs into concise bullet lists to improve scanability and user engagement.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025