Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

158

Website Rank

Fairmont Chengdu’s page delivers a luxurious aesthetic with comprehensive details and clear booking CTAs, but the overwhelming volume of room options and verbose content challenge scanning and decision-making.

D+

Conversion Qualification*

#

158

Website Rank

D+

Conversion Qualification*

Fairmont Chengdu’s page delivers a luxurious aesthetic with comprehensive details and clear booking CTAs, but the overwhelming volume of room options and verbose content challenge scanning and decision-making.

#

158

Website Rank

Fairmont Chengdu’s page delivers a luxurious aesthetic with comprehensive details and clear booking CTAs, but the overwhelming volume of room options and verbose content challenge scanning and decision-making.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero imagery effectively conveys the hotel's luxury positioning.

Hero imagery effectively conveys the hotel's luxury positioning.

Hero imagery effectively conveys the hotel's luxury positioning.

circle-check

circle-check

Navigation menu clearly exposes main sections and loyalty program links.

Navigation menu clearly exposes main sections and loyalty program links.

Navigation menu clearly exposes main sections and loyalty program links.

circle-check

circle-check

Date and guest picker visible above the fold encourages bookings.

Date and guest picker visible above the fold encourages bookings.

Date and guest picker visible above the fold encourages bookings.

circle-check

circle-check

Amenities section highlights features like spa and fitness center.

Amenities section highlights features like spa and fitness center.

Amenities section highlights features like spa and fitness center.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Listing dozens of room types without filtering can overwhelm users.

Listing dozens of room types without filtering can overwhelm users.

Listing dozens of room types without filtering can overwhelm users.

circle-exclamation

circle-exclamation

Footer layout is cluttered with too many links in small font.

Footer layout is cluttered with too many links in small font.

Footer layout is cluttered with too many links in small font.

circle-exclamation

circle-exclamation

Lack of visual badges or urgency cues reduces booking motivation.

Lack of visual badges or urgency cues reduces booking motivation.

Lack of visual badges or urgency cues reduces booking motivation.

circle-exclamation

circle-exclamation

Long paragraphs of text make it hard to scan key benefits quickly.

Long paragraphs of text make it hard to scan key benefits quickly.

Long paragraphs of text make it hard to scan key benefits quickly.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive breakpoints appear implemented but some elements feel jammed on smaller screens.

Responsive breakpoints appear implemented but some elements feel jammed on smaller screens.

check

check

Navigation switches to a hamburger menu cleanly on mobile.

Navigation switches to a hamburger menu cleanly on mobile.

xmark

xmark

Room carousel cards become cramped and hard to read on tablet.

Room carousel cards become cramped and hard to read on tablet.

lightbulb

lightbulb

Adjust card padding and font sizes for improved mobile readability.

Adjust card padding and font sizes for improved mobile readability.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive breakpoints appear implemented but some elements feel jammed on smaller screens.

check

Navigation switches to a hamburger menu cleanly on mobile.

xmark

Room carousel cards become cramped and hard to read on tablet.

lightbulb

Adjust card padding and font sizes for improved mobile readability.

Needs work

Needs work

Check insights

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Calls to book are clear but persuasive triggers like scarcity or reviews are minimal.

Calls to book are clear but persuasive triggers like scarcity or reviews are minimal.

check

check

Best Price Guarantee messaging instills booking confidence.

Best Price Guarantee messaging instills booking confidence.

xmark

xmark

No visible guest reviews or ratings to reinforce trust.

No visible guest reviews or ratings to reinforce trust.

lightbulb

lightbulb

Add real-time availability counts and guest testimonials to boost urgency.

Add real-time availability counts and guest testimonials to boost urgency.

Needs work

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Calls to book are clear but persuasive triggers like scarcity or reviews are minimal.

check

Best Price Guarantee messaging instills booking confidence.

xmark

No visible guest reviews or ratings to reinforce trust.

lightbulb

Add real-time availability counts and guest testimonials to boost urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

The design aligns well with brand norms but lacks standout local flavor or engagement.

The design aligns well with brand norms but lacks standout local flavor or engagement.

check

check

Strong brand imagery aligns with luxury expectations.

Strong brand imagery aligns with luxury expectations.

xmark

xmark

Page feels template-driven with limited unique interactive elements.

Page feels template-driven with limited unique interactive elements.

lightbulb

lightbulb

Incorporate dynamic stories or cultural highlights to differentiate.

Incorporate dynamic stories or cultural highlights to differentiate.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

The design aligns well with brand norms but lacks standout local flavor or engagement.

check

Strong brand imagery aligns with luxury expectations.

xmark

Page feels template-driven with limited unique interactive elements.

lightbulb

Incorporate dynamic stories or cultural highlights to differentiate.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Robust hotel details are available, yet the volume of choices increases decision friction.

Robust hotel details are available, yet the volume of choices increases decision friction.

check

check

Clear booking CTAs placed prominently for quick action.

Clear booking CTAs placed prominently for quick action.

xmark

xmark

Excessive room listings lacking categorization hinder browsing.

Excessive room listings lacking categorization hinder browsing.

lightbulb

lightbulb

Introduce filters or progressive disclosure to simplify selection.

Introduce filters or progressive disclosure to simplify selection.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Robust hotel details are available, yet the volume of choices increases decision friction.

check

Clear booking CTAs placed prominently for quick action.

xmark

Excessive room listings lacking categorization hinder browsing.

lightbulb

Introduce filters or progressive disclosure to simplify selection.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is polished and conveys luxury, but suffers from verbosity and inconsistency.

Copy is polished and conveys luxury, but suffers from verbosity and inconsistency.

check

check

Headlines emphasize brand story and entice further exploration.

Headlines emphasize brand story and entice further exploration.

xmark

xmark

Capitalization inconsistencies distract from the professional tone.

Capitalization inconsistencies distract from the professional tone.

lightbulb

lightbulb

Standardize headline case and shorten paragraphs for quick scanning.

Standardize headline case and shorten paragraphs for quick scanning.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is polished and conveys luxury, but suffers from verbosity and inconsistency.

check

Headlines emphasize brand story and entice further exploration.

xmark

Capitalization inconsistencies distract from the professional tone.

lightbulb

Standardize headline case and shorten paragraphs for quick scanning.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The page delivers a refined and consistent visual style but spans too far vertically, diluting impact.

The page delivers a refined and consistent visual style but spans too far vertically, diluting impact.

check

check

Premium imagery, refined typography, consistent brand color palette.

Premium imagery, refined typography, consistent brand color palette.

xmark

xmark

Too much vertical whitespace, causing key content to fall below fold.

Too much vertical whitespace, causing key content to fall below fold.

lightbulb

lightbulb

Condense layout to spotlight critical CTAs and reduce scroll depth.

Condense layout to spotlight critical CTAs and reduce scroll depth.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

The page delivers a refined and consistent visual style but spans too far vertically, diluting impact.

check

Premium imagery, refined typography, consistent brand color palette.

xmark

Too much vertical whitespace, causing key content to fall below fold.

lightbulb

Condense layout to spotlight critical CTAs and reduce scroll depth.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Social Proof Elements

Add Social Proof Elements

Add Social Proof Elements

Display guest reviews and star ratings on room cards and key sections to build trust and drive conversions.

Display guest reviews and star ratings on room cards and key sections to build trust and drive conversions.

Important

Moderate fix

Implement Room Type Filters

Implement Room Type Filters

Implement Room Type Filters

Add filtering options for room types and amenities to reduce choice overload and improve navigation through accommodations.

Add filtering options for room types and amenities to reduce choice overload and improve navigation through accommodations.

Suggestion

Easy fix

Introduce Limited-Time Offers Banner

Introduce Limited-Time Offers Banner

Introduce Limited-Time Offers Banner

Feature a countdown timer or flash deals on homepage to create urgency and encourage immediate bookings.

Feature a countdown timer or flash deals on homepage to create urgency and encourage immediate bookings.

Suggestion

Moderate fix

Optimize Mobile Card Layout

Optimize Mobile Card Layout

Optimize Mobile Card Layout

Adjust padding, font sizes, and carousel settings for room cards on mobile and tablet for better readability.

Adjust padding, font sizes, and carousel settings for room cards on mobile and tablet for better readability.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025