Welcome,
Welcome,
Fairmont
Fairmont
Fairmont
Scroll to see full report
Scroll to see full report
Trusted by
Trusted by
REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
158
158
out of 183 websites
out of 183 websites
66.5
66.5
66.5
/100
/100
/100
You ranked
out of 183 websites
158
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Navigation switches to a hamburger menu cleanly on mobile.
Navigation switches to a hamburger menu cleanly on mobile.
Navigation switches to a hamburger menu cleanly on mobile.
xmark
xmark
What you can improve
Room carousel cards become cramped and hard to read on tablet.
Room carousel cards become cramped and hard to read on tablet.
Room carousel cards become cramped and hard to read on tablet.
lightbulb
lightbulb
Quick insight
Adjust card padding and font sizes for improved mobile readability.
Adjust card padding and font sizes for improved mobile readability.
Adjust card padding and font sizes for improved mobile readability.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
55
55
55
/100
/100
/100
check
check
What you nailed
Best Price Guarantee messaging instills booking confidence.
Best Price Guarantee messaging instills booking confidence.
Best Price Guarantee messaging instills booking confidence.
xmark
xmark
What you can improve
No visible guest reviews or ratings to reinforce trust.
No visible guest reviews or ratings to reinforce trust.
No visible guest reviews or ratings to reinforce trust.
lightbulb
lightbulb
Quick insight
Add real-time availability counts and guest testimonials to boost urgency.
Add real-time availability counts and guest testimonials to boost urgency.
Add real-time availability counts and guest testimonials to boost urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
65
65
65
/100
/100
/100
check
check
What you nailed
Clear booking CTAs placed prominently for quick action.
Clear booking CTAs placed prominently for quick action.
Clear booking CTAs placed prominently for quick action.
xmark
xmark
What you can improve
Excessive room listings lacking categorization hinder browsing.
Excessive room listings lacking categorization hinder browsing.
Excessive room listings lacking categorization hinder browsing.
lightbulb
lightbulb
Quick insight
Introduce filters or progressive disclosure to simplify selection.
Introduce filters or progressive disclosure to simplify selection.
Introduce filters or progressive disclosure to simplify selection.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Headlines emphasize brand story and entice further exploration.
Headlines emphasize brand story and entice further exploration.
Headlines emphasize brand story and entice further exploration.
xmark
xmark
What you can improve
Capitalization inconsistencies distract from the professional tone.
Capitalization inconsistencies distract from the professional tone.
Capitalization inconsistencies distract from the professional tone.
lightbulb
lightbulb
Quick insight
Standardize headline case and shorten paragraphs for quick scanning.
Standardize headline case and shorten paragraphs for quick scanning.
Standardize headline case and shorten paragraphs for quick scanning.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Premium imagery, refined typography, consistent brand color palette.
Premium imagery, refined typography, consistent brand color palette.
Premium imagery, refined typography, consistent brand color palette.
xmark
xmark
What you can improve
Too much vertical whitespace, causing key content to fall below fold.
Too much vertical whitespace, causing key content to fall below fold.
Too much vertical whitespace, causing key content to fall below fold.
lightbulb
lightbulb
Quick insight
Condense layout to spotlight critical CTAs and reduce scroll depth.
Condense layout to spotlight critical CTAs and reduce scroll depth.
Condense layout to spotlight critical CTAs and reduce scroll depth.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Strong brand imagery aligns with luxury expectations.
Strong brand imagery aligns with luxury expectations.
Strong brand imagery aligns with luxury expectations.
xmark
xmark
What you can improve
Page feels template-driven with limited unique interactive elements.
Page feels template-driven with limited unique interactive elements.
Page feels template-driven with limited unique interactive elements.
lightbulb
lightbulb
Quick insight
Incorporate dynamic stories or cultural highlights to differentiate.
Incorporate dynamic stories or cultural highlights to differentiate.
Incorporate dynamic stories or cultural highlights to differentiate.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Social Proof Elements
Display guest reviews and star ratings on room cards and key sections to build trust and drive conversions.
Important
Moderate fix
Implement Room Type Filters
Add filtering options for room types and amenities to reduce choice overload and improve navigation through accommodations.
Important
Easy fix
Add Social Proof Elements
Display guest reviews and star ratings on room cards and key sections to build trust and drive conversions.
Important
Moderate fix
Implement Room Type Filters
Add filtering options for room types and amenities to reduce choice overload and improve navigation through accommodations.
Suggestion
Easy fix
Introduce Limited-Time Offers Banner
Feature a countdown timer or flash deals on homepage to create urgency and encourage immediate bookings.
Suggestion
Moderate fix
Optimize Mobile Card Layout
Adjust padding, font sizes, and carousel settings for room cards on mobile and tablet for better readability.
Suggestion
Easy fix
Introduce Limited-Time Offers Banner
Feature a countdown timer or flash deals on homepage to create urgency and encourage immediate bookings.
Suggestion
Moderate fix
Optimize Mobile Card Layout
Adjust padding, font sizes, and carousel settings for room cards on mobile and tablet for better readability.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
Copyright © 2025 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025