Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

165

Website Rank

Luxury oceanfront resort page with immersive imagery, detailed room options, packages, and service info.

D+

Conversion Qualification*

#

165

Website Rank

D+

Conversion Qualification*

Luxury oceanfront resort page with immersive imagery, detailed room options, packages, and service info.

#

165

Website Rank

Luxury oceanfront resort page with immersive imagery, detailed room options, packages, and service info.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Stunning hero imagery sets a luxurious tone immediately.

Stunning hero imagery sets a luxurious tone immediately.

Stunning hero imagery sets a luxurious tone immediately.

circle-check

circle-check

Clear, high-quality room photography highlights amenities.

Clear, high-quality room photography highlights amenities.

Clear, high-quality room photography highlights amenities.

circle-check

circle-check

Intuitive filtering options for room categories.

Intuitive filtering options for room categories.

Intuitive filtering options for room categories.

circle-check

circle-check

Consistent branding and color palette convey premium feel.

Consistent branding and color palette convey premium feel.

Consistent branding and color palette convey premium feel.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Excessive room listings create overwhelming choice overload.

Excessive room listings create overwhelming choice overload.

Excessive room listings create overwhelming choice overload.

circle-exclamation

circle-exclamation

Lacks customer reviews or social proof on page.

Lacks customer reviews or social proof on page.

Lacks customer reviews or social proof on page.

circle-exclamation

circle-exclamation

Room titles are long and hard to scan quickly.

Room titles are long and hard to scan quickly.

Room titles are long and hard to scan quickly.

circle-exclamation

circle-exclamation

Footer is cluttered with many links, diluting focus.

Footer is cluttered with many links, diluting focus.

Footer is cluttered with many links, diluting focus.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Site adapts across breakpoints with stacked content, but heavy asset load may impact mobile performance.

Site adapts across breakpoints with stacked content, but heavy asset load may impact mobile performance.

check

check

Responsive layout stacks elegantly on narrow viewports.

Responsive layout stacks elegantly on narrow viewports.

xmark

xmark

Large images and many carousels can slow down mobile loading times.

Large images and many carousels can slow down mobile loading times.

lightbulb

lightbulb

Optimize image sizes and lazy loading to speed up mobile experience.

Optimize image sizes and lazy loading to speed up mobile experience.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Site adapts across breakpoints with stacked content, but heavy asset load may impact mobile performance.

check

Responsive layout stacks elegantly on narrow viewports.

xmark

Large images and many carousels can slow down mobile loading times.

lightbulb

Optimize image sizes and lazy loading to speed up mobile experience.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Offers highlight value, but missing scarcity cues and social proof weaken conversion push.

Offers highlight value, but missing scarcity cues and social proof weaken conversion push.

check

check

Prominent display of special packages and loyalty program entices bookings.

Prominent display of special packages and loyalty program entices bookings.

xmark

xmark

Absence of limited-time indicators undermines urgency.

Absence of limited-time indicators undermines urgency.

lightbulb

lightbulb

Integrate countdown timers or low availability indicators to boost urgency.

Integrate countdown timers or low availability indicators to boost urgency.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Offers highlight value, but missing scarcity cues and social proof weaken conversion push.

check

Prominent display of special packages and loyalty program entices bookings.

xmark

Absence of limited-time indicators undermines urgency.

lightbulb

Integrate countdown timers or low availability indicators to boost urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Follows luxury hotel site conventions closely with rich imagery and packages, but lacks unique interactive elements.

Follows luxury hotel site conventions closely with rich imagery and packages, but lacks unique interactive elements.

check

check

Immersive experience sections like canoe tours differentiate the brand.

Immersive experience sections like canoe tours differentiate the brand.

xmark

xmark

Carousels and layouts feel standard with minimal surprise elements.

Carousels and layouts feel standard with minimal surprise elements.

lightbulb

lightbulb

Add interactive maps or virtual tours to showcase uniqueness.

Add interactive maps or virtual tours to showcase uniqueness.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Follows luxury hotel site conventions closely with rich imagery and packages, but lacks unique interactive elements.

check

Immersive experience sections like canoe tours differentiate the brand.

xmark

Carousels and layouts feel standard with minimal surprise elements.

lightbulb

Add interactive maps or virtual tours to showcase uniqueness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Well-structured sections guide discovery, but excessive options and lengthy content hinder quick decision-making.

Well-structured sections guide discovery, but excessive options and lengthy content hinder quick decision-making.

check

check

Clear CTAs like 'Check Rates' and 'Book Offer' drive booking focus.

Clear CTAs like 'Check Rates' and 'Book Offer' drive booking focus.

xmark

xmark

Overabundance of links and room options increases decision friction.

Overabundance of links and room options increases decision friction.

lightbulb

lightbulb

Streamline navigation by consolidating room categories and reducing list length.

Streamline navigation by consolidating room categories and reducing list length.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Well-structured sections guide discovery, but excessive options and lengthy content hinder quick decision-making.

check

Clear CTAs like 'Check Rates' and 'Book Offer' drive booking focus.

xmark

Overabundance of links and room options increases decision friction.

lightbulb

Streamline navigation by consolidating room categories and reducing list length.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Descriptive language evokes Hawaiian vibe, but verbosity and inconsistent capitalization reduce scannability.

Descriptive language evokes Hawaiian vibe, but verbosity and inconsistent capitalization reduce scannability.

check

check

Engaging headlines like 'Bucket List Adventures' appeal to travelers’ desires.

Engaging headlines like 'Bucket List Adventures' appeal to travelers’ desires.

xmark

xmark

Long room names with technical details make quick scanning difficult.

Long room names with technical details make quick scanning difficult.

lightbulb

lightbulb

Abbreviate room titles and maintain consistent punctuation for easier reading.

Abbreviate room titles and maintain consistent punctuation for easier reading.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Descriptive language evokes Hawaiian vibe, but verbosity and inconsistent capitalization reduce scannability.

check

Engaging headlines like 'Bucket List Adventures' appeal to travelers’ desires.

xmark

Long room names with technical details make quick scanning difficult.

lightbulb

Abbreviate room titles and maintain consistent punctuation for easier reading.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

High-end visuals and consistent branding create a premium feel, but the page feels visually cluttered due to length and dense content.

High-end visuals and consistent branding create a premium feel, but the page feels visually cluttered due to length and dense content.

check

check

Premium use of imagery and typography enhances perceived luxury quality.

Premium use of imagery and typography enhances perceived luxury quality.

xmark

xmark

Dense vertical layout causes visual fatigue and dilutes key messages.

Dense vertical layout causes visual fatigue and dilutes key messages.

lightbulb

lightbulb

Introduce more whitespace and section breaks to improve visual breathing room.

Introduce more whitespace and section breaks to improve visual breathing room.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

High-end visuals and consistent branding create a premium feel, but the page feels visually cluttered due to length and dense content.

check

Premium use of imagery and typography enhances perceived luxury quality.

xmark

Dense vertical layout causes visual fatigue and dilutes key messages.

lightbulb

Introduce more whitespace and section breaks to improve visual breathing room.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Scarcity Timers

Add Scarcity Timers

Add Scarcity Timers

Implement countdown timers on limited-time offers to create urgency and drive faster bookings.

Implement countdown timers on limited-time offers to create urgency and drive faster bookings.

Important

Moderate fix

Display Guest Reviews

Display Guest Reviews

Display Guest Reviews

Incorporate star ratings and guest testimonials on the page to build trust and social proof.

Incorporate star ratings and guest testimonials on the page to build trust and social proof.

Suggestion

Moderate fix

Streamline Room Listings

Streamline Room Listings

Streamline Room Listings

Group similar room types under expandable sections to reduce page length and decision overload.

Group similar room types under expandable sections to reduce page length and decision overload.

Suggestion

Easy fix

Optimize Mobile Assets

Optimize Mobile Assets

Optimize Mobile Assets

Compress images and defer non-essential scripts to improve mobile loading performance.

Compress images and defer non-essential scripts to improve mobile loading performance.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025