Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
43
Website Rank
Immersive luxury oceanfront resort page with hero video carousel clear navigation and extensive offerings FAQs
B+
Conversion Qualification*
#
43
Website Rank
B+
Conversion Qualification*
Immersive luxury oceanfront resort page with hero video carousel clear navigation and extensive offerings FAQs
#
43
Website Rank
Immersive luxury oceanfront resort page with hero video carousel clear navigation and extensive offerings FAQs
80
80
/100
/100
Responsive Design
Responsive Design
68
68
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
72
72
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero background video creates strong visual impact
Hero background video creates strong visual impact
Hero background video creates strong visual impact
circle-check
circle-check
Clear main navigation with prominent booking CTA
Clear main navigation with prominent booking CTA
Clear main navigation with prominent booking CTA
circle-check
circle-check
Rooms sections well organized by category
Rooms sections well organized by category
Rooms sections well organized by category
circle-check
circle-check
Offers carousel highlights special deals effectively
Offers carousel highlights special deals effectively
Offers carousel highlights special deals effectively
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Text dense sections hinder scanability
Text dense sections hinder scanability
Text dense sections hinder scanability
circle-exclamation
circle-exclamation
Room list overwhelming without filters
Room list overwhelming without filters
Room list overwhelming without filters
circle-exclamation
circle-exclamation
CTAs style similar causing choice confusion
CTAs style similar causing choice confusion
CTAs style similar causing choice confusion
circle-exclamation
circle-exclamation
Lack of real time availability cues reduces urgency
Lack of real time availability cues reduces urgency
Lack of real time availability cues reduces urgency
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts effectively to various viewport widths
Responsive layout adapts effectively to various viewport widths
check
check
Menu collapses responsively into a clear hamburger icon
Menu collapses responsively into a clear hamburger icon
xmark
xmark
Some grid items overlap at tablet widths reducing clarity
Some grid items overlap at tablet widths reducing clarity
lightbulb
lightbulb
Adjust grid breakpoints to prevent content overlap on mid size screens
Adjust grid breakpoints to prevent content overlap on mid size screens
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts effectively to various viewport widths
check
Menu collapses responsively into a clear hamburger icon
xmark
Some grid items overlap at tablet widths reducing clarity
lightbulb
Adjust grid breakpoints to prevent content overlap on mid size screens
Good
Good
Solid start
Solid start
Influence Principles
68
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers clear but limited use of scarcity and social proof
Offers clear but limited use of scarcity and social proof
check
check
Featured offers section promotes key packages well
Featured offers section promotes key packages well
xmark
xmark
No countdown timers or limited spots cues that drive urgency
No countdown timers or limited spots cues that drive urgency
lightbulb
lightbulb
Add limited time offers with timers to increase booking urgency
Add limited time offers with timers to increase booking urgency
Good
Solid start
Influence Principles
68
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers clear but limited use of scarcity and social proof
check
Featured offers section promotes key packages well
xmark
No countdown timers or limited spots cues that drive urgency
lightbulb
Add limited time offers with timers to increase booking urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Page aligns with industry conventions with subtle unique touches
Page aligns with industry conventions with subtle unique touches
check
check
Unique bucket list adventures section adds personality
Unique bucket list adventures section adds personality
xmark
xmark
Layout remains predictable lacking unexpected elements
Layout remains predictable lacking unexpected elements
lightbulb
lightbulb
Introduce interactive map or quiz element to enhance engagement
Introduce interactive map or quiz element to enhance engagement
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Page aligns with industry conventions with subtle unique touches
check
Unique bucket list adventures section adds personality
xmark
Layout remains predictable lacking unexpected elements
lightbulb
Introduce interactive map or quiz element to enhance engagement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and content hierarchy follow familiar hotel site patterns
Navigation and content hierarchy follow familiar hotel site patterns
check
check
Date picker and guest selector visible above the fold
Date picker and guest selector visible above the fold
xmark
xmark
Large room list adds cognitive load with too many options
Large room list adds cognitive load with too many options
lightbulb
lightbulb
Implement progressive filter panel to reduce immediate complexity
Implement progressive filter panel to reduce immediate complexity
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and content hierarchy follow familiar hotel site patterns
check
Date picker and guest selector visible above the fold
xmark
Large room list adds cognitive load with too many options
lightbulb
Implement progressive filter panel to reduce immediate complexity
Good
Good
Solid start
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone evokes luxury and adventure though some lines feel verbose
Tone evokes luxury and adventure though some lines feel verbose
check
check
Headlines effectively capture brand voice and locale
Headlines effectively capture brand voice and locale
xmark
xmark
Paragraphs often run long reducing scan efficiency
Paragraphs often run long reducing scan efficiency
lightbulb
lightbulb
Shorten body copy into bullet points to improve skimming
Shorten body copy into bullet points to improve skimming
Good
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone evokes luxury and adventure though some lines feel verbose
check
Headlines effectively capture brand voice and locale
xmark
Paragraphs often run long reducing scan efficiency
lightbulb
Shorten body copy into bullet points to improve skimming
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern layout with consistent typography and imagery
Clean modern layout with consistent typography and imagery
check
check
Hero section uses high quality visuals to convey luxury
Hero section uses high quality visuals to convey luxury
xmark
xmark
Overlaid text at hero sometimes low contrast affecting readability
Overlaid text at hero sometimes low contrast affecting readability
lightbulb
lightbulb
Increase text contrast and spacing to improve legibility
Increase text contrast and spacing to improve legibility
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean modern layout with consistent typography and imagery
check
Hero section uses high quality visuals to convey luxury
xmark
Overlaid text at hero sometimes low contrast affecting readability
lightbulb
Increase text contrast and spacing to improve legibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Scarcity Cues
Enhance Scarcity Cues
Enhance Scarcity Cues
Add real time availability badges and countdown timers on offers to drive urgency
Add real time availability badges and countdown timers on offers to drive urgency
Important
Moderate fix
Filter Room Options
Filter Room Options
Filter Room Options
Implement a collapsible sidebar filter for room types and amenities to reduce choice overload
Implement a collapsible sidebar filter for room types and amenities to reduce choice overload
Suggestion
Easy fix
Improve Copy Scannability
Improve Copy Scannability
Improve Copy Scannability
Break long paragraphs into bullet lists and highlight key features for quick scanning
Break long paragraphs into bullet lists and highlight key features for quick scanning
Suggestion
Moderate fix
Highlight User Reviews
Highlight User Reviews
Highlight User Reviews
Integrate customer testimonials with star ratings to build trust and social proof
Integrate customer testimonials with star ratings to build trust and social proof
RELATED RESOURCES
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UX/UI ANALYSIS
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Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025