Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
165
Website Rank
Luxury oceanfront resort page with immersive imagery, detailed room options, packages, and service info.
D+
Conversion Qualification*
#
165
Website Rank
D+
Conversion Qualification*
Luxury oceanfront resort page with immersive imagery, detailed room options, packages, and service info.
#
165
Website Rank
Luxury oceanfront resort page with immersive imagery, detailed room options, packages, and service info.
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning hero imagery sets a luxurious tone immediately.
Stunning hero imagery sets a luxurious tone immediately.
Stunning hero imagery sets a luxurious tone immediately.
circle-check
circle-check
Clear, high-quality room photography highlights amenities.
Clear, high-quality room photography highlights amenities.
Clear, high-quality room photography highlights amenities.
circle-check
circle-check
Intuitive filtering options for room categories.
Intuitive filtering options for room categories.
Intuitive filtering options for room categories.
circle-check
circle-check
Consistent branding and color palette convey premium feel.
Consistent branding and color palette convey premium feel.
Consistent branding and color palette convey premium feel.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive room listings create overwhelming choice overload.
Excessive room listings create overwhelming choice overload.
Excessive room listings create overwhelming choice overload.
circle-exclamation
circle-exclamation
Lacks customer reviews or social proof on page.
Lacks customer reviews or social proof on page.
Lacks customer reviews or social proof on page.
circle-exclamation
circle-exclamation
Room titles are long and hard to scan quickly.
Room titles are long and hard to scan quickly.
Room titles are long and hard to scan quickly.
circle-exclamation
circle-exclamation
Footer is cluttered with many links, diluting focus.
Footer is cluttered with many links, diluting focus.
Footer is cluttered with many links, diluting focus.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts across breakpoints with stacked content, but heavy asset load may impact mobile performance.
Site adapts across breakpoints with stacked content, but heavy asset load may impact mobile performance.
check
check
Responsive layout stacks elegantly on narrow viewports.
Responsive layout stacks elegantly on narrow viewports.
xmark
xmark
Large images and many carousels can slow down mobile loading times.
Large images and many carousels can slow down mobile loading times.
lightbulb
lightbulb
Optimize image sizes and lazy loading to speed up mobile experience.
Optimize image sizes and lazy loading to speed up mobile experience.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts across breakpoints with stacked content, but heavy asset load may impact mobile performance.
check
Responsive layout stacks elegantly on narrow viewports.
xmark
Large images and many carousels can slow down mobile loading times.
lightbulb
Optimize image sizes and lazy loading to speed up mobile experience.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers highlight value, but missing scarcity cues and social proof weaken conversion push.
Offers highlight value, but missing scarcity cues and social proof weaken conversion push.
check
check
Prominent display of special packages and loyalty program entices bookings.
Prominent display of special packages and loyalty program entices bookings.
xmark
xmark
Absence of limited-time indicators undermines urgency.
Absence of limited-time indicators undermines urgency.
lightbulb
lightbulb
Integrate countdown timers or low availability indicators to boost urgency.
Integrate countdown timers or low availability indicators to boost urgency.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers highlight value, but missing scarcity cues and social proof weaken conversion push.
check
Prominent display of special packages and loyalty program entices bookings.
xmark
Absence of limited-time indicators undermines urgency.
lightbulb
Integrate countdown timers or low availability indicators to boost urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows luxury hotel site conventions closely with rich imagery and packages, but lacks unique interactive elements.
Follows luxury hotel site conventions closely with rich imagery and packages, but lacks unique interactive elements.
check
check
Immersive experience sections like canoe tours differentiate the brand.
Immersive experience sections like canoe tours differentiate the brand.
xmark
xmark
Carousels and layouts feel standard with minimal surprise elements.
Carousels and layouts feel standard with minimal surprise elements.
lightbulb
lightbulb
Add interactive maps or virtual tours to showcase uniqueness.
Add interactive maps or virtual tours to showcase uniqueness.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows luxury hotel site conventions closely with rich imagery and packages, but lacks unique interactive elements.
check
Immersive experience sections like canoe tours differentiate the brand.
xmark
Carousels and layouts feel standard with minimal surprise elements.
lightbulb
Add interactive maps or virtual tours to showcase uniqueness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Well-structured sections guide discovery, but excessive options and lengthy content hinder quick decision-making.
Well-structured sections guide discovery, but excessive options and lengthy content hinder quick decision-making.
check
check
Clear CTAs like 'Check Rates' and 'Book Offer' drive booking focus.
Clear CTAs like 'Check Rates' and 'Book Offer' drive booking focus.
xmark
xmark
Overabundance of links and room options increases decision friction.
Overabundance of links and room options increases decision friction.
lightbulb
lightbulb
Streamline navigation by consolidating room categories and reducing list length.
Streamline navigation by consolidating room categories and reducing list length.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Well-structured sections guide discovery, but excessive options and lengthy content hinder quick decision-making.
check
Clear CTAs like 'Check Rates' and 'Book Offer' drive booking focus.
xmark
Overabundance of links and room options increases decision friction.
lightbulb
Streamline navigation by consolidating room categories and reducing list length.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Descriptive language evokes Hawaiian vibe, but verbosity and inconsistent capitalization reduce scannability.
Descriptive language evokes Hawaiian vibe, but verbosity and inconsistent capitalization reduce scannability.
check
check
Engaging headlines like 'Bucket List Adventures' appeal to travelers’ desires.
Engaging headlines like 'Bucket List Adventures' appeal to travelers’ desires.
xmark
xmark
Long room names with technical details make quick scanning difficult.
Long room names with technical details make quick scanning difficult.
lightbulb
lightbulb
Abbreviate room titles and maintain consistent punctuation for easier reading.
Abbreviate room titles and maintain consistent punctuation for easier reading.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Descriptive language evokes Hawaiian vibe, but verbosity and inconsistent capitalization reduce scannability.
check
Engaging headlines like 'Bucket List Adventures' appeal to travelers’ desires.
xmark
Long room names with technical details make quick scanning difficult.
lightbulb
Abbreviate room titles and maintain consistent punctuation for easier reading.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High-end visuals and consistent branding create a premium feel, but the page feels visually cluttered due to length and dense content.
High-end visuals and consistent branding create a premium feel, but the page feels visually cluttered due to length and dense content.
check
check
Premium use of imagery and typography enhances perceived luxury quality.
Premium use of imagery and typography enhances perceived luxury quality.
xmark
xmark
Dense vertical layout causes visual fatigue and dilutes key messages.
Dense vertical layout causes visual fatigue and dilutes key messages.
lightbulb
lightbulb
Introduce more whitespace and section breaks to improve visual breathing room.
Introduce more whitespace and section breaks to improve visual breathing room.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
High-end visuals and consistent branding create a premium feel, but the page feels visually cluttered due to length and dense content.
check
Premium use of imagery and typography enhances perceived luxury quality.
xmark
Dense vertical layout causes visual fatigue and dilutes key messages.
lightbulb
Introduce more whitespace and section breaks to improve visual breathing room.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Implement countdown timers on limited-time offers to create urgency and drive faster bookings.
Implement countdown timers on limited-time offers to create urgency and drive faster bookings.
Important
Moderate fix
Display Guest Reviews
Display Guest Reviews
Display Guest Reviews
Incorporate star ratings and guest testimonials on the page to build trust and social proof.
Incorporate star ratings and guest testimonials on the page to build trust and social proof.
Suggestion
Moderate fix
Streamline Room Listings
Streamline Room Listings
Streamline Room Listings
Group similar room types under expandable sections to reduce page length and decision overload.
Group similar room types under expandable sections to reduce page length and decision overload.
Suggestion
Easy fix
Optimize Mobile Assets
Optimize Mobile Assets
Optimize Mobile Assets
Compress images and defer non-essential scripts to improve mobile loading performance.
Compress images and defer non-essential scripts to improve mobile loading performance.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025