Fairmont Royal York
Fairmont Royal York
Fairmont Royal York
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Fairmont Royal York
Fairmont Royal York
Fairmont Royal York
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
13
13
out of 183 websites
out of 183 websites
78.5
78.5
78.5
/100
/100
/100
You ranked
out of 183 websites
13
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Navigation collapses effectively on tablet and mobile.
Navigation collapses effectively on tablet and mobile.
Navigation collapses effectively on tablet and mobile.
xmark
xmark
What you can improve
Image-heavy sections may impair mobile load times.
Image-heavy sections may impair mobile load times.
Image-heavy sections may impair mobile load times.
lightbulb
lightbulb
Quick insight
Optimize images and lazy-load below the fold.
Optimize images and lazy-load below the fold.
Optimize images and lazy-load below the fold.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
75
75
75
/100
/100
/100
check
check
What you nailed
Loyalty program callouts encourage membership enrollment.
Loyalty program callouts encourage membership enrollment.
Loyalty program callouts encourage membership enrollment.
xmark
xmark
What you can improve
Scarcity cues such as limited availability are missing.
Scarcity cues such as limited availability are missing.
Scarcity cues such as limited availability are missing.
lightbulb
lightbulb
Quick insight
Add live availability indicators to create urgency.
Add live availability indicators to create urgency.
Add live availability indicators to create urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Date picker and rooms filter are easily accessible.
Date picker and rooms filter are easily accessible.
Date picker and rooms filter are easily accessible.
xmark
xmark
What you can improve
Scanning long lists of room types is time consuming.
Scanning long lists of room types is time consuming.
Scanning long lists of room types is time consuming.
lightbulb
lightbulb
Quick insight
Use collapsible accordions for room details to improve scanning.
Use collapsible accordions for room details to improve scanning.
Use collapsible accordions for room details to improve scanning.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
Section headings use persuasive language.
Section headings use persuasive language.
Section headings use persuasive language.
xmark
xmark
What you can improve
Descriptive paragraphs are too long for quick scanning.
Descriptive paragraphs are too long for quick scanning.
Descriptive paragraphs are too long for quick scanning.
lightbulb
lightbulb
Quick insight
Shorten paragraphs and use bullet lists for clarity.
Shorten paragraphs and use bullet lists for clarity.
Shorten paragraphs and use bullet lists for clarity.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Strong use of premium imagery reinforces brand prestige.
Strong use of premium imagery reinforces brand prestige.
Strong use of premium imagery reinforces brand prestige.
xmark
xmark
What you can improve
Overly long scroll leads to visual fatigue.
Overly long scroll leads to visual fatigue.
Overly long scroll leads to visual fatigue.
lightbulb
lightbulb
Quick insight
Introduce more visual breaks to balance content length.
Introduce more visual breaks to balance content length.
Introduce more visual breaks to balance content length.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Virtual tour option adds an immersive element.
Virtual tour option adds an immersive element.
Virtual tour option adds an immersive element.
xmark
xmark
What you can improve
Layout resembles many other hotel websites.
Layout resembles many other hotel websites.
Layout resembles many other hotel websites.
lightbulb
lightbulb
Quick insight
Introduce interactive story-driven elements to differentiate.
Introduce interactive story-driven elements to differentiate.
Introduce interactive story-driven elements to differentiate.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Collapse Room Details
Implement accordions for room details to reduce visual overwhelm and improve scanning.
Important
Moderate fix
Real-time Availability
Display remaining room counts or 'Only X left' banners to leverage scarcity and drive urgency.
Important
Easy fix
Collapse Room Details
Implement accordions for room details to reduce visual overwhelm and improve scanning.
Important
Moderate fix
Real-time Availability
Display remaining room counts or 'Only X left' banners to leverage scarcity and drive urgency.
Suggestion
Easy fix
Lazy-load Images
Defer loading offscreen images to improve initial load speed and mobile performance.
Suggestion
Moderate fix
Add Guest Reviews
Incorporate star ratings and guest testimonials near offers to boost trust and social proof.
Suggestion
Easy fix
Lazy-load Images
Defer loading offscreen images to improve initial load speed and mobile performance.
Suggestion
Moderate fix
Add Guest Reviews
Incorporate star ratings and guest testimonials near offers to boost trust and social proof.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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