Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
34
Website Rank
A stately landmark hotel page with immersive hero image; inline booking widget; structured sections for accommodations offers events FAQs and loyalty signup; clean visuals; clear CTAs but lacks social proof and rate clarity
B+
Conversion Qualification*
#
34
Website Rank
B+
Conversion Qualification*
A stately landmark hotel page with immersive hero image; inline booking widget; structured sections for accommodations offers events FAQs and loyalty signup; clean visuals; clear CTAs but lacks social proof and rate clarity
#
34
Website Rank
A stately landmark hotel page with immersive hero image; inline booking widget; structured sections for accommodations offers events FAQs and loyalty signup; clean visuals; clear CTAs but lacks social proof and rate clarity
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image instantly conveys luxury atmosphere
Striking hero image instantly conveys luxury atmosphere
Striking hero image instantly conveys luxury atmosphere
circle-check
circle-check
Booking widget is prominently placed for quick access
Booking widget is prominently placed for quick access
Booking widget is prominently placed for quick access
circle-check
circle-check
Clear section headings guide exploration throughout the page
Clear section headings guide exploration throughout the page
Clear section headings guide exploration throughout the page
circle-check
circle-check
Consistent brand styling enhances perceived quality
Consistent brand styling enhances perceived quality
Consistent brand styling enhances perceived quality
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is crowded with too many options
Navigation menu is crowded with too many options
Navigation menu is crowded with too many options
circle-exclamation
circle-exclamation
No customer reviews or testimonials to build trust
No customer reviews or testimonials to build trust
No customer reviews or testimonials to build trust
circle-exclamation
circle-exclamation
Lack of visible pricing details may confuse users
Lack of visible pricing details may confuse users
Lack of visible pricing details may confuse users
circle-exclamation
circle-exclamation
Footer is dense and visually overwhelming
Footer is dense and visually overwhelming
Footer is dense and visually overwhelming
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout likely adapts to devices; booking widget components appear modular and flexible
Layout likely adapts to devices; booking widget components appear modular and flexible
check
check
Modular grid of cards lends itself well to responsive scaling
Modular grid of cards lends itself well to responsive scaling
xmark
xmark
Text blocks may become too dense on smaller screens
Text blocks may become too dense on smaller screens
lightbulb
lightbulb
Consider collapsing long paragraphs into expandable sections on mobile
Consider collapsing long paragraphs into expandable sections on mobile
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout likely adapts to devices; booking widget components appear modular and flexible
check
Modular grid of cards lends itself well to responsive scaling
xmark
Text blocks may become too dense on smaller screens
lightbulb
Consider collapsing long paragraphs into expandable sections on mobile
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective CTAs drive bookings; limited scarcity and social proof reduce urgency
Effective CTAs drive bookings; limited scarcity and social proof reduce urgency
check
check
Prominent CTAs encourage direct booking engagement
Prominent CTAs encourage direct booking engagement
xmark
xmark
No social proof elements like reviews to validate quality
No social proof elements like reviews to validate quality
lightbulb
lightbulb
Add user testimonials and star ratings to boost credibility
Add user testimonials and star ratings to boost credibility
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective CTAs drive bookings; limited scarcity and social proof reduce urgency
check
Prominent CTAs encourage direct booking engagement
xmark
No social proof elements like reviews to validate quality
lightbulb
Add user testimonials and star ratings to boost credibility
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design follows familiar hotel website conventions with subtle unique brand touches
Design follows familiar hotel website conventions with subtle unique brand touches
check
check
Brand storytelling through section titles feels personalized
Brand storytelling through section titles feels personalized
xmark
xmark
Overall template is similar to many corporate hotel sites
Overall template is similar to many corporate hotel sites
lightbulb
lightbulb
Introduce interactive elements such as virtual tour highlights to differentiate
Introduce interactive elements such as virtual tour highlights to differentiate
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design follows familiar hotel website conventions with subtle unique brand touches
check
Brand storytelling through section titles feels personalized
xmark
Overall template is similar to many corporate hotel sites
lightbulb
Introduce interactive elements such as virtual tour highlights to differentiate
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Overall intuitive flow from booking to content sections although navigation may overwhelm
Overall intuitive flow from booking to content sections although navigation may overwhelm
check
check
Logical section order supports user journey from booking to information
Logical section order supports user journey from booking to information
xmark
xmark
Excessive top navigation links may hinder quick access to main CTA
Excessive top navigation links may hinder quick access to main CTA
lightbulb
lightbulb
Streamline menu options to prioritize primary actions
Streamline menu options to prioritize primary actions
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Overall intuitive flow from booking to content sections although navigation may overwhelm
check
Logical section order supports user journey from booking to information
xmark
Excessive top navigation links may hinder quick access to main CTA
lightbulb
Streamline menu options to prioritize primary actions
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy maintains consistent brand voice; descriptive but occasionally verbose
Copy maintains consistent brand voice; descriptive but occasionally verbose
check
check
Headings are engaging and reflect brand storytelling tone
Headings are engaging and reflect brand storytelling tone
xmark
xmark
Some paragraphs are lengthy; key details may be missed
Some paragraphs are lengthy; key details may be missed
lightbulb
lightbulb
Trim down secondary copy and use bullet lists for clarity
Trim down secondary copy and use bullet lists for clarity
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy maintains consistent brand voice; descriptive but occasionally verbose
check
Headings are engaging and reflect brand storytelling tone
xmark
Some paragraphs are lengthy; key details may be missed
lightbulb
Trim down secondary copy and use bullet lists for clarity
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant design with high quality imagery and ample white space reinforces luxury brand
Elegant design with high quality imagery and ample white space reinforces luxury brand
check
check
High resolution visuals and balanced layouts elevate premium feel
High resolution visuals and balanced layouts elevate premium feel
xmark
xmark
Hero text overlay blends into busy background; legibility suffers
Hero text overlay blends into busy background; legibility suffers
lightbulb
lightbulb
Adjust hero text contrast or background dimming to improve readability
Adjust hero text contrast or background dimming to improve readability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant design with high quality imagery and ample white space reinforces luxury brand
check
High resolution visuals and balanced layouts elevate premium feel
xmark
Hero text overlay blends into busy background; legibility suffers
lightbulb
Adjust hero text contrast or background dimming to improve readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Hero Text Contrast
Improve Hero Text Contrast
Improve Hero Text Contrast
Increase text overlay opacity or add subtle background dim to ensure hero headline remains legible across all devices
Increase text overlay opacity or add subtle background dim to ensure hero headline remains legible across all devices
Important
Moderate fix
Add Social Proof Elements
Add Social Proof Elements
Add Social Proof Elements
Integrate customer reviews or testimonials with star ratings to build trust and encourage conversions through social validation
Integrate customer reviews or testimonials with star ratings to build trust and encourage conversions through social validation
Suggestion
Moderate fix
Streamline Top Navigation
Streamline Top Navigation
Streamline Top Navigation
Remove or consolidate lesser used links in the main menu to reduce decision fatigue and highlight primary booking actions
Remove or consolidate lesser used links in the main menu to reduce decision fatigue and highlight primary booking actions
Suggestion
Easy fix
Improve Mobile Text Layout
Improve Mobile Text Layout
Improve Mobile Text Layout
Use collapsible sections or bullet lists for long paragraphs on mobile to improve readability and scanning
Use collapsible sections or bullet lists for long paragraphs on mobile to improve readability and scanning
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025