Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
13
Website Rank
Luxury hotel landing page featuring premium imagery, clear CTAs, extensive accommodations and offers, but very long scroll.
B+
Conversion Qualification*
#
13
Website Rank
B+
Conversion Qualification*
Luxury hotel landing page featuring premium imagery, clear CTAs, extensive accommodations and offers, but very long scroll.
#
13
Website Rank
Luxury hotel landing page featuring premium imagery, clear CTAs, extensive accommodations and offers, but very long scroll.
80
80
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery conveys luxury.
High-quality hero imagery conveys luxury.
High-quality hero imagery conveys luxury.
circle-check
circle-check
Clear hierarchical typography guides users.
Clear hierarchical typography guides users.
Clear hierarchical typography guides users.
circle-check
circle-check
Comprehensive navigation covers key guest needs.
Comprehensive navigation covers key guest needs.
Comprehensive navigation covers key guest needs.
circle-check
circle-check
Prominent booking CTA above the fold.
Prominent booking CTA above the fold.
Prominent booking CTA above the fold.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Page is very long, overwhelming.
Page is very long, overwhelming.
Page is very long, overwhelming.
circle-exclamation
circle-exclamation
Content sections poorly chunked by visual anchors.
Content sections poorly chunked by visual anchors.
Content sections poorly chunked by visual anchors.
circle-exclamation
circle-exclamation
Few social proof elements like reviews.
Few social proof elements like reviews.
Few social proof elements like reviews.
circle-exclamation
circle-exclamation
Calls to action blend in lacking standout color.
Calls to action blend in lacking standout color.
Calls to action blend in lacking standout color.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive navigation adapts well but heavy images may slow mobile load.
Responsive navigation adapts well but heavy images may slow mobile load.
check
check
Navigation collapses effectively on tablet and mobile.
Navigation collapses effectively on tablet and mobile.
xmark
xmark
Image-heavy sections may impair mobile load times.
Image-heavy sections may impair mobile load times.
lightbulb
lightbulb
Optimize images and lazy-load below the fold.
Optimize images and lazy-load below the fold.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive navigation adapts well but heavy images may slow mobile load.
check
Navigation collapses effectively on tablet and mobile.
xmark
Image-heavy sections may impair mobile load times.
lightbulb
Optimize images and lazy-load below the fold.
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers and loyalty mentions present but scarcity and social proof underused.
Offers and loyalty mentions present but scarcity and social proof underused.
check
check
Loyalty program callouts encourage membership enrollment.
Loyalty program callouts encourage membership enrollment.
xmark
xmark
Scarcity cues such as limited availability are missing.
Scarcity cues such as limited availability are missing.
lightbulb
lightbulb
Add live availability indicators to create urgency.
Add live availability indicators to create urgency.
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers and loyalty mentions present but scarcity and social proof underused.
check
Loyalty program callouts encourage membership enrollment.
xmark
Scarcity cues such as limited availability are missing.
lightbulb
Add live availability indicators to create urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hotel site conventions used; limited innovative interactions.
Standard hotel site conventions used; limited innovative interactions.
check
check
Virtual tour option adds an immersive element.
Virtual tour option adds an immersive element.
xmark
xmark
Layout resembles many other hotel websites.
Layout resembles many other hotel websites.
lightbulb
lightbulb
Introduce interactive story-driven elements to differentiate.
Introduce interactive story-driven elements to differentiate.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hotel site conventions used; limited innovative interactions.
check
Virtual tour option adds an immersive element.
xmark
Layout resembles many other hotel websites.
lightbulb
Introduce interactive story-driven elements to differentiate.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Booking tools are intuitive but dense content hierarchy may confuse users.
Booking tools are intuitive but dense content hierarchy may confuse users.
check
check
Date picker and rooms filter are easily accessible.
Date picker and rooms filter are easily accessible.
xmark
xmark
Scanning long lists of room types is time consuming.
Scanning long lists of room types is time consuming.
lightbulb
lightbulb
Use collapsible accordions for room details to improve scanning.
Use collapsible accordions for room details to improve scanning.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Booking tools are intuitive but dense content hierarchy may confuse users.
check
Date picker and rooms filter are easily accessible.
xmark
Scanning long lists of room types is time consuming.
lightbulb
Use collapsible accordions for room details to improve scanning.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is elegant and persuasive but some sections feel overly verbose.
Copy is elegant and persuasive but some sections feel overly verbose.
check
check
Section headings use persuasive language.
Section headings use persuasive language.
xmark
xmark
Descriptive paragraphs are too long for quick scanning.
Descriptive paragraphs are too long for quick scanning.
lightbulb
lightbulb
Shorten paragraphs and use bullet lists for clarity.
Shorten paragraphs and use bullet lists for clarity.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is elegant and persuasive but some sections feel overly verbose.
check
Section headings use persuasive language.
xmark
Descriptive paragraphs are too long for quick scanning.
lightbulb
Shorten paragraphs and use bullet lists for clarity.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant layout with premium visuals but long scroll reduces focus.
Elegant layout with premium visuals but long scroll reduces focus.
check
check
Strong use of premium imagery reinforces brand prestige.
Strong use of premium imagery reinforces brand prestige.
xmark
xmark
Overly long scroll leads to visual fatigue.
Overly long scroll leads to visual fatigue.
lightbulb
lightbulb
Introduce more visual breaks to balance content length.
Introduce more visual breaks to balance content length.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant layout with premium visuals but long scroll reduces focus.
check
Strong use of premium imagery reinforces brand prestige.
xmark
Overly long scroll leads to visual fatigue.
lightbulb
Introduce more visual breaks to balance content length.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Collapse Room Details
Collapse Room Details
Collapse Room Details
Implement accordions for room details to reduce visual overwhelm and improve scanning.
Implement accordions for room details to reduce visual overwhelm and improve scanning.
Important
Moderate fix
Real-time Availability
Real-time Availability
Real-time Availability
Display remaining room counts or 'Only X left' banners to leverage scarcity and drive urgency.
Display remaining room counts or 'Only X left' banners to leverage scarcity and drive urgency.
Suggestion
Easy fix
Lazy-load Images
Lazy-load Images
Lazy-load Images
Defer loading offscreen images to improve initial load speed and mobile performance.
Defer loading offscreen images to improve initial load speed and mobile performance.
Suggestion
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Incorporate star ratings and guest testimonials near offers to boost trust and social proof.
Incorporate star ratings and guest testimonials near offers to boost trust and social proof.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025