Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

13

Website Rank

Luxury hotel landing page featuring premium imagery, clear CTAs, extensive accommodations and offers, but very long scroll.

B+

Conversion Qualification*

#

13

Website Rank

B+

Conversion Qualification*

Luxury hotel landing page featuring premium imagery, clear CTAs, extensive accommodations and offers, but very long scroll.

#

13

Website Rank

Luxury hotel landing page featuring premium imagery, clear CTAs, extensive accommodations and offers, but very long scroll.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality hero imagery conveys luxury.

High-quality hero imagery conveys luxury.

High-quality hero imagery conveys luxury.

circle-check

circle-check

Clear hierarchical typography guides users.

Clear hierarchical typography guides users.

Clear hierarchical typography guides users.

circle-check

circle-check

Comprehensive navigation covers key guest needs.

Comprehensive navigation covers key guest needs.

Comprehensive navigation covers key guest needs.

circle-check

circle-check

Prominent booking CTA above the fold.

Prominent booking CTA above the fold.

Prominent booking CTA above the fold.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Page is very long, overwhelming.

Page is very long, overwhelming.

Page is very long, overwhelming.

circle-exclamation

circle-exclamation

Content sections poorly chunked by visual anchors.

Content sections poorly chunked by visual anchors.

Content sections poorly chunked by visual anchors.

circle-exclamation

circle-exclamation

Few social proof elements like reviews.

Few social proof elements like reviews.

Few social proof elements like reviews.

circle-exclamation

circle-exclamation

Calls to action blend in lacking standout color.

Calls to action blend in lacking standout color.

Calls to action blend in lacking standout color.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive navigation adapts well but heavy images may slow mobile load.

Responsive navigation adapts well but heavy images may slow mobile load.

check

check

Navigation collapses effectively on tablet and mobile.

Navigation collapses effectively on tablet and mobile.

xmark

xmark

Image-heavy sections may impair mobile load times.

Image-heavy sections may impair mobile load times.

lightbulb

lightbulb

Optimize images and lazy-load below the fold.

Optimize images and lazy-load below the fold.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive navigation adapts well but heavy images may slow mobile load.

check

Navigation collapses effectively on tablet and mobile.

xmark

Image-heavy sections may impair mobile load times.

lightbulb

Optimize images and lazy-load below the fold.

Good

Good

Solid start

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Offers and loyalty mentions present but scarcity and social proof underused.

Offers and loyalty mentions present but scarcity and social proof underused.

check

check

Loyalty program callouts encourage membership enrollment.

Loyalty program callouts encourage membership enrollment.

xmark

xmark

Scarcity cues such as limited availability are missing.

Scarcity cues such as limited availability are missing.

lightbulb

lightbulb

Add live availability indicators to create urgency.

Add live availability indicators to create urgency.

Good

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Offers and loyalty mentions present but scarcity and social proof underused.

check

Loyalty program callouts encourage membership enrollment.

xmark

Scarcity cues such as limited availability are missing.

lightbulb

Add live availability indicators to create urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard hotel site conventions used; limited innovative interactions.

Standard hotel site conventions used; limited innovative interactions.

check

check

Virtual tour option adds an immersive element.

Virtual tour option adds an immersive element.

xmark

xmark

Layout resembles many other hotel websites.

Layout resembles many other hotel websites.

lightbulb

lightbulb

Introduce interactive story-driven elements to differentiate.

Introduce interactive story-driven elements to differentiate.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard hotel site conventions used; limited innovative interactions.

check

Virtual tour option adds an immersive element.

xmark

Layout resembles many other hotel websites.

lightbulb

Introduce interactive story-driven elements to differentiate.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Booking tools are intuitive but dense content hierarchy may confuse users.

Booking tools are intuitive but dense content hierarchy may confuse users.

check

check

Date picker and rooms filter are easily accessible.

Date picker and rooms filter are easily accessible.

xmark

xmark

Scanning long lists of room types is time consuming.

Scanning long lists of room types is time consuming.

lightbulb

lightbulb

Use collapsible accordions for room details to improve scanning.

Use collapsible accordions for room details to improve scanning.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Booking tools are intuitive but dense content hierarchy may confuse users.

check

Date picker and rooms filter are easily accessible.

xmark

Scanning long lists of room types is time consuming.

lightbulb

Use collapsible accordions for room details to improve scanning.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is elegant and persuasive but some sections feel overly verbose.

Copy is elegant and persuasive but some sections feel overly verbose.

check

check

Section headings use persuasive language.

Section headings use persuasive language.

xmark

xmark

Descriptive paragraphs are too long for quick scanning.

Descriptive paragraphs are too long for quick scanning.

lightbulb

lightbulb

Shorten paragraphs and use bullet lists for clarity.

Shorten paragraphs and use bullet lists for clarity.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is elegant and persuasive but some sections feel overly verbose.

check

Section headings use persuasive language.

xmark

Descriptive paragraphs are too long for quick scanning.

lightbulb

Shorten paragraphs and use bullet lists for clarity.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant layout with premium visuals but long scroll reduces focus.

Elegant layout with premium visuals but long scroll reduces focus.

check

check

Strong use of premium imagery reinforces brand prestige.

Strong use of premium imagery reinforces brand prestige.

xmark

xmark

Overly long scroll leads to visual fatigue.

Overly long scroll leads to visual fatigue.

lightbulb

lightbulb

Introduce more visual breaks to balance content length.

Introduce more visual breaks to balance content length.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant layout with premium visuals but long scroll reduces focus.

check

Strong use of premium imagery reinforces brand prestige.

xmark

Overly long scroll leads to visual fatigue.

lightbulb

Introduce more visual breaks to balance content length.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Collapse Room Details

Collapse Room Details

Collapse Room Details

Implement accordions for room details to reduce visual overwhelm and improve scanning.

Implement accordions for room details to reduce visual overwhelm and improve scanning.

Important

Moderate fix

Real-time Availability

Real-time Availability

Real-time Availability

Display remaining room counts or 'Only X left' banners to leverage scarcity and drive urgency.

Display remaining room counts or 'Only X left' banners to leverage scarcity and drive urgency.

Suggestion

Easy fix

Lazy-load Images

Lazy-load Images

Lazy-load Images

Defer loading offscreen images to improve initial load speed and mobile performance.

Defer loading offscreen images to improve initial load speed and mobile performance.

Suggestion

Moderate fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Incorporate star ratings and guest testimonials near offers to boost trust and social proof.

Incorporate star ratings and guest testimonials near offers to boost trust and social proof.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025