Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
61
Website Rank
Elegant hotel site with a grand hero, intuitive booking bar, rich visuals and clear sections, yet menu feels dense and pricing is hidden.
B
Conversion Qualification*
#
61
Website Rank
B
Conversion Qualification*
Elegant hotel site with a grand hero, intuitive booking bar, rich visuals and clear sections, yet menu feels dense and pricing is hidden.
#
61
Website Rank
Elegant hotel site with a grand hero, intuitive booking bar, rich visuals and clear sections, yet menu feels dense and pricing is hidden.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image is stunning and engaging
Hero image is stunning and engaging
Hero image is stunning and engaging
circle-check
circle-check
Direct booking CTA is prominent and clear
Direct booking CTA is prominent and clear
Direct booking CTA is prominent and clear
circle-check
circle-check
Content is well sectioned for easy scanning
Content is well sectioned for easy scanning
Content is well sectioned for easy scanning
circle-check
circle-check
High-quality photos elevate the hotel's appeal
High-quality photos elevate the hotel's appeal
High-quality photos elevate the hotel's appeal
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overcrowded with items
Navigation menu is overcrowded with items
Navigation menu is overcrowded with items
circle-exclamation
circle-exclamation
Room rates are not visible above room details
Room rates are not visible above room details
Room rates are not visible above room details
circle-exclamation
circle-exclamation
Amenities list is not clearly presented
Amenities list is not clearly presented
Amenities list is not clearly presented
circle-exclamation
circle-exclamation
Cancellation policy is hard to find
Cancellation policy is hard to find
Cancellation policy is hard to find
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layouts adapt well across devices
Responsive layouts adapt well across devices
check
check
Booking bar scales effectively on narrow screens
Booking bar scales effectively on narrow screens
xmark
xmark
Mobile menu items feel cramped and dense
Mobile menu items feel cramped and dense
lightbulb
lightbulb
Simplify mobile navigation for clarity
Simplify mobile navigation for clarity
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layouts adapt well across devices
check
Booking bar scales effectively on narrow screens
xmark
Mobile menu items feel cramped and dense
lightbulb
Simplify mobile navigation for clarity
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Good use of testimonials but could expand
Good use of testimonials but could expand
check
check
Guest testimonials build trust effectively
Guest testimonials build trust effectively
xmark
xmark
No scarcity or urgency cues to drive booking
No scarcity or urgency cues to drive booking
lightbulb
lightbulb
Add limited time offers or inventory counts
Add limited time offers or inventory counts
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Good use of testimonials but could expand
check
Guest testimonials build trust effectively
xmark
No scarcity or urgency cues to drive booking
lightbulb
Add limited time offers or inventory counts
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Traditional hospitality design, safe but elegant
Traditional hospitality design, safe but elegant
check
check
Elegant alternating image/text layout
Elegant alternating image/text layout
xmark
xmark
Lacks unique interactive or engaging elements
Lacks unique interactive or engaging elements
lightbulb
lightbulb
Introduce microinteractions for user delight
Introduce microinteractions for user delight
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Traditional hospitality design, safe but elegant
check
Elegant alternating image/text layout
xmark
Lacks unique interactive or engaging elements
lightbulb
Introduce microinteractions for user delight
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive structure but navigation presents too many choices
Intuitive structure but navigation presents too many choices
check
check
Clear section headings guide the user
Clear section headings guide the user
xmark
xmark
Too many menu options increase cognitive load
Too many menu options increase cognitive load
lightbulb
lightbulb
Consolidate related links under dropdowns
Consolidate related links under dropdowns
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive structure but navigation presents too many choices
check
Clear section headings guide the user
xmark
Too many menu options increase cognitive load
lightbulb
Consolidate related links under dropdowns
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear CTAs but some copy can be verbose
Clear CTAs but some copy can be verbose
check
check
Direct language highlights the best rate guarantee
Direct language highlights the best rate guarantee
xmark
xmark
Package descriptions lack clear formatting
Package descriptions lack clear formatting
lightbulb
lightbulb
Use bullet lists to break up dense paragraphs
Use bullet lists to break up dense paragraphs
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear CTAs but some copy can be verbose
check
Direct language highlights the best rate guarantee
xmark
Package descriptions lack clear formatting
lightbulb
Use bullet lists to break up dense paragraphs
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant visual design with consistent color palette
Elegant visual design with consistent color palette
check
check
Beautiful imagery and refined typography
Beautiful imagery and refined typography
xmark
xmark
Text contrast on beige backgrounds is low
Text contrast on beige backgrounds is low
lightbulb
lightbulb
Enhance contrast for better readability
Enhance contrast for better readability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant visual design with consistent color palette
check
Beautiful imagery and refined typography
xmark
Text contrast on beige backgrounds is low
lightbulb
Enhance contrast for better readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Group header links into logical dropdowns to reduce clutter and improve findability
Group header links into logical dropdowns to reduce clutter and improve findability
Important
Moderate fix
Display Room Pricing
Display Room Pricing
Display Room Pricing
Show starting rates on room cards to aid decision making
Show starting rates on room cards to aid decision making
Suggestion
Easy fix
Improve Text Contrast
Improve Text Contrast
Improve Text Contrast
Darken font on beige backgrounds to enhance readability
Darken font on beige backgrounds to enhance readability
Suggestion
Moderate fix
Add Urgency Elements
Add Urgency Elements
Add Urgency Elements
Incorporate limited-time badges or countdown timers for offers
Incorporate limited-time badges or countdown timers for offers
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025