Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
89
Website Rank
Fort Garry Hotel homepage features a refined design with a top booking widget alternating image text sections for rooms dining spa events and blog highlights. Elegant typography and CTAs guide users but hero imagery and nav complexity could be improved
B
Conversion Qualification*
#
89
Website Rank
B
Conversion Qualification*
Fort Garry Hotel homepage features a refined design with a top booking widget alternating image text sections for rooms dining spa events and blog highlights. Elegant typography and CTAs guide users but hero imagery and nav complexity could be improved
#
89
Website Rank
Fort Garry Hotel homepage features a refined design with a top booking widget alternating image text sections for rooms dining spa events and blog highlights. Elegant typography and CTAs guide users but hero imagery and nav complexity could be improved
70
70
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Elegant typography whitespace and serif styling convey a luxurious feel
Elegant typography whitespace and serif styling convey a luxurious feel
Elegant typography whitespace and serif styling convey a luxurious feel
circle-check
circle-check
Booking widget is placed above the fold for instant engagement
Booking widget is placed above the fold for instant engagement
Booking widget is placed above the fold for instant engagement
circle-check
circle-check
Alternating image and text sections keep users visually engaged
Alternating image and text sections keep users visually engaged
Alternating image and text sections keep users visually engaged
circle-check
circle-check
Direct booking message guarantees best rate and drives action
Direct booking message guarantees best rate and drives action
Direct booking message guarantees best rate and drives action
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section uses a blank grey background lacking a compelling image
Hero section uses a blank grey background lacking a compelling image
Hero section uses a blank grey background lacking a compelling image
circle-exclamation
circle-exclamation
Navigation menu lists too many links causing overwhelm
Navigation menu lists too many links causing overwhelm
Navigation menu lists too many links causing overwhelm
circle-exclamation
circle-exclamation
Social proof section features text only reviews without guest photos
Social proof section features text only reviews without guest photos
Social proof section features text only reviews without guest photos
circle-exclamation
circle-exclamation
Package cards gradients lack clear differentiation and hierarchy
Package cards gradients lack clear differentiation and hierarchy
Package cards gradients lack clear differentiation and hierarchy
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Desktop layout appears grid based and likely adapts but mobile view is not shown
Desktop layout appears grid based and likely adapts but mobile view is not shown
check
check
Booking form components suggest adaptive flex layout for varied viewports
Booking form components suggest adaptive flex layout for varied viewports
xmark
xmark
Without visible mobile design the responsive behavior remains unclear
Without visible mobile design the responsive behavior remains unclear
lightbulb
lightbulb
Provide mobile view screenshots or toggle to validate breakpoints
Provide mobile view screenshots or toggle to validate breakpoints
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Desktop layout appears grid based and likely adapts but mobile view is not shown
check
Booking form components suggest adaptive flex layout for varied viewports
xmark
Without visible mobile design the responsive behavior remains unclear
lightbulb
Provide mobile view screenshots or toggle to validate breakpoints
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some persuasive elements present but scarcity cues and stronger proof are missing
Some persuasive elements present but scarcity cues and stronger proof are missing
check
check
Guaranteed best rate messaging encourages direct bookings
Guaranteed best rate messaging encourages direct bookings
xmark
xmark
No visible scarcity or availability alerts to drive urgency
No visible scarcity or availability alerts to drive urgency
lightbulb
lightbulb
Add real time availability and countdown timers to boost urgency
Add real time availability and countdown timers to boost urgency
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some persuasive elements present but scarcity cues and stronger proof are missing
check
Guaranteed best rate messaging encourages direct bookings
xmark
No visible scarcity or availability alerts to drive urgency
lightbulb
Add real time availability and countdown timers to boost urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Site follows common hotel patterns with limited unique elements
Site follows common hotel patterns with limited unique elements
check
check
Alternating content image layouts add dynamic visual flow
Alternating content image layouts add dynamic visual flow
xmark
xmark
Overall structure feels templated lacking memorable creative moments
Overall structure feels templated lacking memorable creative moments
lightbulb
lightbulb
Introduce a signature interactive feature to differentiate the brand
Introduce a signature interactive feature to differentiate the brand
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Site follows common hotel patterns with limited unique elements
check
Alternating content image layouts add dynamic visual flow
xmark
Overall structure feels templated lacking memorable creative moments
lightbulb
Introduce a signature interactive feature to differentiate the brand
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
UX is intuitive with clear CTAs but complex nav and limited social proof hamper clarity
UX is intuitive with clear CTAs but complex nav and limited social proof hamper clarity
check
check
CTAs are prominent and uniformly styled guiding users through the journey
CTAs are prominent and uniformly styled guiding users through the journey
xmark
xmark
Top menu presents too many options causing decision overload
Top menu presents too many options causing decision overload
lightbulb
lightbulb
Consolidate nav items into dropdowns to reduce cognitive load
Consolidate nav items into dropdowns to reduce cognitive load
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
UX is intuitive with clear CTAs but complex nav and limited social proof hamper clarity
check
CTAs are prominent and uniformly styled guiding users through the journey
xmark
Top menu presents too many options causing decision overload
lightbulb
Consolidate nav items into dropdowns to reduce cognitive load
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise and action oriented yet lacks consistent brand voice
Copy is concise and action oriented yet lacks consistent brand voice
check
check
Headlines succinctly describe offerings and maintain a consistent tone
Headlines succinctly describe offerings and maintain a consistent tone
xmark
xmark
Some paragraphs are verbose and use inconsistent punctuation and tone
Some paragraphs are verbose and use inconsistent punctuation and tone
lightbulb
lightbulb
Standardize tone and tighten copy for improved scannability
Standardize tone and tighten copy for improved scannability
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise and action oriented yet lacks consistent brand voice
check
Headlines succinctly describe offerings and maintain a consistent tone
xmark
Some paragraphs are verbose and use inconsistent punctuation and tone
lightbulb
Standardize tone and tighten copy for improved scannability
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean layout uses whitespace and elegant palette but hero feels empty
Clean layout uses whitespace and elegant palette but hero feels empty
check
check
Elegant color palette whitespace and serif typography reinforce brand luxury
Elegant color palette whitespace and serif typography reinforce brand luxury
xmark
xmark
Hero area uses grey placeholder missing immersive hotel imagery
Hero area uses grey placeholder missing immersive hotel imagery
lightbulb
lightbulb
Replace hero placeholder with high quality lifestyle imagery
Replace hero placeholder with high quality lifestyle imagery
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean layout uses whitespace and elegant palette but hero feels empty
check
Elegant color palette whitespace and serif typography reinforce brand luxury
xmark
Hero area uses grey placeholder missing immersive hotel imagery
lightbulb
Replace hero placeholder with high quality lifestyle imagery
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Hero Imagery
Enhance Hero Imagery
Enhance Hero Imagery
Replace grey hero background with lifestyle image or video to better engage visitors
Replace grey hero background with lifestyle image or video to better engage visitors
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Consolidate primary menu items into logical dropdowns to reduce choice overload and simplify browsing
Consolidate primary menu items into logical dropdowns to reduce choice overload and simplify browsing
Suggestion
Moderate fix
Add Scarcity Signals
Add Scarcity Signals
Add Scarcity Signals
Introduce real time availability counts or countdown timers on rooms and package cards to drive urgency
Introduce real time availability counts or countdown timers on rooms and package cards to drive urgency
Suggestion
Easy fix
Boost Social Proof
Boost Social Proof
Boost Social Proof
Augment reviews with guest photos and third party rating badges to increase credibility
Augment reviews with guest photos and third party rating badges to increase credibility
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025