Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

61

Website Rank

Elegant hotel site with a grand hero, intuitive booking bar, rich visuals and clear sections, yet menu feels dense and pricing is hidden.

B

Conversion Qualification*

#

61

Website Rank

B

Conversion Qualification*

Elegant hotel site with a grand hero, intuitive booking bar, rich visuals and clear sections, yet menu feels dense and pricing is hidden.

#

61

Website Rank

Elegant hotel site with a grand hero, intuitive booking bar, rich visuals and clear sections, yet menu feels dense and pricing is hidden.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero image is stunning and engaging

Hero image is stunning and engaging

Hero image is stunning and engaging

circle-check

circle-check

Direct booking CTA is prominent and clear

Direct booking CTA is prominent and clear

Direct booking CTA is prominent and clear

circle-check

circle-check

Content is well sectioned for easy scanning

Content is well sectioned for easy scanning

Content is well sectioned for easy scanning

circle-check

circle-check

High-quality photos elevate the hotel's appeal

High-quality photos elevate the hotel's appeal

High-quality photos elevate the hotel's appeal

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overcrowded with items

Navigation menu is overcrowded with items

Navigation menu is overcrowded with items

circle-exclamation

circle-exclamation

Room rates are not visible above room details

Room rates are not visible above room details

Room rates are not visible above room details

circle-exclamation

circle-exclamation

Amenities list is not clearly presented

Amenities list is not clearly presented

Amenities list is not clearly presented

circle-exclamation

circle-exclamation

Cancellation policy is hard to find

Cancellation policy is hard to find

Cancellation policy is hard to find

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layouts adapt well across devices

Responsive layouts adapt well across devices

check

check

Booking bar scales effectively on narrow screens

Booking bar scales effectively on narrow screens

xmark

xmark

Mobile menu items feel cramped and dense

Mobile menu items feel cramped and dense

lightbulb

lightbulb

Simplify mobile navigation for clarity

Simplify mobile navigation for clarity

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layouts adapt well across devices

check

Booking bar scales effectively on narrow screens

xmark

Mobile menu items feel cramped and dense

lightbulb

Simplify mobile navigation for clarity

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Good use of testimonials but could expand

Good use of testimonials but could expand

check

check

Guest testimonials build trust effectively

Guest testimonials build trust effectively

xmark

xmark

No scarcity or urgency cues to drive booking

No scarcity or urgency cues to drive booking

lightbulb

lightbulb

Add limited time offers or inventory counts

Add limited time offers or inventory counts

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Good use of testimonials but could expand

check

Guest testimonials build trust effectively

xmark

No scarcity or urgency cues to drive booking

lightbulb

Add limited time offers or inventory counts

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Traditional hospitality design, safe but elegant

Traditional hospitality design, safe but elegant

check

check

Elegant alternating image/text layout

Elegant alternating image/text layout

xmark

xmark

Lacks unique interactive or engaging elements

Lacks unique interactive or engaging elements

lightbulb

lightbulb

Introduce microinteractions for user delight

Introduce microinteractions for user delight

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Traditional hospitality design, safe but elegant

check

Elegant alternating image/text layout

xmark

Lacks unique interactive or engaging elements

lightbulb

Introduce microinteractions for user delight

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive structure but navigation presents too many choices

Intuitive structure but navigation presents too many choices

check

check

Clear section headings guide the user

Clear section headings guide the user

xmark

xmark

Too many menu options increase cognitive load

Too many menu options increase cognitive load

lightbulb

lightbulb

Consolidate related links under dropdowns

Consolidate related links under dropdowns

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive structure but navigation presents too many choices

check

Clear section headings guide the user

xmark

Too many menu options increase cognitive load

lightbulb

Consolidate related links under dropdowns

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Clear CTAs but some copy can be verbose

Clear CTAs but some copy can be verbose

check

check

Direct language highlights the best rate guarantee

Direct language highlights the best rate guarantee

xmark

xmark

Package descriptions lack clear formatting

Package descriptions lack clear formatting

lightbulb

lightbulb

Use bullet lists to break up dense paragraphs

Use bullet lists to break up dense paragraphs

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Clear CTAs but some copy can be verbose

check

Direct language highlights the best rate guarantee

xmark

Package descriptions lack clear formatting

lightbulb

Use bullet lists to break up dense paragraphs

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant visual design with consistent color palette

Elegant visual design with consistent color palette

check

check

Beautiful imagery and refined typography

Beautiful imagery and refined typography

xmark

xmark

Text contrast on beige backgrounds is low

Text contrast on beige backgrounds is low

lightbulb

lightbulb

Enhance contrast for better readability

Enhance contrast for better readability

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant visual design with consistent color palette

check

Beautiful imagery and refined typography

xmark

Text contrast on beige backgrounds is low

lightbulb

Enhance contrast for better readability

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Group header links into logical dropdowns to reduce clutter and improve findability

Group header links into logical dropdowns to reduce clutter and improve findability

Important

Moderate fix

Display Room Pricing

Display Room Pricing

Display Room Pricing

Show starting rates on room cards to aid decision making

Show starting rates on room cards to aid decision making

Suggestion

Easy fix

Improve Text Contrast

Improve Text Contrast

Improve Text Contrast

Darken font on beige backgrounds to enhance readability

Darken font on beige backgrounds to enhance readability

Suggestion

Moderate fix

Add Urgency Elements

Add Urgency Elements

Add Urgency Elements

Incorporate limited-time badges or countdown timers for offers

Incorporate limited-time badges or countdown timers for offers

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025