( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Fortune Bay Resort Casino

Fortune Bay Resort Casino

Fortune Bay Resort Casino

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

Fortune Bay Resort Casino

Fortune Bay Resort Casino

Fortune Bay Resort Casino

Scroll to see full report

Scroll to see full report

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Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Keep it up!

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

85

85

85

/100

/100

/100

check

check

What you nailed

Hamburger menu simplifies navigation on mobile.

Hamburger menu simplifies navigation on mobile.

Hamburger menu simplifies navigation on mobile.

xmark

xmark

What you can improve

Feature cards shrink too much,losing text readability.

Feature cards shrink too much,losing text readability.

Feature cards shrink too much,losing text readability.

lightbulb

lightbulb

Quick insight

Optimize card stacking and text scaling for small screens.

Optimize card stacking and text scaling for small screens.

Optimize card stacking and text scaling for small screens.

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

65

65

65

/100

/100

/100

check

check

What you nailed

Ticker with recent wins builds credibility.

Ticker with recent wins builds credibility.

Ticker with recent wins builds credibility.

xmark

xmark

What you can improve

No visible urgency or exclusive deals to drive bookings.

No visible urgency or exclusive deals to drive bookings.

No visible urgency or exclusive deals to drive bookings.

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lightbulb

Quick insight

Add limited-time promotions and scarcity cues above the fold.

Add limited-time promotions and scarcity cues above the fold.

Add limited-time promotions and scarcity cues above the fold.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

75

75

75

/100

/100

/100

check

check

What you nailed

Quick access to booking via persistent Book Online button.

Quick access to booking via persistent Book Online button.

Quick access to booking via persistent Book Online button.

xmark

xmark

What you can improve

Excessive navigation choices violate Hick’s law.

Excessive navigation choices violate Hick’s law.

Excessive navigation choices violate Hick’s law.

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lightbulb

Quick insight

Prioritize primary actions and simplify nav hierarchy.

Prioritize primary actions and simplify nav hierarchy.

Prioritize primary actions and simplify nav hierarchy.

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

70

70

70

/100

/100

/100

check

check

What you nailed

Headlines clearly label sections for easy scanning.

Headlines clearly label sections for easy scanning.

Headlines clearly label sections for easy scanning.

xmark

xmark

What you can improve

Paragraphs are verbose and dilute unique selling points.

Paragraphs are verbose and dilute unique selling points.

Paragraphs are verbose and dilute unique selling points.

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Quick insight

Condense copy to highlight benefits and unique features.

Condense copy to highlight benefits and unique features.

Condense copy to highlight benefits and unique features.

Good

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

70

70

70

/100

/100

/100

check

check

What you nailed

Visual style aligns with casino resort vibe, using bold imagery.

Visual style aligns with casino resort vibe, using bold imagery.

Visual style aligns with casino resort vibe, using bold imagery.

xmark

xmark

What you can improve

Overly tall hero and content feels cramped on smaller screens.

Overly tall hero and content feels cramped on smaller screens.

Overly tall hero and content feels cramped on smaller screens.

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Quick insight

Consider trimming hero height and whitespace to focus content.

Consider trimming hero height and whitespace to focus content.

Consider trimming hero height and whitespace to focus content.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

60

60

60

/100

/100

/100

check

check

What you nailed

Social proof ticker is a creative touch.

Social proof ticker is a creative touch.

Social proof ticker is a creative touch.

xmark

xmark

What you can improve

Standard card layout lacks standout creativity.

Standard card layout lacks standout creativity.

Standard card layout lacks standout creativity.

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lightbulb

Quick insight

Introduce interactive elements or unique visuals to differentiate.

Introduce interactive elements or unique visuals to differentiate.

Introduce interactive elements or unique visuals to differentiate.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Simplify Navigation

Consolidate menu items into broader categories to reduce decision fatigue.

Important

Easy fix

Add Limited-Time Offers

Introduce banners with seasonal or flash deals to create urgency and boost conversions.

Important

Moderate fix

Simplify Navigation

Consolidate menu items into broader categories to reduce decision fatigue.

Important

Easy fix

Add Limited-Time Offers

Introduce banners with seasonal or flash deals to create urgency and boost conversions.

Suggestion

Easy fix

Optimize Hero Section

Reduce hero image height and overlay a concise CTA to improve content visibility.

Suggestion

Moderate fix

Enhance Mobile Readability

Adjust card font sizes and spacing on mobile for better text legibility.

Suggestion

Easy fix

Optimize Hero Section

Reduce hero image height and overlay a concise CTA to improve content visibility.

Suggestion

Moderate fix

Enhance Mobile Readability

Adjust card font sizes and spacing on mobile for better text legibility.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025