Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
176
Website Rank
Editorial homepage with finance lifestyle and tech stories; classic two column layout; featured articles with images; sidebar with tech corner site activity and subscription CTA
C
Conversion Qualification*
#
176
Website Rank
C
Conversion Qualification*
Editorial homepage with finance lifestyle and tech stories; classic two column layout; featured articles with images; sidebar with tech corner site activity and subscription CTA
#
176
Website Rank
Editorial homepage with finance lifestyle and tech stories; classic two column layout; featured articles with images; sidebar with tech corner site activity and subscription CTA
50
50
/100
/100
Responsive Design
Responsive Design
45
45
/100
/100
influence principles
influence principles
40
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
65
65
/100
/100
Design & Aesthetics
Design & Aesthetics
40
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Featured stories section prominently displays top articles
Featured stories section prominently displays top articles
Featured stories section prominently displays top articles
circle-check
circle-check
Sidebar tech corner adds focused thematic content
Sidebar tech corner adds focused thematic content
Sidebar tech corner adds focused thematic content
circle-check
circle-check
Clear hierarchy with headlines and subheads
Clear hierarchy with headlines and subheads
Clear hierarchy with headlines and subheads
circle-check
circle-check
Subscription CTA at bottom encourages sign ups
Subscription CTA at bottom encourages sign ups
Subscription CTA at bottom encourages sign ups
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming amount of text above the fold
Overwhelming amount of text above the fold
Overwhelming amount of text above the fold
circle-exclamation
circle-exclamation
No clear navigation to hotel offerings or services
No clear navigation to hotel offerings or services
No clear navigation to hotel offerings or services
circle-exclamation
circle-exclamation
Sidebar feels cluttered with mixed widgets
Sidebar feels cluttered with mixed widgets
Sidebar feels cluttered with mixed widgets
circle-exclamation
circle-exclamation
Lacks visual hierarchy emphasis on CTAs
Lacks visual hierarchy emphasis on CTAs
Lacks visual hierarchy emphasis on CTAs
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Needs work
Needs work
Check insights
Check insights
mobile
Responsive Design
50
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Two column fixed width layout with limited mobile adaptation cues
Two column fixed width layout with limited mobile adaptation cues
check
check
Layout maintains clear content separation across columns
Layout maintains clear content separation across columns
xmark
xmark
No visible responsive menu or touch friendly elements
No visible responsive menu or touch friendly elements
lightbulb
lightbulb
Implement collapsible sidebar for smaller screens
Implement collapsible sidebar for smaller screens
Needs work
Check insights
mobile
Responsive Design
50
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Two column fixed width layout with limited mobile adaptation cues
check
Layout maintains clear content separation across columns
xmark
No visible responsive menu or touch friendly elements
lightbulb
Implement collapsible sidebar for smaller screens
Needs work
Needs work
Check insights
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of scarcity or social proof to drive conversions
Minimal use of scarcity or social proof to drive conversions
check
check
Subscription CTA is clearly visible
Subscription CTA is clearly visible
xmark
xmark
No urgency driven messaging to prompt sign ups
No urgency driven messaging to prompt sign ups
lightbulb
lightbulb
Add limited time offers to subscription prompt
Add limited time offers to subscription prompt
Needs work
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of scarcity or social proof to drive conversions
check
Subscription CTA is clearly visible
xmark
No urgency driven messaging to prompt sign ups
lightbulb
Add limited time offers to subscription prompt
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
40
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Layout is functional but mirrors standard news templates
Layout is functional but mirrors standard news templates
check
check
Incorporates familiar news site conventions
Incorporates familiar news site conventions
xmark
xmark
Lacks unique visual or interaction elements
Lacks unique visual or interaction elements
lightbulb
lightbulb
Experiment with interactive story formats
Experiment with interactive story formats
Needs work
Check insights
sparkles
Originality & Creativity
40
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Layout is functional but mirrors standard news templates
check
Incorporates familiar news site conventions
xmark
Lacks unique visual or interaction elements
lightbulb
Experiment with interactive story formats
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content rich experience with logical sections but feels heavy
Content rich experience with logical sections but feels heavy
check
check
Logical grouping of featured stories and sidebar content
Logical grouping of featured stories and sidebar content
xmark
xmark
Too many choices create decision fatigue for users
Too many choices create decision fatigue for users
lightbulb
lightbulb
Simplify navigation by reducing sidebar widgets
Simplify navigation by reducing sidebar widgets
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content rich experience with logical sections but feels heavy
check
Logical grouping of featured stories and sidebar content
xmark
Too many choices create decision fatigue for users
lightbulb
Simplify navigation by reducing sidebar widgets
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are engaging and descriptive but CTAs are sparse
Headlines are engaging and descriptive but CTAs are sparse
check
check
Article headlines clearly convey content themes
Article headlines clearly convey content themes
xmark
xmark
Body copy runs long without clear scannable breaks
Body copy runs long without clear scannable breaks
lightbulb
lightbulb
Use more CTA text in articles to guide user action
Use more CTA text in articles to guide user action
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are engaging and descriptive but CTAs are sparse
check
Article headlines clearly convey content themes
xmark
Body copy runs long without clear scannable breaks
lightbulb
Use more CTA text in articles to guide user action
Good
Good
Solid start
Solid start
65
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Classic editorial look evokes print newspaper style but feels dated
Classic editorial look evokes print newspaper style but feels dated
check
check
Clean typography and grid create readable layout
Clean typography and grid create readable layout
xmark
xmark
Color palette is drab and lacks brand personality
Color palette is drab and lacks brand personality
lightbulb
lightbulb
Introduce modern visual accents to refresh the aesthetic
Introduce modern visual accents to refresh the aesthetic
swatchbook
Design & Aesthetics
Good
Solid start
65
/100
Classic editorial look evokes print newspaper style but feels dated
check
Clean typography and grid create readable layout
xmark
Color palette is drab and lacks brand personality
lightbulb
Introduce modern visual accents to refresh the aesthetic
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Refresh Color Scheme
Refresh Color Scheme
Refresh Color Scheme
Update palette with vibrant accents to boost visual appeal and brand recall
Update palette with vibrant accents to boost visual appeal and brand recall
Important
Moderate fix
Implement Responsive Menu
Implement Responsive Menu
Implement Responsive Menu
Add a collapsible mobile menu and collapse sidebar widgets for seamless phone navigation
Add a collapsible mobile menu and collapse sidebar widgets for seamless phone navigation
Suggestion
Easy fix
Streamline Sidebar Content
Streamline Sidebar Content
Streamline Sidebar Content
Reduce widgets to core functions improving decision flow and reducing cognitive load
Reduce widgets to core functions improving decision flow and reducing cognitive load
Suggestion
Moderate fix
Enhance CTA Placement
Enhance CTA Placement
Enhance CTA Placement
Embed call to action prompts within articles and highlight subscribe button above fold
Embed call to action prompts within articles and highlight subscribe button above fold
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025