Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

94

Website Rank

Fortune Bay Resort Casino showcases lakeside resort, gaming, dining, and amenities with a large hero image, three feature cards, CTAs, winners ticker, and property details. It offers clear info but suffers from visual clutter and weak urgency.

C+

Conversion Qualification*

#

94

Website Rank

C+

Conversion Qualification*

Fortune Bay Resort Casino showcases lakeside resort, gaming, dining, and amenities with a large hero image, three feature cards, CTAs, winners ticker, and property details. It offers clear info but suffers from visual clutter and weak urgency.

#

94

Website Rank

Fortune Bay Resort Casino showcases lakeside resort, gaming, dining, and amenities with a large hero image, three feature cards, CTAs, winners ticker, and property details. It offers clear info but suffers from visual clutter and weak urgency.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Clear hero headline emphasizing lakeside entertainment

Clear hero headline emphasizing lakeside entertainment

Clear hero headline emphasizing lakeside entertainment

circle-check

circle-check

Prominent three feature cards guide key areas

Prominent three feature cards guide key areas

Prominent three feature cards guide key areas

circle-check

circle-check

Winners ticker adds dynamic social proof

Winners ticker adds dynamic social proof

Winners ticker adds dynamic social proof

circle-check

circle-check

Strong footer with contact info and map

Strong footer with contact info and map

Strong footer with contact info and map

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Hero takes too much vertical space delaying content

Hero takes too much vertical space delaying content

Hero takes too much vertical space delaying content

circle-exclamation

circle-exclamation

Navigation menu has too many links, causing overwhelm

Navigation menu has too many links, causing overwhelm

Navigation menu has too many links, causing overwhelm

circle-exclamation

circle-exclamation

Body text blocks are long and repetitive

Body text blocks are long and repetitive

Body text blocks are long and repetitive

circle-exclamation

circle-exclamation

Lack of clear exclusive offers or scarcity messaging

Lack of clear exclusive offers or scarcity messaging

Lack of clear exclusive offers or scarcity messaging

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts images and nav, but long scroll on mobile.

Responsive layout adapts images and nav, but long scroll on mobile.

check

check

Hamburger menu simplifies navigation on mobile.

Hamburger menu simplifies navigation on mobile.

xmark

xmark

Feature cards shrink too much,losing text readability.

Feature cards shrink too much,losing text readability.

lightbulb

lightbulb

Optimize card stacking and text scaling for small screens.

Optimize card stacking and text scaling for small screens.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts images and nav, but long scroll on mobile.

check

Hamburger menu simplifies navigation on mobile.

xmark

Feature cards shrink too much,losing text readability.

lightbulb

Optimize card stacking and text scaling for small screens.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Employs social proof but misses scarcity and limited-time offers.

Employs social proof but misses scarcity and limited-time offers.

check

check

Ticker with recent wins builds credibility.

Ticker with recent wins builds credibility.

xmark

xmark

No visible urgency or exclusive deals to drive bookings.

No visible urgency or exclusive deals to drive bookings.

lightbulb

lightbulb

Add limited-time promotions and scarcity cues above the fold.

Add limited-time promotions and scarcity cues above the fold.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Employs social proof but misses scarcity and limited-time offers.

check

Ticker with recent wins builds credibility.

xmark

No visible urgency or exclusive deals to drive bookings.

lightbulb

Add limited-time promotions and scarcity cues above the fold.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Layout follows common patterns, minimal innovative elements.

Layout follows common patterns, minimal innovative elements.

check

check

Social proof ticker is a creative touch.

Social proof ticker is a creative touch.

xmark

xmark

Standard card layout lacks standout creativity.

Standard card layout lacks standout creativity.

lightbulb

lightbulb

Introduce interactive elements or unique visuals to differentiate.

Introduce interactive elements or unique visuals to differentiate.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Layout follows common patterns, minimal innovative elements.

check

Social proof ticker is a creative touch.

xmark

Standard card layout lacks standout creativity.

lightbulb

Introduce interactive elements or unique visuals to differentiate.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear CTAs but overwhelmed by options and text-heavy sections.

Clear CTAs but overwhelmed by options and text-heavy sections.

check

check

Quick access to booking via persistent Book Online button.

Quick access to booking via persistent Book Online button.

xmark

xmark

Excessive navigation choices violate Hick’s law.

Excessive navigation choices violate Hick’s law.

lightbulb

lightbulb

Prioritize primary actions and simplify nav hierarchy.

Prioritize primary actions and simplify nav hierarchy.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear CTAs but overwhelmed by options and text-heavy sections.

check

Quick access to booking via persistent Book Online button.

xmark

Excessive navigation choices violate Hick’s law.

lightbulb

Prioritize primary actions and simplify nav hierarchy.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Informative but generic copy that repeats key messages without differentiation.

Informative but generic copy that repeats key messages without differentiation.

check

check

Headlines clearly label sections for easy scanning.

Headlines clearly label sections for easy scanning.

xmark

xmark

Paragraphs are verbose and dilute unique selling points.

Paragraphs are verbose and dilute unique selling points.

lightbulb

lightbulb

Condense copy to highlight benefits and unique features.

Condense copy to highlight benefits and unique features.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Informative but generic copy that repeats key messages without differentiation.

check

Headlines clearly label sections for easy scanning.

xmark

Paragraphs are verbose and dilute unique selling points.

lightbulb

Condense copy to highlight benefits and unique features.

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Cohesive color palette but heavy and text-dense.

Cohesive color palette but heavy and text-dense.

check

check

Visual style aligns with casino resort vibe, using bold imagery.

Visual style aligns with casino resort vibe, using bold imagery.

xmark

xmark

Overly tall hero and content feels cramped on smaller screens.

Overly tall hero and content feels cramped on smaller screens.

lightbulb

lightbulb

Consider trimming hero height and whitespace to focus content.

Consider trimming hero height and whitespace to focus content.

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Cohesive color palette but heavy and text-dense.

check

Visual style aligns with casino resort vibe, using bold imagery.

xmark

Overly tall hero and content feels cramped on smaller screens.

lightbulb

Consider trimming hero height and whitespace to focus content.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Consolidate menu items into broader categories to reduce decision fatigue.

Consolidate menu items into broader categories to reduce decision fatigue.

Important

Easy fix

Add Limited-Time Offers

Add Limited-Time Offers

Add Limited-Time Offers

Introduce banners with seasonal or flash deals to create urgency and boost conversions.

Introduce banners with seasonal or flash deals to create urgency and boost conversions.

Suggestion

Easy fix

Optimize Hero Section

Optimize Hero Section

Optimize Hero Section

Reduce hero image height and overlay a concise CTA to improve content visibility.

Reduce hero image height and overlay a concise CTA to improve content visibility.

Suggestion

Moderate fix

Enhance Mobile Readability

Enhance Mobile Readability

Enhance Mobile Readability

Adjust card font sizes and spacing on mobile for better text legibility.

Adjust card font sizes and spacing on mobile for better text legibility.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025