Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
94
Website Rank
Fortune Bay Resort Casino showcases lakeside resort, gaming, dining, and amenities with a large hero image, three feature cards, CTAs, winners ticker, and property details. It offers clear info but suffers from visual clutter and weak urgency.
C+
Conversion Qualification*
#
94
Website Rank
C+
Conversion Qualification*
Fortune Bay Resort Casino showcases lakeside resort, gaming, dining, and amenities with a large hero image, three feature cards, CTAs, winners ticker, and property details. It offers clear info but suffers from visual clutter and weak urgency.
#
94
Website Rank
Fortune Bay Resort Casino showcases lakeside resort, gaming, dining, and amenities with a large hero image, three feature cards, CTAs, winners ticker, and property details. It offers clear info but suffers from visual clutter and weak urgency.
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear hero headline emphasizing lakeside entertainment
Clear hero headline emphasizing lakeside entertainment
Clear hero headline emphasizing lakeside entertainment
circle-check
circle-check
Prominent three feature cards guide key areas
Prominent three feature cards guide key areas
Prominent three feature cards guide key areas
circle-check
circle-check
Winners ticker adds dynamic social proof
Winners ticker adds dynamic social proof
Winners ticker adds dynamic social proof
circle-check
circle-check
Strong footer with contact info and map
Strong footer with contact info and map
Strong footer with contact info and map
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero takes too much vertical space delaying content
Hero takes too much vertical space delaying content
Hero takes too much vertical space delaying content
circle-exclamation
circle-exclamation
Navigation menu has too many links, causing overwhelm
Navigation menu has too many links, causing overwhelm
Navigation menu has too many links, causing overwhelm
circle-exclamation
circle-exclamation
Body text blocks are long and repetitive
Body text blocks are long and repetitive
Body text blocks are long and repetitive
circle-exclamation
circle-exclamation
Lack of clear exclusive offers or scarcity messaging
Lack of clear exclusive offers or scarcity messaging
Lack of clear exclusive offers or scarcity messaging
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts images and nav, but long scroll on mobile.
Responsive layout adapts images and nav, but long scroll on mobile.
check
check
Hamburger menu simplifies navigation on mobile.
Hamburger menu simplifies navigation on mobile.
xmark
xmark
Feature cards shrink too much,losing text readability.
Feature cards shrink too much,losing text readability.
lightbulb
lightbulb
Optimize card stacking and text scaling for small screens.
Optimize card stacking and text scaling for small screens.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts images and nav, but long scroll on mobile.
check
Hamburger menu simplifies navigation on mobile.
xmark
Feature cards shrink too much,losing text readability.
lightbulb
Optimize card stacking and text scaling for small screens.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Employs social proof but misses scarcity and limited-time offers.
Employs social proof but misses scarcity and limited-time offers.
check
check
Ticker with recent wins builds credibility.
Ticker with recent wins builds credibility.
xmark
xmark
No visible urgency or exclusive deals to drive bookings.
No visible urgency or exclusive deals to drive bookings.
lightbulb
lightbulb
Add limited-time promotions and scarcity cues above the fold.
Add limited-time promotions and scarcity cues above the fold.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Employs social proof but misses scarcity and limited-time offers.
check
Ticker with recent wins builds credibility.
xmark
No visible urgency or exclusive deals to drive bookings.
lightbulb
Add limited-time promotions and scarcity cues above the fold.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Layout follows common patterns, minimal innovative elements.
Layout follows common patterns, minimal innovative elements.
check
check
Social proof ticker is a creative touch.
Social proof ticker is a creative touch.
xmark
xmark
Standard card layout lacks standout creativity.
Standard card layout lacks standout creativity.
lightbulb
lightbulb
Introduce interactive elements or unique visuals to differentiate.
Introduce interactive elements or unique visuals to differentiate.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Layout follows common patterns, minimal innovative elements.
check
Social proof ticker is a creative touch.
xmark
Standard card layout lacks standout creativity.
lightbulb
Introduce interactive elements or unique visuals to differentiate.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs but overwhelmed by options and text-heavy sections.
Clear CTAs but overwhelmed by options and text-heavy sections.
check
check
Quick access to booking via persistent Book Online button.
Quick access to booking via persistent Book Online button.
xmark
xmark
Excessive navigation choices violate Hick’s law.
Excessive navigation choices violate Hick’s law.
lightbulb
lightbulb
Prioritize primary actions and simplify nav hierarchy.
Prioritize primary actions and simplify nav hierarchy.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs but overwhelmed by options and text-heavy sections.
check
Quick access to booking via persistent Book Online button.
xmark
Excessive navigation choices violate Hick’s law.
lightbulb
Prioritize primary actions and simplify nav hierarchy.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Informative but generic copy that repeats key messages without differentiation.
Informative but generic copy that repeats key messages without differentiation.
check
check
Headlines clearly label sections for easy scanning.
Headlines clearly label sections for easy scanning.
xmark
xmark
Paragraphs are verbose and dilute unique selling points.
Paragraphs are verbose and dilute unique selling points.
lightbulb
lightbulb
Condense copy to highlight benefits and unique features.
Condense copy to highlight benefits and unique features.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Informative but generic copy that repeats key messages without differentiation.
check
Headlines clearly label sections for easy scanning.
xmark
Paragraphs are verbose and dilute unique selling points.
lightbulb
Condense copy to highlight benefits and unique features.
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive color palette but heavy and text-dense.
Cohesive color palette but heavy and text-dense.
check
check
Visual style aligns with casino resort vibe, using bold imagery.
Visual style aligns with casino resort vibe, using bold imagery.
xmark
xmark
Overly tall hero and content feels cramped on smaller screens.
Overly tall hero and content feels cramped on smaller screens.
lightbulb
lightbulb
Consider trimming hero height and whitespace to focus content.
Consider trimming hero height and whitespace to focus content.
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Cohesive color palette but heavy and text-dense.
check
Visual style aligns with casino resort vibe, using bold imagery.
xmark
Overly tall hero and content feels cramped on smaller screens.
lightbulb
Consider trimming hero height and whitespace to focus content.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate menu items into broader categories to reduce decision fatigue.
Consolidate menu items into broader categories to reduce decision fatigue.
Important
Easy fix
Add Limited-Time Offers
Add Limited-Time Offers
Add Limited-Time Offers
Introduce banners with seasonal or flash deals to create urgency and boost conversions.
Introduce banners with seasonal or flash deals to create urgency and boost conversions.
Suggestion
Easy fix
Optimize Hero Section
Optimize Hero Section
Optimize Hero Section
Reduce hero image height and overlay a concise CTA to improve content visibility.
Reduce hero image height and overlay a concise CTA to improve content visibility.
Suggestion
Moderate fix
Enhance Mobile Readability
Enhance Mobile Readability
Enhance Mobile Readability
Adjust card font sizes and spacing on mobile for better text legibility.
Adjust card font sizes and spacing on mobile for better text legibility.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025