Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
149
Website Rank
GHL Hoteles Latin America landing page highlights destinations, exclusive experiences, restaurant offers, and recent news, with a booking panel and multilingual support. The layout emphasizes direct booking, benefits, and country portfolio.
C
Conversion Qualification*
#
149
Website Rank
C
Conversion Qualification*
GHL Hoteles Latin America landing page highlights destinations, exclusive experiences, restaurant offers, and recent news, with a booking panel and multilingual support. The layout emphasizes direct booking, benefits, and country portfolio.
#
149
Website Rank
GHL Hoteles Latin America landing page highlights destinations, exclusive experiences, restaurant offers, and recent news, with a booking panel and multilingual support. The layout emphasizes direct booking, benefits, and country portfolio.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Cohesive blue/white color scheme creates trust.
Cohesive blue/white color scheme creates trust.
Cohesive blue/white color scheme creates trust.
circle-check
circle-check
Clear hero images showcase hotel experiences.
Clear hero images showcase hotel experiences.
Clear hero images showcase hotel experiences.
circle-check
circle-check
Logical content sections: benefits, destinations, experiences.
Logical content sections: benefits, destinations, experiences.
Logical content sections: benefits, destinations, experiences.
circle-check
circle-check
Footer includes comprehensive legal links.
Footer includes comprehensive legal links.
Footer includes comprehensive legal links.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming mega menu covers screen.
Overwhelming mega menu covers screen.
Overwhelming mega menu covers screen.
circle-exclamation
circle-exclamation
No visible social proof or guest reviews.
No visible social proof or guest reviews.
No visible social proof or guest reviews.
circle-exclamation
circle-exclamation
Promotions lack urgency indicators.
Promotions lack urgency indicators.
Promotions lack urgency indicators.
circle-exclamation
circle-exclamation
CTAs inconsistent in style and hierarchy.
CTAs inconsistent in style and hierarchy.
CTAs inconsistent in style and hierarchy.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adjusts content per device, mobile menu could be streamlined.
Responsive layout adjusts content per device, mobile menu could be streamlined.
check
check
Grid adapts well across breakpoints, content remains readable.
Grid adapts well across breakpoints, content remains readable.
xmark
xmark
Mobile menu overlay is bulky, hindering quick navigation.
Mobile menu overlay is bulky, hindering quick navigation.
lightbulb
lightbulb
Consider a collapsible accordion menu for mobile to reduce clutter.
Consider a collapsible accordion menu for mobile to reduce clutter.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adjusts content per device, mobile menu could be streamlined.
check
Grid adapts well across breakpoints, content remains readable.
xmark
Mobile menu overlay is bulky, hindering quick navigation.
lightbulb
Consider a collapsible accordion menu for mobile to reduce clutter.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of scarcity or social proof; few sales triggers beyond images.
Minimal use of scarcity or social proof; few sales triggers beyond images.
check
check
Promotional offers section is clearly labeled and visible.
Promotional offers section is clearly labeled and visible.
xmark
xmark
Lacks real-time availability or countdowns to create urgency.
Lacks real-time availability or countdowns to create urgency.
lightbulb
lightbulb
Incorporate review snippets and ratings near CTAs to build trust.
Incorporate review snippets and ratings near CTAs to build trust.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of scarcity or social proof; few sales triggers beyond images.
check
Promotional offers section is clearly labeled and visible.
xmark
Lacks real-time availability or countdowns to create urgency.
lightbulb
Incorporate review snippets and ratings near CTAs to build trust.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Layout is familiar in hospitality, with standard sections and interactions.
Layout is familiar in hospitality, with standard sections and interactions.
check
check
Image-driven sections feel engaging and on-brand.
Image-driven sections feel engaging and on-brand.
xmark
xmark
Page structure follows common patterns, limiting differentiation.
Page structure follows common patterns, limiting differentiation.
lightbulb
lightbulb
Introduce unique interactive elements (e.g. destination quizzes) to stand out.
Introduce unique interactive elements (e.g. destination quizzes) to stand out.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Layout is familiar in hospitality, with standard sections and interactions.
check
Image-driven sections feel engaging and on-brand.
xmark
Page structure follows common patterns, limiting differentiation.
lightbulb
Introduce unique interactive elements (e.g. destination quizzes) to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Overall navigation is intuitive, though the mega menu and CTAs need clarity.
Overall navigation is intuitive, though the mega menu and CTAs need clarity.
check
check
Sections are chunked clearly, aiding scanning.
Sections are chunked clearly, aiding scanning.
xmark
xmark
CTA 'Reserva Ahora' isn't prominent among other buttons.
CTA 'Reserva Ahora' isn't prominent among other buttons.
lightbulb
lightbulb
Standardize CTA styling for clearer booking funnel progression.
Standardize CTA styling for clearer booking funnel progression.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Overall navigation is intuitive, though the mega menu and CTAs need clarity.
check
Sections are chunked clearly, aiding scanning.
xmark
CTA 'Reserva Ahora' isn't prominent among other buttons.
lightbulb
Standardize CTA styling for clearer booking funnel progression.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Spanish copy is concise, but lacks persuasive triggers and clear CTAs.
Spanish copy is concise, but lacks persuasive triggers and clear CTAs.
check
check
Headings clearly state destinations and benefits.
Headings clearly state destinations and benefits.
xmark
xmark
Promotional texts lack time-bound or action-driven language.
Promotional texts lack time-bound or action-driven language.
lightbulb
lightbulb
Add scarcity and urgency copy (e.g. limited time offers) to boost conversion.
Add scarcity and urgency copy (e.g. limited time offers) to boost conversion.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Spanish copy is concise, but lacks persuasive triggers and clear CTAs.
check
Headings clearly state destinations and benefits.
xmark
Promotional texts lack time-bound or action-driven language.
lightbulb
Add scarcity and urgency copy (e.g. limited time offers) to boost conversion.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, modern look with consistent branding, but could improve typography hierarchy.
Clean, modern look with consistent branding, but could improve typography hierarchy.
check
check
Blue and white palette feels trustworthy and professional.
Blue and white palette feels trustworthy and professional.
xmark
xmark
Typography sizes are too similar, reducing visual hierarchy.
Typography sizes are too similar, reducing visual hierarchy.
lightbulb
lightbulb
Enhance font-weight or size differences to guide user attention.
Enhance font-weight or size differences to guide user attention.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean, modern look with consistent branding, but could improve typography hierarchy.
check
Blue and white palette feels trustworthy and professional.
xmark
Typography sizes are too similar, reducing visual hierarchy.
lightbulb
Enhance font-weight or size differences to guide user attention.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve CTA prominence
Improve CTA prominence
Improve CTA prominence
Adjust size, color, and placement of booking buttons to stand out and guide users.
Adjust size, color, and placement of booking buttons to stand out and guide users.
Important
Moderate fix
Add social proof
Add social proof
Add social proof
Display guest reviews and star ratings near CTAs and on destination cards to build trust.
Display guest reviews and star ratings near CTAs and on destination cards to build trust.
Suggestion
Moderate fix
Optimize mobile menu
Optimize mobile menu
Optimize mobile menu
Replace full-page overlay with collapsible accordions for faster and cleaner navigation.
Replace full-page overlay with collapsible accordions for faster and cleaner navigation.
Suggestion
Easy fix
Introduce urgency copy
Introduce urgency copy
Introduce urgency copy
Use countdown timers and ‘limited time’ labels on promotions to increase conversions.
Use countdown timers and ‘limited time’ labels on promotions to increase conversions.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025