Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
93
Website Rank
Modern hospitality site showcasing hotels in Latin America with vibrant imagery clear hierarchy but slightly dense content
B
Conversion Qualification*
#
93
Website Rank
B
Conversion Qualification*
Modern hospitality site showcasing hotels in Latin America with vibrant imagery clear hierarchy but slightly dense content
#
93
Website Rank
Modern hospitality site showcasing hotels in Latin America with vibrant imagery clear hierarchy but slightly dense content
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong vibrant imagery that highlights destinations and experiences
Strong vibrant imagery that highlights destinations and experiences
Strong vibrant imagery that highlights destinations and experiences
circle-check
circle-check
Clear navigation hierarchy with primary sections prominently displayed
Clear navigation hierarchy with primary sections prominently displayed
Clear navigation hierarchy with primary sections prominently displayed
circle-check
circle-check
Consistent blue accent color reinforces brand identity
Consistent blue accent color reinforces brand identity
Consistent blue accent color reinforces brand identity
circle-check
circle-check
Responsive layout maintains key content across devices
Responsive layout maintains key content across devices
Responsive layout maintains key content across devices
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Content feels dense with too many sections competing for attention
Content feels dense with too many sections competing for attention
Content feels dense with too many sections competing for attention
circle-exclamation
circle-exclamation
Lack of social proof elements like guest reviews reduces trust
Lack of social proof elements like guest reviews reduces trust
Lack of social proof elements like guest reviews reduces trust
circle-exclamation
circle-exclamation
Some CTAs blend into background making them less noticeable
Some CTAs blend into background making them less noticeable
Some CTAs blend into background making them less noticeable
circle-exclamation
circle-exclamation
Overlapping subscription panel on mobile obscures content
Overlapping subscription panel on mobile obscures content
Overlapping subscription panel on mobile obscures content
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts across breakpoints but mobile menu overlay interrupts user flow
Site adapts across breakpoints but mobile menu overlay interrupts user flow
check
check
Menu collapses smoothly and key CTAs remain accessible on smaller screens
Menu collapses smoothly and key CTAs remain accessible on smaller screens
xmark
xmark
Subscription overlay on mobile covers main content and hinders interaction
Subscription overlay on mobile covers main content and hinders interaction
lightbulb
lightbulb
Optimize mobile overlays to ensure unobstructed access to core content
Optimize mobile overlays to ensure unobstructed access to core content
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts across breakpoints but mobile menu overlay interrupts user flow
check
Menu collapses smoothly and key CTAs remain accessible on smaller screens
xmark
Subscription overlay on mobile covers main content and hinders interaction
lightbulb
Optimize mobile overlays to ensure unobstructed access to core content
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers and promotions are present but lack persuasive tactics like scarcity or proof
Offers and promotions are present but lack persuasive tactics like scarcity or proof
check
check
Multiple promotion options showcase value propositions for different users
Multiple promotion options showcase value propositions for different users
xmark
xmark
No visible reviews or urgency indicators to boost conversion rate
No visible reviews or urgency indicators to boost conversion rate
lightbulb
lightbulb
Incorporate limited time counters and testimonials to increase urgency and trust
Incorporate limited time counters and testimonials to increase urgency and trust
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers and promotions are present but lack persuasive tactics like scarcity or proof
check
Multiple promotion options showcase value propositions for different users
xmark
No visible reviews or urgency indicators to boost conversion rate
lightbulb
Incorporate limited time counters and testimonials to increase urgency and trust
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Site uses familiar patterns with minimal unique interactive elements
Site uses familiar patterns with minimal unique interactive elements
check
check
Integration of cultural imagery gives regional authenticity
Integration of cultural imagery gives regional authenticity
xmark
xmark
Layout follows common slider and card patterns without standout features
Layout follows common slider and card patterns without standout features
lightbulb
lightbulb
Introduce unique interactive elements to differentiate from competitors
Introduce unique interactive elements to differentiate from competitors
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Site uses familiar patterns with minimal unique interactive elements
check
Integration of cultural imagery gives regional authenticity
xmark
Layout follows common slider and card patterns without standout features
lightbulb
Introduce unique interactive elements to differentiate from competitors
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User journey is logical with clear sections but too many options may overwhelm visitors
User journey is logical with clear sections but too many options may overwhelm visitors
check
check
Information is chunked into clear thematic sections aiding scannability
Information is chunked into clear thematic sections aiding scannability
xmark
xmark
Excessive choices in experiences and promotions lead to decision fatigue
Excessive choices in experiences and promotions lead to decision fatigue
lightbulb
lightbulb
Streamline choices by prioritizing top offers to reduce decision complexity
Streamline choices by prioritizing top offers to reduce decision complexity
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User journey is logical with clear sections but too many options may overwhelm visitors
check
Information is chunked into clear thematic sections aiding scannability
xmark
Excessive choices in experiences and promotions lead to decision fatigue
lightbulb
Streamline choices by prioritizing top offers to reduce decision complexity
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines and CTAs are concise and action oriented but some lack urgency
Headlines and CTAs are concise and action oriented but some lack urgency
check
check
Actionable CTAs like Reserva Ahora drive user engagement
Actionable CTAs like Reserva Ahora drive user engagement
xmark
xmark
Generic labels like Ver mas do not communicate specific value
Generic labels like Ver mas do not communicate specific value
lightbulb
lightbulb
Add descriptive microcopy to CTAs to enhance clarity and encourage clicks
Add descriptive microcopy to CTAs to enhance clarity and encourage clicks
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines and CTAs are concise and action oriented but some lack urgency
check
Actionable CTAs like Reserva Ahora drive user engagement
xmark
Generic labels like Ver mas do not communicate specific value
lightbulb
Add descriptive microcopy to CTAs to enhance clarity and encourage clicks
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern consistent design with vibrant photography but overall layout feels crowded
Modern consistent design with vibrant photography but overall layout feels crowded
check
check
Effective use of brand colors and high quality images elevates visual appeal
Effective use of brand colors and high quality images elevates visual appeal
xmark
xmark
Content density leads to visual clutter reducing focus on key elements
Content density leads to visual clutter reducing focus on key elements
lightbulb
lightbulb
Simplify sections to improve visual hierarchy and reduce clutter
Simplify sections to improve visual hierarchy and reduce clutter
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern consistent design with vibrant photography but overall layout feels crowded
check
Effective use of brand colors and high quality images elevates visual appeal
xmark
Content density leads to visual clutter reducing focus on key elements
lightbulb
Simplify sections to improve visual hierarchy and reduce clutter
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Guest Reviews Integration
Guest Reviews Integration
Guest Reviews Integration
Add guest testimonials with star ratings on key pages to build social proof and trust
Add guest testimonials with star ratings on key pages to build social proof and trust
Important
Easy fix
Limited-Time Offer Badges
Limited-Time Offer Badges
Limited-Time Offer Badges
Highlight promotions with countdown timers or badge labels to create urgency and drive bookings
Highlight promotions with countdown timers or badge labels to create urgency and drive bookings
Suggestion
Moderate fix
Simplify Navigation Menu
Simplify Navigation Menu
Simplify Navigation Menu
Group promotions and experiences under a unified menu item to reduce choice overload
Group promotions and experiences under a unified menu item to reduce choice overload
Suggestion
Easy fix
Refine Mobile Overlays
Refine Mobile Overlays
Refine Mobile Overlays
Ensure subscription and promotional overlays can be dismissed or minimized to avoid content obstruction
Ensure subscription and promotional overlays can be dismissed or minimized to avoid content obstruction
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025