Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

149

Website Rank

GHL Hoteles Latin America landing page highlights destinations, exclusive experiences, restaurant offers, and recent news, with a booking panel and multilingual support. The layout emphasizes direct booking, benefits, and country portfolio.

C

Conversion Qualification*

#

149

Website Rank

C

Conversion Qualification*

GHL Hoteles Latin America landing page highlights destinations, exclusive experiences, restaurant offers, and recent news, with a booking panel and multilingual support. The layout emphasizes direct booking, benefits, and country portfolio.

#

149

Website Rank

GHL Hoteles Latin America landing page highlights destinations, exclusive experiences, restaurant offers, and recent news, with a booking panel and multilingual support. The layout emphasizes direct booking, benefits, and country portfolio.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Cohesive blue/white color scheme creates trust.

Cohesive blue/white color scheme creates trust.

Cohesive blue/white color scheme creates trust.

circle-check

circle-check

Clear hero images showcase hotel experiences.

Clear hero images showcase hotel experiences.

Clear hero images showcase hotel experiences.

circle-check

circle-check

Logical content sections: benefits, destinations, experiences.

Logical content sections: benefits, destinations, experiences.

Logical content sections: benefits, destinations, experiences.

circle-check

circle-check

Footer includes comprehensive legal links.

Footer includes comprehensive legal links.

Footer includes comprehensive legal links.

Things to improve

Things to improve

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circle-exclamation

Overwhelming mega menu covers screen.

Overwhelming mega menu covers screen.

Overwhelming mega menu covers screen.

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circle-exclamation

No visible social proof or guest reviews.

No visible social proof or guest reviews.

No visible social proof or guest reviews.

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circle-exclamation

Promotions lack urgency indicators.

Promotions lack urgency indicators.

Promotions lack urgency indicators.

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circle-exclamation

CTAs inconsistent in style and hierarchy.

CTAs inconsistent in style and hierarchy.

CTAs inconsistent in style and hierarchy.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adjusts content per device, mobile menu could be streamlined.

Responsive layout adjusts content per device, mobile menu could be streamlined.

check

check

Grid adapts well across breakpoints, content remains readable.

Grid adapts well across breakpoints, content remains readable.

xmark

xmark

Mobile menu overlay is bulky, hindering quick navigation.

Mobile menu overlay is bulky, hindering quick navigation.

lightbulb

lightbulb

Consider a collapsible accordion menu for mobile to reduce clutter.

Consider a collapsible accordion menu for mobile to reduce clutter.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adjusts content per device, mobile menu could be streamlined.

check

Grid adapts well across breakpoints, content remains readable.

xmark

Mobile menu overlay is bulky, hindering quick navigation.

lightbulb

Consider a collapsible accordion menu for mobile to reduce clutter.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Minimal use of scarcity or social proof; few sales triggers beyond images.

Minimal use of scarcity or social proof; few sales triggers beyond images.

check

check

Promotional offers section is clearly labeled and visible.

Promotional offers section is clearly labeled and visible.

xmark

xmark

Lacks real-time availability or countdowns to create urgency.

Lacks real-time availability or countdowns to create urgency.

lightbulb

lightbulb

Incorporate review snippets and ratings near CTAs to build trust.

Incorporate review snippets and ratings near CTAs to build trust.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Minimal use of scarcity or social proof; few sales triggers beyond images.

check

Promotional offers section is clearly labeled and visible.

xmark

Lacks real-time availability or countdowns to create urgency.

lightbulb

Incorporate review snippets and ratings near CTAs to build trust.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Layout is familiar in hospitality, with standard sections and interactions.

Layout is familiar in hospitality, with standard sections and interactions.

check

check

Image-driven sections feel engaging and on-brand.

Image-driven sections feel engaging and on-brand.

xmark

xmark

Page structure follows common patterns, limiting differentiation.

Page structure follows common patterns, limiting differentiation.

lightbulb

lightbulb

Introduce unique interactive elements (e.g. destination quizzes) to stand out.

Introduce unique interactive elements (e.g. destination quizzes) to stand out.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Layout is familiar in hospitality, with standard sections and interactions.

check

Image-driven sections feel engaging and on-brand.

xmark

Page structure follows common patterns, limiting differentiation.

lightbulb

Introduce unique interactive elements (e.g. destination quizzes) to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Overall navigation is intuitive, though the mega menu and CTAs need clarity.

Overall navigation is intuitive, though the mega menu and CTAs need clarity.

check

check

Sections are chunked clearly, aiding scanning.

Sections are chunked clearly, aiding scanning.

xmark

xmark

CTA 'Reserva Ahora' isn't prominent among other buttons.

CTA 'Reserva Ahora' isn't prominent among other buttons.

lightbulb

lightbulb

Standardize CTA styling for clearer booking funnel progression.

Standardize CTA styling for clearer booking funnel progression.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Overall navigation is intuitive, though the mega menu and CTAs need clarity.

check

Sections are chunked clearly, aiding scanning.

xmark

CTA 'Reserva Ahora' isn't prominent among other buttons.

lightbulb

Standardize CTA styling for clearer booking funnel progression.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Spanish copy is concise, but lacks persuasive triggers and clear CTAs.

Spanish copy is concise, but lacks persuasive triggers and clear CTAs.

check

check

Headings clearly state destinations and benefits.

Headings clearly state destinations and benefits.

xmark

xmark

Promotional texts lack time-bound or action-driven language.

Promotional texts lack time-bound or action-driven language.

lightbulb

lightbulb

Add scarcity and urgency copy (e.g. limited time offers) to boost conversion.

Add scarcity and urgency copy (e.g. limited time offers) to boost conversion.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Spanish copy is concise, but lacks persuasive triggers and clear CTAs.

check

Headings clearly state destinations and benefits.

xmark

Promotional texts lack time-bound or action-driven language.

lightbulb

Add scarcity and urgency copy (e.g. limited time offers) to boost conversion.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, modern look with consistent branding, but could improve typography hierarchy.

Clean, modern look with consistent branding, but could improve typography hierarchy.

check

check

Blue and white palette feels trustworthy and professional.

Blue and white palette feels trustworthy and professional.

xmark

xmark

Typography sizes are too similar, reducing visual hierarchy.

Typography sizes are too similar, reducing visual hierarchy.

lightbulb

lightbulb

Enhance font-weight or size differences to guide user attention.

Enhance font-weight or size differences to guide user attention.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Clean, modern look with consistent branding, but could improve typography hierarchy.

check

Blue and white palette feels trustworthy and professional.

xmark

Typography sizes are too similar, reducing visual hierarchy.

lightbulb

Enhance font-weight or size differences to guide user attention.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Improve CTA prominence

Improve CTA prominence

Improve CTA prominence

Adjust size, color, and placement of booking buttons to stand out and guide users.

Adjust size, color, and placement of booking buttons to stand out and guide users.

Important

Moderate fix

Add social proof

Add social proof

Add social proof

Display guest reviews and star ratings near CTAs and on destination cards to build trust.

Display guest reviews and star ratings near CTAs and on destination cards to build trust.

Suggestion

Moderate fix

Optimize mobile menu

Optimize mobile menu

Optimize mobile menu

Replace full-page overlay with collapsible accordions for faster and cleaner navigation.

Replace full-page overlay with collapsible accordions for faster and cleaner navigation.

Suggestion

Easy fix

Introduce urgency copy

Introduce urgency copy

Introduce urgency copy

Use countdown timers and ‘limited time’ labels on promotions to increase conversions.

Use countdown timers and ‘limited time’ labels on promotions to increase conversions.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025