Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

24

Website Rank

A captivating homepage with immersive hero imagery, clear section divisions showcasing experiences, accommodations, dining, wellness, and events. Strong visuals but navigation feels complex and lacks urgency cues.

B

Conversion Qualification*

#

24

Website Rank

B

Conversion Qualification*

A captivating homepage with immersive hero imagery, clear section divisions showcasing experiences, accommodations, dining, wellness, and events. Strong visuals but navigation feels complex and lacks urgency cues.

#

24

Website Rank

A captivating homepage with immersive hero imagery, clear section divisions showcasing experiences, accommodations, dining, wellness, and events. Strong visuals but navigation feels complex and lacks urgency cues.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking panoramic hero image draws visitors immediately.

Striking panoramic hero image draws visitors immediately.

Striking panoramic hero image draws visitors immediately.

circle-check

circle-check

High-quality photos effectively showcase offerings.

High-quality photos effectively showcase offerings.

High-quality photos effectively showcase offerings.

circle-check

circle-check

Clear typography hierarchy guides the eye neatly.

Clear typography hierarchy guides the eye neatly.

Clear typography hierarchy guides the eye neatly.

circle-check

circle-check

Consistent styling creates a cohesive brand feel.

Consistent styling creates a cohesive brand feel.

Consistent styling creates a cohesive brand feel.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Overwhelming navigation with excessive menu items.

Overwhelming navigation with excessive menu items.

Overwhelming navigation with excessive menu items.

circle-exclamation

circle-exclamation

Lack of urgency or scarcity messaging for packages.

Lack of urgency or scarcity messaging for packages.

Lack of urgency or scarcity messaging for packages.

circle-exclamation

circle-exclamation

Absence of user reviews or social proof on page.

Absence of user reviews or social proof on page.

Absence of user reviews or social proof on page.

circle-exclamation

circle-exclamation

Hero section pushes key CTAs too far down.

Hero section pushes key CTAs too far down.

Hero section pushes key CTAs too far down.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Design adapts across devices but menu density may hamper usability on smaller screens.

Design adapts across devices but menu density may hamper usability on smaller screens.

check

check

Images and cards resize fluidly for different viewports.

Images and cards resize fluidly for different viewports.

xmark

xmark

Main navigation condenses into a long, scrolling menu on mobile.

Main navigation condenses into a long, scrolling menu on mobile.

lightbulb

lightbulb

Consider collapsing lesser-used links into a secondary footer menu.

Consider collapsing lesser-used links into a secondary footer menu.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Design adapts across devices but menu density may hamper usability on smaller screens.

check

Images and cards resize fluidly for different viewports.

xmark

Main navigation condenses into a long, scrolling menu on mobile.

lightbulb

Consider collapsing lesser-used links into a secondary footer menu.

Good

Good

Solid start

Solid start

Influence Principles

72

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective visuals and descriptive copy support sales but miss urgency and review cues.

Effective visuals and descriptive copy support sales but miss urgency and review cues.

check

check

Package prominent imagery entices exploration.

Package prominent imagery entices exploration.

xmark

xmark

No countdowns or limited-time offers to drive urgency.

No countdowns or limited-time offers to drive urgency.

lightbulb

lightbulb

Implementing scarcity timers on offers could boost bookings.

Implementing scarcity timers on offers could boost bookings.

Good

Solid start

Influence Principles

72

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective visuals and descriptive copy support sales but miss urgency and review cues.

check

Package prominent imagery entices exploration.

xmark

No countdowns or limited-time offers to drive urgency.

lightbulb

Implementing scarcity timers on offers could boost bookings.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

The layout is familiar to hospitality sites but polished with custom photography.

The layout is familiar to hospitality sites but polished with custom photography.

check

check

Unique section layouts break monotony.

Unique section layouts break monotony.

xmark

xmark

Lacks standout creative elements like interactive features.

Lacks standout creative elements like interactive features.

lightbulb

lightbulb

Adding subtle animations could enhance engagement.

Adding subtle animations could enhance engagement.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

The layout is familiar to hospitality sites but polished with custom photography.

check

Unique section layouts break monotony.

xmark

Lacks standout creative elements like interactive features.

lightbulb

Adding subtle animations could enhance engagement.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Organized content flows logically but too many choices may increase decision fatigue.

Organized content flows logically but too many choices may increase decision fatigue.

check

check

Section headings and cards aid scanning.

Section headings and cards aid scanning.

xmark

xmark

Excessive menu options can overwhelm users.

Excessive menu options can overwhelm users.

lightbulb

lightbulb

Streamlining primary actions would reduce cognitive load.

Streamlining primary actions would reduce cognitive load.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Organized content flows logically but too many choices may increase decision fatigue.

check

Section headings and cards aid scanning.

xmark

Excessive menu options can overwhelm users.

lightbulb

Streamlining primary actions would reduce cognitive load.

Good

Good

Solid start

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is clear and descriptive, effectively highlighting offerings and location.

Copy is clear and descriptive, effectively highlighting offerings and location.

check

check

Headlines convey benefits in a memorable way.

Headlines convey benefits in a memorable way.

xmark

xmark

CTAs use varied phrasing, reducing consistency.

CTAs use varied phrasing, reducing consistency.

lightbulb

lightbulb

Standardizing CTA language to \Learn More\" or \"Book Now\" would improve clarity."

Standardizing CTA language to \Learn More\" or \"Book Now\" would improve clarity."

Good

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is clear and descriptive, effectively highlighting offerings and location.

check

Headlines convey benefits in a memorable way.

xmark

CTAs use varied phrasing, reducing consistency.

lightbulb

Standardizing CTA language to \Learn More\" or \"Book Now\" would improve clarity."

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The site features a polished, premium look with consistent typography and rich imagery.

The site features a polished, premium look with consistent typography and rich imagery.

check

check

Hero imagery is immersive and well-composed.

Hero imagery is immersive and well-composed.

xmark

xmark

Some sections feel visually repetitive without distinct accents.

Some sections feel visually repetitive without distinct accents.

lightbulb

lightbulb

Introducing contrasting color accents could highlight priorities.

Introducing contrasting color accents could highlight priorities.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

The site features a polished, premium look with consistent typography and rich imagery.

check

Hero imagery is immersive and well-composed.

xmark

Some sections feel visually repetitive without distinct accents.

lightbulb

Introducing contrasting color accents could highlight priorities.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Scarcity Timers

Add Scarcity Timers

Add Scarcity Timers

Introduce countdown timers or limited-availability badges on featured packages to create urgency and drive conversions.

Introduce countdown timers or limited-availability badges on featured packages to create urgency and drive conversions.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Reduce primary menu items by grouping less-used links into an “Explore” dropdown or footer to lower decision complexity.

Reduce primary menu items by grouping less-used links into an “Explore” dropdown or footer to lower decision complexity.

Suggestion

Easy fix

Consolidate CTAs

Consolidate CTAs

Consolidate CTAs

Standardize call-to-action labels to “Learn More” and “Book Now” to establish consistency and improve click-through rate.

Standardize call-to-action labels to “Learn More” and “Book Now” to establish consistency and improve click-through rate.

Suggestion

Moderate fix

Showcase Guest Reviews

Showcase Guest Reviews

Showcase Guest Reviews

Add a social proof section with rotating guest testimonials or ratings to build trust and validation.

Add a social proof section with rotating guest testimonials or ratings to build trust and validation.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025