Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
46
Website Rank
Grand Geneva Resort Spa site features a breathtaking hero image immersive packages section and clear accommodation showcase Strong photography and layout convey resort appeal but extensive navigation and generic link labels may confuse users
B+
Conversion Qualification*
#
46
Website Rank
B+
Conversion Qualification*
Grand Geneva Resort Spa site features a breathtaking hero image immersive packages section and clear accommodation showcase Strong photography and layout convey resort appeal but extensive navigation and generic link labels may confuse users
#
46
Website Rank
Grand Geneva Resort Spa site features a breathtaking hero image immersive packages section and clear accommodation showcase Strong photography and layout convey resort appeal but extensive navigation and generic link labels may confuse users
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Eye catching hero image sets strong positive first impression
Eye catching hero image sets strong positive first impression
Eye catching hero image sets strong positive first impression
circle-check
circle-check
High quality photography conveys resort ambiance effectively
High quality photography conveys resort ambiance effectively
High quality photography conveys resort ambiance effectively
circle-check
circle-check
Clear hierarchical typography guides user attention well
Clear hierarchical typography guides user attention well
Clear hierarchical typography guides user attention well
circle-check
circle-check
Packages section offers diverse options that appeal to varied guests
Packages section offers diverse options that appeal to varied guests
Packages section offers diverse options that appeal to varied guests
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Header navigation is overwhelming with too many menu options
Header navigation is overwhelming with too many menu options
Header navigation is overwhelming with too many menu options
circle-exclamation
circle-exclamation
CTAs use generic labels making choice less intuitive
CTAs use generic labels making choice less intuitive
CTAs use generic labels making choice less intuitive
circle-exclamation
circle-exclamation
Testimonials or guest reviews are missing for social proof
Testimonials or guest reviews are missing for social proof
Testimonials or guest reviews are missing for social proof
circle-exclamation
circle-exclamation
Limited scarcity cues thus no sense of booking urgency
Limited scarcity cues thus no sense of booking urgency
Limited scarcity cues thus no sense of booking urgency
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts well to various screens but menu remains dense
Site adapts well to various screens but menu remains dense
check
check
Flexible grid and scaling images enhance mobile appeal
Flexible grid and scaling images enhance mobile appeal
xmark
xmark
Mobile menu is long and hard to navigate without search
Mobile menu is long and hard to navigate without search
lightbulb
lightbulb
Simplify mobile menu structure for improved navigation speed
Simplify mobile menu structure for improved navigation speed
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts well to various screens but menu remains dense
check
Flexible grid and scaling images enhance mobile appeal
xmark
Mobile menu is long and hard to navigate without search
lightbulb
Simplify mobile menu structure for improved navigation speed
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Package offerings are clear but scarcity signals are minimal
Package offerings are clear but scarcity signals are minimal
check
check
Package section uses imagery to entice bookings
Package section uses imagery to entice bookings
xmark
xmark
No limited time offers deprives visitors of urgency
No limited time offers deprives visitors of urgency
lightbulb
lightbulb
Add limited time callouts to drive higher conversion velocity
Add limited time callouts to drive higher conversion velocity
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Package offerings are clear but scarcity signals are minimal
check
Package section uses imagery to entice bookings
xmark
No limited time offers deprives visitors of urgency
lightbulb
Add limited time callouts to drive higher conversion velocity
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Layout follows conventional patterns lacking unique flair
Layout follows conventional patterns lacking unique flair
check
check
Format is familiar thus reduces learning curve
Format is familiar thus reduces learning curve
xmark
xmark
Lacks novel interactive features that surprise users
Lacks novel interactive features that surprise users
lightbulb
lightbulb
Introduce interactive elements to differentiate brand experience
Introduce interactive elements to differentiate brand experience
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Layout follows conventional patterns lacking unique flair
check
Format is familiar thus reduces learning curve
xmark
Lacks novel interactive features that surprise users
lightbulb
Introduce interactive elements to differentiate brand experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Visual flow is clear but heavy options may overwhelm users
Visual flow is clear but heavy options may overwhelm users
check
check
Clear section chunking helps users scan content efficiently
Clear section chunking helps users scan content efficiently
xmark
xmark
Excessive choices create decision fatigue for first time visitors
Excessive choices create decision fatigue for first time visitors
lightbulb
lightbulb
Prioritize top user tasks to streamline choice and focus
Prioritize top user tasks to streamline choice and focus
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Visual flow is clear but heavy options may overwhelm users
check
Clear section chunking helps users scan content efficiently
xmark
Excessive choices create decision fatigue for first time visitors
lightbulb
Prioritize top user tasks to streamline choice and focus
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Informative copy sets tone but link text lacks specificity
Informative copy sets tone but link text lacks specificity
check
check
Descriptive headlines convey content intent effectively
Descriptive headlines convey content intent effectively
xmark
xmark
Repeated use of learn more link text reduces clarity
Repeated use of learn more link text reduces clarity
lightbulb
lightbulb
Use action oriented and specific link labels to improve clickthrough
Use action oriented and specific link labels to improve clickthrough
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Informative copy sets tone but link text lacks specificity
check
Descriptive headlines convey content intent effectively
xmark
Repeated use of learn more link text reduces clarity
lightbulb
Use action oriented and specific link labels to improve clickthrough
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern layout with generous whitespace and crisp typography
Modern layout with generous whitespace and crisp typography
check
check
Strong use of whitespace and elegant font choices
Strong use of whitespace and elegant font choices
xmark
xmark
Overuse of similar imagery reduces visual distinctiveness
Overuse of similar imagery reduces visual distinctiveness
lightbulb
lightbulb
Introduce distinguishing visual elements to boost memorability
Introduce distinguishing visual elements to boost memorability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Modern layout with generous whitespace and crisp typography
check
Strong use of whitespace and elegant font choices
xmark
Overuse of similar imagery reduces visual distinctiveness
lightbulb
Introduce distinguishing visual elements to boost memorability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify Mobile Menu
Simplify Mobile Menu
Simplify Mobile Menu
Reduce visible menu items on mobile by grouping under key categories or adding search function
Reduce visible menu items on mobile by grouping under key categories or adding search function
Suggestion
Easy fix
Enhance Link Text Specificity
Enhance Link Text Specificity
Enhance Link Text Specificity
Replace generic learn more labels with page specific action text to clarify destination and improve engagement
Replace generic learn more labels with page specific action text to clarify destination and improve engagement
Important
Moderate fix
Add Guest Testimonials
Add Guest Testimonials
Add Guest Testimonials
Incorporate real guest reviews with photos and ratings to increase social proof and trust signals across the page
Incorporate real guest reviews with photos and ratings to increase social proof and trust signals across the page
Suggestion
Moderate fix
Introduce Limited Time Offers
Introduce Limited Time Offers
Introduce Limited Time Offers
Use scarcity tactics by adding countdown timers or limited availability banners on packages to boost urgency
Use scarcity tactics by adding countdown timers or limited availability banners on packages to boost urgency
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025