Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
24
Website Rank
A captivating homepage with immersive hero imagery, clear section divisions showcasing experiences, accommodations, dining, wellness, and events. Strong visuals but navigation feels complex and lacks urgency cues.
B
Conversion Qualification*
#
24
Website Rank
B
Conversion Qualification*
A captivating homepage with immersive hero imagery, clear section divisions showcasing experiences, accommodations, dining, wellness, and events. Strong visuals but navigation feels complex and lacks urgency cues.
#
24
Website Rank
A captivating homepage with immersive hero imagery, clear section divisions showcasing experiences, accommodations, dining, wellness, and events. Strong visuals but navigation feels complex and lacks urgency cues.
80
80
/100
/100
Responsive Design
Responsive Design
72
72
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
78
78
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking panoramic hero image draws visitors immediately.
Striking panoramic hero image draws visitors immediately.
Striking panoramic hero image draws visitors immediately.
circle-check
circle-check
High-quality photos effectively showcase offerings.
High-quality photos effectively showcase offerings.
High-quality photos effectively showcase offerings.
circle-check
circle-check
Clear typography hierarchy guides the eye neatly.
Clear typography hierarchy guides the eye neatly.
Clear typography hierarchy guides the eye neatly.
circle-check
circle-check
Consistent styling creates a cohesive brand feel.
Consistent styling creates a cohesive brand feel.
Consistent styling creates a cohesive brand feel.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming navigation with excessive menu items.
Overwhelming navigation with excessive menu items.
Overwhelming navigation with excessive menu items.
circle-exclamation
circle-exclamation
Lack of urgency or scarcity messaging for packages.
Lack of urgency or scarcity messaging for packages.
Lack of urgency or scarcity messaging for packages.
circle-exclamation
circle-exclamation
Absence of user reviews or social proof on page.
Absence of user reviews or social proof on page.
Absence of user reviews or social proof on page.
circle-exclamation
circle-exclamation
Hero section pushes key CTAs too far down.
Hero section pushes key CTAs too far down.
Hero section pushes key CTAs too far down.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Design adapts across devices but menu density may hamper usability on smaller screens.
Design adapts across devices but menu density may hamper usability on smaller screens.
check
check
Images and cards resize fluidly for different viewports.
Images and cards resize fluidly for different viewports.
xmark
xmark
Main navigation condenses into a long, scrolling menu on mobile.
Main navigation condenses into a long, scrolling menu on mobile.
lightbulb
lightbulb
Consider collapsing lesser-used links into a secondary footer menu.
Consider collapsing lesser-used links into a secondary footer menu.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Design adapts across devices but menu density may hamper usability on smaller screens.
check
Images and cards resize fluidly for different viewports.
xmark
Main navigation condenses into a long, scrolling menu on mobile.
lightbulb
Consider collapsing lesser-used links into a secondary footer menu.
Good
Good
Solid start
Solid start
Influence Principles
72
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective visuals and descriptive copy support sales but miss urgency and review cues.
Effective visuals and descriptive copy support sales but miss urgency and review cues.
check
check
Package prominent imagery entices exploration.
Package prominent imagery entices exploration.
xmark
xmark
No countdowns or limited-time offers to drive urgency.
No countdowns or limited-time offers to drive urgency.
lightbulb
lightbulb
Implementing scarcity timers on offers could boost bookings.
Implementing scarcity timers on offers could boost bookings.
Good
Solid start
Influence Principles
72
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective visuals and descriptive copy support sales but miss urgency and review cues.
check
Package prominent imagery entices exploration.
xmark
No countdowns or limited-time offers to drive urgency.
lightbulb
Implementing scarcity timers on offers could boost bookings.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The layout is familiar to hospitality sites but polished with custom photography.
The layout is familiar to hospitality sites but polished with custom photography.
check
check
Unique section layouts break monotony.
Unique section layouts break monotony.
xmark
xmark
Lacks standout creative elements like interactive features.
Lacks standout creative elements like interactive features.
lightbulb
lightbulb
Adding subtle animations could enhance engagement.
Adding subtle animations could enhance engagement.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The layout is familiar to hospitality sites but polished with custom photography.
check
Unique section layouts break monotony.
xmark
Lacks standout creative elements like interactive features.
lightbulb
Adding subtle animations could enhance engagement.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Organized content flows logically but too many choices may increase decision fatigue.
Organized content flows logically but too many choices may increase decision fatigue.
check
check
Section headings and cards aid scanning.
Section headings and cards aid scanning.
xmark
xmark
Excessive menu options can overwhelm users.
Excessive menu options can overwhelm users.
lightbulb
lightbulb
Streamlining primary actions would reduce cognitive load.
Streamlining primary actions would reduce cognitive load.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Organized content flows logically but too many choices may increase decision fatigue.
check
Section headings and cards aid scanning.
xmark
Excessive menu options can overwhelm users.
lightbulb
Streamlining primary actions would reduce cognitive load.
Good
Good
Solid start
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is clear and descriptive, effectively highlighting offerings and location.
Copy is clear and descriptive, effectively highlighting offerings and location.
check
check
Headlines convey benefits in a memorable way.
Headlines convey benefits in a memorable way.
xmark
xmark
CTAs use varied phrasing, reducing consistency.
CTAs use varied phrasing, reducing consistency.
lightbulb
lightbulb
Standardizing CTA language to \Learn More\" or \"Book Now\" would improve clarity."
Standardizing CTA language to \Learn More\" or \"Book Now\" would improve clarity."
Good
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is clear and descriptive, effectively highlighting offerings and location.
check
Headlines convey benefits in a memorable way.
xmark
CTAs use varied phrasing, reducing consistency.
lightbulb
Standardizing CTA language to \Learn More\" or \"Book Now\" would improve clarity."
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The site features a polished, premium look with consistent typography and rich imagery.
The site features a polished, premium look with consistent typography and rich imagery.
check
check
Hero imagery is immersive and well-composed.
Hero imagery is immersive and well-composed.
xmark
xmark
Some sections feel visually repetitive without distinct accents.
Some sections feel visually repetitive without distinct accents.
lightbulb
lightbulb
Introducing contrasting color accents could highlight priorities.
Introducing contrasting color accents could highlight priorities.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
The site features a polished, premium look with consistent typography and rich imagery.
check
Hero imagery is immersive and well-composed.
xmark
Some sections feel visually repetitive without distinct accents.
lightbulb
Introducing contrasting color accents could highlight priorities.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Introduce countdown timers or limited-availability badges on featured packages to create urgency and drive conversions.
Introduce countdown timers or limited-availability badges on featured packages to create urgency and drive conversions.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce primary menu items by grouping less-used links into an “Explore” dropdown or footer to lower decision complexity.
Reduce primary menu items by grouping less-used links into an “Explore” dropdown or footer to lower decision complexity.
Suggestion
Easy fix
Consolidate CTAs
Consolidate CTAs
Consolidate CTAs
Standardize call-to-action labels to “Learn More” and “Book Now” to establish consistency and improve click-through rate.
Standardize call-to-action labels to “Learn More” and “Book Now” to establish consistency and improve click-through rate.
Suggestion
Moderate fix
Showcase Guest Reviews
Showcase Guest Reviews
Showcase Guest Reviews
Add a social proof section with rotating guest testimonials or ratings to build trust and validation.
Add a social proof section with rotating guest testimonials or ratings to build trust and validation.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025