Grand Traverse Resort & Spa
Grand Traverse Resort & Spa
Grand Traverse Resort & Spa
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Grand Traverse Resort & Spa
Grand Traverse Resort & Spa
Grand Traverse Resort & Spa
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
88
88
out of 183 websites
out of 183 websites
72.75
72.75
72.75
/100
/100
/100
You ranked
out of 183 websites
88
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Section chunks suggest responsive stacking on narrower viewports.
Section chunks suggest responsive stacking on narrower viewports.
Section chunks suggest responsive stacking on narrower viewports.
xmark
xmark
What you can improve
Mega-menu complexity may not translate well on mobile screens.
Mega-menu complexity may not translate well on mobile screens.
Mega-menu complexity may not translate well on mobile screens.
lightbulb
lightbulb
Quick insight
Simplify navigation for smaller screens to enhance usability.
Simplify navigation for smaller screens to enhance usability.
Simplify navigation for smaller screens to enhance usability.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
55
55
55
/100
/100
/100
check
check
What you nailed
Save 10%' pop-up offers clear value and incentive for users.
Save 10%' pop-up offers clear value and incentive for users.
Save 10%' pop-up offers clear value and incentive for users.
xmark
xmark
What you can improve
No reviews or testimonials to instill trust and social validation.
No reviews or testimonials to instill trust and social validation.
No reviews or testimonials to instill trust and social validation.
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lightbulb
Quick insight
Add customer testimonials and limited-time deal indicators to boost conversions.
Add customer testimonials and limited-time deal indicators to boost conversions.
Add customer testimonials and limited-time deal indicators to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Chunked sections reduce cognitive load and direct attention effectively.
Chunked sections reduce cognitive load and direct attention effectively.
Chunked sections reduce cognitive load and direct attention effectively.
xmark
xmark
What you can improve
The large nav menu overwhelms with options, leading to decision overload.
The large nav menu overwhelms with options, leading to decision overload.
The large nav menu overwhelms with options, leading to decision overload.
lightbulb
lightbulb
Quick insight
Consider progressive disclosure for navigation items to ease decision-making.
Consider progressive disclosure for navigation items to ease decision-making.
Consider progressive disclosure for navigation items to ease decision-making.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
CTA labels like 'Explore Amenities' clearly indicate next steps.
CTA labels like 'Explore Amenities' clearly indicate next steps.
CTA labels like 'Explore Amenities' clearly indicate next steps.
xmark
xmark
What you can improve
Some body text appears cut off, reducing clarity and polish.
Some body text appears cut off, reducing clarity and polish.
Some body text appears cut off, reducing clarity and polish.
lightbulb
lightbulb
Quick insight
Ensure all descriptive copy fits within its container to maintain professionalism.
Ensure all descriptive copy fits within its container to maintain professionalism.
Ensure all descriptive copy fits within its container to maintain professionalism.
Great
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-quality photography enhances visual appeal and sets the resort mood.
High-quality photography enhances visual appeal and sets the resort mood.
High-quality photography enhances visual appeal and sets the resort mood.
xmark
xmark
What you can improve
Typographic hierarchy is inconsistent; some headings and body text feel unbalanced.
Typographic hierarchy is inconsistent; some headings and body text feel unbalanced.
Typographic hierarchy is inconsistent; some headings and body text feel unbalanced.
lightbulb
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Quick insight
Standard travel layout works but could use unique design elements for differentiation.
Standard travel layout works but could use unique design elements for differentiation.
Standard travel layout works but could use unique design elements for differentiation.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Circular feature icons add a friendly and distinctive visual touch.
Circular feature icons add a friendly and distinctive visual touch.
Circular feature icons add a friendly and distinctive visual touch.
xmark
xmark
What you can improve
Overall layout feels conventional and lacks a standout brand element.
Overall layout feels conventional and lacks a standout brand element.
Overall layout feels conventional and lacks a standout brand element.
lightbulb
lightbulb
Quick insight
Introduce unique interactive elements or brand storytelling to differentiate.
Introduce unique interactive elements or brand storytelling to differentiate.
Introduce unique interactive elements or brand storytelling to differentiate.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Simplify Navigation
Reduce the number of top-level menu items or implement a condensed mobile-friendly menu to avoid overwhelming users.
Important
Easy fix
Add Social Proof
Incorporate guest reviews, star ratings, or testimonials prominently to build credibility and trust with prospects.
Important
Moderate fix
Simplify Navigation
Reduce the number of top-level menu items or implement a condensed mobile-friendly menu to avoid overwhelming users.
Important
Easy fix
Add Social Proof
Incorporate guest reviews, star ratings, or testimonials prominently to build credibility and trust with prospects.
Suggestion
Easy fix
Implement Scarcity Cues
Use countdown timers or limited availability markers on special offers to create urgency and encourage quicker bookings.
Suggestion
Moderate fix
Refine UX Writing
Ensure descriptive copy is complete and free of truncation to maintain clarity and a professional tone throughout.
Suggestion
Easy fix
Implement Scarcity Cues
Use countdown timers or limited availability markers on special offers to create urgency and encourage quicker bookings.
Suggestion
Moderate fix
Refine UX Writing
Ensure descriptive copy is complete and free of truncation to maintain clarity and a professional tone throughout.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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