Welcome,
Welcome,
Gray Collection
Gray Collection
Gray Collection
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
81
81
out of 183 websites
out of 183 websites
73.75
73.75
73.75
/100
/100
/100
You ranked
out of 183 websites
81
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
85
85
85
/100
/100
/100
check
check
What you nailed
Navigation collapses into a hamburger menu on mobile.
Navigation collapses into a hamburger menu on mobile.
Navigation collapses into a hamburger menu on mobile.
xmark
xmark
What you can improve
Consent banner at bottom overlaps booking buttons.
Consent banner at bottom overlaps booking buttons.
Consent banner at bottom overlaps booking buttons.
lightbulb
lightbulb
Quick insight
Reposition or adjust banner height on small screens.
Reposition or adjust banner height on small screens.
Reposition or adjust banner height on small screens.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Primary CTAs are clearly labeled and positioned.
Primary CTAs are clearly labeled and positioned.
Primary CTAs are clearly labeled and positioned.
xmark
xmark
What you can improve
No guest reviews or limited-time offers displayed.
No guest reviews or limited-time offers displayed.
No guest reviews or limited-time offers displayed.
lightbulb
lightbulb
Quick insight
Introduce scarcity cues and testimonials to boost conversions.
Introduce scarcity cues and testimonials to boost conversions.
Introduce scarcity cues and testimonials to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Straightforward paths from hero to hotel offerings.
Straightforward paths from hero to hotel offerings.
Straightforward paths from hero to hotel offerings.
xmark
xmark
What you can improve
Missing date/destination picker for direct bookings.
Missing date/destination picker for direct bookings.
Missing date/destination picker for direct bookings.
lightbulb
lightbulb
Quick insight
Add an always-on booking widget above the fold.
Add an always-on booking widget above the fold.
Add an always-on booking widget above the fold.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Concise headings communicate service offering.
Concise headings communicate service offering.
Concise headings communicate service offering.
xmark
xmark
What you can improve
Body copy repeats similar phrases across cards.
Body copy repeats similar phrases across cards.
Body copy repeats similar phrases across cards.
lightbulb
lightbulb
Quick insight
Tailor property descriptions with unique highlights.
Tailor property descriptions with unique highlights.
Tailor property descriptions with unique highlights.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
Consistent grid aligns content harmoniously across viewports.
Consistent grid aligns content harmoniously across viewports.
Consistent grid aligns content harmoniously across viewports.
xmark
xmark
What you can improve
Footer and consent banner blend together, reducing visual hierarchy.
Footer and consent banner blend together, reducing visual hierarchy.
Footer and consent banner blend together, reducing visual hierarchy.
lightbulb
lightbulb
Quick insight
Increase contrast for CTAs to improve their visibility.
Increase contrast for CTAs to improve their visibility.
Increase contrast for CTAs to improve their visibility.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Elegant font pairing conveys upscale brand identity.
Elegant font pairing conveys upscale brand identity.
Elegant font pairing conveys upscale brand identity.
xmark
xmark
What you can improve
No distinctive animations or unique interactions.
No distinctive animations or unique interactions.
No distinctive animations or unique interactions.
lightbulb
lightbulb
Quick insight
Incorporate subtle hover or scroll animations.
Incorporate subtle hover or scroll animations.
Incorporate subtle hover or scroll animations.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Booking Widget
Introduce a date and destination picker above the fold to let users start booking immediately.
Important
Easy fix
Adjust Cookie Banner
Reposition or minimize the data consent banner to prevent it from covering CTAs and footer content.
Important
Moderate fix
Add Booking Widget
Introduce a date and destination picker above the fold to let users start booking immediately.
Important
Easy fix
Adjust Cookie Banner
Reposition or minimize the data consent banner to prevent it from covering CTAs and footer content.
Suggestion
Moderate fix
Integrate Social Proof
Add guest reviews, ratings or testimonials on hotel cards to build trust and credibility.
Suggestion
Easy fix
Differentiate CTAs
Vary styles or ordering of 'Discover' and 'Book now' buttons to reduce decision fatigue.
Suggestion
Moderate fix
Integrate Social Proof
Add guest reviews, ratings or testimonials on hotel cards to build trust and credibility.
Suggestion
Easy fix
Differentiate CTAs
Vary styles or ordering of 'Discover' and 'Book now' buttons to reduce decision fatigue.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025