Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
13
Website Rank
Gray Collection Stay page highlights boutique hotels in Montreal Ottawa with large hero image hotel listings and concise CTAs
B+
Conversion Qualification*
#
13
Website Rank
B+
Conversion Qualification*
Gray Collection Stay page highlights boutique hotels in Montreal Ottawa with large hero image hotel listings and concise CTAs
#
13
Website Rank
Gray Collection Stay page highlights boutique hotels in Montreal Ottawa with large hero image hotel listings and concise CTAs
90
90
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality hero image evokes luxury
High quality hero image evokes luxury
High quality hero image evokes luxury
circle-check
circle-check
Consistent typography enhances readability
Consistent typography enhances readability
Consistent typography enhances readability
circle-check
circle-check
Clear Discover and Book now CTAs visible
Clear Discover and Book now CTAs visible
Clear Discover and Book now CTAs visible
circle-check
circle-check
Elegant minimal color palette feels premium
Elegant minimal color palette feels premium
Elegant minimal color palette feels premium
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No live availability or scarcity cues present
No live availability or scarcity cues present
No live availability or scarcity cues present
circle-exclamation
circle-exclamation
Cookie banner feels intrusive at bottom
Cookie banner feels intrusive at bottom
Cookie banner feels intrusive at bottom
circle-exclamation
circle-exclamation
Lacks guest reviews or social proof elements
Lacks guest reviews or social proof elements
Lacks guest reviews or social proof elements
circle-exclamation
circle-exclamation
Destination filter is not available
Destination filter is not available
Destination filter is not available
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well to mobile desktop with fluid images
Layout adapts well to mobile desktop with fluid images
check
check
Navigation collapses into clean hamburger menu on mobile
Navigation collapses into clean hamburger menu on mobile
xmark
xmark
Footer links are small and clustered on narrow screens
Footer links are small and clustered on narrow screens
lightbulb
lightbulb
Enlarge footer link targets to improve tap accuracy
Enlarge footer link targets to improve tap accuracy
Great
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well to mobile desktop with fluid images
check
Navigation collapses into clean hamburger menu on mobile
xmark
Footer links are small and clustered on narrow screens
lightbulb
Enlarge footer link targets to improve tap accuracy
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic CTAs present but lacks persuasive urgency signals
Basic CTAs present but lacks persuasive urgency signals
check
check
Book now prompt drives direct action effectively
Book now prompt drives direct action effectively
xmark
xmark
No social proof or scarcity messaging to boost urgency
No social proof or scarcity messaging to boost urgency
lightbulb
lightbulb
Integrate real time room availability to create urgency
Integrate real time room availability to create urgency
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic CTAs present but lacks persuasive urgency signals
check
Book now prompt drives direct action effectively
xmark
No social proof or scarcity messaging to boost urgency
lightbulb
Integrate real time room availability to create urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Stylistic design suits a boutique brand but standard layout
Stylistic design suits a boutique brand but standard layout
check
check
Brand aesthetic is coherent and visually appealing
Brand aesthetic is coherent and visually appealing
xmark
xmark
Page structure follows common listing patterns
Page structure follows common listing patterns
lightbulb
lightbulb
Introduce unique interactive elements to surprise users
Introduce unique interactive elements to surprise users
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Stylistic design suits a boutique brand but standard layout
check
Brand aesthetic is coherent and visually appealing
xmark
Page structure follows common listing patterns
lightbulb
Introduce unique interactive elements to surprise users
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Streamlined browsing but missing dynamic content cues
Streamlined browsing but missing dynamic content cues
check
check
Listings are easy to scan with clear section separation
Listings are easy to scan with clear section separation
xmark
xmark
No filters or sorting options increase browsing effort
No filters or sorting options increase browsing effort
lightbulb
lightbulb
Add sorting or filter functionality for quick discovery
Add sorting or filter functionality for quick discovery
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Streamlined browsing but missing dynamic content cues
check
Listings are easy to scan with clear section separation
xmark
No filters or sorting options increase browsing effort
lightbulb
Add sorting or filter functionality for quick discovery
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise labels but data banner text could be clearer
Concise labels but data banner text could be clearer
check
check
Headings use straightforward hotel titles and locations
Headings use straightforward hotel titles and locations
xmark
xmark
Personalize button label is ambiguous for first time users
Personalize button label is ambiguous for first time users
lightbulb
lightbulb
Replace Personalize label with Clear privacy settings link
Replace Personalize label with Clear privacy settings link
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise labels but data banner text could be clearer
check
Headings use straightforward hotel titles and locations
xmark
Personalize button label is ambiguous for first time users
lightbulb
Replace Personalize label with Clear privacy settings link
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalist layout with rich imagery and refined typography
Minimalist layout with rich imagery and refined typography
check
check
Imagery is crisp and styled to reflect boutique vibe
Imagery is crisp and styled to reflect boutique vibe
xmark
xmark
Hero section text blends into background in places
Hero section text blends into background in places
lightbulb
lightbulb
Increase text overlay contrast for better legibility
Increase text overlay contrast for better legibility
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Minimalist layout with rich imagery and refined typography
check
Imagery is crisp and styled to reflect boutique vibe
xmark
Hero section text blends into background in places
lightbulb
Increase text overlay contrast for better legibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Indicators
Add Scarcity Indicators
Add Scarcity Indicators
Display real time room availability or limited offer badges on listings to create urgency and drive bookings
Display real time room availability or limited offer badges on listings to create urgency and drive bookings
Important
Moderate fix
Add Filtering Options
Add Filtering Options
Add Filtering Options
Enable filtering by location room type or price so users can quickly narrow down listings to their preferences
Enable filtering by location room type or price so users can quickly narrow down listings to their preferences
Suggestion
Easy fix
Optimize Cookie Banner
Optimize Cookie Banner
Optimize Cookie Banner
Reduce the impact of the data tracking banner by using an overlay or link to settings to avoid content obstruction
Reduce the impact of the data tracking banner by using an overlay or link to settings to avoid content obstruction
Suggestion
Moderate fix
Incorporate User Reviews
Incorporate User Reviews
Incorporate User Reviews
Integrate guest ratings or testimonials under each hotel listing to build trust and social proof
Integrate guest ratings or testimonials under each hotel listing to build trust and social proof
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025