Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

81

Website Rank

Clean, minimalist design showcases boutique hotels in Montreal & Ottawa with high-quality photography and consistent layout. Primary CTAs are clear, though lack of booking widgets and overlapping consent banner hinder conversion.

C+

Conversion Qualification*

#

81

Website Rank

C+

Conversion Qualification*

Clean, minimalist design showcases boutique hotels in Montreal & Ottawa with high-quality photography and consistent layout. Primary CTAs are clear, though lack of booking widgets and overlapping consent banner hinder conversion.

#

81

Website Rank

Clean, minimalist design showcases boutique hotels in Montreal & Ottawa with high-quality photography and consistent layout. Primary CTAs are clear, though lack of booking widgets and overlapping consent banner hinder conversion.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality imagery evokes luxury appeal.

High-quality imagery evokes luxury appeal.

High-quality imagery evokes luxury appeal.

circle-check

circle-check

Minimalist typography enhances readability.

Minimalist typography enhances readability.

Minimalist typography enhances readability.

circle-check

circle-check

Consistent card layout aids content scanning.

Consistent card layout aids content scanning.

Consistent card layout aids content scanning.

circle-check

circle-check

Clear 'Book now' and 'Discover' CTAs below each hotel.

Clear 'Book now' and 'Discover' CTAs below each hotel.

Clear 'Book now' and 'Discover' CTAs below each hotel.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Consent banner overlaps content, reducing usability.

Consent banner overlaps content, reducing usability.

Consent banner overlaps content, reducing usability.

circle-exclamation

circle-exclamation

Lack of booking initiation fields slows booking start.

Lack of booking initiation fields slows booking start.

Lack of booking initiation fields slows booking start.

circle-exclamation

circle-exclamation

Copy across hotel cards feels repetitive.

Copy across hotel cards feels repetitive.

Copy across hotel cards feels repetitive.

circle-exclamation

circle-exclamation

No social proof or scarcity elements to drive urgency.

No social proof or scarcity elements to drive urgency.

No social proof or scarcity elements to drive urgency.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts well, but mobile banner covers key CTAs.

Responsive layout adapts well, but mobile banner covers key CTAs.

check

check

Navigation collapses into a hamburger menu on mobile.

Navigation collapses into a hamburger menu on mobile.

xmark

xmark

Consent banner at bottom overlaps booking buttons.

Consent banner at bottom overlaps booking buttons.

lightbulb

lightbulb

Reposition or adjust banner height on small screens.

Reposition or adjust banner height on small screens.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts well, but mobile banner covers key CTAs.

check

Navigation collapses into a hamburger menu on mobile.

xmark

Consent banner at bottom overlaps booking buttons.

lightbulb

Reposition or adjust banner height on small screens.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

CTAs are visible but lack persuasive scarcity or social proof.

CTAs are visible but lack persuasive scarcity or social proof.

check

check

Primary CTAs are clearly labeled and positioned.

Primary CTAs are clearly labeled and positioned.

xmark

xmark

No guest reviews or limited-time offers displayed.

No guest reviews or limited-time offers displayed.

lightbulb

lightbulb

Introduce scarcity cues and testimonials to boost conversions.

Introduce scarcity cues and testimonials to boost conversions.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

CTAs are visible but lack persuasive scarcity or social proof.

check

Primary CTAs are clearly labeled and positioned.

xmark

No guest reviews or limited-time offers displayed.

lightbulb

Introduce scarcity cues and testimonials to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Stylish but follows familiar luxury website conventions.

Stylish but follows familiar luxury website conventions.

check

check

Elegant font pairing conveys upscale brand identity.

Elegant font pairing conveys upscale brand identity.

xmark

xmark

No distinctive animations or unique interactions.

No distinctive animations or unique interactions.

lightbulb

lightbulb

Incorporate subtle hover or scroll animations.

Incorporate subtle hover or scroll animations.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Stylish but follows familiar luxury website conventions.

check

Elegant font pairing conveys upscale brand identity.

xmark

No distinctive animations or unique interactions.

lightbulb

Incorporate subtle hover or scroll animations.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Guides users through hotel options effectively but lacks booking tools.

Guides users through hotel options effectively but lacks booking tools.

check

check

Straightforward paths from hero to hotel offerings.

Straightforward paths from hero to hotel offerings.

xmark

xmark

Missing date/destination picker for direct bookings.

Missing date/destination picker for direct bookings.

lightbulb

lightbulb

Add an always-on booking widget above the fold.

Add an always-on booking widget above the fold.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Guides users through hotel options effectively but lacks booking tools.

check

Straightforward paths from hero to hotel offerings.

xmark

Missing date/destination picker for direct bookings.

lightbulb

Add an always-on booking widget above the fold.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings are clear and descriptive, but body copy is generic.

Headings are clear and descriptive, but body copy is generic.

check

check

Concise headings communicate service offering.

Concise headings communicate service offering.

xmark

xmark

Body copy repeats similar phrases across cards.

Body copy repeats similar phrases across cards.

lightbulb

lightbulb

Tailor property descriptions with unique highlights.

Tailor property descriptions with unique highlights.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings are clear and descriptive, but body copy is generic.

check

Concise headings communicate service offering.

xmark

Body copy repeats similar phrases across cards.

lightbulb

Tailor property descriptions with unique highlights.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant minimalist aesthetic with crisp typography and quality imagery.

Elegant minimalist aesthetic with crisp typography and quality imagery.

check

check

Consistent grid aligns content harmoniously across viewports.

Consistent grid aligns content harmoniously across viewports.

xmark

xmark

Footer and consent banner blend together, reducing visual hierarchy.

Footer and consent banner blend together, reducing visual hierarchy.

lightbulb

lightbulb

Increase contrast for CTAs to improve their visibility.

Increase contrast for CTAs to improve their visibility.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Elegant minimalist aesthetic with crisp typography and quality imagery.

check

Consistent grid aligns content harmoniously across viewports.

xmark

Footer and consent banner blend together, reducing visual hierarchy.

lightbulb

Increase contrast for CTAs to improve their visibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Booking Widget

Add Booking Widget

Add Booking Widget

Introduce a date and destination picker above the fold to let users start booking immediately.

Introduce a date and destination picker above the fold to let users start booking immediately.

Important

Easy fix

Adjust Cookie Banner

Adjust Cookie Banner

Adjust Cookie Banner

Reposition or minimize the data consent banner to prevent it from covering CTAs and footer content.

Reposition or minimize the data consent banner to prevent it from covering CTAs and footer content.

Suggestion

Moderate fix

Integrate Social Proof

Integrate Social Proof

Integrate Social Proof

Add guest reviews, ratings or testimonials on hotel cards to build trust and credibility.

Add guest reviews, ratings or testimonials on hotel cards to build trust and credibility.

Suggestion

Easy fix

Differentiate CTAs

Differentiate CTAs

Differentiate CTAs

Vary styles or ordering of 'Discover' and 'Book now' buttons to reduce decision fatigue.

Vary styles or ordering of 'Discover' and 'Book now' buttons to reduce decision fatigue.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025