Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
81
Website Rank
Clean, minimalist design showcases boutique hotels in Montreal & Ottawa with high-quality photography and consistent layout. Primary CTAs are clear, though lack of booking widgets and overlapping consent banner hinder conversion.
C+
Conversion Qualification*
#
81
Website Rank
C+
Conversion Qualification*
Clean, minimalist design showcases boutique hotels in Montreal & Ottawa with high-quality photography and consistent layout. Primary CTAs are clear, though lack of booking widgets and overlapping consent banner hinder conversion.
#
81
Website Rank
Clean, minimalist design showcases boutique hotels in Montreal & Ottawa with high-quality photography and consistent layout. Primary CTAs are clear, though lack of booking widgets and overlapping consent banner hinder conversion.
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality imagery evokes luxury appeal.
High-quality imagery evokes luxury appeal.
High-quality imagery evokes luxury appeal.
circle-check
circle-check
Minimalist typography enhances readability.
Minimalist typography enhances readability.
Minimalist typography enhances readability.
circle-check
circle-check
Consistent card layout aids content scanning.
Consistent card layout aids content scanning.
Consistent card layout aids content scanning.
circle-check
circle-check
Clear 'Book now' and 'Discover' CTAs below each hotel.
Clear 'Book now' and 'Discover' CTAs below each hotel.
Clear 'Book now' and 'Discover' CTAs below each hotel.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Consent banner overlaps content, reducing usability.
Consent banner overlaps content, reducing usability.
Consent banner overlaps content, reducing usability.
circle-exclamation
circle-exclamation
Lack of booking initiation fields slows booking start.
Lack of booking initiation fields slows booking start.
Lack of booking initiation fields slows booking start.
circle-exclamation
circle-exclamation
Copy across hotel cards feels repetitive.
Copy across hotel cards feels repetitive.
Copy across hotel cards feels repetitive.
circle-exclamation
circle-exclamation
No social proof or scarcity elements to drive urgency.
No social proof or scarcity elements to drive urgency.
No social proof or scarcity elements to drive urgency.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well, but mobile banner covers key CTAs.
Responsive layout adapts well, but mobile banner covers key CTAs.
check
check
Navigation collapses into a hamburger menu on mobile.
Navigation collapses into a hamburger menu on mobile.
xmark
xmark
Consent banner at bottom overlaps booking buttons.
Consent banner at bottom overlaps booking buttons.
lightbulb
lightbulb
Reposition or adjust banner height on small screens.
Reposition or adjust banner height on small screens.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well, but mobile banner covers key CTAs.
check
Navigation collapses into a hamburger menu on mobile.
xmark
Consent banner at bottom overlaps booking buttons.
lightbulb
Reposition or adjust banner height on small screens.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
CTAs are visible but lack persuasive scarcity or social proof.
CTAs are visible but lack persuasive scarcity or social proof.
check
check
Primary CTAs are clearly labeled and positioned.
Primary CTAs are clearly labeled and positioned.
xmark
xmark
No guest reviews or limited-time offers displayed.
No guest reviews or limited-time offers displayed.
lightbulb
lightbulb
Introduce scarcity cues and testimonials to boost conversions.
Introduce scarcity cues and testimonials to boost conversions.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
CTAs are visible but lack persuasive scarcity or social proof.
check
Primary CTAs are clearly labeled and positioned.
xmark
No guest reviews or limited-time offers displayed.
lightbulb
Introduce scarcity cues and testimonials to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Stylish but follows familiar luxury website conventions.
Stylish but follows familiar luxury website conventions.
check
check
Elegant font pairing conveys upscale brand identity.
Elegant font pairing conveys upscale brand identity.
xmark
xmark
No distinctive animations or unique interactions.
No distinctive animations or unique interactions.
lightbulb
lightbulb
Incorporate subtle hover or scroll animations.
Incorporate subtle hover or scroll animations.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Stylish but follows familiar luxury website conventions.
check
Elegant font pairing conveys upscale brand identity.
xmark
No distinctive animations or unique interactions.
lightbulb
Incorporate subtle hover or scroll animations.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Guides users through hotel options effectively but lacks booking tools.
Guides users through hotel options effectively but lacks booking tools.
check
check
Straightforward paths from hero to hotel offerings.
Straightforward paths from hero to hotel offerings.
xmark
xmark
Missing date/destination picker for direct bookings.
Missing date/destination picker for direct bookings.
lightbulb
lightbulb
Add an always-on booking widget above the fold.
Add an always-on booking widget above the fold.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Guides users through hotel options effectively but lacks booking tools.
check
Straightforward paths from hero to hotel offerings.
xmark
Missing date/destination picker for direct bookings.
lightbulb
Add an always-on booking widget above the fold.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are clear and descriptive, but body copy is generic.
Headings are clear and descriptive, but body copy is generic.
check
check
Concise headings communicate service offering.
Concise headings communicate service offering.
xmark
xmark
Body copy repeats similar phrases across cards.
Body copy repeats similar phrases across cards.
lightbulb
lightbulb
Tailor property descriptions with unique highlights.
Tailor property descriptions with unique highlights.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are clear and descriptive, but body copy is generic.
check
Concise headings communicate service offering.
xmark
Body copy repeats similar phrases across cards.
lightbulb
Tailor property descriptions with unique highlights.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant minimalist aesthetic with crisp typography and quality imagery.
Elegant minimalist aesthetic with crisp typography and quality imagery.
check
check
Consistent grid aligns content harmoniously across viewports.
Consistent grid aligns content harmoniously across viewports.
xmark
xmark
Footer and consent banner blend together, reducing visual hierarchy.
Footer and consent banner blend together, reducing visual hierarchy.
lightbulb
lightbulb
Increase contrast for CTAs to improve their visibility.
Increase contrast for CTAs to improve their visibility.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Elegant minimalist aesthetic with crisp typography and quality imagery.
check
Consistent grid aligns content harmoniously across viewports.
xmark
Footer and consent banner blend together, reducing visual hierarchy.
lightbulb
Increase contrast for CTAs to improve their visibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Booking Widget
Add Booking Widget
Add Booking Widget
Introduce a date and destination picker above the fold to let users start booking immediately.
Introduce a date and destination picker above the fold to let users start booking immediately.
Important
Easy fix
Adjust Cookie Banner
Adjust Cookie Banner
Adjust Cookie Banner
Reposition or minimize the data consent banner to prevent it from covering CTAs and footer content.
Reposition or minimize the data consent banner to prevent it from covering CTAs and footer content.
Suggestion
Moderate fix
Integrate Social Proof
Integrate Social Proof
Integrate Social Proof
Add guest reviews, ratings or testimonials on hotel cards to build trust and credibility.
Add guest reviews, ratings or testimonials on hotel cards to build trust and credibility.
Suggestion
Easy fix
Differentiate CTAs
Differentiate CTAs
Differentiate CTAs
Vary styles or ordering of 'Discover' and 'Book now' buttons to reduce decision fatigue.
Vary styles or ordering of 'Discover' and 'Book now' buttons to reduce decision fatigue.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025