Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

9

Website Rank

Hamilton Island’s homepage showcases stunning hero imagery, a prominent booking form, seasonal offers, and curated sections for accommodation, dining, activities, events and practical info.

B+

Conversion Qualification*

#

9

Website Rank

B+

Conversion Qualification*

Hamilton Island’s homepage showcases stunning hero imagery, a prominent booking form, seasonal offers, and curated sections for accommodation, dining, activities, events and practical info.

#

9

Website Rank

Hamilton Island’s homepage showcases stunning hero imagery, a prominent booking form, seasonal offers, and curated sections for accommodation, dining, activities, events and practical info.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking hero imagery sets vacation mood instantly.

Striking hero imagery sets vacation mood instantly.

Striking hero imagery sets vacation mood instantly.

circle-check

circle-check

Clear promotion details with deadlines create urgency.

Clear promotion details with deadlines create urgency.

Clear promotion details with deadlines create urgency.

circle-check

circle-check

Sticky search form above the fold makes booking easy.

Sticky search form above the fold makes booking easy.

Sticky search form above the fold makes booking easy.

circle-check

circle-check

Sectioned layout guides users through offers and activities.

Sectioned layout guides users through offers and activities.

Sectioned layout guides users through offers and activities.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overcrowded with too many links.

Navigation menu is overcrowded with too many links.

Navigation menu is overcrowded with too many links.

circle-exclamation

circle-exclamation

Hero text contrast is low on bright background.

Hero text contrast is low on bright background.

Hero text contrast is low on bright background.

circle-exclamation

circle-exclamation

Some “Find out more” CTAs lack context.

Some “Find out more” CTAs lack context.

Some “Find out more” CTAs lack context.

circle-exclamation

circle-exclamation

No visible customer reviews or ratings for social proof.

No visible customer reviews or ratings for social proof.

No visible customer reviews or ratings for social proof.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

90

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts smoothly across desktop, tablet, and mobile sizes.

Layout adapts smoothly across desktop, tablet, and mobile sizes.

check

check

Navigation collapses well on mobile and the search form fits screen.

Navigation collapses well on mobile and the search form fits screen.

xmark

xmark

Some text elements overflow or shrink too small on narrow screens.

Some text elements overflow or shrink too small on narrow screens.

lightbulb

lightbulb

Adjust font scaling and line breaks for mobile viewports.

Adjust font scaling and line breaks for mobile viewports.

Great

Keep it up!

mobile

Responsive Design

90

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts smoothly across desktop, tablet, and mobile sizes.

check

Navigation collapses well on mobile and the search form fits screen.

xmark

Some text elements overflow or shrink too small on narrow screens.

lightbulb

Adjust font scaling and line breaks for mobile viewports.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Uses scarcity via offer deadlines; missing social proof elements.

Uses scarcity via offer deadlines; missing social proof elements.

check

check

Offer end dates and savings percentages create scarcity.

Offer end dates and savings percentages create scarcity.

xmark

xmark

No customer testimonials or star ratings reduce trust.

No customer testimonials or star ratings reduce trust.

lightbulb

lightbulb

Add guest reviews or trust badges near CTAs.

Add guest reviews or trust badges near CTAs.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Uses scarcity via offer deadlines; missing social proof elements.

check

Offer end dates and savings percentages create scarcity.

xmark

No customer testimonials or star ratings reduce trust.

lightbulb

Add guest reviews or trust badges near CTAs.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Strong imagery but layout and interactions feel standard for travel sites.

Strong imagery but layout and interactions feel standard for travel sites.

check

check

Unique event calendar integration adds value and local feel.

Unique event calendar integration adds value and local feel.

xmark

xmark

Lacking interactive features like user reviews or virtual tours.

Lacking interactive features like user reviews or virtual tours.

lightbulb

lightbulb

Introduce immersive elements, e.g. 360° island tours.

Introduce immersive elements, e.g. 360° island tours.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Strong imagery but layout and interactions feel standard for travel sites.

check

Unique event calendar integration adds value and local feel.

xmark

Lacking interactive features like user reviews or virtual tours.

lightbulb

Introduce immersive elements, e.g. 360° island tours.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Generally intuitive flow but overloaded navigation and calls to action.

Generally intuitive flow but overloaded navigation and calls to action.

check

check

CTAs are sized well and placed above the fold for quick access.

CTAs are sized well and placed above the fold for quick access.

xmark

xmark

Hick’s law issue—too many primary options compete for attention.

Hick’s law issue—too many primary options compete for attention.

lightbulb

lightbulb

Simplify navigation by grouping submenus and reducing link count.

Simplify navigation by grouping submenus and reducing link count.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Generally intuitive flow but overloaded navigation and calls to action.

check

CTAs are sized well and placed above the fold for quick access.

xmark

Hick’s law issue—too many primary options compete for attention.

lightbulb

Simplify navigation by grouping submenus and reducing link count.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Friendly and informative tone; some generic link labels weaken clarity.

Friendly and informative tone; some generic link labels weaken clarity.

check

check

Promotional copy clearly states offers and deadlines.

Promotional copy clearly states offers and deadlines.

xmark

xmark

Repeated “Find out more” forces guesswork on content behind links.

Repeated “Find out more” forces guesswork on content behind links.

lightbulb

lightbulb

Replace generic CTAs with descriptive wording (e.g. “View package details”).

Replace generic CTAs with descriptive wording (e.g. “View package details”).

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Friendly and informative tone; some generic link labels weaken clarity.

check

Promotional copy clearly states offers and deadlines.

xmark

Repeated “Find out more” forces guesswork on content behind links.

lightbulb

Replace generic CTAs with descriptive wording (e.g. “View package details”).

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean design with strong visuals, though contrast could improve.

Clean design with strong visuals, though contrast could improve.

check

check

High-res imagery and consistent color palette enhance appeal.

High-res imagery and consistent color palette enhance appeal.

xmark

xmark

White text on light backgrounds reduces readability in hero.

White text on light backgrounds reduces readability in hero.

lightbulb

lightbulb

Increase text contrast or add overlay on hero images.

Increase text contrast or add overlay on hero images.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Clean design with strong visuals, though contrast could improve.

check

High-res imagery and consistent color palette enhance appeal.

xmark

White text on light backgrounds reduces readability in hero.

lightbulb

Increase text contrast or add overlay on hero images.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Improve Hero Contrast

Improve Hero Contrast

Improve Hero Contrast

Improve hero text contrast by adding a semi-transparent overlay or dark gradient behind text.

Improve hero text contrast by adding a semi-transparent overlay or dark gradient behind text.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Reduce menu clutter by grouping related links under concise headings to ease decision-making.

Reduce menu clutter by grouping related links under concise headings to ease decision-making.

Suggestion

Moderate fix

Introduce Guest Reviews

Introduce Guest Reviews

Introduce Guest Reviews

Display guest testimonials and star ratings near offers to build trust and social proof.

Display guest testimonials and star ratings near offers to build trust and social proof.

Suggestion

Easy fix

Use Descriptive CTAs

Use Descriptive CTAs

Use Descriptive CTAs

Replace generic “Find out more” links with specific CTAs to clarify next steps.

Replace generic “Find out more” links with specific CTAs to clarify next steps.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025