Welcome,
Welcome,
Hamilton Island
Hamilton Island
Hamilton Island
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
9
9
out of 183 websites
out of 183 websites
78.5
78.5
78.5
/100
/100
/100
You ranked
out of 183 websites
9
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
90
90
90
/100
/100
/100
check
check
What you nailed
Navigation collapses well on mobile and the search form fits screen.
Navigation collapses well on mobile and the search form fits screen.
Navigation collapses well on mobile and the search form fits screen.
xmark
xmark
What you can improve
Some text elements overflow or shrink too small on narrow screens.
Some text elements overflow or shrink too small on narrow screens.
Some text elements overflow or shrink too small on narrow screens.
lightbulb
lightbulb
Quick insight
Adjust font scaling and line breaks for mobile viewports.
Adjust font scaling and line breaks for mobile viewports.
Adjust font scaling and line breaks for mobile viewports.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Offer end dates and savings percentages create scarcity.
Offer end dates and savings percentages create scarcity.
Offer end dates and savings percentages create scarcity.
xmark
xmark
What you can improve
No customer testimonials or star ratings reduce trust.
No customer testimonials or star ratings reduce trust.
No customer testimonials or star ratings reduce trust.
lightbulb
lightbulb
Quick insight
Add guest reviews or trust badges near CTAs.
Add guest reviews or trust badges near CTAs.
Add guest reviews or trust badges near CTAs.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
CTAs are sized well and placed above the fold for quick access.
CTAs are sized well and placed above the fold for quick access.
CTAs are sized well and placed above the fold for quick access.
xmark
xmark
What you can improve
Hick’s law issue—too many primary options compete for attention.
Hick’s law issue—too many primary options compete for attention.
Hick’s law issue—too many primary options compete for attention.
lightbulb
lightbulb
Quick insight
Simplify navigation by grouping submenus and reducing link count.
Simplify navigation by grouping submenus and reducing link count.
Simplify navigation by grouping submenus and reducing link count.
Great
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
Promotional copy clearly states offers and deadlines.
Promotional copy clearly states offers and deadlines.
Promotional copy clearly states offers and deadlines.
xmark
xmark
What you can improve
Repeated “Find out more” forces guesswork on content behind links.
Repeated “Find out more” forces guesswork on content behind links.
Repeated “Find out more” forces guesswork on content behind links.
lightbulb
lightbulb
Quick insight
Replace generic CTAs with descriptive wording (e.g. “View package details”).
Replace generic CTAs with descriptive wording (e.g. “View package details”).
Replace generic CTAs with descriptive wording (e.g. “View package details”).
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-res imagery and consistent color palette enhance appeal.
High-res imagery and consistent color palette enhance appeal.
High-res imagery and consistent color palette enhance appeal.
xmark
xmark
What you can improve
White text on light backgrounds reduces readability in hero.
White text on light backgrounds reduces readability in hero.
White text on light backgrounds reduces readability in hero.
lightbulb
lightbulb
Quick insight
Increase text contrast or add overlay on hero images.
Increase text contrast or add overlay on hero images.
Increase text contrast or add overlay on hero images.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Unique event calendar integration adds value and local feel.
Unique event calendar integration adds value and local feel.
Unique event calendar integration adds value and local feel.
xmark
xmark
What you can improve
Lacking interactive features like user reviews or virtual tours.
Lacking interactive features like user reviews or virtual tours.
Lacking interactive features like user reviews or virtual tours.
lightbulb
lightbulb
Quick insight
Introduce immersive elements, e.g. 360° island tours.
Introduce immersive elements, e.g. 360° island tours.
Introduce immersive elements, e.g. 360° island tours.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Improve Hero Contrast
Improve hero text contrast by adding a semi-transparent overlay or dark gradient behind text.
Important
Moderate fix
Simplify Navigation
Reduce menu clutter by grouping related links under concise headings to ease decision-making.
Important
Easy fix
Improve Hero Contrast
Improve hero text contrast by adding a semi-transparent overlay or dark gradient behind text.
Important
Moderate fix
Simplify Navigation
Reduce menu clutter by grouping related links under concise headings to ease decision-making.
Suggestion
Moderate fix
Introduce Guest Reviews
Display guest testimonials and star ratings near offers to build trust and social proof.
Suggestion
Easy fix
Use Descriptive CTAs
Replace generic “Find out more” links with specific CTAs to clarify next steps.
Suggestion
Moderate fix
Introduce Guest Reviews
Display guest testimonials and star ratings near offers to build trust and social proof.
Suggestion
Easy fix
Use Descriptive CTAs
Replace generic “Find out more” links with specific CTAs to clarify next steps.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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