Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
63
Website Rank
Hamilton Island site features a full screen hero with promotion overlay followed by a booking widget deals packages and island info offers detailed sections on accommodation dining activities transport and events
B
Conversion Qualification*
#
63
Website Rank
B
Conversion Qualification*
Hamilton Island site features a full screen hero with promotion overlay followed by a booking widget deals packages and island info offers detailed sections on accommodation dining activities transport and events
#
63
Website Rank
Hamilton Island site features a full screen hero with promotion overlay followed by a booking widget deals packages and island info offers detailed sections on accommodation dining activities transport and events
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning hero image instantly immerses user in the island experience
Stunning hero image instantly immerses user in the island experience
Stunning hero image instantly immerses user in the island experience
circle-check
circle-check
Search widget fields clearly labeled and visible just under the hero
Search widget fields clearly labeled and visible just under the hero
Search widget fields clearly labeled and visible just under the hero
circle-check
circle-check
Offers section prominently displays expiry dates adding urgency
Offers section prominently displays expiry dates adding urgency
Offers section prominently displays expiry dates adding urgency
circle-check
circle-check
Footer includes extensive contact and policy information for trust
Footer includes extensive contact and policy information for trust
Footer includes extensive contact and policy information for trust
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Too many navigation options may confuse users during initial browsing
Too many navigation options may confuse users during initial browsing
Too many navigation options may confuse users during initial browsing
circle-exclamation
circle-exclamation
Long page requires heavy scrolling to reach relevant sections
Long page requires heavy scrolling to reach relevant sections
Long page requires heavy scrolling to reach relevant sections
circle-exclamation
circle-exclamation
Body text under hero is dense and not easily scannable
Body text under hero is dense and not easily scannable
Body text under hero is dense and not easily scannable
circle-exclamation
circle-exclamation
No customer testimonials or ratings to reinforce credibility
No customer testimonials or ratings to reinforce credibility
No customer testimonials or ratings to reinforce credibility
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to different viewports with a hamburger menu and stacked content
Layout adapts to different viewports with a hamburger menu and stacked content
check
check
Mobile hero scales well and the CTA remains prominent
Mobile hero scales well and the CTA remains prominent
xmark
xmark
Some navigation links appear too small and close together on mobile
Some navigation links appear too small and close together on mobile
lightbulb
lightbulb
Increase tap target size and spacing for mobile navigation
Increase tap target size and spacing for mobile navigation
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to different viewports with a hamburger menu and stacked content
check
Mobile hero scales well and the CTA remains prominent
xmark
Some navigation links appear too small and close together on mobile
lightbulb
Increase tap target size and spacing for mobile navigation
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Promotions use scarcity and benefit statements but lack social proof elements
Promotions use scarcity and benefit statements but lack social proof elements
check
check
Winter Saver offer highlights clear discount and deadline urgency
Winter Saver offer highlights clear discount and deadline urgency
xmark
xmark
Absence of guest reviews or testimonials reduces credibility
Absence of guest reviews or testimonials reduces credibility
lightbulb
lightbulb
Add real user testimonials and ratings near offers to boost trust
Add real user testimonials and ratings near offers to boost trust
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Promotions use scarcity and benefit statements but lack social proof elements
check
Winter Saver offer highlights clear discount and deadline urgency
xmark
Absence of guest reviews or testimonials reduces credibility
lightbulb
Add real user testimonials and ratings near offers to boost trust
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The page feels on brand but uses many common hospitality design patterns
The page feels on brand but uses many common hospitality design patterns
check
check
Island theme and imagery reinforce brand identity strongly
Island theme and imagery reinforce brand identity strongly
xmark
xmark
Carousels and grid layouts feel familiar and predictable
Carousels and grid layouts feel familiar and predictable
lightbulb
lightbulb
Incorporate interactive map or unique animations to stand out
Incorporate interactive map or unique animations to stand out
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The page feels on brand but uses many common hospitality design patterns
check
Island theme and imagery reinforce brand identity strongly
xmark
Carousels and grid layouts feel familiar and predictable
lightbulb
Incorporate interactive map or unique animations to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Booking flow is straightforward but many options risk overwhelming users
Booking flow is straightforward but many options risk overwhelming users
check
check
Clear booking fields and booking button above the fold speed up user actions
Clear booking fields and booking button above the fold speed up user actions
xmark
xmark
Too many menu links and packages without grouping increase decision time
Too many menu links and packages without grouping increase decision time
lightbulb
lightbulb
Group related offers into categories to simplify user choices
Group related offers into categories to simplify user choices
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Booking flow is straightforward but many options risk overwhelming users
check
Clear booking fields and booking button above the fold speed up user actions
xmark
Too many menu links and packages without grouping increase decision time
lightbulb
Group related offers into categories to simplify user choices
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are evocative and on brand but body text can be lengthy
Headlines are evocative and on brand but body text can be lengthy
check
check
Promotional messaging conveys value and urgency effectively
Promotional messaging conveys value and urgency effectively
xmark
xmark
Paragraphs under hero are long and difficult to scan quickly
Paragraphs under hero are long and difficult to scan quickly
lightbulb
lightbulb
Use bullet points to condense key details for faster user scanning
Use bullet points to condense key details for faster user scanning
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are evocative and on brand but body text can be lengthy
check
Promotional messaging conveys value and urgency effectively
xmark
Paragraphs under hero are long and difficult to scan quickly
lightbulb
Use bullet points to condense key details for faster user scanning
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High quality imagery and consistent color palette create a premium island vacation vibe
High quality imagery and consistent color palette create a premium island vacation vibe
check
check
Hero section uses a stunning image with clear overlay text for visual impact
Hero section uses a stunning image with clear overlay text for visual impact
xmark
xmark
Some sections have inconsistent spacing leading to visual clutter
Some sections have inconsistent spacing leading to visual clutter
lightbulb
lightbulb
Standardize padding across sections to improve visual harmony
Standardize padding across sections to improve visual harmony
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
High quality imagery and consistent color palette create a premium island vacation vibe
check
Hero section uses a stunning image with clear overlay text for visual impact
xmark
Some sections have inconsistent spacing leading to visual clutter
lightbulb
Standardize padding across sections to improve visual harmony
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Incorporate user testimonials with photos and star ratings near offers to increase trust and conversions
Incorporate user testimonials with photos and star ratings near offers to increase trust and conversions
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce top level menu items and group related links under clear categories to decrease choice overload
Reduce top level menu items and group related links under clear categories to decrease choice overload
Suggestion
Easy fix
Optimize Mobile CTAs
Optimize Mobile CTAs
Optimize Mobile CTAs
Increase button size and spacing on mobile to improve tap accuracy and reduce user frustration
Increase button size and spacing on mobile to improve tap accuracy and reduce user frustration
Suggestion
Easy fix
Shorten Intro Paragraph
Shorten Intro Paragraph
Shorten Intro Paragraph
Condense the long introductory text under the hero into concise bullet points for faster comprehension
Condense the long introductory text under the hero into concise bullet points for faster comprehension
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025