Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
9
Website Rank
Hamilton Island’s homepage showcases stunning hero imagery, a prominent booking form, seasonal offers, and curated sections for accommodation, dining, activities, events and practical info.
B+
Conversion Qualification*
#
9
Website Rank
B+
Conversion Qualification*
Hamilton Island’s homepage showcases stunning hero imagery, a prominent booking form, seasonal offers, and curated sections for accommodation, dining, activities, events and practical info.
#
9
Website Rank
Hamilton Island’s homepage showcases stunning hero imagery, a prominent booking form, seasonal offers, and curated sections for accommodation, dining, activities, events and practical info.
90
90
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero imagery sets vacation mood instantly.
Striking hero imagery sets vacation mood instantly.
Striking hero imagery sets vacation mood instantly.
circle-check
circle-check
Clear promotion details with deadlines create urgency.
Clear promotion details with deadlines create urgency.
Clear promotion details with deadlines create urgency.
circle-check
circle-check
Sticky search form above the fold makes booking easy.
Sticky search form above the fold makes booking easy.
Sticky search form above the fold makes booking easy.
circle-check
circle-check
Sectioned layout guides users through offers and activities.
Sectioned layout guides users through offers and activities.
Sectioned layout guides users through offers and activities.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overcrowded with too many links.
Navigation menu is overcrowded with too many links.
Navigation menu is overcrowded with too many links.
circle-exclamation
circle-exclamation
Hero text contrast is low on bright background.
Hero text contrast is low on bright background.
Hero text contrast is low on bright background.
circle-exclamation
circle-exclamation
Some “Find out more” CTAs lack context.
Some “Find out more” CTAs lack context.
Some “Find out more” CTAs lack context.
circle-exclamation
circle-exclamation
No visible customer reviews or ratings for social proof.
No visible customer reviews or ratings for social proof.
No visible customer reviews or ratings for social proof.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
90
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts smoothly across desktop, tablet, and mobile sizes.
Layout adapts smoothly across desktop, tablet, and mobile sizes.
check
check
Navigation collapses well on mobile and the search form fits screen.
Navigation collapses well on mobile and the search form fits screen.
xmark
xmark
Some text elements overflow or shrink too small on narrow screens.
Some text elements overflow or shrink too small on narrow screens.
lightbulb
lightbulb
Adjust font scaling and line breaks for mobile viewports.
Adjust font scaling and line breaks for mobile viewports.
Great
Keep it up!
mobile
Responsive Design
90
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts smoothly across desktop, tablet, and mobile sizes.
check
Navigation collapses well on mobile and the search form fits screen.
xmark
Some text elements overflow or shrink too small on narrow screens.
lightbulb
Adjust font scaling and line breaks for mobile viewports.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Uses scarcity via offer deadlines; missing social proof elements.
Uses scarcity via offer deadlines; missing social proof elements.
check
check
Offer end dates and savings percentages create scarcity.
Offer end dates and savings percentages create scarcity.
xmark
xmark
No customer testimonials or star ratings reduce trust.
No customer testimonials or star ratings reduce trust.
lightbulb
lightbulb
Add guest reviews or trust badges near CTAs.
Add guest reviews or trust badges near CTAs.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Uses scarcity via offer deadlines; missing social proof elements.
check
Offer end dates and savings percentages create scarcity.
xmark
No customer testimonials or star ratings reduce trust.
lightbulb
Add guest reviews or trust badges near CTAs.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong imagery but layout and interactions feel standard for travel sites.
Strong imagery but layout and interactions feel standard for travel sites.
check
check
Unique event calendar integration adds value and local feel.
Unique event calendar integration adds value and local feel.
xmark
xmark
Lacking interactive features like user reviews or virtual tours.
Lacking interactive features like user reviews or virtual tours.
lightbulb
lightbulb
Introduce immersive elements, e.g. 360° island tours.
Introduce immersive elements, e.g. 360° island tours.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong imagery but layout and interactions feel standard for travel sites.
check
Unique event calendar integration adds value and local feel.
xmark
Lacking interactive features like user reviews or virtual tours.
lightbulb
Introduce immersive elements, e.g. 360° island tours.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Generally intuitive flow but overloaded navigation and calls to action.
Generally intuitive flow but overloaded navigation and calls to action.
check
check
CTAs are sized well and placed above the fold for quick access.
CTAs are sized well and placed above the fold for quick access.
xmark
xmark
Hick’s law issue—too many primary options compete for attention.
Hick’s law issue—too many primary options compete for attention.
lightbulb
lightbulb
Simplify navigation by grouping submenus and reducing link count.
Simplify navigation by grouping submenus and reducing link count.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Generally intuitive flow but overloaded navigation and calls to action.
check
CTAs are sized well and placed above the fold for quick access.
xmark
Hick’s law issue—too many primary options compete for attention.
lightbulb
Simplify navigation by grouping submenus and reducing link count.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Friendly and informative tone; some generic link labels weaken clarity.
Friendly and informative tone; some generic link labels weaken clarity.
check
check
Promotional copy clearly states offers and deadlines.
Promotional copy clearly states offers and deadlines.
xmark
xmark
Repeated “Find out more” forces guesswork on content behind links.
Repeated “Find out more” forces guesswork on content behind links.
lightbulb
lightbulb
Replace generic CTAs with descriptive wording (e.g. “View package details”).
Replace generic CTAs with descriptive wording (e.g. “View package details”).
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Friendly and informative tone; some generic link labels weaken clarity.
check
Promotional copy clearly states offers and deadlines.
xmark
Repeated “Find out more” forces guesswork on content behind links.
lightbulb
Replace generic CTAs with descriptive wording (e.g. “View package details”).
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean design with strong visuals, though contrast could improve.
Clean design with strong visuals, though contrast could improve.
check
check
High-res imagery and consistent color palette enhance appeal.
High-res imagery and consistent color palette enhance appeal.
xmark
xmark
White text on light backgrounds reduces readability in hero.
White text on light backgrounds reduces readability in hero.
lightbulb
lightbulb
Increase text contrast or add overlay on hero images.
Increase text contrast or add overlay on hero images.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean design with strong visuals, though contrast could improve.
check
High-res imagery and consistent color palette enhance appeal.
xmark
White text on light backgrounds reduces readability in hero.
lightbulb
Increase text contrast or add overlay on hero images.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Hero Contrast
Improve Hero Contrast
Improve Hero Contrast
Improve hero text contrast by adding a semi-transparent overlay or dark gradient behind text.
Improve hero text contrast by adding a semi-transparent overlay or dark gradient behind text.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce menu clutter by grouping related links under concise headings to ease decision-making.
Reduce menu clutter by grouping related links under concise headings to ease decision-making.
Suggestion
Moderate fix
Introduce Guest Reviews
Introduce Guest Reviews
Introduce Guest Reviews
Display guest testimonials and star ratings near offers to build trust and social proof.
Display guest testimonials and star ratings near offers to build trust and social proof.
Suggestion
Easy fix
Use Descriptive CTAs
Use Descriptive CTAs
Use Descriptive CTAs
Replace generic “Find out more” links with specific CTAs to clarify next steps.
Replace generic “Find out more” links with specific CTAs to clarify next steps.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025