Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

82

Website Rank

Luxury hotel landing page with hero image, booking widget, room previews, offers, experiences, FAQs, contact info, and newsletter.

C+

Conversion Qualification*

#

82

Website Rank

C+

Conversion Qualification*

Luxury hotel landing page with hero image, booking widget, room previews, offers, experiences, FAQs, contact info, and newsletter.

#

82

Website Rank

Luxury hotel landing page with hero image, booking widget, room previews, offers, experiences, FAQs, contact info, and newsletter.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero image with clear H1 tagline.

Hero image with clear H1 tagline.

Hero image with clear H1 tagline.

circle-check

circle-check

Booking widget is instantly accessible.

Booking widget is instantly accessible.

Booking widget is instantly accessible.

circle-check

circle-check

High-quality images showcase property.

High-quality images showcase property.

High-quality images showcase property.

circle-check

circle-check

Clear section headings structure content.

Clear section headings structure content.

Clear section headings structure content.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Room listings feel overwhelming.

Room listings feel overwhelming.

Room listings feel overwhelming.

circle-exclamation

circle-exclamation

Pricing details aren’t visible up front.

Pricing details aren’t visible up front.

Pricing details aren’t visible up front.

circle-exclamation

circle-exclamation

Lack of urgency or scarcity cues.

Lack of urgency or scarcity cues.

Lack of urgency or scarcity cues.

circle-exclamation

circle-exclamation

Too many CTAs compete above the fold.

Too many CTAs compete above the fold.

Too many CTAs compete above the fold.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout shifts well on mobile.

Responsive layout shifts well on mobile.

check

check

Navigation adapts smoothly with menu icon.

Navigation adapts smoothly with menu icon.

xmark

xmark

Cards and text appear small on tablet.

Cards and text appear small on tablet.

lightbulb

lightbulb

Optimize card grid for tablet breakpoints.

Optimize card grid for tablet breakpoints.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout shifts well on mobile.

check

Navigation adapts smoothly with menu icon.

xmark

Cards and text appear small on tablet.

lightbulb

Optimize card grid for tablet breakpoints.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Offers are clear but lack urgency.

Offers are clear but lack urgency.

check

check

Member deals emphasize loyalty benefits.

Member deals emphasize loyalty benefits.

xmark

xmark

Missing countdowns or availability indicators.

Missing countdowns or availability indicators.

lightbulb

lightbulb

Introduce limited-time countdown timers.

Introduce limited-time countdown timers.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Offers are clear but lack urgency.

check

Member deals emphasize loyalty benefits.

xmark

Missing countdowns or availability indicators.

lightbulb

Introduce limited-time countdown timers.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard template with brand flair.

Standard template with brand flair.

check

check

Pink tennis courts highlight uniqueness.

Pink tennis courts highlight uniqueness.

xmark

xmark

Room listing layout feels repetitive.

Room listing layout feels repetitive.

lightbulb

lightbulb

Add interactive map or VR tours.

Add interactive map or VR tours.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard template with brand flair.

check

Pink tennis courts highlight uniqueness.

xmark

Room listing layout feels repetitive.

lightbulb

Add interactive map or VR tours.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive booking process but content overload.

Intuitive booking process but content overload.

check

check

Booking form is prominent and easy to use.

Booking form is prominent and easy to use.

xmark

xmark

Too many menu options cause decision fatigue.

Too many menu options cause decision fatigue.

lightbulb

lightbulb

Consolidate navigation items to streamline.

Consolidate navigation items to streamline.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive booking process but content overload.

check

Booking form is prominent and easy to use.

xmark

Too many menu options cause decision fatigue.

lightbulb

Consolidate navigation items to streamline.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Consistent brand voice but verbose copy.

Consistent brand voice but verbose copy.

check

check

Taglines are evocative and engaging.

Taglines are evocative and engaging.

xmark

xmark

Headings and descriptions feel overly long.

Headings and descriptions feel overly long.

lightbulb

lightbulb

Shorten headings and group details.

Shorten headings and group details.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Consistent brand voice but verbose copy.

check

Taglines are evocative and engaging.

xmark

Headings and descriptions feel overly long.

lightbulb

Shorten headings and group details.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern luxury aesthetic with clean layout.

Modern luxury aesthetic with clean layout.

check

check

Elegant imagery and typography reflect luxury.

Elegant imagery and typography reflect luxury.

xmark

xmark

Excessive visual density from crowded room listings.

Excessive visual density from crowded room listings.

lightbulb

lightbulb

Simplify hero and room sections for clarity.

Simplify hero and room sections for clarity.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Modern luxury aesthetic with clean layout.

check

Elegant imagery and typography reflect luxury.

xmark

Excessive visual density from crowded room listings.

lightbulb

Simplify hero and room sections for clarity.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Group room types in tabs

Group room types in tabs

Group room types in tabs

Reduce scrolling by grouping room types into tabbed categories.

Reduce scrolling by grouping room types into tabbed categories.

Important

Easy fix

Add scarcity timers

Add scarcity timers

Add scarcity timers

Display countdown clocks on offer cards to drive urgency.

Display countdown clocks on offer cards to drive urgency.

Suggestion

Easy fix

Introduce guest reviews

Introduce guest reviews

Introduce guest reviews

Add star ratings and snippets to build social proof.

Add star ratings and snippets to build social proof.

Suggestion

Moderate fix

Simplify navigation

Simplify navigation

Simplify navigation

Reduce top-level menu items to key sections.

Reduce top-level menu items to key sections.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025