( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Welcome,

Welcome,

Hamilton Princess & Beach Club

Hamilton Princess & Beach Club

Hamilton Princess & Beach Club

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Scroll to see full report

Trusted by

Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Solid start

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

75

75

75

/100

/100

/100

check

check

What you nailed

Navigation adapts smoothly with menu icon.

Navigation adapts smoothly with menu icon.

Navigation adapts smoothly with menu icon.

xmark

xmark

What you can improve

Cards and text appear small on tablet.

Cards and text appear small on tablet.

Cards and text appear small on tablet.

lightbulb

lightbulb

Quick insight

Optimize card grid for tablet breakpoints.

Optimize card grid for tablet breakpoints.

Optimize card grid for tablet breakpoints.

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

65

65

65

/100

/100

/100

check

check

What you nailed

Member deals emphasize loyalty benefits.

Member deals emphasize loyalty benefits.

Member deals emphasize loyalty benefits.

xmark

xmark

What you can improve

Missing countdowns or availability indicators.

Missing countdowns or availability indicators.

Missing countdowns or availability indicators.

lightbulb

lightbulb

Quick insight

Introduce limited-time countdown timers.

Introduce limited-time countdown timers.

Introduce limited-time countdown timers.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

70

70

70

/100

/100

/100

check

check

What you nailed

Booking form is prominent and easy to use.

Booking form is prominent and easy to use.

Booking form is prominent and easy to use.

xmark

xmark

What you can improve

Too many menu options cause decision fatigue.

Too many menu options cause decision fatigue.

Too many menu options cause decision fatigue.

lightbulb

lightbulb

Quick insight

Consolidate navigation items to streamline.

Consolidate navigation items to streamline.

Consolidate navigation items to streamline.

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

75

75

75

/100

/100

/100

check

check

What you nailed

Taglines are evocative and engaging.

Taglines are evocative and engaging.

Taglines are evocative and engaging.

xmark

xmark

What you can improve

Headings and descriptions feel overly long.

Headings and descriptions feel overly long.

Headings and descriptions feel overly long.

lightbulb

lightbulb

Quick insight

Shorten headings and group details.

Shorten headings and group details.

Shorten headings and group details.

Great

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

85

85

85

/100

/100

/100

check

check

What you nailed

Elegant imagery and typography reflect luxury.

Elegant imagery and typography reflect luxury.

Elegant imagery and typography reflect luxury.

xmark

xmark

What you can improve

Excessive visual density from crowded room listings.

Excessive visual density from crowded room listings.

Excessive visual density from crowded room listings.

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lightbulb

Quick insight

Simplify hero and room sections for clarity.

Simplify hero and room sections for clarity.

Simplify hero and room sections for clarity.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

70

70

70

/100

/100

/100

check

check

What you nailed

Pink tennis courts highlight uniqueness.

Pink tennis courts highlight uniqueness.

Pink tennis courts highlight uniqueness.

xmark

xmark

What you can improve

Room listing layout feels repetitive.

Room listing layout feels repetitive.

Room listing layout feels repetitive.

lightbulb

lightbulb

Quick insight

Add interactive map or VR tours.

Add interactive map or VR tours.

Add interactive map or VR tours.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Group room types in tabs

Reduce scrolling by grouping room types into tabbed categories.

Important

Easy fix

Add scarcity timers

Display countdown clocks on offer cards to drive urgency.

Important

Moderate fix

Group room types in tabs

Reduce scrolling by grouping room types into tabbed categories.

Important

Easy fix

Add scarcity timers

Display countdown clocks on offer cards to drive urgency.

Suggestion

Easy fix

Introduce guest reviews

Add star ratings and snippets to build social proof.

Suggestion

Moderate fix

Simplify navigation

Reduce top-level menu items to key sections.

Suggestion

Easy fix

Introduce guest reviews

Add star ratings and snippets to build social proof.

Suggestion

Moderate fix

Simplify navigation

Reduce top-level menu items to key sections.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025