Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
82
Website Rank
Luxury hotel landing page with hero image, booking widget, room previews, offers, experiences, FAQs, contact info, and newsletter.
C+
Conversion Qualification*
#
82
Website Rank
C+
Conversion Qualification*
Luxury hotel landing page with hero image, booking widget, room previews, offers, experiences, FAQs, contact info, and newsletter.
#
82
Website Rank
Luxury hotel landing page with hero image, booking widget, room previews, offers, experiences, FAQs, contact info, and newsletter.
75
75
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image with clear H1 tagline.
Hero image with clear H1 tagline.
Hero image with clear H1 tagline.
circle-check
circle-check
Booking widget is instantly accessible.
Booking widget is instantly accessible.
Booking widget is instantly accessible.
circle-check
circle-check
High-quality images showcase property.
High-quality images showcase property.
High-quality images showcase property.
circle-check
circle-check
Clear section headings structure content.
Clear section headings structure content.
Clear section headings structure content.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Room listings feel overwhelming.
Room listings feel overwhelming.
Room listings feel overwhelming.
circle-exclamation
circle-exclamation
Pricing details aren’t visible up front.
Pricing details aren’t visible up front.
Pricing details aren’t visible up front.
circle-exclamation
circle-exclamation
Lack of urgency or scarcity cues.
Lack of urgency or scarcity cues.
Lack of urgency or scarcity cues.
circle-exclamation
circle-exclamation
Too many CTAs compete above the fold.
Too many CTAs compete above the fold.
Too many CTAs compete above the fold.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout shifts well on mobile.
Responsive layout shifts well on mobile.
check
check
Navigation adapts smoothly with menu icon.
Navigation adapts smoothly with menu icon.
xmark
xmark
Cards and text appear small on tablet.
Cards and text appear small on tablet.
lightbulb
lightbulb
Optimize card grid for tablet breakpoints.
Optimize card grid for tablet breakpoints.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout shifts well on mobile.
check
Navigation adapts smoothly with menu icon.
xmark
Cards and text appear small on tablet.
lightbulb
Optimize card grid for tablet breakpoints.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers are clear but lack urgency.
Offers are clear but lack urgency.
check
check
Member deals emphasize loyalty benefits.
Member deals emphasize loyalty benefits.
xmark
xmark
Missing countdowns or availability indicators.
Missing countdowns or availability indicators.
lightbulb
lightbulb
Introduce limited-time countdown timers.
Introduce limited-time countdown timers.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers are clear but lack urgency.
check
Member deals emphasize loyalty benefits.
xmark
Missing countdowns or availability indicators.
lightbulb
Introduce limited-time countdown timers.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard template with brand flair.
Standard template with brand flair.
check
check
Pink tennis courts highlight uniqueness.
Pink tennis courts highlight uniqueness.
xmark
xmark
Room listing layout feels repetitive.
Room listing layout feels repetitive.
lightbulb
lightbulb
Add interactive map or VR tours.
Add interactive map or VR tours.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard template with brand flair.
check
Pink tennis courts highlight uniqueness.
xmark
Room listing layout feels repetitive.
lightbulb
Add interactive map or VR tours.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive booking process but content overload.
Intuitive booking process but content overload.
check
check
Booking form is prominent and easy to use.
Booking form is prominent and easy to use.
xmark
xmark
Too many menu options cause decision fatigue.
Too many menu options cause decision fatigue.
lightbulb
lightbulb
Consolidate navigation items to streamline.
Consolidate navigation items to streamline.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive booking process but content overload.
check
Booking form is prominent and easy to use.
xmark
Too many menu options cause decision fatigue.
lightbulb
Consolidate navigation items to streamline.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Consistent brand voice but verbose copy.
Consistent brand voice but verbose copy.
check
check
Taglines are evocative and engaging.
Taglines are evocative and engaging.
xmark
xmark
Headings and descriptions feel overly long.
Headings and descriptions feel overly long.
lightbulb
lightbulb
Shorten headings and group details.
Shorten headings and group details.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Consistent brand voice but verbose copy.
check
Taglines are evocative and engaging.
xmark
Headings and descriptions feel overly long.
lightbulb
Shorten headings and group details.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern luxury aesthetic with clean layout.
Modern luxury aesthetic with clean layout.
check
check
Elegant imagery and typography reflect luxury.
Elegant imagery and typography reflect luxury.
xmark
xmark
Excessive visual density from crowded room listings.
Excessive visual density from crowded room listings.
lightbulb
lightbulb
Simplify hero and room sections for clarity.
Simplify hero and room sections for clarity.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Modern luxury aesthetic with clean layout.
check
Elegant imagery and typography reflect luxury.
xmark
Excessive visual density from crowded room listings.
lightbulb
Simplify hero and room sections for clarity.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Group room types in tabs
Group room types in tabs
Group room types in tabs
Reduce scrolling by grouping room types into tabbed categories.
Reduce scrolling by grouping room types into tabbed categories.
Important
Easy fix
Add scarcity timers
Add scarcity timers
Add scarcity timers
Display countdown clocks on offer cards to drive urgency.
Display countdown clocks on offer cards to drive urgency.
Suggestion
Easy fix
Introduce guest reviews
Introduce guest reviews
Introduce guest reviews
Add star ratings and snippets to build social proof.
Add star ratings and snippets to build social proof.
Suggestion
Moderate fix
Simplify navigation
Simplify navigation
Simplify navigation
Reduce top-level menu items to key sections.
Reduce top-level menu items to key sections.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025