HEI Hotels & Resorts
HEI Hotels & Resorts
HEI Hotels & Resorts
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
HEI Hotels & Resorts
HEI Hotels & Resorts
HEI Hotels & Resorts
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
177
177
out of 183 websites
out of 183 websites
62
62
62
/100
/100
/100
You ranked
out of 183 websites
177
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Navigation menu collapses cleanly into a hamburger on mobile
Navigation menu collapses cleanly into a hamburger on mobile
Navigation menu collapses cleanly into a hamburger on mobile
xmark
xmark
What you can improve
Mobile font size feels too small for comfortable reading
Mobile font size feels too small for comfortable reading
Mobile font size feels too small for comfortable reading
lightbulb
lightbulb
Quick insight
Increase mobile text size and touch target spacing for better usability
Increase mobile text size and touch target spacing for better usability
Increase mobile text size and touch target spacing for better usability
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
40
40
40
/100
/100
/100
check
check
What you nailed
Claims of expertise reinforce credibility
Claims of expertise reinforce credibility
Claims of expertise reinforce credibility
xmark
xmark
What you can improve
No customer testimonials or case studies visible
No customer testimonials or case studies visible
No customer testimonials or case studies visible
lightbulb
lightbulb
Quick insight
Incorporate partner testimonials to boost social proof
Incorporate partner testimonials to boost social proof
Incorporate partner testimonials to boost social proof
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
65
65
65
/100
/100
/100
check
check
What you nailed
CTA buttons are prominent in section footers
CTA buttons are prominent in section footers
CTA buttons are prominent in section footers
xmark
xmark
What you can improve
Primary navigation has too many items causing choice overload
Primary navigation has too many items causing choice overload
Primary navigation has too many items causing choice overload
lightbulb
lightbulb
Quick insight
Simplify nav items and group related links to reduce decision fatigue
Simplify nav items and group related links to reduce decision fatigue
Simplify nav items and group related links to reduce decision fatigue
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
60
60
60
/100
/100
/100
check
check
What you nailed
Headings clearly communicate HEI’s value propositions
Headings clearly communicate HEI’s value propositions
Headings clearly communicate HEI’s value propositions
xmark
xmark
What you can improve
All-caps text is harder to scan quickly
All-caps text is harder to scan quickly
All-caps text is harder to scan quickly
lightbulb
lightbulb
Quick insight
Use sentence case for headings to improve readability
Use sentence case for headings to improve readability
Use sentence case for headings to improve readability
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
High-resolution photography creates impactful visual appeal
High-resolution photography creates impactful visual appeal
High-resolution photography creates impactful visual appeal
xmark
xmark
What you can improve
Inconsistent padding between sections disrupts visual flow
Inconsistent padding between sections disrupts visual flow
Inconsistent padding between sections disrupts visual flow
lightbulb
lightbulb
Quick insight
Harmonize whitespace to improve cohesion across sections
Harmonize whitespace to improve cohesion across sections
Harmonize whitespace to improve cohesion across sections
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Art + Science narrative is a compelling framework
Art + Science narrative is a compelling framework
Art + Science narrative is a compelling framework
xmark
xmark
What you can improve
Repeating section layouts feel monotonous
Repeating section layouts feel monotonous
Repeating section layouts feel monotonous
lightbulb
lightbulb
Quick insight
Add interactive elements or varied layouts to break repetition
Add interactive elements or varied layouts to break repetition
Add interactive elements or varied layouts to break repetition
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Simplify Navigation
Reduce top-level menu items and group related links to streamline navigation and lower cognitive load
Important
Easy fix
Add Social Proof
Introduce partner testimonials or case studies to validate credibility and build trust with prospects
Important
Moderate fix
Simplify Navigation
Reduce top-level menu items and group related links to streamline navigation and lower cognitive load
Important
Easy fix
Add Social Proof
Introduce partner testimonials or case studies to validate credibility and build trust with prospects
Suggestion
Easy fix
Improve Mobile Typography
Increase font sizes and button spacing on mobile for better readability and touch accuracy
Suggestion
Moderate fix
Enhance Section Variety
Alternate page layouts or add interactive elements to reduce monotony and maintain engagement
Suggestion
Easy fix
Improve Mobile Typography
Increase font sizes and button spacing on mobile for better readability and touch accuracy
Suggestion
Moderate fix
Enhance Section Variety
Alternate page layouts or add interactive elements to reduce monotony and maintain engagement
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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