Website Conversion Analysis
HEI Hotels & Resorts
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62/100 Overall Score
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Website Conversion Analysis
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You ranked
177
out of 183 websites
62
/100
Overall Score
70
Responsive Design
40
Influence Principles
65
User Experience
60
Copywriting
75
Design & Aesthetics
Originality & Creativity
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
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What you nailed
Navigation menu collapses cleanly into a hamburger on mobile
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What you can improve
Mobile font size feels too small for comfortable reading
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Quick insight
Increase mobile text size and touch target spacing for better usability
Needs work
Check insights
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Claims of expertise reinforce credibility
No customer testimonials or case studies visible
Incorporate partner testimonials to boost social proof
UX is all about how easy and enjoyable it is to use your site.
CTA buttons are prominent in section footers
Primary navigation has too many items causing choice overload
Simplify nav items and group related links to reduce decision fatigue
Words shape action, and copy can make or break momentum.
Headings clearly communicate HEI’s value propositions
All-caps text is harder to scan quickly
Use sentence case for headings to improve readability
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
High-resolution photography creates impactful visual appeal
Inconsistent padding between sections disrupts visual flow
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