Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
32
Website Rank
Corporate homepage with bold full width hero section and value proposition. Sections outline expertise culture and services with rich visuals and clear action buttons guiding users to portfolio partners and careers.
B+
Conversion Qualification*
#
32
Website Rank
B+
Conversion Qualification*
Corporate homepage with bold full width hero section and value proposition. Sections outline expertise culture and services with rich visuals and clear action buttons guiding users to portfolio partners and careers.
#
32
Website Rank
Corporate homepage with bold full width hero section and value proposition. Sections outline expertise culture and services with rich visuals and clear action buttons guiding users to portfolio partners and careers.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean typography and consistent brand color usage.
Clean typography and consistent brand color usage.
Clean typography and consistent brand color usage.
circle-check
circle-check
High quality imagery enhances brand professionalism.
High quality imagery enhances brand professionalism.
High quality imagery enhances brand professionalism.
circle-check
circle-check
Clear section breaks aid in content scanning.
Clear section breaks aid in content scanning.
Clear section breaks aid in content scanning.
circle-check
circle-check
Prominent CTA buttons guide users to key pages.
Prominent CTA buttons guide users to key pages.
Prominent CTA buttons guide users to key pages.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct contact form limits lead conversion.
No direct contact form limits lead conversion.
No direct contact form limits lead conversion.
circle-exclamation
circle-exclamation
Absence of pricing or offer details may frustrate users.
Absence of pricing or offer details may frustrate users.
Absence of pricing or offer details may frustrate users.
circle-exclamation
circle-exclamation
Large paragraphs create potential readability issues.
Large paragraphs create potential readability issues.
Large paragraphs create potential readability issues.
circle-exclamation
circle-exclamation
Lacks social proof elements such as testimonials.
Lacks social proof elements such as testimonials.
Lacks social proof elements such as testimonials.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well to mobile and tablet. Elements reflow logically.
Responsive layout adapts well to mobile and tablet. Elements reflow logically.
check
check
Navigation menu collapses smoothly on smaller screens.
Navigation menu collapses smoothly on smaller screens.
xmark
xmark
Text scaling on mobile leads to long scroll length.
Text scaling on mobile leads to long scroll length.
lightbulb
lightbulb
Optimize mobile heading sizes to reduce scroll depth.
Optimize mobile heading sizes to reduce scroll depth.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well to mobile and tablet. Elements reflow logically.
check
Navigation menu collapses smoothly on smaller screens.
xmark
Text scaling on mobile leads to long scroll length.
lightbulb
Optimize mobile heading sizes to reduce scroll depth.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited persuasive elements. No scarcity or urgency cues. Clear CTAs but lack lead forms.
Limited persuasive elements. No scarcity or urgency cues. Clear CTAs but lack lead forms.
check
check
CTAs encourage deeper site exploration.
CTAs encourage deeper site exploration.
xmark
xmark
No social proof or scarcity reduces persuasion impact.
No social proof or scarcity reduces persuasion impact.
lightbulb
lightbulb
Add time bound offers or limited availability messaging for urgency.
Add time bound offers or limited availability messaging for urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited persuasive elements. No scarcity or urgency cues. Clear CTAs but lack lead forms.
check
CTAs encourage deeper site exploration.
xmark
No social proof or scarcity reduces persuasion impact.
lightbulb
Add time bound offers or limited availability messaging for urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visual and copy approach feels polished but follows common corporate templates.
Visual and copy approach feels polished but follows common corporate templates.
check
check
Unique art and science messaging differentiates brand voice.
Unique art and science messaging differentiates brand voice.
xmark
xmark
Layout lacks unexpected or innovative interactive elements.
Layout lacks unexpected or innovative interactive elements.
lightbulb
lightbulb
Incorporate subtle animations or interactive features to engage users.
Incorporate subtle animations or interactive features to engage users.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visual and copy approach feels polished but follows common corporate templates.
check
Unique art and science messaging differentiates brand voice.
xmark
Layout lacks unexpected or innovative interactive elements.
lightbulb
Incorporate subtle animations or interactive features to engage users.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation and clear CTAs drive exploration. Pages feel structured but lack conversion path.
Intuitive navigation and clear CTAs drive exploration. Pages feel structured but lack conversion path.
check
check
Clear call to action buttons at key sections improve navigation.
Clear call to action buttons at key sections improve navigation.
xmark
xmark
Absence of booking or contact form disrupts user journey.
Absence of booking or contact form disrupts user journey.
lightbulb
lightbulb
Introduce a primary conversion path for leads or contact.
Introduce a primary conversion path for leads or contact.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation and clear CTAs drive exploration. Pages feel structured but lack conversion path.
check
Clear call to action buttons at key sections improve navigation.
xmark
Absence of booking or contact form disrupts user journey.
lightbulb
Introduce a primary conversion path for leads or contact.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise value driven headlines. Body copy communicates culture and expertise but can feel verbose.
Concise value driven headlines. Body copy communicates culture and expertise but can feel verbose.
check
check
Headlines use a compelling art and science narrative.
Headlines use a compelling art and science narrative.
xmark
xmark
Long paragraphs may lose reader attention quickly.
Long paragraphs may lose reader attention quickly.
lightbulb
lightbulb
Split blocks into bullets or short paragraphs for better readability.
Split blocks into bullets or short paragraphs for better readability.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise value driven headlines. Body copy communicates culture and expertise but can feel verbose.
check
Headlines use a compelling art and science narrative.
xmark
Long paragraphs may lose reader attention quickly.
lightbulb
Split blocks into bullets or short paragraphs for better readability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern clean design with strong imagery and bold typography. Alternating section styles add visual interest.
Modern clean design with strong imagery and bold typography. Alternating section styles add visual interest.
check
check
Strong brand aesthetic and well chosen imagery.
Strong brand aesthetic and well chosen imagery.
xmark
xmark
Some sections feel text heavy and lack visual relief.
Some sections feel text heavy and lack visual relief.
lightbulb
lightbulb
Balance text blocks with engaging visuals or infographics.
Balance text blocks with engaging visuals or infographics.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Modern clean design with strong imagery and bold typography. Alternating section styles add visual interest.
check
Strong brand aesthetic and well chosen imagery.
xmark
Some sections feel text heavy and lack visual relief.
lightbulb
Balance text blocks with engaging visuals or infographics.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add client testimonials
Add client testimonials
Add client testimonials
Introduce client feedback and logos to strengthen trust.
Introduce client feedback and logos to strengthen trust.
Important
Easy fix
Implement contact form
Implement contact form
Implement contact form
Add a visible contact form to capture leads on the homepage.
Add a visible contact form to capture leads on the homepage.
Suggestion
Easy fix
Chunk lengthy text
Chunk lengthy text
Chunk lengthy text
Break long paragraphs into lists or shorter sections for readability.
Break long paragraphs into lists or shorter sections for readability.
Suggestion
Moderate fix
Show partner logos
Show partner logos
Show partner logos
Display partner brand logos in a carousel to highlight credibility.
Display partner brand logos in a carousel to highlight credibility.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025