Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D
Conversion Qualification*
#
177
Website Rank
HEI Hotels & Resorts homepage presents a sleek, image-rich layout conveying expertise through an Art + Science narrative but suffers from excessive navigation options and lack of social proof.
D
Conversion Qualification*
#
177
Website Rank
D
Conversion Qualification*
HEI Hotels & Resorts homepage presents a sleek, image-rich layout conveying expertise through an Art + Science narrative but suffers from excessive navigation options and lack of social proof.
#
177
Website Rank
HEI Hotels & Resorts homepage presents a sleek, image-rich layout conveying expertise through an Art + Science narrative but suffers from excessive navigation options and lack of social proof.
70
70
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality photography establishes a strong visual identity
High-quality photography establishes a strong visual identity
High-quality photography establishes a strong visual identity
circle-check
circle-check
Clear value proposition expressed through Art + Science narrative
Clear value proposition expressed through Art + Science narrative
Clear value proposition expressed through Art + Science narrative
circle-check
circle-check
Consistent typography enhances brand cohesion
Consistent typography enhances brand cohesion
Consistent typography enhances brand cohesion
circle-check
circle-check
Section CTAs are prominent and well-placed
Section CTAs are prominent and well-placed
Section CTAs are prominent and well-placed
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Primary navigation is overloaded with too many options
Primary navigation is overloaded with too many options
Primary navigation is overloaded with too many options
circle-exclamation
circle-exclamation
No social proof or testimonials to support credibility
No social proof or testimonials to support credibility
No social proof or testimonials to support credibility
circle-exclamation
circle-exclamation
Hero section text overlay can be hard to read
Hero section text overlay can be hard to read
Hero section text overlay can be hard to read
circle-exclamation
circle-exclamation
Repetitive section layouts reduce engagement
Repetitive section layouts reduce engagement
Repetitive section layouts reduce engagement
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts across devices but mobile text and buttons need refinement
Responsive layout adapts across devices but mobile text and buttons need refinement
check
check
Navigation menu collapses cleanly into a hamburger on mobile
Navigation menu collapses cleanly into a hamburger on mobile
xmark
xmark
Mobile font size feels too small for comfortable reading
Mobile font size feels too small for comfortable reading
lightbulb
lightbulb
Increase mobile text size and touch target spacing for better usability
Increase mobile text size and touch target spacing for better usability
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts across devices but mobile text and buttons need refinement
check
Navigation menu collapses cleanly into a hamburger on mobile
xmark
Mobile font size feels too small for comfortable reading
lightbulb
Increase mobile text size and touch target spacing for better usability
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic credibility signals present but no scarcity or social proof tactics applied
Basic credibility signals present but no scarcity or social proof tactics applied
check
check
Claims of expertise reinforce credibility
Claims of expertise reinforce credibility
xmark
xmark
No customer testimonials or case studies visible
No customer testimonials or case studies visible
lightbulb
lightbulb
Incorporate partner testimonials to boost social proof
Incorporate partner testimonials to boost social proof
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic credibility signals present but no scarcity or social proof tactics applied
check
Claims of expertise reinforce credibility
xmark
No customer testimonials or case studies visible
lightbulb
Incorporate partner testimonials to boost social proof
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Engaging Art + Science theme but page lacks interactive or varied storytelling elements
Engaging Art + Science theme but page lacks interactive or varied storytelling elements
check
check
Art + Science narrative is a compelling framework
Art + Science narrative is a compelling framework
xmark
xmark
Repeating section layouts feel monotonous
Repeating section layouts feel monotonous
lightbulb
lightbulb
Add interactive elements or varied layouts to break repetition
Add interactive elements or varied layouts to break repetition
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Engaging Art + Science theme but page lacks interactive or varied storytelling elements
check
Art + Science narrative is a compelling framework
xmark
Repeating section layouts feel monotonous
lightbulb
Add interactive elements or varied layouts to break repetition
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical section grouping but nav complexity and content repetition hinder user flow
Logical section grouping but nav complexity and content repetition hinder user flow
check
check
CTA buttons are prominent in section footers
CTA buttons are prominent in section footers
xmark
xmark
Primary navigation has too many items causing choice overload
Primary navigation has too many items causing choice overload
lightbulb
lightbulb
Simplify nav items and group related links to reduce decision fatigue
Simplify nav items and group related links to reduce decision fatigue
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical section grouping but nav complexity and content repetition hinder user flow
check
CTA buttons are prominent in section footers
xmark
Primary navigation has too many items causing choice overload
lightbulb
Simplify nav items and group related links to reduce decision fatigue
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Messaging conveys expertise but all-caps headings and generic CTAs reduce readability
Messaging conveys expertise but all-caps headings and generic CTAs reduce readability
check
check
Headings clearly communicate HEI’s value propositions
Headings clearly communicate HEI’s value propositions
xmark
xmark
All-caps text is harder to scan quickly
All-caps text is harder to scan quickly
lightbulb
lightbulb
Use sentence case for headings to improve readability
Use sentence case for headings to improve readability
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Messaging conveys expertise but all-caps headings and generic CTAs reduce readability
check
Headings clearly communicate HEI’s value propositions
xmark
All-caps text is harder to scan quickly
lightbulb
Use sentence case for headings to improve readability
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern, clean design with strong imagery but inconsistent whitespace
Modern, clean design with strong imagery but inconsistent whitespace
check
check
High-resolution photography creates impactful visual appeal
High-resolution photography creates impactful visual appeal
xmark
xmark
Inconsistent padding between sections disrupts visual flow
Inconsistent padding between sections disrupts visual flow
lightbulb
lightbulb
Harmonize whitespace to improve cohesion across sections
Harmonize whitespace to improve cohesion across sections
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern, clean design with strong imagery but inconsistent whitespace
check
High-resolution photography creates impactful visual appeal
xmark
Inconsistent padding between sections disrupts visual flow
lightbulb
Harmonize whitespace to improve cohesion across sections
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce top-level menu items and group related links to streamline navigation and lower cognitive load
Reduce top-level menu items and group related links to streamline navigation and lower cognitive load
Important
Easy fix
Add Social Proof
Add Social Proof
Add Social Proof
Introduce partner testimonials or case studies to validate credibility and build trust with prospects
Introduce partner testimonials or case studies to validate credibility and build trust with prospects
Suggestion
Easy fix
Improve Mobile Typography
Improve Mobile Typography
Improve Mobile Typography
Increase font sizes and button spacing on mobile for better readability and touch accuracy
Increase font sizes and button spacing on mobile for better readability and touch accuracy
Suggestion
Moderate fix
Enhance Section Variety
Enhance Section Variety
Enhance Section Variety
Alternate page layouts or add interactive elements to reduce monotony and maintain engagement
Alternate page layouts or add interactive elements to reduce monotony and maintain engagement
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025