Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
107
Website Rank
Family oriented hotel site with strong brand imagery booking widget above fold and features sections to showcase amenities
B
Conversion Qualification*
#
107
Website Rank
B
Conversion Qualification*
Family oriented hotel site with strong brand imagery booking widget above fold and features sections to showcase amenities
#
107
Website Rank
Family oriented hotel site with strong brand imagery booking widget above fold and features sections to showcase amenities
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero visual focus draws attention to brand
Strong hero visual focus draws attention to brand
Strong hero visual focus draws attention to brand
circle-check
circle-check
Clear search widget remains visible above fold
Clear search widget remains visible above fold
Clear search widget remains visible above fold
circle-check
circle-check
Section layouts alternate image and text for visual interest
Section layouts alternate image and text for visual interest
Section layouts alternate image and text for visual interest
circle-check
circle-check
Consistent use of brand color green anchors design
Consistent use of brand color green anchors design
Consistent use of brand color green anchors design
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No customer reviews or ratings shown
No customer reviews or ratings shown
No customer reviews or ratings shown
circle-exclamation
circle-exclamation
Policy text near bottom breaks immersion
Policy text near bottom breaks immersion
Policy text near bottom breaks immersion
circle-exclamation
circle-exclamation
Hotel carrousel titles are very small
Hotel carrousel titles are very small
Hotel carrousel titles are very small
circle-exclamation
circle-exclamation
Body paragraphs run long and lack breakpoints
Body paragraphs run long and lack breakpoints
Body paragraphs run long and lack breakpoints
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across devices but horizontal carrousel could hinder mobile navigation
Layout adapts across devices but horizontal carrousel could hinder mobile navigation
check
check
Responsive search bar ensures key function remains accessible
Responsive search bar ensures key function remains accessible
xmark
xmark
Horizontal hotel list may be hard to swipe on mobile
Horizontal hotel list may be hard to swipe on mobile
lightbulb
lightbulb
Convert carrousel to vertical list on small screens
Convert carrousel to vertical list on small screens
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across devices but horizontal carrousel could hinder mobile navigation
check
Responsive search bar ensures key function remains accessible
xmark
Horizontal hotel list may be hard to swipe on mobile
lightbulb
Convert carrousel to vertical list on small screens
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Site lacks urgency triggers and social proof limiting conversion
Site lacks urgency triggers and social proof limiting conversion
check
check
Clear call to action prompts booking now
Clear call to action prompts booking now
xmark
xmark
No scarcity message on room availability
No scarcity message on room availability
lightbulb
lightbulb
Display real time room availability counts
Display real time room availability counts
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Site lacks urgency triggers and social proof limiting conversion
check
Clear call to action prompts booking now
xmark
No scarcity message on room availability
lightbulb
Display real time room availability counts
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design follows hotel industry patterns offering familiarity but lacks unique flair
Design follows hotel industry patterns offering familiarity but lacks unique flair
check
check
Alternating image text panels add visual rhythm
Alternating image text panels add visual rhythm
xmark
xmark
No signature interactive feature differentiates brand
No signature interactive feature differentiates brand
lightbulb
lightbulb
Introduce interactive map or 360 view to stand out
Introduce interactive map or 360 view to stand out
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design follows hotel industry patterns offering familiarity but lacks unique flair
check
Alternating image text panels add visual rhythm
xmark
No signature interactive feature differentiates brand
lightbulb
Introduce interactive map or 360 view to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User can find booking widget quickly but lacks guiding elements for decision making
User can find booking widget quickly but lacks guiding elements for decision making
check
check
Booking CTA is prominent and persistent
Booking CTA is prominent and persistent
xmark
xmark
Lack of context for hotel highlights may confuse users
Lack of context for hotel highlights may confuse users
lightbulb
lightbulb
Add breadcrumbs or section labels to orient user
Add breadcrumbs or section labels to orient user
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User can find booking widget quickly but lacks guiding elements for decision making
check
Booking CTA is prominent and persistent
xmark
Lack of context for hotel highlights may confuse users
lightbulb
Add breadcrumbs or section labels to orient user
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are engaging but body text feels verbose and could overwhelm
Headlines are engaging but body text feels verbose and could overwhelm
check
check
Tagline Nuevo Dia Nueva Estadia is motivating
Tagline Nuevo Dia Nueva Estadia is motivating
xmark
xmark
Paragraph copy is lengthy with no key phrase emphasis
Paragraph copy is lengthy with no key phrase emphasis
lightbulb
lightbulb
Break paragraphs and use bullet points for skim reading
Break paragraphs and use bullet points for skim reading
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are engaging but body text feels verbose and could overwhelm
check
Tagline Nuevo Dia Nueva Estadia is motivating
xmark
Paragraph copy is lengthy with no key phrase emphasis
lightbulb
Break paragraphs and use bullet points for skim reading
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Crisp imagery and typography create professional look but policy banner distracts
Crisp imagery and typography create professional look but policy banner distracts
check
check
High quality imagery enhances perceived value
High quality imagery enhances perceived value
xmark
xmark
Cookie policy banner conflicts with site aesthetic
Cookie policy banner conflicts with site aesthetic
lightbulb
lightbulb
Consider elevating visual hierarchy to guide focus
Consider elevating visual hierarchy to guide focus
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Crisp imagery and typography create professional look but policy banner distracts
check
High quality imagery enhances perceived value
xmark
Cookie policy banner conflicts with site aesthetic
lightbulb
Consider elevating visual hierarchy to guide focus
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Introduce Social Proof
Introduce Social Proof
Introduce Social Proof
Add customer reviews or star ratings nearHotelHighlights to build trust and guide choice
Add customer reviews or star ratings nearHotelHighlights to build trust and guide choice
Important
Easy fix
Add Scarcity Tactics
Add Scarcity Tactics
Add Scarcity Tactics
Show remaining room count or time limited offers on hotel cards to drive urgency
Show remaining room count or time limited offers on hotel cards to drive urgency
Suggestion
Easy fix
Optimize Mobile Carrousel
Optimize Mobile Carrousel
Optimize Mobile Carrousel
Change horizontal hotel list into vertical scroll on mobile for easier navigation
Change horizontal hotel list into vertical scroll on mobile for easier navigation
Suggestion
Moderate fix
Shorten Body Copy
Shorten Body Copy
Shorten Body Copy
Rewrite descriptive paragraphs into bullet points and concise sentences to improve readability
Rewrite descriptive paragraphs into bullet points and concise sentences to improve readability
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025