Website Conversion Analysis
Holiday Inn Paraiso
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70.1/100 Overall Score
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Website Conversion Analysis
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You ranked
131
out of 183 websites
70.1
/100
Overall Score
75
Responsive Design
50
Influence Principles
78
User Experience
70
Copywriting
80
Design & Aesthetics
60
Originality & Creativity
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
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What you nailed
Responsive search bar ensures key function remains accessible
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What you can improve
Horizontal hotel list may be hard to swipe on mobile
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Quick insight
Convert carrousel to vertical list on small screens
Needs work
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Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Clear call to action prompts booking now
No scarcity message on room availability
Display real time room availability counts
UX is all about how easy and enjoyable it is to use your site.
Booking CTA is prominent and persistent
Lack of context for hotel highlights may confuse users
Add breadcrumbs or section labels to orient user
Words shape action, and copy can make or break momentum.
Tagline Nuevo Dia Nueva Estadia is motivating
Paragraph copy is lengthy with no key phrase emphasis
Break paragraphs and use bullet points for skim reading
Great
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
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