Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
33
Website Rank
Hotel Emma’s homepage showcases a rich visual narrative of its historic riverfront setting with elegant dark-gold styling, clear sectioning for cuisine, rooms, venues and booking, but is marred by irrelevant casino copy and lacks detailed room info or pricing.
B
Conversion Qualification*
#
33
Website Rank
B
Conversion Qualification*
Hotel Emma’s homepage showcases a rich visual narrative of its historic riverfront setting with elegant dark-gold styling, clear sectioning for cuisine, rooms, venues and booking, but is marred by irrelevant casino copy and lacks detailed room info or pricing.
#
33
Website Rank
Hotel Emma’s homepage showcases a rich visual narrative of its historic riverfront setting with elegant dark-gold styling, clear sectioning for cuisine, rooms, venues and booking, but is marred by irrelevant casino copy and lacks detailed room info or pricing.
80
80
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Elegant dark-gold design complements the historic hotel branding.
Elegant dark-gold design complements the historic hotel branding.
Elegant dark-gold design complements the historic hotel branding.
circle-check
circle-check
Clear segmentation of sections guides users through offerings.
Clear segmentation of sections guides users through offerings.
Clear segmentation of sections guides users through offerings.
circle-check
circle-check
Persistent booking widget offers quick access to reservations.
Persistent booking widget offers quick access to reservations.
Persistent booking widget offers quick access to reservations.
circle-check
circle-check
Tripadvisor badges provide credible social proof.
Tripadvisor badges provide credible social proof.
Tripadvisor badges provide credible social proof.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Unrelated casino copy disrupts brand messaging.
Unrelated casino copy disrupts brand messaging.
Unrelated casino copy disrupts brand messaging.
circle-exclamation
circle-exclamation
Lack of room details and starting rates frustrates planners.
Lack of room details and starting rates frustrates planners.
Lack of room details and starting rates frustrates planners.
circle-exclamation
circle-exclamation
No visible map or transport info for guest orientation.
No visible map or transport info for guest orientation.
No visible map or transport info for guest orientation.
circle-exclamation
circle-exclamation
Special offers section has no urgency or countdown.
Special offers section has no urgency or countdown.
Special offers section has no urgency or countdown.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout scales well to mobile with stacked sections and readable text.
Layout scales well to mobile with stacked sections and readable text.
check
check
Navigation collapses neatly into mobile-friendly menus.
Navigation collapses neatly into mobile-friendly menus.
xmark
xmark
Booking widget can feel cramped on smaller screens.
Booking widget can feel cramped on smaller screens.
lightbulb
lightbulb
Optimize widget spacing for more comfortable input on phones.
Optimize widget spacing for more comfortable input on phones.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout scales well to mobile with stacked sections and readable text.
check
Navigation collapses neatly into mobile-friendly menus.
xmark
Booking widget can feel cramped on smaller screens.
lightbulb
Optimize widget spacing for more comfortable input on phones.
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective CTAs and social proof drive bookings, but lack scarcity and price cues.
Effective CTAs and social proof drive bookings, but lack scarcity and price cues.
check
check
Prominent ‘BOOK NOW’ and ‘Learn More’ CTAs guide users to conversion.
Prominent ‘BOOK NOW’ and ‘Learn More’ CTAs guide users to conversion.
xmark
xmark
No countdown timers or stock indicators to create urgency.
No countdown timers or stock indicators to create urgency.
lightbulb
lightbulb
Introduce limited-time deal indicators to tap into scarcity psychology.
Introduce limited-time deal indicators to tap into scarcity psychology.
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective CTAs and social proof drive bookings, but lack scarcity and price cues.
check
Prominent ‘BOOK NOW’ and ‘Learn More’ CTAs guide users to conversion.
xmark
No countdown timers or stock indicators to create urgency.
lightbulb
Introduce limited-time deal indicators to tap into scarcity psychology.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique visual style and storytelling elevate the brand, despite copy noise.
Unique visual style and storytelling elevate the brand, despite copy noise.
check
check
Historic anecdotes and quotes give personality to the site.
Historic anecdotes and quotes give personality to the site.
xmark
xmark
Extraneous casino promotion undermines creative coherence.
Extraneous casino promotion undermines creative coherence.
lightbulb
lightbulb
Focus creative assets on hotel heritage instead of irrelevant offers.
Focus creative assets on hotel heritage instead of irrelevant offers.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique visual style and storytelling elevate the brand, despite copy noise.
check
Historic anecdotes and quotes give personality to the site.
xmark
Extraneous casino promotion undermines creative coherence.
lightbulb
Focus creative assets on hotel heritage instead of irrelevant offers.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive flow from hero to content, but cluttered nav increases cognitive load.
Intuitive flow from hero to content, but cluttered nav increases cognitive load.
check
check
Sectional grouping allows users to scan content effectively.
Sectional grouping allows users to scan content effectively.
xmark
xmark
Overabundance of links in footer and nav feels overwhelming.
Overabundance of links in footer and nav feels overwhelming.
lightbulb
lightbulb
Simplify navigation by consolidating redundant links into categories.
Simplify navigation by consolidating redundant links into categories.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive flow from hero to content, but cluttered nav increases cognitive load.
check
Sectional grouping allows users to scan content effectively.
xmark
Overabundance of links in footer and nav feels overwhelming.
lightbulb
Simplify navigation by consolidating redundant links into categories.
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is descriptive and evocative but marred by irrelevant casino paragraphs.
Copy is descriptive and evocative but marred by irrelevant casino paragraphs.
check
check
Headlines and quotes add a poetic touch to the guest experience.
Headlines and quotes add a poetic touch to the guest experience.
xmark
xmark
Casino-related text breaks trust and confuses visitors.
Casino-related text breaks trust and confuses visitors.
lightbulb
lightbulb
Remove or relocate spam content to maintain a cohesive hotel narrative.
Remove or relocate spam content to maintain a cohesive hotel narrative.
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is descriptive and evocative but marred by irrelevant casino paragraphs.
check
Headlines and quotes add a poetic touch to the guest experience.
xmark
Casino-related text breaks trust and confuses visitors.
lightbulb
Remove or relocate spam content to maintain a cohesive hotel narrative.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Sophisticated typography and color palette reflect luxury branding.
Sophisticated typography and color palette reflect luxury branding.
check
check
Cohesive dark background with gold accents feels premium.
Cohesive dark background with gold accents feels premium.
xmark
xmark
Some images bleed together without clear separation.
Some images bleed together without clear separation.
lightbulb
lightbulb
Enhance image borders or shadows to improve section delineation.
Enhance image borders or shadows to improve section delineation.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Sophisticated typography and color palette reflect luxury branding.
check
Cohesive dark background with gold accents feels premium.
xmark
Some images bleed together without clear separation.
lightbulb
Enhance image borders or shadows to improve section delineation.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Remove Spam Copy
Remove Spam Copy
Remove Spam Copy
Eliminate the unrelated casino paragraphs to maintain brand focus and avoid confusing visitors.
Eliminate the unrelated casino paragraphs to maintain brand focus and avoid confusing visitors.
Important
Moderate fix
Show Room Pricing
Show Room Pricing
Show Room Pricing
Add starting prices and key room details above the fold to help users make informed decisions faster.
Add starting prices and key room details above the fold to help users make informed decisions faster.
Suggestion
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Implement countdowns on special offers to create urgency and improve offer uptake.
Implement countdowns on special offers to create urgency and improve offer uptake.
Suggestion
Easy fix
Embed Location Map
Embed Location Map
Embed Location Map
Include an interactive map to assist guests with directions and highlight nearby attractions.
Include an interactive map to assist guests with directions and highlight nearby attractions.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025