Welcome,
Welcome,
Hotel Emma
Hotel Emma
Hotel Emma
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
33
33
out of 183 websites
out of 183 websites
76.5
76.5
76.5
/100
/100
/100
You ranked
out of 183 websites
33
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Navigation collapses neatly into mobile-friendly menus.
Navigation collapses neatly into mobile-friendly menus.
Navigation collapses neatly into mobile-friendly menus.
xmark
xmark
What you can improve
Booking widget can feel cramped on smaller screens.
Booking widget can feel cramped on smaller screens.
Booking widget can feel cramped on smaller screens.
lightbulb
lightbulb
Quick insight
Optimize widget spacing for more comfortable input on phones.
Optimize widget spacing for more comfortable input on phones.
Optimize widget spacing for more comfortable input on phones.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
75
75
75
/100
/100
/100
check
check
What you nailed
Prominent ‘BOOK NOW’ and ‘Learn More’ CTAs guide users to conversion.
Prominent ‘BOOK NOW’ and ‘Learn More’ CTAs guide users to conversion.
Prominent ‘BOOK NOW’ and ‘Learn More’ CTAs guide users to conversion.
xmark
xmark
What you can improve
No countdown timers or stock indicators to create urgency.
No countdown timers or stock indicators to create urgency.
No countdown timers or stock indicators to create urgency.
lightbulb
lightbulb
Quick insight
Introduce limited-time deal indicators to tap into scarcity psychology.
Introduce limited-time deal indicators to tap into scarcity psychology.
Introduce limited-time deal indicators to tap into scarcity psychology.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Sectional grouping allows users to scan content effectively.
Sectional grouping allows users to scan content effectively.
Sectional grouping allows users to scan content effectively.
xmark
xmark
What you can improve
Overabundance of links in footer and nav feels overwhelming.
Overabundance of links in footer and nav feels overwhelming.
Overabundance of links in footer and nav feels overwhelming.
lightbulb
lightbulb
Quick insight
Simplify navigation by consolidating redundant links into categories.
Simplify navigation by consolidating redundant links into categories.
Simplify navigation by consolidating redundant links into categories.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
60
60
60
/100
/100
/100
check
check
What you nailed
Headlines and quotes add a poetic touch to the guest experience.
Headlines and quotes add a poetic touch to the guest experience.
Headlines and quotes add a poetic touch to the guest experience.
xmark
xmark
What you can improve
Casino-related text breaks trust and confuses visitors.
Casino-related text breaks trust and confuses visitors.
Casino-related text breaks trust and confuses visitors.
lightbulb
lightbulb
Quick insight
Remove or relocate spam content to maintain a cohesive hotel narrative.
Remove or relocate spam content to maintain a cohesive hotel narrative.
Remove or relocate spam content to maintain a cohesive hotel narrative.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Cohesive dark background with gold accents feels premium.
Cohesive dark background with gold accents feels premium.
Cohesive dark background with gold accents feels premium.
xmark
xmark
What you can improve
Some images bleed together without clear separation.
Some images bleed together without clear separation.
Some images bleed together without clear separation.
lightbulb
lightbulb
Quick insight
Enhance image borders or shadows to improve section delineation.
Enhance image borders or shadows to improve section delineation.
Enhance image borders or shadows to improve section delineation.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Historic anecdotes and quotes give personality to the site.
Historic anecdotes and quotes give personality to the site.
Historic anecdotes and quotes give personality to the site.
xmark
xmark
What you can improve
Extraneous casino promotion undermines creative coherence.
Extraneous casino promotion undermines creative coherence.
Extraneous casino promotion undermines creative coherence.
lightbulb
lightbulb
Quick insight
Focus creative assets on hotel heritage instead of irrelevant offers.
Focus creative assets on hotel heritage instead of irrelevant offers.
Focus creative assets on hotel heritage instead of irrelevant offers.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Remove Spam Copy
Eliminate the unrelated casino paragraphs to maintain brand focus and avoid confusing visitors.
Important
Moderate fix
Show Room Pricing
Add starting prices and key room details above the fold to help users make informed decisions faster.
Important
Easy fix
Remove Spam Copy
Eliminate the unrelated casino paragraphs to maintain brand focus and avoid confusing visitors.
Important
Moderate fix
Show Room Pricing
Add starting prices and key room details above the fold to help users make informed decisions faster.
Suggestion
Easy fix
Add Scarcity Timers
Implement countdowns on special offers to create urgency and improve offer uptake.
Suggestion
Easy fix
Embed Location Map
Include an interactive map to assist guests with directions and highlight nearby attractions.
Suggestion
Easy fix
Add Scarcity Timers
Implement countdowns on special offers to create urgency and improve offer uptake.
Suggestion
Easy fix
Embed Location Map
Include an interactive map to assist guests with directions and highlight nearby attractions.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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