Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
95
Website Rank
Hotel Emma landing page presents a rich luxury aesthetic with dark tones gold accents and framed content sections It highlights rooms dining and events with clear CTAs but suffers from navigation depth and stray off topic copy
B
Conversion Qualification*
#
95
Website Rank
B
Conversion Qualification*
Hotel Emma landing page presents a rich luxury aesthetic with dark tones gold accents and framed content sections It highlights rooms dining and events with clear CTAs but suffers from navigation depth and stray off topic copy
#
95
Website Rank
Hotel Emma landing page presents a rich luxury aesthetic with dark tones gold accents and framed content sections It highlights rooms dining and events with clear CTAs but suffers from navigation depth and stray off topic copy
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong cohesive luxury design
Strong cohesive luxury design
Strong cohesive luxury design
circle-check
circle-check
Clear branded typography hierarchy
Clear branded typography hierarchy
Clear branded typography hierarchy
circle-check
circle-check
Effective section chunking enhances scanability
Effective section chunking enhances scanability
Effective section chunking enhances scanability
circle-check
circle-check
Prominent TripAdvisor social proof boosts credibility
Prominent TripAdvisor social proof boosts credibility
Prominent TripAdvisor social proof boosts credibility
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Mixed irrelevant casino content distracts users
Mixed irrelevant casino content distracts users
Mixed irrelevant casino content distracts users
circle-exclamation
circle-exclamation
Overwhelming navigation depth adds complexity
Overwhelming navigation depth adds complexity
Overwhelming navigation depth adds complexity
circle-exclamation
circle-exclamation
Limited urgency cues may slow decision making
Limited urgency cues may slow decision making
Limited urgency cues may slow decision making
circle-exclamation
circle-exclamation
Footer feels cluttered with redundant links
Footer feels cluttered with redundant links
Footer feels cluttered with redundant links
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts mobile well elements reflow in single column
Layout adapts mobile well elements reflow in single column
check
check
Collapsible menu improves mobile navigation
Collapsible menu improves mobile navigation
xmark
xmark
Hero image height consumes excessive screen space
Hero image height consumes excessive screen space
lightbulb
lightbulb
Optimize hero height for faster content access
Optimize hero height for faster content access
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts mobile well elements reflow in single column
check
Collapsible menu improves mobile navigation
xmark
Hero image height consumes excessive screen space
lightbulb
Optimize hero height for faster content access
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Good social proof but weak scarcity tactics
Good social proof but weak scarcity tactics
check
check
TripAdvisor badges build trust at glance
TripAdvisor badges build trust at glance
xmark
xmark
No countdown or low availability alerts
No countdown or low availability alerts
lightbulb
lightbulb
Add scarcity timers on offers to drive urgency
Add scarcity timers on offers to drive urgency
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Good social proof but weak scarcity tactics
check
TripAdvisor badges build trust at glance
xmark
No countdown or low availability alerts
lightbulb
Add scarcity timers on offers to drive urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Framed sections unique but layout feels standard
Framed sections unique but layout feels standard
check
check
Custom frames give bespoke visual style
Custom frames give bespoke visual style
xmark
xmark
Standard grid limits surprise factor
Standard grid limits surprise factor
lightbulb
lightbulb
Introduce interactive elements to stand out
Introduce interactive elements to stand out
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Framed sections unique but layout feels standard
check
Custom frames give bespoke visual style
xmark
Standard grid limits surprise factor
lightbulb
Introduce interactive elements to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Smooth section transitions clear CTAs but nav heavy
Smooth section transitions clear CTAs but nav heavy
check
check
Section labels guide exploration effectively
Section labels guide exploration effectively
xmark
xmark
Multi level menu adds decision complexity
Multi level menu adds decision complexity
lightbulb
lightbulb
Streamline menu options for quicker navigation
Streamline menu options for quicker navigation
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Smooth section transitions clear CTAs but nav heavy
check
Section labels guide exploration effectively
xmark
Multi level menu adds decision complexity
lightbulb
Streamline menu options for quicker navigation
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging headlines evocative quotes add narrative flair
Engaging headlines evocative quotes add narrative flair
check
check
Author quotes deepen brand storytelling
Author quotes deepen brand storytelling
xmark
xmark
Stray casino copy distracts from core message
Stray casino copy distracts from core message
lightbulb
lightbulb
Remove irrelevant text to maintain focus
Remove irrelevant text to maintain focus
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging headlines evocative quotes add narrative flair
check
Author quotes deepen brand storytelling
xmark
Stray casino copy distracts from core message
lightbulb
Remove irrelevant text to maintain focus
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxe dark theme with gold accent feels premium
Luxe dark theme with gold accent feels premium
check
check
Typography hierarchy enhances visual appeal
Typography hierarchy enhances visual appeal
xmark
xmark
Some text blocks are dense and overwhelming
Some text blocks are dense and overwhelming
lightbulb
lightbulb
Simplify text density for better scannability
Simplify text density for better scannability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Luxe dark theme with gold accent feels premium
check
Typography hierarchy enhances visual appeal
xmark
Some text blocks are dense and overwhelming
lightbulb
Simplify text density for better scannability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Clean up irrelevant copy
Clean up irrelevant copy
Clean up irrelevant copy
Remove injected casino related text from page so hotel brand message stays clear and focused
Remove injected casino related text from page so hotel brand message stays clear and focused
Important
Moderate fix
Add scarcity timers
Add scarcity timers
Add scarcity timers
Display countdown timers on special offers section to create urgency and drive faster bookings
Display countdown timers on special offers section to create urgency and drive faster bookings
Suggestion
Moderate fix
Simplify navigation menu
Simplify navigation menu
Simplify navigation menu
Consolidate deep menu items into core categories to reduce decision complexity and improve findability
Consolidate deep menu items into core categories to reduce decision complexity and improve findability
Suggestion
Easy fix
Optimize hero height
Optimize hero height
Optimize hero height
Reduce hero section height on mobile to surface CTAs faster and improve content above fold
Reduce hero section height on mobile to surface CTAs faster and improve content above fold
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025