Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

33

Website Rank

Hotel Emma’s homepage showcases a rich visual narrative of its historic riverfront setting with elegant dark-gold styling, clear sectioning for cuisine, rooms, venues and booking, but is marred by irrelevant casino copy and lacks detailed room info or pricing.

B

Conversion Qualification*

#

33

Website Rank

B

Conversion Qualification*

Hotel Emma’s homepage showcases a rich visual narrative of its historic riverfront setting with elegant dark-gold styling, clear sectioning for cuisine, rooms, venues and booking, but is marred by irrelevant casino copy and lacks detailed room info or pricing.

#

33

Website Rank

Hotel Emma’s homepage showcases a rich visual narrative of its historic riverfront setting with elegant dark-gold styling, clear sectioning for cuisine, rooms, venues and booking, but is marred by irrelevant casino copy and lacks detailed room info or pricing.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Elegant dark-gold design complements the historic hotel branding.

Elegant dark-gold design complements the historic hotel branding.

Elegant dark-gold design complements the historic hotel branding.

circle-check

circle-check

Clear segmentation of sections guides users through offerings.

Clear segmentation of sections guides users through offerings.

Clear segmentation of sections guides users through offerings.

circle-check

circle-check

Persistent booking widget offers quick access to reservations.

Persistent booking widget offers quick access to reservations.

Persistent booking widget offers quick access to reservations.

circle-check

circle-check

Tripadvisor badges provide credible social proof.

Tripadvisor badges provide credible social proof.

Tripadvisor badges provide credible social proof.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Unrelated casino copy disrupts brand messaging.

Unrelated casino copy disrupts brand messaging.

Unrelated casino copy disrupts brand messaging.

circle-exclamation

circle-exclamation

Lack of room details and starting rates frustrates planners.

Lack of room details and starting rates frustrates planners.

Lack of room details and starting rates frustrates planners.

circle-exclamation

circle-exclamation

No visible map or transport info for guest orientation.

No visible map or transport info for guest orientation.

No visible map or transport info for guest orientation.

circle-exclamation

circle-exclamation

Special offers section has no urgency or countdown.

Special offers section has no urgency or countdown.

Special offers section has no urgency or countdown.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout scales well to mobile with stacked sections and readable text.

Layout scales well to mobile with stacked sections and readable text.

check

check

Navigation collapses neatly into mobile-friendly menus.

Navigation collapses neatly into mobile-friendly menus.

xmark

xmark

Booking widget can feel cramped on smaller screens.

Booking widget can feel cramped on smaller screens.

lightbulb

lightbulb

Optimize widget spacing for more comfortable input on phones.

Optimize widget spacing for more comfortable input on phones.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout scales well to mobile with stacked sections and readable text.

check

Navigation collapses neatly into mobile-friendly menus.

xmark

Booking widget can feel cramped on smaller screens.

lightbulb

Optimize widget spacing for more comfortable input on phones.

Good

Good

Solid start

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective CTAs and social proof drive bookings, but lack scarcity and price cues.

Effective CTAs and social proof drive bookings, but lack scarcity and price cues.

check

check

Prominent ‘BOOK NOW’ and ‘Learn More’ CTAs guide users to conversion.

Prominent ‘BOOK NOW’ and ‘Learn More’ CTAs guide users to conversion.

xmark

xmark

No countdown timers or stock indicators to create urgency.

No countdown timers or stock indicators to create urgency.

lightbulb

lightbulb

Introduce limited-time deal indicators to tap into scarcity psychology.

Introduce limited-time deal indicators to tap into scarcity psychology.

Good

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective CTAs and social proof drive bookings, but lack scarcity and price cues.

check

Prominent ‘BOOK NOW’ and ‘Learn More’ CTAs guide users to conversion.

xmark

No countdown timers or stock indicators to create urgency.

lightbulb

Introduce limited-time deal indicators to tap into scarcity psychology.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique visual style and storytelling elevate the brand, despite copy noise.

Unique visual style and storytelling elevate the brand, despite copy noise.

check

check

Historic anecdotes and quotes give personality to the site.

Historic anecdotes and quotes give personality to the site.

xmark

xmark

Extraneous casino promotion undermines creative coherence.

Extraneous casino promotion undermines creative coherence.

lightbulb

lightbulb

Focus creative assets on hotel heritage instead of irrelevant offers.

Focus creative assets on hotel heritage instead of irrelevant offers.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique visual style and storytelling elevate the brand, despite copy noise.

check

Historic anecdotes and quotes give personality to the site.

xmark

Extraneous casino promotion undermines creative coherence.

lightbulb

Focus creative assets on hotel heritage instead of irrelevant offers.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive flow from hero to content, but cluttered nav increases cognitive load.

Intuitive flow from hero to content, but cluttered nav increases cognitive load.

check

check

Sectional grouping allows users to scan content effectively.

Sectional grouping allows users to scan content effectively.

xmark

xmark

Overabundance of links in footer and nav feels overwhelming.

Overabundance of links in footer and nav feels overwhelming.

lightbulb

lightbulb

Simplify navigation by consolidating redundant links into categories.

Simplify navigation by consolidating redundant links into categories.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive flow from hero to content, but cluttered nav increases cognitive load.

check

Sectional grouping allows users to scan content effectively.

xmark

Overabundance of links in footer and nav feels overwhelming.

lightbulb

Simplify navigation by consolidating redundant links into categories.

Good

Good

Solid start

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is descriptive and evocative but marred by irrelevant casino paragraphs.

Copy is descriptive and evocative but marred by irrelevant casino paragraphs.

check

check

Headlines and quotes add a poetic touch to the guest experience.

Headlines and quotes add a poetic touch to the guest experience.

xmark

xmark

Casino-related text breaks trust and confuses visitors.

Casino-related text breaks trust and confuses visitors.

lightbulb

lightbulb

Remove or relocate spam content to maintain a cohesive hotel narrative.

Remove or relocate spam content to maintain a cohesive hotel narrative.

Good

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is descriptive and evocative but marred by irrelevant casino paragraphs.

check

Headlines and quotes add a poetic touch to the guest experience.

xmark

Casino-related text breaks trust and confuses visitors.

lightbulb

Remove or relocate spam content to maintain a cohesive hotel narrative.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Sophisticated typography and color palette reflect luxury branding.

Sophisticated typography and color palette reflect luxury branding.

check

check

Cohesive dark background with gold accents feels premium.

Cohesive dark background with gold accents feels premium.

xmark

xmark

Some images bleed together without clear separation.

Some images bleed together without clear separation.

lightbulb

lightbulb

Enhance image borders or shadows to improve section delineation.

Enhance image borders or shadows to improve section delineation.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Sophisticated typography and color palette reflect luxury branding.

check

Cohesive dark background with gold accents feels premium.

xmark

Some images bleed together without clear separation.

lightbulb

Enhance image borders or shadows to improve section delineation.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Remove Spam Copy

Remove Spam Copy

Remove Spam Copy

Eliminate the unrelated casino paragraphs to maintain brand focus and avoid confusing visitors.

Eliminate the unrelated casino paragraphs to maintain brand focus and avoid confusing visitors.

Important

Moderate fix

Show Room Pricing

Show Room Pricing

Show Room Pricing

Add starting prices and key room details above the fold to help users make informed decisions faster.

Add starting prices and key room details above the fold to help users make informed decisions faster.

Suggestion

Easy fix

Add Scarcity Timers

Add Scarcity Timers

Add Scarcity Timers

Implement countdowns on special offers to create urgency and improve offer uptake.

Implement countdowns on special offers to create urgency and improve offer uptake.

Suggestion

Easy fix

Embed Location Map

Embed Location Map

Embed Location Map

Include an interactive map to assist guests with directions and highlight nearby attractions.

Include an interactive map to assist guests with directions and highlight nearby attractions.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025