Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

135

Website Rank

Hotel Mortagne’s landing page showcases integrated resort, dining, meetings and accommodations with elegant photography and a French-focused narrative. It’s visually coherent but can improve CTA prominence and content completeness.

C

Conversion Qualification*

#

135

Website Rank

C

Conversion Qualification*

Hotel Mortagne’s landing page showcases integrated resort, dining, meetings and accommodations with elegant photography and a French-focused narrative. It’s visually coherent but can improve CTA prominence and content completeness.

#

135

Website Rank

Hotel Mortagne’s landing page showcases integrated resort, dining, meetings and accommodations with elegant photography and a French-focused narrative. It’s visually coherent but can improve CTA prominence and content completeness.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality photos bring spaces to life

High-quality photos bring spaces to life

High-quality photos bring spaces to life

circle-check

circle-check

Consistent gold and white color palette

Consistent gold and white color palette

Consistent gold and white color palette

circle-check

circle-check

Clear section headings guide the user

Clear section headings guide the user

Clear section headings guide the user

circle-check

circle-check

Mobile nav includes accessible icons

Mobile nav includes accessible icons

Mobile nav includes accessible icons

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Booking CTA buried below hero section

Booking CTA buried below hero section

Booking CTA buried below hero section

circle-exclamation

circle-exclamation

Paragraphs cut off mid-sentence

Paragraphs cut off mid-sentence

Paragraphs cut off mid-sentence

circle-exclamation

circle-exclamation

No rate or package details visible

No rate or package details visible

No rate or package details visible

circle-exclamation

circle-exclamation

Lacks visible social proof like reviews

Lacks visible social proof like reviews

Lacks visible social proof like reviews

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layouts adapt well, with mobile nav icons improving reachability

Responsive layouts adapt well, with mobile nav icons improving reachability

check

check

Bottom sticky nav improves mobile usability

Bottom sticky nav improves mobile usability

xmark

xmark

Body text small on mobile can hinder readability

Body text small on mobile can hinder readability

lightbulb

lightbulb

Increase font sizes and spacing on smaller screens

Increase font sizes and spacing on smaller screens

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layouts adapt well, with mobile nav icons improving reachability

check

Bottom sticky nav improves mobile usability

xmark

Body text small on mobile can hinder readability

lightbulb

Increase font sizes and spacing on smaller screens

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Clear CTAs exist but scarcity and social proof are underutilized

Clear CTAs exist but scarcity and social proof are underutilized

check

check

Distinct booking button encourages conversions

Distinct booking button encourages conversions

xmark

xmark

No urgency messages or limited-time offers

No urgency messages or limited-time offers

lightbulb

lightbulb

Incorporate scarcity cues and guest reviews to boost trust

Incorporate scarcity cues and guest reviews to boost trust

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Clear CTAs exist but scarcity and social proof are underutilized

check

Distinct booking button encourages conversions

xmark

No urgency messages or limited-time offers

lightbulb

Incorporate scarcity cues and guest reviews to boost trust

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

55

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Conservative design feels safe but lacks unique elements

Conservative design feels safe but lacks unique elements

check

check

Subtle brand touches distinguish the page

Subtle brand touches distinguish the page

xmark

xmark

Layout is typical of hotel sites without standout features

Layout is typical of hotel sites without standout features

lightbulb

lightbulb

Add interactive or dynamic elements for differentiation

Add interactive or dynamic elements for differentiation

Needs work

Check insights

sparkles

Originality & Creativity

55

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Conservative design feels safe but lacks unique elements

check

Subtle brand touches distinguish the page

xmark

Layout is typical of hotel sites without standout features

lightbulb

Add interactive or dynamic elements for differentiation

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Well-sectioned content aids navigation but requires extensive scrolling

Well-sectioned content aids navigation but requires extensive scrolling

check

check

Distinct sections make scanning easier

Distinct sections make scanning easier

xmark

xmark

No persistent booking CTA causes extra navigation

No persistent booking CTA causes extra navigation

lightbulb

lightbulb

Implement a sticky book button for quicker access

Implement a sticky book button for quicker access

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Well-sectioned content aids navigation but requires extensive scrolling

check

Distinct sections make scanning easier

xmark

No persistent booking CTA causes extra navigation

lightbulb

Implement a sticky book button for quicker access

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings are clear and descriptive but body copy is occasionally truncated

Headings are clear and descriptive but body copy is occasionally truncated

check

check

Strong headline hierarchy enhances readability

Strong headline hierarchy enhances readability

xmark

xmark

Incomplete sentences reduce copy clarity

Incomplete sentences reduce copy clarity

lightbulb

lightbulb

Review and correct all truncated text

Review and correct all truncated text

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings are clear and descriptive but body copy is occasionally truncated

check

Strong headline hierarchy enhances readability

xmark

Incomplete sentences reduce copy clarity

lightbulb

Review and correct all truncated text

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant visuals and palette but heavy color blocks lower content density

Elegant visuals and palette but heavy color blocks lower content density

check

check

Cohesive brand colors create a refined aesthetic

Cohesive brand colors create a refined aesthetic

xmark

xmark

Large colored blocks push key content out of view

Large colored blocks push key content out of view

lightbulb

lightbulb

Balance color usage to improve content prominence

Balance color usage to improve content prominence

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Elegant visuals and palette but heavy color blocks lower content density

check

Cohesive brand colors create a refined aesthetic

xmark

Large colored blocks push key content out of view

lightbulb

Balance color usage to improve content prominence

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance CTA Visibility

Enhance CTA Visibility

Enhance CTA Visibility

Move the reservation button into the hero section so it’s immediately visible above the fold to reduce user effort.

Move the reservation button into the hero section so it’s immediately visible above the fold to reduce user effort.

Important

Moderate fix

Show Rates & Packages

Show Rates & Packages

Show Rates & Packages

Display starting room rates or package deals near the top to inform users quickly and reduce friction in decision-making.

Display starting room rates or package deals near the top to inform users quickly and reduce friction in decision-making.

Suggestion

Moderate fix

Integrate Testimonials

Integrate Testimonials

Integrate Testimonials

Add guest reviews with photos and ratings to build credibility and leverage social proof throughout the page.

Add guest reviews with photos and ratings to build credibility and leverage social proof throughout the page.

Suggestion

Easy fix

Correct Copy Truncation

Correct Copy Truncation

Correct Copy Truncation

Review the copy and fix cut-off sentences to ensure all descriptions are complete and clear for readers.

Review the copy and fix cut-off sentences to ensure all descriptions are complete and clear for readers.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025