Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
135
Website Rank
Hotel Mortagne’s landing page showcases integrated resort, dining, meetings and accommodations with elegant photography and a French-focused narrative. It’s visually coherent but can improve CTA prominence and content completeness.
C
Conversion Qualification*
#
135
Website Rank
C
Conversion Qualification*
Hotel Mortagne’s landing page showcases integrated resort, dining, meetings and accommodations with elegant photography and a French-focused narrative. It’s visually coherent but can improve CTA prominence and content completeness.
#
135
Website Rank
Hotel Mortagne’s landing page showcases integrated resort, dining, meetings and accommodations with elegant photography and a French-focused narrative. It’s visually coherent but can improve CTA prominence and content completeness.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
55
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
55
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality photos bring spaces to life
High-quality photos bring spaces to life
High-quality photos bring spaces to life
circle-check
circle-check
Consistent gold and white color palette
Consistent gold and white color palette
Consistent gold and white color palette
circle-check
circle-check
Clear section headings guide the user
Clear section headings guide the user
Clear section headings guide the user
circle-check
circle-check
Mobile nav includes accessible icons
Mobile nav includes accessible icons
Mobile nav includes accessible icons
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Booking CTA buried below hero section
Booking CTA buried below hero section
Booking CTA buried below hero section
circle-exclamation
circle-exclamation
Paragraphs cut off mid-sentence
Paragraphs cut off mid-sentence
Paragraphs cut off mid-sentence
circle-exclamation
circle-exclamation
No rate or package details visible
No rate or package details visible
No rate or package details visible
circle-exclamation
circle-exclamation
Lacks visible social proof like reviews
Lacks visible social proof like reviews
Lacks visible social proof like reviews
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layouts adapt well, with mobile nav icons improving reachability
Responsive layouts adapt well, with mobile nav icons improving reachability
check
check
Bottom sticky nav improves mobile usability
Bottom sticky nav improves mobile usability
xmark
xmark
Body text small on mobile can hinder readability
Body text small on mobile can hinder readability
lightbulb
lightbulb
Increase font sizes and spacing on smaller screens
Increase font sizes and spacing on smaller screens
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layouts adapt well, with mobile nav icons improving reachability
check
Bottom sticky nav improves mobile usability
xmark
Body text small on mobile can hinder readability
lightbulb
Increase font sizes and spacing on smaller screens
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Clear CTAs exist but scarcity and social proof are underutilized
Clear CTAs exist but scarcity and social proof are underutilized
check
check
Distinct booking button encourages conversions
Distinct booking button encourages conversions
xmark
xmark
No urgency messages or limited-time offers
No urgency messages or limited-time offers
lightbulb
lightbulb
Incorporate scarcity cues and guest reviews to boost trust
Incorporate scarcity cues and guest reviews to boost trust
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Clear CTAs exist but scarcity and social proof are underutilized
check
Distinct booking button encourages conversions
xmark
No urgency messages or limited-time offers
lightbulb
Incorporate scarcity cues and guest reviews to boost trust
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Conservative design feels safe but lacks unique elements
Conservative design feels safe but lacks unique elements
check
check
Subtle brand touches distinguish the page
Subtle brand touches distinguish the page
xmark
xmark
Layout is typical of hotel sites without standout features
Layout is typical of hotel sites without standout features
lightbulb
lightbulb
Add interactive or dynamic elements for differentiation
Add interactive or dynamic elements for differentiation
Needs work
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Conservative design feels safe but lacks unique elements
check
Subtle brand touches distinguish the page
xmark
Layout is typical of hotel sites without standout features
lightbulb
Add interactive or dynamic elements for differentiation
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Well-sectioned content aids navigation but requires extensive scrolling
Well-sectioned content aids navigation but requires extensive scrolling
check
check
Distinct sections make scanning easier
Distinct sections make scanning easier
xmark
xmark
No persistent booking CTA causes extra navigation
No persistent booking CTA causes extra navigation
lightbulb
lightbulb
Implement a sticky book button for quicker access
Implement a sticky book button for quicker access
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Well-sectioned content aids navigation but requires extensive scrolling
check
Distinct sections make scanning easier
xmark
No persistent booking CTA causes extra navigation
lightbulb
Implement a sticky book button for quicker access
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are clear and descriptive but body copy is occasionally truncated
Headings are clear and descriptive but body copy is occasionally truncated
check
check
Strong headline hierarchy enhances readability
Strong headline hierarchy enhances readability
xmark
xmark
Incomplete sentences reduce copy clarity
Incomplete sentences reduce copy clarity
lightbulb
lightbulb
Review and correct all truncated text
Review and correct all truncated text
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are clear and descriptive but body copy is occasionally truncated
check
Strong headline hierarchy enhances readability
xmark
Incomplete sentences reduce copy clarity
lightbulb
Review and correct all truncated text
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant visuals and palette but heavy color blocks lower content density
Elegant visuals and palette but heavy color blocks lower content density
check
check
Cohesive brand colors create a refined aesthetic
Cohesive brand colors create a refined aesthetic
xmark
xmark
Large colored blocks push key content out of view
Large colored blocks push key content out of view
lightbulb
lightbulb
Balance color usage to improve content prominence
Balance color usage to improve content prominence
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Elegant visuals and palette but heavy color blocks lower content density
check
Cohesive brand colors create a refined aesthetic
xmark
Large colored blocks push key content out of view
lightbulb
Balance color usage to improve content prominence
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance CTA Visibility
Enhance CTA Visibility
Enhance CTA Visibility
Move the reservation button into the hero section so it’s immediately visible above the fold to reduce user effort.
Move the reservation button into the hero section so it’s immediately visible above the fold to reduce user effort.
Important
Moderate fix
Show Rates & Packages
Show Rates & Packages
Show Rates & Packages
Display starting room rates or package deals near the top to inform users quickly and reduce friction in decision-making.
Display starting room rates or package deals near the top to inform users quickly and reduce friction in decision-making.
Suggestion
Moderate fix
Integrate Testimonials
Integrate Testimonials
Integrate Testimonials
Add guest reviews with photos and ratings to build credibility and leverage social proof throughout the page.
Add guest reviews with photos and ratings to build credibility and leverage social proof throughout the page.
Suggestion
Easy fix
Correct Copy Truncation
Correct Copy Truncation
Correct Copy Truncation
Review the copy and fix cut-off sentences to ensure all descriptions are complete and clear for readers.
Review the copy and fix cut-off sentences to ensure all descriptions are complete and clear for readers.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025