Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
171
Website Rank
Hotel Mortagne page features clear sections highlighting amenities and services in a refined brand palette yet lacks booking convenience and social proof
C
Conversion Qualification*
#
171
Website Rank
C
Conversion Qualification*
Hotel Mortagne page features clear sections highlighting amenities and services in a refined brand palette yet lacks booking convenience and social proof
#
171
Website Rank
Hotel Mortagne page features clear sections highlighting amenities and services in a refined brand palette yet lacks booking convenience and social proof
70
70
/100
/100
Responsive Design
Responsive Design
25
25
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean modern design reinforces brand credibility
Clean modern design reinforces brand credibility
Clean modern design reinforces brand credibility
circle-check
circle-check
Clear sectional layouts guide user through offerings
Clear sectional layouts guide user through offerings
Clear sectional layouts guide user through offerings
circle-check
circle-check
High-quality images showcase amenities effectively
High-quality images showcase amenities effectively
High-quality images showcase amenities effectively
circle-check
circle-check
Consistent CTAs maintain visual coherence
Consistent CTAs maintain visual coherence
Consistent CTAs maintain visual coherence
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No prominent booking widget above the fold
No prominent booking widget above the fold
No prominent booking widget above the fold
circle-exclamation
circle-exclamation
Lack of social proof reduces conversion potential
Lack of social proof reduces conversion potential
Lack of social proof reduces conversion potential
circle-exclamation
circle-exclamation
Text truncation breaks reading flow
Text truncation breaks reading flow
Text truncation breaks reading flow
circle-exclamation
circle-exclamation
Footer is cluttered with excessive links
Footer is cluttered with excessive links
Footer is cluttered with excessive links
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adjusts to various viewports; a hamburger menu but some elements appear cramped on mobile
Layout adjusts to various viewports; a hamburger menu but some elements appear cramped on mobile
check
check
Navigation condenses effectively into a hamburger menu
Navigation condenses effectively into a hamburger menu
xmark
xmark
Footer link list is dense and hard to tap on small screens
Footer link list is dense and hard to tap on small screens
lightbulb
lightbulb
Increase touch target size for footer links to improve mobile usability
Increase touch target size for footer links to improve mobile usability
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adjusts to various viewports; a hamburger menu but some elements appear cramped on mobile
check
Navigation condenses effectively into a hamburger menu
xmark
Footer link list is dense and hard to tap on small screens
lightbulb
Increase touch target size for footer links to improve mobile usability
Needs work
Needs work
Check insights
Check insights
Influence Principles
25
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks scarcity cues and social proof relies solely on descriptive content
Lacks scarcity cues and social proof relies solely on descriptive content
check
check
Clear CTAs are consistently placed across sections
Clear CTAs are consistently placed across sections
xmark
xmark
No testimonials or urgency messages to drive conversions
No testimonials or urgency messages to drive conversions
lightbulb
lightbulb
Add guest reviews or awards badges to build trust
Add guest reviews or awards badges to build trust
Needs work
Check insights
Influence Principles
25
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks scarcity cues and social proof relies solely on descriptive content
check
Clear CTAs are consistently placed across sections
xmark
No testimonials or urgency messages to drive conversions
lightbulb
Add guest reviews or awards badges to build trust
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hospitality layout with collages and cards limited unique interactions
Standard hospitality layout with collages and cards limited unique interactions
check
check
Mosaic image layout adds visual interest
Mosaic image layout adds visual interest
xmark
xmark
Design follows common industry patterns without a standout feature
Design follows common industry patterns without a standout feature
lightbulb
lightbulb
Incorporate subtle animations to differentiate from competitors
Incorporate subtle animations to differentiate from competitors
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hospitality layout with collages and cards limited unique interactions
check
Mosaic image layout adds visual interest
xmark
Design follows common industry patterns without a standout feature
lightbulb
Incorporate subtle animations to differentiate from competitors
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is logically chunked into sections yet lacks booking tools and quick filters for rooms
Content is logically chunked into sections yet lacks booking tools and quick filters for rooms
check
check
Numbered sections guide the user through key offerings
Numbered sections guide the user through key offerings
xmark
xmark
Absence of a bookings widget at top forces extra scroll
Absence of a bookings widget at top forces extra scroll
lightbulb
lightbulb
Add a fixed booking bar at the top for instant reservation lookup
Add a fixed booking bar at the top for instant reservation lookup
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is logically chunked into sections yet lacks booking tools and quick filters for rooms
check
Numbered sections guide the user through key offerings
xmark
Absence of a bookings widget at top forces extra scroll
lightbulb
Add a fixed booking bar at the top for instant reservation lookup
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are clear and descriptive but some paragraph text is truncated and CTAs ambiguous
Headings are clear and descriptive but some paragraph text is truncated and CTAs ambiguous
check
check
Section titles succinctly communicate offerings
Section titles succinctly communicate offerings
xmark
xmark
Cut-off paragraphs disrupt reading flow
Cut-off paragraphs disrupt reading flow
lightbulb
lightbulb
Ensure full paragraph display or a expand link for truncated content
Ensure full paragraph display or a expand link for truncated content
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are clear and descriptive but some paragraph text is truncated and CTAs ambiguous
check
Section titles succinctly communicate offerings
xmark
Cut-off paragraphs disrupt reading flow
lightbulb
Ensure full paragraph display or a expand link for truncated content
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant neutral palette and clean layout highlight content but some sections feel repetitive and lack dynamic anchors
Elegant neutral palette and clean layout highlight content but some sections feel repetitive and lack dynamic anchors
check
check
Consistent typography and brand colors create a professional look
Consistent typography and brand colors create a professional look
xmark
xmark
Hero visuals lack clear focal point and CTA to draw immediate action
Hero visuals lack clear focal point and CTA to draw immediate action
lightbulb
lightbulb
Introduce more visual hierarchy in hero via contrasting CTA color
Introduce more visual hierarchy in hero via contrasting CTA color
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Elegant neutral palette and clean layout highlight content but some sections feel repetitive and lack dynamic anchors
check
Consistent typography and brand colors create a professional look
xmark
Hero visuals lack clear focal point and CTA to draw immediate action
lightbulb
Introduce more visual hierarchy in hero via contrasting CTA color
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Implement Fixed Booking Bar
Implement Fixed Booking Bar
Implement Fixed Booking Bar
Introduce a persistent booking bar at top of page allowing users to select dates and rooms without scrolling
Introduce a persistent booking bar at top of page allowing users to select dates and rooms without scrolling
Important
Easy fix
Add Guest Testimonials
Add Guest Testimonials
Add Guest Testimonials
Incorporate a reviews section with star ratings and quotes to build social proof and trust
Incorporate a reviews section with star ratings and quotes to build social proof and trust
Suggestion
Easy fix
Reveal Full Paragraph Text
Reveal Full Paragraph Text
Reveal Full Paragraph Text
Ensure paragraphs are not cut mid-sentence or add a read more function to display full descriptions
Ensure paragraphs are not cut mid-sentence or add a read more function to display full descriptions
Suggestion
Easy fix
Enhance CTA Visibility
Enhance CTA Visibility
Enhance CTA Visibility
Use contrasting colors or animations on CTA buttons especially within the hero section to draw user attention
Use contrasting colors or animations on CTA buttons especially within the hero section to draw user attention
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025