Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

66

Website Rank

Homepage features a scenic hero with clear room showcases, package highlights, dining and events info with consistent branding and CTAs.

B

Conversion Qualification*

#

66

Website Rank

B

Conversion Qualification*

Homepage features a scenic hero with clear room showcases, package highlights, dining and events info with consistent branding and CTAs.

#

66

Website Rank

Homepage features a scenic hero with clear room showcases, package highlights, dining and events info with consistent branding and CTAs.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero imagery builds strong brand connection.

Hero imagery builds strong brand connection.

Hero imagery builds strong brand connection.

circle-check

circle-check

Room sections use high-quality visuals.

Room sections use high-quality visuals.

Room sections use high-quality visuals.

circle-check

circle-check

CTAs are prominently displayed and consistent.

CTAs are prominently displayed and consistent.

CTAs are prominently displayed and consistent.

circle-check

circle-check

Consistent typography creates a cohesive feel.

Consistent typography creates a cohesive feel.

Consistent typography creates a cohesive feel.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Window washing notice is too small to notice.

Window washing notice is too small to notice.

Window washing notice is too small to notice.

circle-exclamation

circle-exclamation

No visible guest reviews for social proof.

No visible guest reviews for social proof.

No visible guest reviews for social proof.

circle-exclamation

circle-exclamation

Footer links feel cluttered and low contrast.

Footer links feel cluttered and low contrast.

Footer links feel cluttered and low contrast.

circle-exclamation

circle-exclamation

FAQ section blends into footer, lacks emphasis.

FAQ section blends into footer, lacks emphasis.

FAQ section blends into footer, lacks emphasis.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout hints at responsive structure but lacks visible evidence of breakpoints.

Layout hints at responsive structure but lacks visible evidence of breakpoints.

check

check

Navigation and CTAs seem scalable for mobile.

Navigation and CTAs seem scalable for mobile.

xmark

xmark

No visible mobile or tablet variation in this view.

No visible mobile or tablet variation in this view.

lightbulb

lightbulb

Test and showcase responsive behaviors to ensure consistency.

Test and showcase responsive behaviors to ensure consistency.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout hints at responsive structure but lacks visible evidence of breakpoints.

check

Navigation and CTAs seem scalable for mobile.

xmark

No visible mobile or tablet variation in this view.

lightbulb

Test and showcase responsive behaviors to ensure consistency.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic sales tactics present but lack strong social proof or urgency.

Basic sales tactics present but lack strong social proof or urgency.

check

check

Loyalty program mentions encourage direct bookings.

Loyalty program mentions encourage direct bookings.

xmark

xmark

Absence of real-time availability alerts or countdowns.

Absence of real-time availability alerts or countdowns.

lightbulb

lightbulb

Integrate scarcity cues and guest testimonials to boost trust.

Integrate scarcity cues and guest testimonials to boost trust.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic sales tactics present but lack strong social proof or urgency.

check

Loyalty program mentions encourage direct bookings.

xmark

Absence of real-time availability alerts or countdowns.

lightbulb

Integrate scarcity cues and guest testimonials to boost trust.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Brand styling is refined but follows typical hotel website conventions.

Brand styling is refined but follows typical hotel website conventions.

check

check

Elegant typography gives a premium feel.

Elegant typography gives a premium feel.

xmark

xmark

Overall structure remains familiar and predictable.

Overall structure remains familiar and predictable.

lightbulb

lightbulb

Experiment with interactive elements to differentiate sections.

Experiment with interactive elements to differentiate sections.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Brand styling is refined but follows typical hotel website conventions.

check

Elegant typography gives a premium feel.

xmark

Overall structure remains familiar and predictable.

lightbulb

Experiment with interactive elements to differentiate sections.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation is intuitive with clear sections but can overwhelm on full page.

Navigation is intuitive with clear sections but can overwhelm on full page.

check

check

Intuitive layout groups content logically by theme.

Intuitive layout groups content logically by theme.

xmark

xmark

Multiple CTAs per section may confuse first-time visitors.

Multiple CTAs per section may confuse first-time visitors.

lightbulb

lightbulb

Streamline CTAs to prioritize primary actions and reduce clutter.

Streamline CTAs to prioritize primary actions and reduce clutter.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation is intuitive with clear sections but can overwhelm on full page.

check

Intuitive layout groups content logically by theme.

xmark

Multiple CTAs per section may confuse first-time visitors.

lightbulb

Streamline CTAs to prioritize primary actions and reduce clutter.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings clearly describe each section but some CTA copy is repetitive.

Headings clearly describe each section but some CTA copy is repetitive.

check

check

Section headings are descriptive and engaging.

Section headings are descriptive and engaging.

xmark

xmark

Repeated 'Learn More' CTAs lack context and specificity.

Repeated 'Learn More' CTAs lack context and specificity.

lightbulb

lightbulb

Use varied CTA text to better signal action outcomes.

Use varied CTA text to better signal action outcomes.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings clearly describe each section but some CTA copy is repetitive.

check

Section headings are descriptive and engaging.

xmark

Repeated 'Learn More' CTAs lack context and specificity.

lightbulb

Use varied CTA text to better signal action outcomes.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, modern design with ample white space and quality photography.

Clean, modern design with ample white space and quality photography.

check

check

High-res images and consistent color palette enhance appeal.

High-res images and consistent color palette enhance appeal.

xmark

xmark

Small top notice bar clashes with aesthetic and is overlooked.

Small top notice bar clashes with aesthetic and is overlooked.

lightbulb

lightbulb

Use accent colors in section separators to add visual rhythm.

Use accent colors in section separators to add visual rhythm.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Clean, modern design with ample white space and quality photography.

check

High-res images and consistent color palette enhance appeal.

xmark

Small top notice bar clashes with aesthetic and is overlooked.

lightbulb

Use accent colors in section separators to add visual rhythm.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Display star ratings and guest testimonials near room CTAs to build social proof and credibility.

Display star ratings and guest testimonials near room CTAs to build social proof and credibility.

Important

Moderate fix

Introduce Live Chat

Introduce Live Chat

Introduce Live Chat

Implement a persistent live chat widget to assist visitors in real-time and answer inquiries.

Implement a persistent live chat widget to assist visitors in real-time and answer inquiries.

Suggestion

Easy fix

Implement Scarcity Cues

Implement Scarcity Cues

Implement Scarcity Cues

Add dynamic messages like 'Only 2 rooms left at this rate' to encourage faster booking.

Add dynamic messages like 'Only 2 rooms left at this rate' to encourage faster booking.

Suggestion

Moderate fix

Enhance FAQ Visibility

Enhance FAQ Visibility

Enhance FAQ Visibility

Move the FAQ accordion above the footer or highlight it with visuals to improve discoverability.

Move the FAQ accordion above the footer or highlight it with visuals to improve discoverability.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025