Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
64
Website Rank
Hotel Nikko San Francisco’s Union Square page showcases a sleek hero video; room categories with imagery; special packages; dining and events info. Strong visual design but pricing clarity and social proof areas need improvement.
B
Conversion Qualification*
#
64
Website Rank
B
Conversion Qualification*
Hotel Nikko San Francisco’s Union Square page showcases a sleek hero video; room categories with imagery; special packages; dining and events info. Strong visual design but pricing clarity and social proof areas need improvement.
#
64
Website Rank
Hotel Nikko San Francisco’s Union Square page showcases a sleek hero video; room categories with imagery; special packages; dining and events info. Strong visual design but pricing clarity and social proof areas need improvement.
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero section with immersive cityscape visuals
Striking hero section with immersive cityscape visuals
Striking hero section with immersive cityscape visuals
circle-check
circle-check
Well organized room categories with clear CTAs
Well organized room categories with clear CTAs
Well organized room categories with clear CTAs
circle-check
circle-check
High quality imagery conveys luxury and atmosphere
High quality imagery conveys luxury and atmosphere
High quality imagery conveys luxury and atmosphere
circle-check
circle-check
Consistent brand typography and color scheme
Consistent brand typography and color scheme
Consistent brand typography and color scheme
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero video text sometimes hard to read in bright areas
Hero video text sometimes hard to read in bright areas
Hero video text sometimes hard to read in bright areas
circle-exclamation
circle-exclamation
Horizontal scroll arrows are subtle and can be missed
Horizontal scroll arrows are subtle and can be missed
Horizontal scroll arrows are subtle and can be missed
circle-exclamation
circle-exclamation
Pricing information not consistently visible on room cards
Pricing information not consistently visible on room cards
Pricing information not consistently visible on room cards
circle-exclamation
circle-exclamation
No customer reviews or ratings to support trust building
No customer reviews or ratings to support trust building
No customer reviews or ratings to support trust building
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layouts adapt well across devices maintaining visual hierarchy and CTAs placement.
Responsive layouts adapt well across devices maintaining visual hierarchy and CTAs placement.
check
check
Layout adjusts smoothly from desktop to mobile without losing structure.
Layout adjusts smoothly from desktop to mobile without losing structure.
xmark
xmark
Some interactive elements like arrows and buttons shrink too much on smaller screens.
Some interactive elements like arrows and buttons shrink too much on smaller screens.
lightbulb
lightbulb
Ensure touch targets meet minimum size for easier mobile interaction.
Ensure touch targets meet minimum size for easier mobile interaction.
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layouts adapt well across devices maintaining visual hierarchy and CTAs placement.
check
Layout adjusts smoothly from desktop to mobile without losing structure.
xmark
Some interactive elements like arrows and buttons shrink too much on smaller screens.
lightbulb
Ensure touch targets meet minimum size for easier mobile interaction.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective CTAs drive direct bookings but social proof and scarcity tactics are minimal.
Effective CTAs drive direct bookings but social proof and scarcity tactics are minimal.
check
check
Multiple CTAs for booking and offers increase conversion opportunities.
Multiple CTAs for booking and offers increase conversion opportunities.
xmark
xmark
Absent social proof and limited urgency elements reduce persuasion.
Absent social proof and limited urgency elements reduce persuasion.
lightbulb
lightbulb
Add guest reviews and limited time offers to boost trust and urgency.
Add guest reviews and limited time offers to boost trust and urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective CTAs drive direct bookings but social proof and scarcity tactics are minimal.
check
Multiple CTAs for booking and offers increase conversion opportunities.
xmark
Absent social proof and limited urgency elements reduce persuasion.
lightbulb
Add guest reviews and limited time offers to boost trust and urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses classic luxury hotel patterns with elegant styling but lacks standout creative elements.
Uses classic luxury hotel patterns with elegant styling but lacks standout creative elements.
check
check
Typography pairing adds character beyond typical hotel websites.
Typography pairing adds character beyond typical hotel websites.
xmark
xmark
Overall layout remains conventional without unique interactive features.
Overall layout remains conventional without unique interactive features.
lightbulb
lightbulb
Incorporate interactive elements like parallax or micro animations to stand out.
Incorporate interactive elements like parallax or micro animations to stand out.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses classic luxury hotel patterns with elegant styling but lacks standout creative elements.
check
Typography pairing adds character beyond typical hotel websites.
xmark
Overall layout remains conventional without unique interactive features.
lightbulb
Incorporate interactive elements like parallax or micro animations to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear navigation through sections but horizontal scrolling can hinder discoverability.
Clear navigation through sections but horizontal scrolling can hinder discoverability.
check
check
Logical flow from rooms to amenities to dining guides user journey well.
Logical flow from rooms to amenities to dining guides user journey well.
xmark
xmark
Excessive choices visible at once can overwhelm visitors.
Excessive choices visible at once can overwhelm visitors.
lightbulb
lightbulb
Streamline decision paths and reduce simultaneous options to minimize cognitive load.
Streamline decision paths and reduce simultaneous options to minimize cognitive load.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear navigation through sections but horizontal scrolling can hinder discoverability.
check
Logical flow from rooms to amenities to dining guides user journey well.
xmark
Excessive choices visible at once can overwhelm visitors.
lightbulb
Streamline decision paths and reduce simultaneous options to minimize cognitive load.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Informative and inviting copy highlights experiences but sometimes truncates midsentence.
Informative and inviting copy highlights experiences but sometimes truncates midsentence.
check
check
Descriptive room and package details convey value proposition.
Descriptive room and package details convey value proposition.
xmark
xmark
Some paragraphs appear cut off disrupting the reading flow.
Some paragraphs appear cut off disrupting the reading flow.
lightbulb
lightbulb
Review content length to avoid truncation and ensure complete messaging.
Review content length to avoid truncation and ensure complete messaging.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Informative and inviting copy highlights experiences but sometimes truncates midsentence.
check
Descriptive room and package details convey value proposition.
xmark
Some paragraphs appear cut off disrupting the reading flow.
lightbulb
Review content length to avoid truncation and ensure complete messaging.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design exudes luxury with crisp typography and spacious layouts paired with high-resolution imagery.
The design exudes luxury with crisp typography and spacious layouts paired with high-resolution imagery.
check
check
High quality imagery and consistent branding enhance perceived luxury.
High quality imagery and consistent branding enhance perceived luxury.
xmark
xmark
Text overlay on the hero video reduces readability in lighter scenes.
Text overlay on the hero video reduces readability in lighter scenes.
lightbulb
lightbulb
Increase contrast or add a subtle background to hero text for better readability.
Increase contrast or add a subtle background to hero text for better readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
The design exudes luxury with crisp typography and spacious layouts paired with high-resolution imagery.
check
High quality imagery and consistent branding enhance perceived luxury.
xmark
Text overlay on the hero video reduces readability in lighter scenes.
lightbulb
Increase contrast or add a subtle background to hero text for better readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Hero Text Readability
Improve Hero Text Readability
Improve Hero Text Readability
Increase contrast between text and background or add a semi transparent overlay to ensure hero messaging is legible across all scenes.
Increase contrast between text and background or add a semi transparent overlay to ensure hero messaging is legible across all scenes.
Important
Moderate fix
Add Customer Reviews
Add Customer Reviews
Add Customer Reviews
Incorporate guest testimonials or star ratings prominently to leverage social proof and build visitor trust on room and package sections.
Incorporate guest testimonials or star ratings prominently to leverage social proof and build visitor trust on room and package sections.
Suggestion
Easy fix
Enhance Navigation Clarity
Enhance Navigation Clarity
Enhance Navigation Clarity
Make horizontal scrolling controls more visible and consider vertical layouts or pagination to improve section accessibility.
Make horizontal scrolling controls more visible and consider vertical layouts or pagination to improve section accessibility.
Suggestion
Moderate fix
Display Rate Transparency
Display Rate Transparency
Display Rate Transparency
Show starting rates directly on room cards and emphasize best rate guarantees to aid decision making and reduce bounce.
Show starting rates directly on room cards and emphasize best rate guarantees to aid decision making and reduce bounce.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025