Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
66
Website Rank
Homepage features a scenic hero with clear room showcases, package highlights, dining and events info with consistent branding and CTAs.
B
Conversion Qualification*
#
66
Website Rank
B
Conversion Qualification*
Homepage features a scenic hero with clear room showcases, package highlights, dining and events info with consistent branding and CTAs.
#
66
Website Rank
Homepage features a scenic hero with clear room showcases, package highlights, dining and events info with consistent branding and CTAs.
70
70
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero imagery builds strong brand connection.
Hero imagery builds strong brand connection.
Hero imagery builds strong brand connection.
circle-check
circle-check
Room sections use high-quality visuals.
Room sections use high-quality visuals.
Room sections use high-quality visuals.
circle-check
circle-check
CTAs are prominently displayed and consistent.
CTAs are prominently displayed and consistent.
CTAs are prominently displayed and consistent.
circle-check
circle-check
Consistent typography creates a cohesive feel.
Consistent typography creates a cohesive feel.
Consistent typography creates a cohesive feel.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Window washing notice is too small to notice.
Window washing notice is too small to notice.
Window washing notice is too small to notice.
circle-exclamation
circle-exclamation
No visible guest reviews for social proof.
No visible guest reviews for social proof.
No visible guest reviews for social proof.
circle-exclamation
circle-exclamation
Footer links feel cluttered and low contrast.
Footer links feel cluttered and low contrast.
Footer links feel cluttered and low contrast.
circle-exclamation
circle-exclamation
FAQ section blends into footer, lacks emphasis.
FAQ section blends into footer, lacks emphasis.
FAQ section blends into footer, lacks emphasis.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout hints at responsive structure but lacks visible evidence of breakpoints.
Layout hints at responsive structure but lacks visible evidence of breakpoints.
check
check
Navigation and CTAs seem scalable for mobile.
Navigation and CTAs seem scalable for mobile.
xmark
xmark
No visible mobile or tablet variation in this view.
No visible mobile or tablet variation in this view.
lightbulb
lightbulb
Test and showcase responsive behaviors to ensure consistency.
Test and showcase responsive behaviors to ensure consistency.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout hints at responsive structure but lacks visible evidence of breakpoints.
check
Navigation and CTAs seem scalable for mobile.
xmark
No visible mobile or tablet variation in this view.
lightbulb
Test and showcase responsive behaviors to ensure consistency.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic sales tactics present but lack strong social proof or urgency.
Basic sales tactics present but lack strong social proof or urgency.
check
check
Loyalty program mentions encourage direct bookings.
Loyalty program mentions encourage direct bookings.
xmark
xmark
Absence of real-time availability alerts or countdowns.
Absence of real-time availability alerts or countdowns.
lightbulb
lightbulb
Integrate scarcity cues and guest testimonials to boost trust.
Integrate scarcity cues and guest testimonials to boost trust.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic sales tactics present but lack strong social proof or urgency.
check
Loyalty program mentions encourage direct bookings.
xmark
Absence of real-time availability alerts or countdowns.
lightbulb
Integrate scarcity cues and guest testimonials to boost trust.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Brand styling is refined but follows typical hotel website conventions.
Brand styling is refined but follows typical hotel website conventions.
check
check
Elegant typography gives a premium feel.
Elegant typography gives a premium feel.
xmark
xmark
Overall structure remains familiar and predictable.
Overall structure remains familiar and predictable.
lightbulb
lightbulb
Experiment with interactive elements to differentiate sections.
Experiment with interactive elements to differentiate sections.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Brand styling is refined but follows typical hotel website conventions.
check
Elegant typography gives a premium feel.
xmark
Overall structure remains familiar and predictable.
lightbulb
Experiment with interactive elements to differentiate sections.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is intuitive with clear sections but can overwhelm on full page.
Navigation is intuitive with clear sections but can overwhelm on full page.
check
check
Intuitive layout groups content logically by theme.
Intuitive layout groups content logically by theme.
xmark
xmark
Multiple CTAs per section may confuse first-time visitors.
Multiple CTAs per section may confuse first-time visitors.
lightbulb
lightbulb
Streamline CTAs to prioritize primary actions and reduce clutter.
Streamline CTAs to prioritize primary actions and reduce clutter.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is intuitive with clear sections but can overwhelm on full page.
check
Intuitive layout groups content logically by theme.
xmark
Multiple CTAs per section may confuse first-time visitors.
lightbulb
Streamline CTAs to prioritize primary actions and reduce clutter.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings clearly describe each section but some CTA copy is repetitive.
Headings clearly describe each section but some CTA copy is repetitive.
check
check
Section headings are descriptive and engaging.
Section headings are descriptive and engaging.
xmark
xmark
Repeated 'Learn More' CTAs lack context and specificity.
Repeated 'Learn More' CTAs lack context and specificity.
lightbulb
lightbulb
Use varied CTA text to better signal action outcomes.
Use varied CTA text to better signal action outcomes.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings clearly describe each section but some CTA copy is repetitive.
check
Section headings are descriptive and engaging.
xmark
Repeated 'Learn More' CTAs lack context and specificity.
lightbulb
Use varied CTA text to better signal action outcomes.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, modern design with ample white space and quality photography.
Clean, modern design with ample white space and quality photography.
check
check
High-res images and consistent color palette enhance appeal.
High-res images and consistent color palette enhance appeal.
xmark
xmark
Small top notice bar clashes with aesthetic and is overlooked.
Small top notice bar clashes with aesthetic and is overlooked.
lightbulb
lightbulb
Use accent colors in section separators to add visual rhythm.
Use accent colors in section separators to add visual rhythm.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean, modern design with ample white space and quality photography.
check
High-res images and consistent color palette enhance appeal.
xmark
Small top notice bar clashes with aesthetic and is overlooked.
lightbulb
Use accent colors in section separators to add visual rhythm.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Display star ratings and guest testimonials near room CTAs to build social proof and credibility.
Display star ratings and guest testimonials near room CTAs to build social proof and credibility.
Important
Moderate fix
Introduce Live Chat
Introduce Live Chat
Introduce Live Chat
Implement a persistent live chat widget to assist visitors in real-time and answer inquiries.
Implement a persistent live chat widget to assist visitors in real-time and answer inquiries.
Suggestion
Easy fix
Implement Scarcity Cues
Implement Scarcity Cues
Implement Scarcity Cues
Add dynamic messages like 'Only 2 rooms left at this rate' to encourage faster booking.
Add dynamic messages like 'Only 2 rooms left at this rate' to encourage faster booking.
Suggestion
Moderate fix
Enhance FAQ Visibility
Enhance FAQ Visibility
Enhance FAQ Visibility
Move the FAQ accordion above the footer or highlight it with visuals to improve discoverability.
Move the FAQ accordion above the footer or highlight it with visuals to improve discoverability.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025