Hotel Nikko San Francisco
Hotel Nikko San Francisco
Hotel Nikko San Francisco
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Hotel Nikko San Francisco
Hotel Nikko San Francisco
Hotel Nikko San Francisco
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
66
66
out of 183 websites
out of 183 websites
74.25
74.25
74.25
/100
/100
/100
You ranked
out of 183 websites
66
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Navigation and CTAs seem scalable for mobile.
Navigation and CTAs seem scalable for mobile.
Navigation and CTAs seem scalable for mobile.
xmark
xmark
What you can improve
No visible mobile or tablet variation in this view.
No visible mobile or tablet variation in this view.
No visible mobile or tablet variation in this view.
lightbulb
lightbulb
Quick insight
Test and showcase responsive behaviors to ensure consistency.
Test and showcase responsive behaviors to ensure consistency.
Test and showcase responsive behaviors to ensure consistency.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Loyalty program mentions encourage direct bookings.
Loyalty program mentions encourage direct bookings.
Loyalty program mentions encourage direct bookings.
xmark
xmark
What you can improve
Absence of real-time availability alerts or countdowns.
Absence of real-time availability alerts or countdowns.
Absence of real-time availability alerts or countdowns.
lightbulb
lightbulb
Quick insight
Integrate scarcity cues and guest testimonials to boost trust.
Integrate scarcity cues and guest testimonials to boost trust.
Integrate scarcity cues and guest testimonials to boost trust.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Intuitive layout groups content logically by theme.
Intuitive layout groups content logically by theme.
Intuitive layout groups content logically by theme.
xmark
xmark
What you can improve
Multiple CTAs per section may confuse first-time visitors.
Multiple CTAs per section may confuse first-time visitors.
Multiple CTAs per section may confuse first-time visitors.
lightbulb
lightbulb
Quick insight
Streamline CTAs to prioritize primary actions and reduce clutter.
Streamline CTAs to prioritize primary actions and reduce clutter.
Streamline CTAs to prioritize primary actions and reduce clutter.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
75
75
75
/100
/100
/100
check
check
What you nailed
Section headings are descriptive and engaging.
Section headings are descriptive and engaging.
Section headings are descriptive and engaging.
xmark
xmark
What you can improve
Repeated 'Learn More' CTAs lack context and specificity.
Repeated 'Learn More' CTAs lack context and specificity.
Repeated 'Learn More' CTAs lack context and specificity.
lightbulb
lightbulb
Quick insight
Use varied CTA text to better signal action outcomes.
Use varied CTA text to better signal action outcomes.
Use varied CTA text to better signal action outcomes.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-res images and consistent color palette enhance appeal.
High-res images and consistent color palette enhance appeal.
High-res images and consistent color palette enhance appeal.
xmark
xmark
What you can improve
Small top notice bar clashes with aesthetic and is overlooked.
Small top notice bar clashes with aesthetic and is overlooked.
Small top notice bar clashes with aesthetic and is overlooked.
lightbulb
lightbulb
Quick insight
Use accent colors in section separators to add visual rhythm.
Use accent colors in section separators to add visual rhythm.
Use accent colors in section separators to add visual rhythm.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Elegant typography gives a premium feel.
Elegant typography gives a premium feel.
Elegant typography gives a premium feel.
xmark
xmark
What you can improve
Overall structure remains familiar and predictable.
Overall structure remains familiar and predictable.
Overall structure remains familiar and predictable.
lightbulb
lightbulb
Quick insight
Experiment with interactive elements to differentiate sections.
Experiment with interactive elements to differentiate sections.
Experiment with interactive elements to differentiate sections.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Guest Reviews
Display star ratings and guest testimonials near room CTAs to build social proof and credibility.
Important
Moderate fix
Introduce Live Chat
Implement a persistent live chat widget to assist visitors in real-time and answer inquiries.
Important
Easy fix
Add Guest Reviews
Display star ratings and guest testimonials near room CTAs to build social proof and credibility.
Important
Moderate fix
Introduce Live Chat
Implement a persistent live chat widget to assist visitors in real-time and answer inquiries.
Suggestion
Easy fix
Implement Scarcity Cues
Add dynamic messages like 'Only 2 rooms left at this rate' to encourage faster booking.
Suggestion
Moderate fix
Enhance FAQ Visibility
Move the FAQ accordion above the footer or highlight it with visuals to improve discoverability.
Suggestion
Easy fix
Implement Scarcity Cues
Add dynamic messages like 'Only 2 rooms left at this rate' to encourage faster booking.
Suggestion
Moderate fix
Enhance FAQ Visibility
Move the FAQ accordion above the footer or highlight it with visuals to improve discoverability.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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