Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
36
Website Rank
Boutique hotel site featuring arresting imagery and evocative copy without direct booking tools or detailed amenities
B+
Conversion Qualification*
#
36
Website Rank
B+
Conversion Qualification*
Boutique hotel site featuring arresting imagery and evocative copy without direct booking tools or detailed amenities
#
36
Website Rank
Boutique hotel site featuring arresting imagery and evocative copy without direct booking tools or detailed amenities
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Compelling hero section with anniversary badge
Compelling hero section with anniversary badge
Compelling hero section with anniversary badge
circle-check
circle-check
Evocative copy reinforces brand identity
Evocative copy reinforces brand identity
Evocative copy reinforces brand identity
circle-check
circle-check
High quality photography enhances appeal
High quality photography enhances appeal
High quality photography enhances appeal
circle-check
circle-check
Clear contact details in footer
Clear contact details in footer
Clear contact details in footer
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible booking form above fold
No visible booking form above fold
No visible booking form above fold
circle-exclamation
circle-exclamation
Placeholder blocks distract from content
Placeholder blocks distract from content
Placeholder blocks distract from content
circle-exclamation
circle-exclamation
Navigation has too many options
Navigation has too many options
Navigation has too many options
circle-exclamation
circle-exclamation
Lack of pricing or rate information
Lack of pricing or rate information
Lack of pricing or rate information
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across screen sizes but some elements slip
Layout adapts across screen sizes but some elements slip
check
check
Hero scales well in desktop view
Hero scales well in desktop view
xmark
xmark
Placeholder blocks misaligned on scroll
Placeholder blocks misaligned on scroll
lightbulb
lightbulb
Ensure consistent padding for all breakpoints
Ensure consistent padding for all breakpoints
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across screen sizes but some elements slip
check
Hero scales well in desktop view
xmark
Placeholder blocks misaligned on scroll
lightbulb
Ensure consistent padding for all breakpoints
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof present in AAA badge but scarcity and urgency missing
Social proof present in AAA badge but scarcity and urgency missing
check
check
AAA Diamond rating builds credibility
AAA Diamond rating builds credibility
xmark
xmark
No time based offers or scarcity cues
No time based offers or scarcity cues
lightbulb
lightbulb
Include limited time package to drive bookings
Include limited time package to drive bookings
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof present in AAA badge but scarcity and urgency missing
check
AAA Diamond rating builds credibility
xmark
No time based offers or scarcity cues
lightbulb
Include limited time package to drive bookings
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Stylish execution fits boutique concept with familiar patterns
Stylish execution fits boutique concept with familiar patterns
check
check
Unique anniversary motif stands out
Unique anniversary motif stands out
xmark
xmark
Standard section layout feels common
Standard section layout feels common
lightbulb
lightbulb
Introduce bespoke interactive elements to surprise users
Introduce bespoke interactive elements to surprise users
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Stylish execution fits boutique concept with familiar patterns
check
Unique anniversary motif stands out
xmark
Standard section layout feels common
lightbulb
Introduce bespoke interactive elements to surprise users
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive storytelling with gaps in functional flow
Intuitive storytelling with gaps in functional flow
check
check
Clear visual hierarchy guides eye
Clear visual hierarchy guides eye
xmark
xmark
Booking path not immediately clear
Booking path not immediately clear
lightbulb
lightbulb
Add direct book CTA in nav for quicker access
Add direct book CTA in nav for quicker access
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive storytelling with gaps in functional flow
check
Clear visual hierarchy guides eye
xmark
Booking path not immediately clear
lightbulb
Add direct book CTA in nav for quicker access
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative tone matches brand but lacks specificity
Evocative tone matches brand but lacks specificity
check
check
Headlines spark curiosity
Headlines spark curiosity
xmark
xmark
Descriptions sometimes truncate abruptly
Descriptions sometimes truncate abruptly
lightbulb
lightbulb
Refine copy to fully complete key messages
Refine copy to fully complete key messages
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative tone matches brand but lacks specificity
check
Headlines spark curiosity
xmark
Descriptions sometimes truncate abruptly
lightbulb
Refine copy to fully complete key messages
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong visual cohesion with rich color palette and bold typography
Strong visual cohesion with rich color palette and bold typography
check
check
Quality images convey luxury atmosphere
Quality images convey luxury atmosphere
xmark
xmark
Grey placeholders diminish polish
Grey placeholders diminish polish
lightbulb
lightbulb
Optimize image loading to maintain immersion
Optimize image loading to maintain immersion
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Strong visual cohesion with rich color palette and bold typography
check
Quality images convey luxury atmosphere
xmark
Grey placeholders diminish polish
lightbulb
Optimize image loading to maintain immersion
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Booking Widget
Add Booking Widget
Add Booking Widget
Integrate date destination and room selection tool above fold to streamline reservations
Integrate date destination and room selection tool above fold to streamline reservations
Important
Easy fix
Provide Pricing Info
Provide Pricing Info
Provide Pricing Info
Display starting rates or package pricing to set visitor expectations early
Display starting rates or package pricing to set visitor expectations early
Suggestion
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce number of menu links to focus on primary user journeys
Reduce number of menu links to focus on primary user journeys
Suggestion
Easy fix
Add Customer Reviews
Add Customer Reviews
Add Customer Reviews
Feature guest testimonials with photos to enhance social proof and trust
Feature guest testimonials with photos to enhance social proof and trust
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025