Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

128

Website Rank

Hotel Renegade’s anniversary page showcases a bold gold-on-white design celebrating its first year, highlighting limited-time packages and venue offerings with immersive imagery but lacks a prominent booking CTA.

C

Conversion Qualification*

#

128

Website Rank

C

Conversion Qualification*

Hotel Renegade’s anniversary page showcases a bold gold-on-white design celebrating its first year, highlighting limited-time packages and venue offerings with immersive imagery but lacks a prominent booking CTA.

#

128

Website Rank

Hotel Renegade’s anniversary page showcases a bold gold-on-white design celebrating its first year, highlighting limited-time packages and venue offerings with immersive imagery but lacks a prominent booking CTA.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality imagery reinforces brand identity

High-quality imagery reinforces brand identity

High-quality imagery reinforces brand identity

circle-check

circle-check

Consistent gold and white color palette feels premium

Consistent gold and white color palette feels premium

Consistent gold and white color palette feels premium

circle-check

circle-check

Clear presentation of limited-time anniversary offers

Clear presentation of limited-time anniversary offers

Clear presentation of limited-time anniversary offers

circle-check

circle-check

Bold, distinctive typography enhances style

Bold, distinctive typography enhances style

Bold, distinctive typography enhances style

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No booking call-to-action above the fold

No booking call-to-action above the fold

No booking call-to-action above the fold

circle-exclamation

circle-exclamation

Text blocks on grey backgrounds have low contrast

Text blocks on grey backgrounds have low contrast

Text blocks on grey backgrounds have low contrast

circle-exclamation

circle-exclamation

Navigation links are small and not prominent

Navigation links are small and not prominent

Navigation links are small and not prominent

circle-exclamation

circle-exclamation

Lacks social proof like testimonials or reviews

Lacks social proof like testimonials or reviews

Lacks social proof like testimonials or reviews

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

60

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Desktop layout shines, but mobile responsiveness is unclear.

Desktop layout shines, but mobile responsiveness is unclear.

check

check

Visuals likely adapt well due to simple column layout

Visuals likely adapt well due to simple column layout

xmark

xmark

No evidence of mobile navigation or breakpoints

No evidence of mobile navigation or breakpoints

lightbulb

lightbulb

Implement and showcase responsive menu on smaller screens

Implement and showcase responsive menu on smaller screens

Good

Solid start

mobile

Responsive Design

60

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Desktop layout shines, but mobile responsiveness is unclear.

check

Visuals likely adapt well due to simple column layout

xmark

No evidence of mobile navigation or breakpoints

lightbulb

Implement and showcase responsive menu on smaller screens

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Uses scarcity by highlighting limited-time offers but lacks social proof

Uses scarcity by highlighting limited-time offers but lacks social proof

check

check

Dates and limited credits create urgency effectively

Dates and limited credits create urgency effectively

xmark

xmark

No customer reviews or endorsements to build trust

No customer reviews or endorsements to build trust

lightbulb

lightbulb

Include guest testimonials to reinforce credibility

Include guest testimonials to reinforce credibility

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Uses scarcity by highlighting limited-time offers but lacks social proof

check

Dates and limited credits create urgency effectively

xmark

No customer reviews or endorsements to build trust

lightbulb

Include guest testimonials to reinforce credibility

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique anniversary theme with compass motif feels memorable

Unique anniversary theme with compass motif feels memorable

check

check

Compass logo adds a distinctive visual element

Compass logo adds a distinctive visual element

xmark

xmark

Page layout follows common long-scroll template

Page layout follows common long-scroll template

lightbulb

lightbulb

Introduce interactive elements for deeper engagement

Introduce interactive elements for deeper engagement

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique anniversary theme with compass motif feels memorable

check

Compass logo adds a distinctive visual element

xmark

Page layout follows common long-scroll template

lightbulb

Introduce interactive elements for deeper engagement

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Linear scrolling presents offerings clearly but lacks quick actions

Linear scrolling presents offerings clearly but lacks quick actions

check

check

Sections are well-chunked by venue for easy browsing

Sections are well-chunked by venue for easy browsing

xmark

xmark

Absence of back-to-top or sticky CTAs reduces convenience

Absence of back-to-top or sticky CTAs reduces convenience

lightbulb

lightbulb

Add persistent booking button for faster access

Add persistent booking button for faster access

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Linear scrolling presents offerings clearly but lacks quick actions

check

Sections are well-chunked by venue for easy browsing

xmark

Absence of back-to-top or sticky CTAs reduces convenience

lightbulb

Add persistent booking button for faster access

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Engaging, bold copy aligns with brand voice but some text is dense

Engaging, bold copy aligns with brand voice but some text is dense

check

check

Tone is consistent and reflects hotel’s rebellious spirit

Tone is consistent and reflects hotel’s rebellious spirit

xmark

xmark

Long paragraphs hinder quick scanning of key details

Long paragraphs hinder quick scanning of key details

lightbulb

lightbulb

Break up text with subheadings and bullet points

Break up text with subheadings and bullet points

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Engaging, bold copy aligns with brand voice but some text is dense

check

Tone is consistent and reflects hotel’s rebellious spirit

xmark

Long paragraphs hinder quick scanning of key details

lightbulb

Break up text with subheadings and bullet points

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant gold-on-white design with strong visual consistency.

Elegant gold-on-white design with strong visual consistency.

check

check

Premium feel achieved through cohesive color scheme

Premium feel achieved through cohesive color scheme

xmark

xmark

Grey text on light backgrounds reduces readability

Grey text on light backgrounds reduces readability

lightbulb

lightbulb

Increase contrast and adjust text size on grey sections

Increase contrast and adjust text size on grey sections

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant gold-on-white design with strong visual consistency.

check

Premium feel achieved through cohesive color scheme

xmark

Grey text on light backgrounds reduces readability

lightbulb

Increase contrast and adjust text size on grey sections

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Above-the-Fold CTA

Add Above-the-Fold CTA

Add Above-the-Fold CTA

Place a prominent 'Book Your Stay' button near the top to drive immediate action.

Place a prominent 'Book Your Stay' button near the top to drive immediate action.

Important

Easy fix

Enhance Text Readability

Enhance Text Readability

Enhance Text Readability

Increase font size and contrast on grey backgrounds to improve legibility.

Increase font size and contrast on grey backgrounds to improve legibility.

Suggestion

Moderate fix

Incorporate Social Proof

Incorporate Social Proof

Incorporate Social Proof

Add testimonials or guest reviews to build trust and support the anniversary offer.

Add testimonials or guest reviews to build trust and support the anniversary offer.

Suggestion

Moderate fix

Show Mobile Menu

Show Mobile Menu

Show Mobile Menu

Display or demo responsive navigation and breakpoints to reassure mobile users.

Display or demo responsive navigation and breakpoints to reassure mobile users.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025