Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
128
Website Rank
Hotel Renegade’s anniversary page showcases a bold gold-on-white design celebrating its first year, highlighting limited-time packages and venue offerings with immersive imagery but lacks a prominent booking CTA.
C
Conversion Qualification*
#
128
Website Rank
C
Conversion Qualification*
Hotel Renegade’s anniversary page showcases a bold gold-on-white design celebrating its first year, highlighting limited-time packages and venue offerings with immersive imagery but lacks a prominent booking CTA.
#
128
Website Rank
Hotel Renegade’s anniversary page showcases a bold gold-on-white design celebrating its first year, highlighting limited-time packages and venue offerings with immersive imagery but lacks a prominent booking CTA.
60
60
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality imagery reinforces brand identity
High-quality imagery reinforces brand identity
High-quality imagery reinforces brand identity
circle-check
circle-check
Consistent gold and white color palette feels premium
Consistent gold and white color palette feels premium
Consistent gold and white color palette feels premium
circle-check
circle-check
Clear presentation of limited-time anniversary offers
Clear presentation of limited-time anniversary offers
Clear presentation of limited-time anniversary offers
circle-check
circle-check
Bold, distinctive typography enhances style
Bold, distinctive typography enhances style
Bold, distinctive typography enhances style
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No booking call-to-action above the fold
No booking call-to-action above the fold
No booking call-to-action above the fold
circle-exclamation
circle-exclamation
Text blocks on grey backgrounds have low contrast
Text blocks on grey backgrounds have low contrast
Text blocks on grey backgrounds have low contrast
circle-exclamation
circle-exclamation
Navigation links are small and not prominent
Navigation links are small and not prominent
Navigation links are small and not prominent
circle-exclamation
circle-exclamation
Lacks social proof like testimonials or reviews
Lacks social proof like testimonials or reviews
Lacks social proof like testimonials or reviews
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
60
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Desktop layout shines, but mobile responsiveness is unclear.
Desktop layout shines, but mobile responsiveness is unclear.
check
check
Visuals likely adapt well due to simple column layout
Visuals likely adapt well due to simple column layout
xmark
xmark
No evidence of mobile navigation or breakpoints
No evidence of mobile navigation or breakpoints
lightbulb
lightbulb
Implement and showcase responsive menu on smaller screens
Implement and showcase responsive menu on smaller screens
Good
Solid start
mobile
Responsive Design
60
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Desktop layout shines, but mobile responsiveness is unclear.
check
Visuals likely adapt well due to simple column layout
xmark
No evidence of mobile navigation or breakpoints
lightbulb
Implement and showcase responsive menu on smaller screens
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Uses scarcity by highlighting limited-time offers but lacks social proof
Uses scarcity by highlighting limited-time offers but lacks social proof
check
check
Dates and limited credits create urgency effectively
Dates and limited credits create urgency effectively
xmark
xmark
No customer reviews or endorsements to build trust
No customer reviews or endorsements to build trust
lightbulb
lightbulb
Include guest testimonials to reinforce credibility
Include guest testimonials to reinforce credibility
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Uses scarcity by highlighting limited-time offers but lacks social proof
check
Dates and limited credits create urgency effectively
xmark
No customer reviews or endorsements to build trust
lightbulb
Include guest testimonials to reinforce credibility
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique anniversary theme with compass motif feels memorable
Unique anniversary theme with compass motif feels memorable
check
check
Compass logo adds a distinctive visual element
Compass logo adds a distinctive visual element
xmark
xmark
Page layout follows common long-scroll template
Page layout follows common long-scroll template
lightbulb
lightbulb
Introduce interactive elements for deeper engagement
Introduce interactive elements for deeper engagement
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique anniversary theme with compass motif feels memorable
check
Compass logo adds a distinctive visual element
xmark
Page layout follows common long-scroll template
lightbulb
Introduce interactive elements for deeper engagement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Linear scrolling presents offerings clearly but lacks quick actions
Linear scrolling presents offerings clearly but lacks quick actions
check
check
Sections are well-chunked by venue for easy browsing
Sections are well-chunked by venue for easy browsing
xmark
xmark
Absence of back-to-top or sticky CTAs reduces convenience
Absence of back-to-top or sticky CTAs reduces convenience
lightbulb
lightbulb
Add persistent booking button for faster access
Add persistent booking button for faster access
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Linear scrolling presents offerings clearly but lacks quick actions
check
Sections are well-chunked by venue for easy browsing
xmark
Absence of back-to-top or sticky CTAs reduces convenience
lightbulb
Add persistent booking button for faster access
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging, bold copy aligns with brand voice but some text is dense
Engaging, bold copy aligns with brand voice but some text is dense
check
check
Tone is consistent and reflects hotel’s rebellious spirit
Tone is consistent and reflects hotel’s rebellious spirit
xmark
xmark
Long paragraphs hinder quick scanning of key details
Long paragraphs hinder quick scanning of key details
lightbulb
lightbulb
Break up text with subheadings and bullet points
Break up text with subheadings and bullet points
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging, bold copy aligns with brand voice but some text is dense
check
Tone is consistent and reflects hotel’s rebellious spirit
xmark
Long paragraphs hinder quick scanning of key details
lightbulb
Break up text with subheadings and bullet points
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant gold-on-white design with strong visual consistency.
Elegant gold-on-white design with strong visual consistency.
check
check
Premium feel achieved through cohesive color scheme
Premium feel achieved through cohesive color scheme
xmark
xmark
Grey text on light backgrounds reduces readability
Grey text on light backgrounds reduces readability
lightbulb
lightbulb
Increase contrast and adjust text size on grey sections
Increase contrast and adjust text size on grey sections
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant gold-on-white design with strong visual consistency.
check
Premium feel achieved through cohesive color scheme
xmark
Grey text on light backgrounds reduces readability
lightbulb
Increase contrast and adjust text size on grey sections
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Above-the-Fold CTA
Add Above-the-Fold CTA
Add Above-the-Fold CTA
Place a prominent 'Book Your Stay' button near the top to drive immediate action.
Place a prominent 'Book Your Stay' button near the top to drive immediate action.
Important
Easy fix
Enhance Text Readability
Enhance Text Readability
Enhance Text Readability
Increase font size and contrast on grey backgrounds to improve legibility.
Increase font size and contrast on grey backgrounds to improve legibility.
Suggestion
Moderate fix
Incorporate Social Proof
Incorporate Social Proof
Incorporate Social Proof
Add testimonials or guest reviews to build trust and support the anniversary offer.
Add testimonials or guest reviews to build trust and support the anniversary offer.
Suggestion
Moderate fix
Show Mobile Menu
Show Mobile Menu
Show Mobile Menu
Display or demo responsive navigation and breakpoints to reassure mobile users.
Display or demo responsive navigation and breakpoints to reassure mobile users.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025