Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
170
Website Rank
Minimalist hotel site with pastel imagery; clear nav and subscription form but missing direct book CTA.
D+
Conversion Qualification*
#
170
Website Rank
D+
Conversion Qualification*
Minimalist hotel site with pastel imagery; clear nav and subscription form but missing direct book CTA.
#
170
Website Rank
Minimalist hotel site with pastel imagery; clear nav and subscription form but missing direct book CTA.
65
65
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Cohesive color palette with soothing pastels enhances mood.
Cohesive color palette with soothing pastels enhances mood.
Cohesive color palette with soothing pastels enhances mood.
circle-check
circle-check
High-quality photos evoke coastal Santa Barbara ambiance.
High-quality photos evoke coastal Santa Barbara ambiance.
High-quality photos evoke coastal Santa Barbara ambiance.
circle-check
circle-check
Simple nav lets users access menu and reservations easily.
Simple nav lets users access menu and reservations easily.
Simple nav lets users access menu and reservations easily.
circle-check
circle-check
Card design effectively highlights key hotel features.
Card design effectively highlights key hotel features.
Card design effectively highlights key hotel features.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero lacks a clear booking CTA forcing extra navigation.
Hero lacks a clear booking CTA forcing extra navigation.
Hero lacks a clear booking CTA forcing extra navigation.
circle-exclamation
circle-exclamation
Generic link text like Click here reduces clarity.
Generic link text like Click here reduces clarity.
Generic link text like Click here reduces clarity.
circle-exclamation
circle-exclamation
No social proof such as reviews to build trust.
No social proof such as reviews to build trust.
No social proof such as reviews to build trust.
circle-exclamation
circle-exclamation
Excess blank spaces disrupt visual flow.
Excess blank spaces disrupt visual flow.
Excess blank spaces disrupt visual flow.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
65
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Header adapts to hamburger menu and reservation button; responsive reflow unclear.
Header adapts to hamburger menu and reservation button; responsive reflow unclear.
check
check
Hamburger menu and sticky reservation button remain accessible.
Hamburger menu and sticky reservation button remain accessible.
xmark
xmark
Lack of visible tablet or mobile layouts raises reflow concerns.
Lack of visible tablet or mobile layouts raises reflow concerns.
lightbulb
lightbulb
Provide responsive previews to ensure consistent layout across devices.
Provide responsive previews to ensure consistent layout across devices.
Good
Solid start
mobile
Responsive Design
65
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Header adapts to hamburger menu and reservation button; responsive reflow unclear.
check
Hamburger menu and sticky reservation button remain accessible.
xmark
Lack of visible tablet or mobile layouts raises reflow concerns.
lightbulb
Provide responsive previews to ensure consistent layout across devices.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Email signup strong but no scarcity or social proof to boost conversions.
Email signup strong but no scarcity or social proof to boost conversions.
check
check
Email capture form is clear and prominently placed.
Email capture form is clear and prominently placed.
xmark
xmark
No guest testimonials or urgency messages included.
No guest testimonials or urgency messages included.
lightbulb
lightbulb
Add time-limited offers and guest reviews to increase trust.
Add time-limited offers and guest reviews to increase trust.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Email signup strong but no scarcity or social proof to boost conversions.
check
Email capture form is clear and prominently placed.
xmark
No guest testimonials or urgency messages included.
lightbulb
Add time-limited offers and guest reviews to increase trust.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Curved cards and pastel aesthetic add charm; layout feels conventional.
Curved cards and pastel aesthetic add charm; layout feels conventional.
check
check
Curved card shapes provide a unique visual touch.
Curved card shapes provide a unique visual touch.
xmark
xmark
Standard block layout limits memorability.
Standard block layout limits memorability.
lightbulb
lightbulb
Introduce interactive elements or animations for differentiation.
Introduce interactive elements or animations for differentiation.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Curved cards and pastel aesthetic add charm; layout feels conventional.
check
Curved card shapes provide a unique visual touch.
xmark
Standard block layout limits memorability.
lightbulb
Introduce interactive elements or animations for differentiation.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and cards aid scanning but hero CTA missing delays bookings.
Navigation and cards aid scanning but hero CTA missing delays bookings.
check
check
Card sections help users find content quickly.
Card sections help users find content quickly.
xmark
xmark
Hero lacks direct booking prompt causing extra steps.
Hero lacks direct booking prompt causing extra steps.
lightbulb
lightbulb
Add prominent hero CTA to streamline booking flow.
Add prominent hero CTA to streamline booking flow.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and cards aid scanning but hero CTA missing delays bookings.
check
Card sections help users find content quickly.
xmark
Hero lacks direct booking prompt causing extra steps.
lightbulb
Add prominent hero CTA to streamline booking flow.
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Warm brand tone but vague CTAs and truncated text reduce clarity.
Warm brand tone but vague CTAs and truncated text reduce clarity.
check
check
H1 and H4 deliver engaging brand narrative.
H1 and H4 deliver engaging brand narrative.
xmark
xmark
CTAs like Click here lack specificity and context.
CTAs like Click here lack specificity and context.
lightbulb
lightbulb
Use descriptive action-oriented labels for CTA clarity.
Use descriptive action-oriented labels for CTA clarity.
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Warm brand tone but vague CTAs and truncated text reduce clarity.
check
H1 and H4 deliver engaging brand narrative.
xmark
CTAs like Click here lack specificity and context.
lightbulb
Use descriptive action-oriented labels for CTA clarity.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean minimal design with pastels and imagery; large gaps break cohesion.
Clean minimal design with pastels and imagery; large gaps break cohesion.
check
check
Cohesive pastel palette and whitespace create an inviting look.
Cohesive pastel palette and whitespace create an inviting look.
xmark
xmark
Overly large blank sections break visual flow.
Overly large blank sections break visual flow.
lightbulb
lightbulb
Introduce contextual visuals and reduce empty space for cohesion.
Introduce contextual visuals and reduce empty space for cohesion.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean minimal design with pastels and imagery; large gaps break cohesion.
check
Cohesive pastel palette and whitespace create an inviting look.
xmark
Overly large blank sections break visual flow.
lightbulb
Introduce contextual visuals and reduce empty space for cohesion.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Hero Booking CTA
Add Hero Booking CTA
Add Hero Booking CTA
Introduce prominently positioned Book Now button on hero image to reduce clicks and drive conversions.
Introduce prominently positioned Book Now button on hero image to reduce clicks and drive conversions.
Important
Moderate fix
Integrate Guest Reviews
Integrate Guest Reviews
Integrate Guest Reviews
Display star ratings and testimonial snippets near offers to build credibility and trust.
Display star ratings and testimonial snippets near offers to build credibility and trust.
Suggestion
Easy fix
Optimize Spacing
Optimize Spacing
Optimize Spacing
Adjust section padding and margins to remove large blank gaps and improve visual flow.
Adjust section padding and margins to remove large blank gaps and improve visual flow.
Suggestion
Easy fix
Clarify CTAs
Clarify CTAs
Clarify CTAs
Replace generic link text with specific labels like View Packages or Book Your Stay to enhance clarity.
Replace generic link text with specific labels like View Packages or Book Your Stay to enhance clarity.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025