Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

170

Website Rank

Minimalist hotel site with pastel imagery; clear nav and subscription form but missing direct book CTA.

D+

Conversion Qualification*

#

170

Website Rank

D+

Conversion Qualification*

Minimalist hotel site with pastel imagery; clear nav and subscription form but missing direct book CTA.

#

170

Website Rank

Minimalist hotel site with pastel imagery; clear nav and subscription form but missing direct book CTA.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Cohesive color palette with soothing pastels enhances mood.

Cohesive color palette with soothing pastels enhances mood.

Cohesive color palette with soothing pastels enhances mood.

circle-check

circle-check

High-quality photos evoke coastal Santa Barbara ambiance.

High-quality photos evoke coastal Santa Barbara ambiance.

High-quality photos evoke coastal Santa Barbara ambiance.

circle-check

circle-check

Simple nav lets users access menu and reservations easily.

Simple nav lets users access menu and reservations easily.

Simple nav lets users access menu and reservations easily.

circle-check

circle-check

Card design effectively highlights key hotel features.

Card design effectively highlights key hotel features.

Card design effectively highlights key hotel features.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Hero lacks a clear booking CTA forcing extra navigation.

Hero lacks a clear booking CTA forcing extra navigation.

Hero lacks a clear booking CTA forcing extra navigation.

circle-exclamation

circle-exclamation

Generic link text like Click here reduces clarity.

Generic link text like Click here reduces clarity.

Generic link text like Click here reduces clarity.

circle-exclamation

circle-exclamation

No social proof such as reviews to build trust.

No social proof such as reviews to build trust.

No social proof such as reviews to build trust.

circle-exclamation

circle-exclamation

Excess blank spaces disrupt visual flow.

Excess blank spaces disrupt visual flow.

Excess blank spaces disrupt visual flow.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

65

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Header adapts to hamburger menu and reservation button; responsive reflow unclear.

Header adapts to hamburger menu and reservation button; responsive reflow unclear.

check

check

Hamburger menu and sticky reservation button remain accessible.

Hamburger menu and sticky reservation button remain accessible.

xmark

xmark

Lack of visible tablet or mobile layouts raises reflow concerns.

Lack of visible tablet or mobile layouts raises reflow concerns.

lightbulb

lightbulb

Provide responsive previews to ensure consistent layout across devices.

Provide responsive previews to ensure consistent layout across devices.

Good

Solid start

mobile

Responsive Design

65

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Header adapts to hamburger menu and reservation button; responsive reflow unclear.

check

Hamburger menu and sticky reservation button remain accessible.

xmark

Lack of visible tablet or mobile layouts raises reflow concerns.

lightbulb

Provide responsive previews to ensure consistent layout across devices.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Email signup strong but no scarcity or social proof to boost conversions.

Email signup strong but no scarcity or social proof to boost conversions.

check

check

Email capture form is clear and prominently placed.

Email capture form is clear and prominently placed.

xmark

xmark

No guest testimonials or urgency messages included.

No guest testimonials or urgency messages included.

lightbulb

lightbulb

Add time-limited offers and guest reviews to increase trust.

Add time-limited offers and guest reviews to increase trust.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Email signup strong but no scarcity or social proof to boost conversions.

check

Email capture form is clear and prominently placed.

xmark

No guest testimonials or urgency messages included.

lightbulb

Add time-limited offers and guest reviews to increase trust.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Curved cards and pastel aesthetic add charm; layout feels conventional.

Curved cards and pastel aesthetic add charm; layout feels conventional.

check

check

Curved card shapes provide a unique visual touch.

Curved card shapes provide a unique visual touch.

xmark

xmark

Standard block layout limits memorability.

Standard block layout limits memorability.

lightbulb

lightbulb

Introduce interactive elements or animations for differentiation.

Introduce interactive elements or animations for differentiation.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Curved cards and pastel aesthetic add charm; layout feels conventional.

check

Curved card shapes provide a unique visual touch.

xmark

Standard block layout limits memorability.

lightbulb

Introduce interactive elements or animations for differentiation.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation and cards aid scanning but hero CTA missing delays bookings.

Navigation and cards aid scanning but hero CTA missing delays bookings.

check

check

Card sections help users find content quickly.

Card sections help users find content quickly.

xmark

xmark

Hero lacks direct booking prompt causing extra steps.

Hero lacks direct booking prompt causing extra steps.

lightbulb

lightbulb

Add prominent hero CTA to streamline booking flow.

Add prominent hero CTA to streamline booking flow.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation and cards aid scanning but hero CTA missing delays bookings.

check

Card sections help users find content quickly.

xmark

Hero lacks direct booking prompt causing extra steps.

lightbulb

Add prominent hero CTA to streamline booking flow.

Good

Good

Solid start

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Warm brand tone but vague CTAs and truncated text reduce clarity.

Warm brand tone but vague CTAs and truncated text reduce clarity.

check

check

H1 and H4 deliver engaging brand narrative.

H1 and H4 deliver engaging brand narrative.

xmark

xmark

CTAs like Click here lack specificity and context.

CTAs like Click here lack specificity and context.

lightbulb

lightbulb

Use descriptive action-oriented labels for CTA clarity.

Use descriptive action-oriented labels for CTA clarity.

Good

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

UX Writing

Warm brand tone but vague CTAs and truncated text reduce clarity.

check

H1 and H4 deliver engaging brand narrative.

xmark

CTAs like Click here lack specificity and context.

lightbulb

Use descriptive action-oriented labels for CTA clarity.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean minimal design with pastels and imagery; large gaps break cohesion.

Clean minimal design with pastels and imagery; large gaps break cohesion.

check

check

Cohesive pastel palette and whitespace create an inviting look.

Cohesive pastel palette and whitespace create an inviting look.

xmark

xmark

Overly large blank sections break visual flow.

Overly large blank sections break visual flow.

lightbulb

lightbulb

Introduce contextual visuals and reduce empty space for cohesion.

Introduce contextual visuals and reduce empty space for cohesion.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Clean minimal design with pastels and imagery; large gaps break cohesion.

check

Cohesive pastel palette and whitespace create an inviting look.

xmark

Overly large blank sections break visual flow.

lightbulb

Introduce contextual visuals and reduce empty space for cohesion.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Hero Booking CTA

Add Hero Booking CTA

Add Hero Booking CTA

Introduce prominently positioned Book Now button on hero image to reduce clicks and drive conversions.

Introduce prominently positioned Book Now button on hero image to reduce clicks and drive conversions.

Important

Moderate fix

Integrate Guest Reviews

Integrate Guest Reviews

Integrate Guest Reviews

Display star ratings and testimonial snippets near offers to build credibility and trust.

Display star ratings and testimonial snippets near offers to build credibility and trust.

Suggestion

Easy fix

Optimize Spacing

Optimize Spacing

Optimize Spacing

Adjust section padding and margins to remove large blank gaps and improve visual flow.

Adjust section padding and margins to remove large blank gaps and improve visual flow.

Suggestion

Easy fix

Clarify CTAs

Clarify CTAs

Clarify CTAs

Replace generic link text with specific labels like View Packages or Book Your Stay to enhance clarity.

Replace generic link text with specific labels like View Packages or Book Your Stay to enhance clarity.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025