Hotel Santa Barbara
Hotel Santa Barbara
Hotel Santa Barbara
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Hotel Santa Barbara
Hotel Santa Barbara
Hotel Santa Barbara
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
170
170
out of 183 websites
out of 183 websites
64.25
64.25
64.25
/100
/100
/100
You ranked
out of 183 websites
170
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
65
65
65
/100
/100
/100
check
check
What you nailed
Hamburger menu and sticky reservation button remain accessible.
Hamburger menu and sticky reservation button remain accessible.
Hamburger menu and sticky reservation button remain accessible.
xmark
xmark
What you can improve
Lack of visible tablet or mobile layouts raises reflow concerns.
Lack of visible tablet or mobile layouts raises reflow concerns.
Lack of visible tablet or mobile layouts raises reflow concerns.
lightbulb
lightbulb
Quick insight
Provide responsive previews to ensure consistent layout across devices.
Provide responsive previews to ensure consistent layout across devices.
Provide responsive previews to ensure consistent layout across devices.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Email capture form is clear and prominently placed.
Email capture form is clear and prominently placed.
Email capture form is clear and prominently placed.
xmark
xmark
What you can improve
No guest testimonials or urgency messages included.
No guest testimonials or urgency messages included.
No guest testimonials or urgency messages included.
lightbulb
lightbulb
Quick insight
Add time-limited offers and guest reviews to increase trust.
Add time-limited offers and guest reviews to increase trust.
Add time-limited offers and guest reviews to increase trust.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Card sections help users find content quickly.
Card sections help users find content quickly.
Card sections help users find content quickly.
xmark
xmark
What you can improve
Hero lacks direct booking prompt causing extra steps.
Hero lacks direct booking prompt causing extra steps.
Hero lacks direct booking prompt causing extra steps.
lightbulb
lightbulb
Quick insight
Add prominent hero CTA to streamline booking flow.
Add prominent hero CTA to streamline booking flow.
Add prominent hero CTA to streamline booking flow.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
60
60
60
/100
/100
/100
check
check
What you nailed
H1 and H4 deliver engaging brand narrative.
H1 and H4 deliver engaging brand narrative.
H1 and H4 deliver engaging brand narrative.
xmark
xmark
What you can improve
CTAs like Click here lack specificity and context.
CTAs like Click here lack specificity and context.
CTAs like Click here lack specificity and context.
lightbulb
lightbulb
Quick insight
Use descriptive action-oriented labels for CTA clarity.
Use descriptive action-oriented labels for CTA clarity.
Use descriptive action-oriented labels for CTA clarity.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Cohesive pastel palette and whitespace create an inviting look.
Cohesive pastel palette and whitespace create an inviting look.
Cohesive pastel palette and whitespace create an inviting look.
xmark
xmark
What you can improve
Overly large blank sections break visual flow.
Overly large blank sections break visual flow.
Overly large blank sections break visual flow.
lightbulb
lightbulb
Quick insight
Introduce contextual visuals and reduce empty space for cohesion.
Introduce contextual visuals and reduce empty space for cohesion.
Introduce contextual visuals and reduce empty space for cohesion.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Curved card shapes provide a unique visual touch.
Curved card shapes provide a unique visual touch.
Curved card shapes provide a unique visual touch.
xmark
xmark
What you can improve
Standard block layout limits memorability.
Standard block layout limits memorability.
Standard block layout limits memorability.
lightbulb
lightbulb
Quick insight
Introduce interactive elements or animations for differentiation.
Introduce interactive elements or animations for differentiation.
Introduce interactive elements or animations for differentiation.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Hero Booking CTA
Introduce prominently positioned Book Now button on hero image to reduce clicks and drive conversions.
Important
Moderate fix
Integrate Guest Reviews
Display star ratings and testimonial snippets near offers to build credibility and trust.
Important
Easy fix
Add Hero Booking CTA
Introduce prominently positioned Book Now button on hero image to reduce clicks and drive conversions.
Important
Moderate fix
Integrate Guest Reviews
Display star ratings and testimonial snippets near offers to build credibility and trust.
Suggestion
Easy fix
Optimize Spacing
Adjust section padding and margins to remove large blank gaps and improve visual flow.
Suggestion
Easy fix
Clarify CTAs
Replace generic link text with specific labels like View Packages or Book Your Stay to enhance clarity.
Suggestion
Easy fix
Optimize Spacing
Adjust section padding and margins to remove large blank gaps and improve visual flow.
Suggestion
Easy fix
Clarify CTAs
Replace generic link text with specific labels like View Packages or Book Your Stay to enhance clarity.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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