Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D
Conversion Qualification*
#
178
Website Rank
Undergoing cosmetic updates the Hotel Santa Barbara homepage features an overlay hero section announcing upcoming improvements high impact imagery and minimal navigation options no direct booking interface present
D
Conversion Qualification*
#
178
Website Rank
D
Conversion Qualification*
Undergoing cosmetic updates the Hotel Santa Barbara homepage features an overlay hero section announcing upcoming improvements high impact imagery and minimal navigation options no direct booking interface present
#
178
Website Rank
Undergoing cosmetic updates the Hotel Santa Barbara homepage features an overlay hero section announcing upcoming improvements high impact imagery and minimal navigation options no direct booking interface present
60
60
/100
/100
Responsive Design
Responsive Design
30
30
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
40
40
/100
/100
User Experience (UX)
User Experience (UX)
50
50
/100
/100
uX writing
uX writing
50
50
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Elegant typography enhances brand perception
Elegant typography enhances brand perception
Elegant typography enhances brand perception
circle-check
circle-check
High quality hero imagery conveys warmth
High quality hero imagery conveys warmth
High quality hero imagery conveys warmth
circle-check
circle-check
Clear status update builds anticipation
Clear status update builds anticipation
Clear status update builds anticipation
circle-check
circle-check
Consistent color palette reinforces identity
Consistent color palette reinforces identity
Consistent color palette reinforces identity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking CTA on main view
No direct booking CTA on main view
No direct booking CTA on main view
circle-exclamation
circle-exclamation
Sparse informational content leaves users guessing
Sparse informational content leaves users guessing
Sparse informational content leaves users guessing
circle-exclamation
circle-exclamation
Navigation lacks clear affordances for options
Navigation lacks clear affordances for options
Navigation lacks clear affordances for options
circle-exclamation
circle-exclamation
Absence of social proof reduces trust
Absence of social proof reduces trust
Absence of social proof reduces trust
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
60
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout includes toggled menu but content scaling feels abrupt
Responsive layout includes toggled menu but content scaling feels abrupt
check
check
Hamburger menu adapts to smaller screens preserving options
Hamburger menu adapts to smaller screens preserving options
xmark
xmark
Overlay modal covers too much space on tablet obstructing content
Overlay modal covers too much space on tablet obstructing content
lightbulb
lightbulb
Optimize modal size on smaller viewports to reveal more page context
Optimize modal size on smaller viewports to reveal more page context
Good
Solid start
mobile
Responsive Design
60
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout includes toggled menu but content scaling feels abrupt
check
Hamburger menu adapts to smaller screens preserving options
xmark
Overlay modal covers too much space on tablet obstructing content
lightbulb
Optimize modal size on smaller viewports to reveal more page context
Needs work
Needs work
Check insights
Check insights
Influence Principles
30
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of sales tactics no apparent scarcity or social proof elements
Minimal use of sales tactics no apparent scarcity or social proof elements
check
check
Transparent update notice builds trust
Transparent update notice builds trust
xmark
xmark
No urgency or incentives to drive immediate bookings
No urgency or incentives to drive immediate bookings
lightbulb
lightbulb
Introduce limited time offer banner to leverage scarcity
Introduce limited time offer banner to leverage scarcity
Needs work
Check insights
Influence Principles
30
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of sales tactics no apparent scarcity or social proof elements
check
Transparent update notice builds trust
xmark
No urgency or incentives to drive immediate bookings
lightbulb
Introduce limited time offer banner to leverage scarcity
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Subtle brand personality shines through design but limited content restricts impact
Subtle brand personality shines through design but limited content restricts impact
check
check
Unique color palette sets the brand apart
Unique color palette sets the brand apart
xmark
xmark
Layout feels generic due to familiar modal pattern
Layout feels generic due to familiar modal pattern
lightbulb
lightbulb
Experiment with interactive elements to surprise visitors
Experiment with interactive elements to surprise visitors
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Subtle brand personality shines through design but limited content restricts impact
check
Unique color palette sets the brand apart
xmark
Layout feels generic due to familiar modal pattern
lightbulb
Experiment with interactive elements to surprise visitors
Needs work
Needs work
Check insights
Check insights
browser
User Experience (UX)
40
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User flow disrupted by lack of a booking pathway and distant navigation
User flow disrupted by lack of a booking pathway and distant navigation
check
check
Status message keeps visitors informed about updates
Status message keeps visitors informed about updates
xmark
xmark
No clear progress or expected launch timeline provided
No clear progress or expected launch timeline provided
lightbulb
lightbulb
Add a temporary booking link or ETA to guide user journey
Add a temporary booking link or ETA to guide user journey
Needs work
Check insights
browser
User Experience (UX)
40
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User flow disrupted by lack of a booking pathway and distant navigation
check
Status message keeps visitors informed about updates
xmark
No clear progress or expected launch timeline provided
lightbulb
Add a temporary booking link or ETA to guide user journey
Needs work
Needs work
Check insights
Check insights
UX Writing
50
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is clear and engaging but lacks actionable booking prompts
Copy is clear and engaging but lacks actionable booking prompts
check
check
Headline tone feels welcoming and warm
Headline tone feels welcoming and warm
xmark
xmark
Calls to action are vague without clear next steps
Calls to action are vague without clear next steps
lightbulb
lightbulb
Include precise CTAs guiding users to reservations or info pages
Include precise CTAs guiding users to reservations or info pages
Needs work
Check insights
UX Writing
50
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is clear and engaging but lacks actionable booking prompts
check
Headline tone feels welcoming and warm
xmark
Calls to action are vague without clear next steps
lightbulb
Include precise CTAs guiding users to reservations or info pages
Needs work
Needs work
Check insights
Check insights
50
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Stylish minimal design with refined typography feels empty without content
Stylish minimal design with refined typography feels empty without content
check
check
Typography is elegant and legible reinforcing premium feel
Typography is elegant and legible reinforcing premium feel
xmark
xmark
Large empty areas create lack of visual hierarchy
Large empty areas create lack of visual hierarchy
lightbulb
lightbulb
Introduce hero background variation to enrich visual engagement
Introduce hero background variation to enrich visual engagement
swatchbook
Design & Aesthetics
Needs work
Check insights
50
/100
Stylish minimal design with refined typography feels empty without content
check
Typography is elegant and legible reinforcing premium feel
xmark
Large empty areas create lack of visual hierarchy
lightbulb
Introduce hero background variation to enrich visual engagement
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Booking CTA
Add Booking CTA
Add Booking CTA
Place a prominent reservations button above the fold to drive conversions
Place a prominent reservations button above the fold to drive conversions
Suggestion
Moderate fix
Enhance Content Depth
Enhance Content Depth
Enhance Content Depth
Expand informative sections on rooms facilities and local attractions to engage visitors
Expand informative sections on rooms facilities and local attractions to engage visitors
Suggestion
Easy fix
Leverage Social Proof
Leverage Social Proof
Leverage Social Proof
Add guest reviews or partner logos to establish credibility and trust
Add guest reviews or partner logos to establish credibility and trust
Suggestion
Easy fix
Implement Scarcity
Implement Scarcity
Implement Scarcity
Highlight limited time offers or low availability badges to create urgency
Highlight limited time offers or low availability badges to create urgency
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025