Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
65
Website Rank
Homepage features a full-screen hero video celebrating Inkaterra's 50-year sustainable brand. Below, sections detail missions, itineraries, a hotels-in-Peru map, blog previews, newsletter signup, and contact info. Navigation is extensive but crowded.
B
Conversion Qualification*
#
65
Website Rank
B
Conversion Qualification*
Homepage features a full-screen hero video celebrating Inkaterra's 50-year sustainable brand. Below, sections detail missions, itineraries, a hotels-in-Peru map, blog previews, newsletter signup, and contact info. Navigation is extensive but crowded.
#
65
Website Rank
Homepage features a full-screen hero video celebrating Inkaterra's 50-year sustainable brand. Below, sections detail missions, itineraries, a hotels-in-Peru map, blog previews, newsletter signup, and contact info. Navigation is extensive but crowded.
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Compelling hero video adds immersive brand feel
Compelling hero video adds immersive brand feel
Compelling hero video adds immersive brand feel
circle-check
circle-check
Strong commitment to sustainability clearly communicated
Strong commitment to sustainability clearly communicated
Strong commitment to sustainability clearly communicated
circle-check
circle-check
High-quality photography showcases offerings effectively
High-quality photography showcases offerings effectively
High-quality photography showcases offerings effectively
circle-check
circle-check
Newsletter subscription placed prominently above footer
Newsletter subscription placed prominently above footer
Newsletter subscription placed prominently above footer
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overcrowded and overwhelming
Navigation menu is overcrowded and overwhelming
Navigation menu is overcrowded and overwhelming
circle-exclamation
circle-exclamation
Booking CTAs lack hierarchy and urgency
Booking CTAs lack hierarchy and urgency
Booking CTAs lack hierarchy and urgency
circle-exclamation
circle-exclamation
Cookie consent pop-up obscures important content
Cookie consent pop-up obscures important content
Cookie consent pop-up obscures important content
circle-exclamation
circle-exclamation
No social proof like guest reviews to build trust
No social proof like guest reviews to build trust
No social proof like guest reviews to build trust
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adaptable layout across devices, maintains brand identity
Adaptable layout across devices, maintains brand identity
check
check
Mobile version retains key visuals effectively
Mobile version retains key visuals effectively
xmark
xmark
Footer links cluster too tightly on smaller screens
Footer links cluster too tightly on smaller screens
lightbulb
lightbulb
Rearrange footer elements for better mobile tap targets
Rearrange footer elements for better mobile tap targets
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adaptable layout across devices, maintains brand identity
check
Mobile version retains key visuals effectively
xmark
Footer links cluster too tightly on smaller screens
lightbulb
Rearrange footer elements for better mobile tap targets
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of persuasion tactics; lacks urgency cues
Limited use of persuasion tactics; lacks urgency cues
check
check
UN recognition acts as credible authority signal
UN recognition acts as credible authority signal
xmark
xmark
No scarcity or time-sensitive offers displayed
No scarcity or time-sensitive offers displayed
lightbulb
lightbulb
Add limited-time offers to create FOMO
Add limited-time offers to create FOMO
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of persuasion tactics; lacks urgency cues
check
UN recognition acts as credible authority signal
xmark
No scarcity or time-sensitive offers displayed
lightbulb
Add limited-time offers to create FOMO
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique branding with video and map elements stands out
Unique branding with video and map elements stands out
check
check
Hero video distinguishes site
Hero video distinguishes site
xmark
xmark
Map graphic is static, lacks interactivity
Map graphic is static, lacks interactivity
lightbulb
lightbulb
Make the map interactive to boost engagement
Make the map interactive to boost engagement
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique branding with video and map elements stands out
check
Hero video distinguishes site
xmark
Map graphic is static, lacks interactivity
lightbulb
Make the map interactive to boost engagement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sectioning but navigation complexity hinders flow
Clear sectioning but navigation complexity hinders flow
check
check
Information sections are logically grouped
Information sections are logically grouped
xmark
xmark
Too many menu items increase cognitive load
Too many menu items increase cognitive load
lightbulb
lightbulb
Streamline menu by prioritizing core actions
Streamline menu by prioritizing core actions
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sectioning but navigation complexity hinders flow
check
Information sections are logically grouped
xmark
Too many menu items increase cognitive load
lightbulb
Streamline menu by prioritizing core actions
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headers but CTAs and button labels lack clarity
Concise headers but CTAs and button labels lack clarity
check
check
Headings communicate purpose clearly
Headings communicate purpose clearly
xmark
xmark
Repeated 'Book Now' CTAs confuse positioning
Repeated 'Book Now' CTAs confuse positioning
lightbulb
lightbulb
Differentiate primary and secondary CTA labels
Differentiate primary and secondary CTA labels
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headers but CTAs and button labels lack clarity
check
Headings communicate purpose clearly
xmark
Repeated 'Book Now' CTAs confuse positioning
lightbulb
Differentiate primary and secondary CTA labels
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant, nature-focused design with premium feel
Elegant, nature-focused design with premium feel
check
check
Consistent color palette and typography
Consistent color palette and typography
xmark
xmark
Text blocks feel dense and could use more spacing
Text blocks feel dense and could use more spacing
lightbulb
lightbulb
Introduce white space around text to improve readability
Introduce white space around text to improve readability
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Elegant, nature-focused design with premium feel
check
Consistent color palette and typography
xmark
Text blocks feel dense and could use more spacing
lightbulb
Introduce white space around text to improve readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Fix Cookie Overlay
Fix Cookie Overlay
Fix Cookie Overlay
Adjust cookie consent pop-up to avoid blocking main content
Adjust cookie consent pop-up to avoid blocking main content
Important
Easy fix
Clarify CTAs
Clarify CTAs
Clarify CTAs
Differentiate and prioritize primary booking buttons visually
Differentiate and prioritize primary booking buttons visually
Important
Moderate fix
Introduce Reviews
Introduce Reviews
Introduce Reviews
Integrate guest testimonials and star ratings for social proof
Integrate guest testimonials and star ratings for social proof
Suggestion
Moderate fix
Enhance Scarcity
Enhance Scarcity
Enhance Scarcity
Display limited-time deals or room availability warnings
Display limited-time deals or room availability warnings
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025