Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
85
Website Rank
Landing page features a full width video hero high quality imagery sections for itineraries explorer guides hotels map and blog posts with bold pink book now CTA and subscription form
B
Conversion Qualification*
#
85
Website Rank
B
Conversion Qualification*
Landing page features a full width video hero high quality imagery sections for itineraries explorer guides hotels map and blog posts with bold pink book now CTA and subscription form
#
85
Website Rank
Landing page features a full width video hero high quality imagery sections for itineraries explorer guides hotels map and blog posts with bold pink book now CTA and subscription form
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality hero video that grabs attention
High quality hero video that grabs attention
High quality hero video that grabs attention
circle-check
circle-check
Strong consistent brand identity and palette
Strong consistent brand identity and palette
Strong consistent brand identity and palette
circle-check
circle-check
Clear content chunks for easy scanning
Clear content chunks for easy scanning
Clear content chunks for easy scanning
circle-check
circle-check
Eye catching pink CTA stands out
Eye catching pink CTA stands out
Eye catching pink CTA stands out
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No booking widget visible above fold
No booking widget visible above fold
No booking widget visible above fold
circle-exclamation
circle-exclamation
Navigation links are too numerous overwhelming user
Navigation links are too numerous overwhelming user
Navigation links are too numerous overwhelming user
circle-exclamation
circle-exclamation
Lack of room details breaks conversion flow
Lack of room details breaks conversion flow
Lack of room details breaks conversion flow
circle-exclamation
circle-exclamation
Cookie consent panel blocks content on load
Cookie consent panel blocks content on load
Cookie consent panel blocks content on load
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts but some elements small on mobile
Layout adapts but some elements small on mobile
check
check
Mobile bottom nav makes CTAs reachable by thumbs
Mobile bottom nav makes CTAs reachable by thumbs
xmark
xmark
Text line height tight on smaller screens
Text line height tight on smaller screens
lightbulb
lightbulb
Increase touch target spacing
Increase touch target spacing
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts but some elements small on mobile
check
Mobile bottom nav makes CTAs reachable by thumbs
xmark
Text line height tight on smaller screens
lightbulb
Increase touch target spacing
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal persuasion tactics used so far
Minimal persuasion tactics used so far
check
check
CTA color encourages clicks
CTA color encourages clicks
xmark
xmark
Scarcity and social proof are missing
Scarcity and social proof are missing
lightbulb
lightbulb
Add limited time offers or guest reviews
Add limited time offers or guest reviews
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal persuasion tactics used so far
check
CTA color encourages clicks
xmark
Scarcity and social proof are missing
lightbulb
Add limited time offers or guest reviews
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique focus on sustainability and jungle origin
Unique focus on sustainability and jungle origin
check
check
Environmental credentials stand out
Environmental credentials stand out
xmark
xmark
Layouts follow common conventions
Layouts follow common conventions
lightbulb
lightbulb
Introduce interactive storytelling features
Introduce interactive storytelling features
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique focus on sustainability and jungle origin
check
Environmental credentials stand out
xmark
Layouts follow common conventions
lightbulb
Introduce interactive storytelling features
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content well chunked but nav choices may confuse
Content well chunked but nav choices may confuse
check
check
Sections are clearly separated reducing overload
Sections are clearly separated reducing overload
xmark
xmark
Too many links cause decision paralysis
Too many links cause decision paralysis
lightbulb
lightbulb
Simplify top level menu
Simplify top level menu
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content well chunked but nav choices may confuse
check
Sections are clearly separated reducing overload
xmark
Too many links cause decision paralysis
lightbulb
Simplify top level menu
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tones of brand story but lacks direct booking prompts
Tones of brand story but lacks direct booking prompts
check
check
Messaging on sustainability is compelling
Messaging on sustainability is compelling
xmark
xmark
Long paragraphs reduce scannability
Long paragraphs reduce scannability
lightbulb
lightbulb
Shorten text blocks and add bullet lists
Shorten text blocks and add bullet lists
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tones of brand story but lacks direct booking prompts
check
Messaging on sustainability is compelling
xmark
Long paragraphs reduce scannability
lightbulb
Shorten text blocks and add bullet lists
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean elegant look with high quality imagery
Clean elegant look with high quality imagery
check
check
Visual design feels premium and professional
Visual design feels premium and professional
xmark
xmark
Layout may feel static without interactive elements
Layout may feel static without interactive elements
lightbulb
lightbulb
Consider adding subtle animations for depth
Consider adding subtle animations for depth
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean elegant look with high quality imagery
check
Visual design feels premium and professional
xmark
Layout may feel static without interactive elements
lightbulb
Consider adding subtle animations for depth
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Prominent Booking Widget
Prominent Booking Widget
Prominent Booking Widget
Place a mini booking form above the fold to reduce clicks to book
Place a mini booking form above the fold to reduce clicks to book
Important
Moderate fix
Social Proof Integration
Social Proof Integration
Social Proof Integration
Add guest reviews or logos to build trust and authority
Add guest reviews or logos to build trust and authority
Suggestion
Moderate fix
Navigation Simplification
Navigation Simplification
Navigation Simplification
Group nav items under clear categories to reduce choice overload
Group nav items under clear categories to reduce choice overload
Suggestion
Easy fix
Text Chunking Improvement
Text Chunking Improvement
Text Chunking Improvement
Break long paragraphs into bullets for better scannability
Break long paragraphs into bullets for better scannability
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025