Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

65

Website Rank

Homepage features a full-screen hero video celebrating Inkaterra's 50-year sustainable brand. Below, sections detail missions, itineraries, a hotels-in-Peru map, blog previews, newsletter signup, and contact info. Navigation is extensive but crowded.

B

Conversion Qualification*

#

65

Website Rank

B

Conversion Qualification*

Homepage features a full-screen hero video celebrating Inkaterra's 50-year sustainable brand. Below, sections detail missions, itineraries, a hotels-in-Peru map, blog previews, newsletter signup, and contact info. Navigation is extensive but crowded.

#

65

Website Rank

Homepage features a full-screen hero video celebrating Inkaterra's 50-year sustainable brand. Below, sections detail missions, itineraries, a hotels-in-Peru map, blog previews, newsletter signup, and contact info. Navigation is extensive but crowded.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Compelling hero video adds immersive brand feel

Compelling hero video adds immersive brand feel

Compelling hero video adds immersive brand feel

circle-check

circle-check

Strong commitment to sustainability clearly communicated

Strong commitment to sustainability clearly communicated

Strong commitment to sustainability clearly communicated

circle-check

circle-check

High-quality photography showcases offerings effectively

High-quality photography showcases offerings effectively

High-quality photography showcases offerings effectively

circle-check

circle-check

Newsletter subscription placed prominently above footer

Newsletter subscription placed prominently above footer

Newsletter subscription placed prominently above footer

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overcrowded and overwhelming

Navigation menu is overcrowded and overwhelming

Navigation menu is overcrowded and overwhelming

circle-exclamation

circle-exclamation

Booking CTAs lack hierarchy and urgency

Booking CTAs lack hierarchy and urgency

Booking CTAs lack hierarchy and urgency

circle-exclamation

circle-exclamation

Cookie consent pop-up obscures important content

Cookie consent pop-up obscures important content

Cookie consent pop-up obscures important content

circle-exclamation

circle-exclamation

No social proof like guest reviews to build trust

No social proof like guest reviews to build trust

No social proof like guest reviews to build trust

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Adaptable layout across devices, maintains brand identity

Adaptable layout across devices, maintains brand identity

check

check

Mobile version retains key visuals effectively

Mobile version retains key visuals effectively

xmark

xmark

Footer links cluster too tightly on smaller screens

Footer links cluster too tightly on smaller screens

lightbulb

lightbulb

Rearrange footer elements for better mobile tap targets

Rearrange footer elements for better mobile tap targets

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Adaptable layout across devices, maintains brand identity

check

Mobile version retains key visuals effectively

xmark

Footer links cluster too tightly on smaller screens

lightbulb

Rearrange footer elements for better mobile tap targets

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of persuasion tactics; lacks urgency cues

Limited use of persuasion tactics; lacks urgency cues

check

check

UN recognition acts as credible authority signal

UN recognition acts as credible authority signal

xmark

xmark

No scarcity or time-sensitive offers displayed

No scarcity or time-sensitive offers displayed

lightbulb

lightbulb

Add limited-time offers to create FOMO

Add limited-time offers to create FOMO

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of persuasion tactics; lacks urgency cues

check

UN recognition acts as credible authority signal

xmark

No scarcity or time-sensitive offers displayed

lightbulb

Add limited-time offers to create FOMO

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique branding with video and map elements stands out

Unique branding with video and map elements stands out

check

check

Hero video distinguishes site

Hero video distinguishes site

xmark

xmark

Map graphic is static, lacks interactivity

Map graphic is static, lacks interactivity

lightbulb

lightbulb

Make the map interactive to boost engagement

Make the map interactive to boost engagement

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique branding with video and map elements stands out

check

Hero video distinguishes site

xmark

Map graphic is static, lacks interactivity

lightbulb

Make the map interactive to boost engagement

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear sectioning but navigation complexity hinders flow

Clear sectioning but navigation complexity hinders flow

check

check

Information sections are logically grouped

Information sections are logically grouped

xmark

xmark

Too many menu items increase cognitive load

Too many menu items increase cognitive load

lightbulb

lightbulb

Streamline menu by prioritizing core actions

Streamline menu by prioritizing core actions

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear sectioning but navigation complexity hinders flow

check

Information sections are logically grouped

xmark

Too many menu items increase cognitive load

lightbulb

Streamline menu by prioritizing core actions

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headers but CTAs and button labels lack clarity

Concise headers but CTAs and button labels lack clarity

check

check

Headings communicate purpose clearly

Headings communicate purpose clearly

xmark

xmark

Repeated 'Book Now' CTAs confuse positioning

Repeated 'Book Now' CTAs confuse positioning

lightbulb

lightbulb

Differentiate primary and secondary CTA labels

Differentiate primary and secondary CTA labels

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headers but CTAs and button labels lack clarity

check

Headings communicate purpose clearly

xmark

Repeated 'Book Now' CTAs confuse positioning

lightbulb

Differentiate primary and secondary CTA labels

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant, nature-focused design with premium feel

Elegant, nature-focused design with premium feel

check

check

Consistent color palette and typography

Consistent color palette and typography

xmark

xmark

Text blocks feel dense and could use more spacing

Text blocks feel dense and could use more spacing

lightbulb

lightbulb

Introduce white space around text to improve readability

Introduce white space around text to improve readability

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Elegant, nature-focused design with premium feel

check

Consistent color palette and typography

xmark

Text blocks feel dense and could use more spacing

lightbulb

Introduce white space around text to improve readability

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Fix Cookie Overlay

Fix Cookie Overlay

Fix Cookie Overlay

Adjust cookie consent pop-up to avoid blocking main content

Adjust cookie consent pop-up to avoid blocking main content

Important

Easy fix

Clarify CTAs

Clarify CTAs

Clarify CTAs

Differentiate and prioritize primary booking buttons visually

Differentiate and prioritize primary booking buttons visually

Important

Moderate fix

Introduce Reviews

Introduce Reviews

Introduce Reviews

Integrate guest testimonials and star ratings for social proof

Integrate guest testimonials and star ratings for social proof

Suggestion

Moderate fix

Enhance Scarcity

Enhance Scarcity

Enhance Scarcity

Display limited-time deals or room availability warnings

Display limited-time deals or room availability warnings

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025