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Website Conversion Analysis

Intercontinental Chicago Hotel

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68.75/100 Overall Score
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Website Conversion Analysis

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You ranked

141

out of 183 websites

68.75

/100

Overall Score

75

Responsive Design

55

Influence Principles

70

User Experience

65

Copywriting

80

Design & Aesthetics

60

Originality & Creativity

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Solid start

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

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What you nailed

Hamburger menu efficiently condenses desktop nav links

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What you can improve

Date picker elements appear small and crowded on mobile

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Quick insight

Increase touch target sizes of form controls for easier tapping

Needs work

Check insights

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Loyalty program benefits are clearly promoted to drive membership signups

No limited time offers or urgency cues to spur bookings

Incorporate countdown timers or booking reminders to leverage scarcity

UX is all about how easy and enjoyable it is to use your site.

CTAs are prominent and guide the user flow effectively

Too many navigation and content options may confuse users

Simplify navigation by grouping related links under clear headings

Words shape action, and copy can make or break momentum.

Headings highlight key offers and benefits in an engaging way

Some paragraph text appears truncated with ellipsis hindering comprehension

Ensure full display of descriptive text to convey complete information

Great

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

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