Intercontinental Chicago Hotel
Intercontinental Chicago Hotel
Intercontinental Chicago Hotel
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Intercontinental Chicago Hotel
Intercontinental Chicago Hotel
Intercontinental Chicago Hotel
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
141
141
out of 183 websites
out of 183 websites
68.75
68.75
68.75
/100
/100
/100
You ranked
out of 183 websites
141
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Hamburger menu efficiently condenses desktop nav links
Hamburger menu efficiently condenses desktop nav links
Hamburger menu efficiently condenses desktop nav links
xmark
xmark
What you can improve
Date picker elements appear small and crowded on mobile
Date picker elements appear small and crowded on mobile
Date picker elements appear small and crowded on mobile
lightbulb
lightbulb
Quick insight
Increase touch target sizes of form controls for easier tapping
Increase touch target sizes of form controls for easier tapping
Increase touch target sizes of form controls for easier tapping
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
55
55
55
/100
/100
/100
check
check
What you nailed
Loyalty program benefits are clearly promoted to drive membership signups
Loyalty program benefits are clearly promoted to drive membership signups
Loyalty program benefits are clearly promoted to drive membership signups
xmark
xmark
What you can improve
No limited time offers or urgency cues to spur bookings
No limited time offers or urgency cues to spur bookings
No limited time offers or urgency cues to spur bookings
lightbulb
lightbulb
Quick insight
Incorporate countdown timers or booking reminders to leverage scarcity
Incorporate countdown timers or booking reminders to leverage scarcity
Incorporate countdown timers or booking reminders to leverage scarcity
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
CTAs are prominent and guide the user flow effectively
CTAs are prominent and guide the user flow effectively
CTAs are prominent and guide the user flow effectively
xmark
xmark
What you can improve
Too many navigation and content options may confuse users
Too many navigation and content options may confuse users
Too many navigation and content options may confuse users
lightbulb
lightbulb
Quick insight
Simplify navigation by grouping related links under clear headings
Simplify navigation by grouping related links under clear headings
Simplify navigation by grouping related links under clear headings
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Headings highlight key offers and benefits in an engaging way
Headings highlight key offers and benefits in an engaging way
Headings highlight key offers and benefits in an engaging way
xmark
xmark
What you can improve
Some paragraph text appears truncated with ellipsis hindering comprehension
Some paragraph text appears truncated with ellipsis hindering comprehension
Some paragraph text appears truncated with ellipsis hindering comprehension
lightbulb
lightbulb
Quick insight
Ensure full display of descriptive text to convey complete information
Ensure full display of descriptive text to convey complete information
Ensure full display of descriptive text to convey complete information
Great
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
Brand imagery and typography feel premium and cohesive
Brand imagery and typography feel premium and cohesive
Brand imagery and typography feel premium and cohesive
xmark
xmark
What you can improve
Overlaid hero text lacks sufficient contrast on background
Overlaid hero text lacks sufficient contrast on background
Overlaid hero text lacks sufficient contrast on background
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lightbulb
Quick insight
Improve contrast between text and image to enhance readability
Improve contrast between text and image to enhance readability
Improve contrast between text and image to enhance readability
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
The #InterContinentalLife hashtag adds a social media touch
The #InterContinentalLife hashtag adds a social media touch
The #InterContinentalLife hashtag adds a social media touch
xmark
xmark
What you can improve
Page structure feels familiar and lacks unique interactive elements
Page structure feels familiar and lacks unique interactive elements
Page structure feels familiar and lacks unique interactive elements
lightbulb
lightbulb
Quick insight
Introduce interactive features to differentiate the brand experience
Introduce interactive features to differentiate the brand experience
Introduce interactive features to differentiate the brand experience
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Enhance Text Contrast
Increase contrast of hero and overlay text to improve readability and accessibility
Important
Moderate fix
Simplify Navigation
Group related menu items and reduce link count to lower decision fatigue in users
Important
Easy fix
Enhance Text Contrast
Increase contrast of hero and overlay text to improve readability and accessibility
Important
Moderate fix
Simplify Navigation
Group related menu items and reduce link count to lower decision fatigue in users
Suggestion
Easy fix
Add Scarcity Cues
Introduce countdown timers or limited availability messages to create urgency
Suggestion
Easy fix
Display Full Copy
Ensure all paragraph text is fully visible and not truncated to provide complete info
Suggestion
Easy fix
Add Scarcity Cues
Introduce countdown timers or limited availability messages to create urgency
Suggestion
Easy fix
Display Full Copy
Ensure all paragraph text is fully visible and not truncated to provide complete info
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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