Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
119
Website Rank
Brand landing page showcases luxury hotels with hero imagery alluding to global locations loyalty benefits and offers in a refined layout
B
Conversion Qualification*
#
119
Website Rank
B
Conversion Qualification*
Brand landing page showcases luxury hotels with hero imagery alluding to global locations loyalty benefits and offers in a refined layout
#
119
Website Rank
Brand landing page showcases luxury hotels with hero imagery alluding to global locations loyalty benefits and offers in a refined layout
75
75
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality imagery showcases the brand's luxury appeal
High quality imagery showcases the brand's luxury appeal
High quality imagery showcases the brand's luxury appeal
circle-check
circle-check
Consistent use of brand colors creates visual coherence
Consistent use of brand colors creates visual coherence
Consistent use of brand colors creates visual coherence
circle-check
circle-check
Clear CTA button for booking stands out above the fold
Clear CTA button for booking stands out above the fold
Clear CTA button for booking stands out above the fold
circle-check
circle-check
Sections alternate image and text for balanced layout
Sections alternate image and text for balanced layout
Sections alternate image and text for balanced layout
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero text contrast suffers over busy background image
Hero text contrast suffers over busy background image
Hero text contrast suffers over busy background image
circle-exclamation
circle-exclamation
Navigation menu includes too many links creating clutter
Navigation menu includes too many links creating clutter
Navigation menu includes too many links creating clutter
circle-exclamation
circle-exclamation
No visible scarcity cues to encourage immediate booking
No visible scarcity cues to encourage immediate booking
No visible scarcity cues to encourage immediate booking
circle-exclamation
circle-exclamation
Cookie banner obscures content and slows decision making
Cookie banner obscures content and slows decision making
Cookie banner obscures content and slows decision making
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts with hamburger nav and vertical stacking of content
Layout adapts with hamburger nav and vertical stacking of content
check
check
Hamburger menu efficiently condenses desktop nav links
Hamburger menu efficiently condenses desktop nav links
xmark
xmark
Date picker elements appear small and crowded on mobile
Date picker elements appear small and crowded on mobile
lightbulb
lightbulb
Increase touch target sizes of form controls for easier tapping
Increase touch target sizes of form controls for easier tapping
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts with hamburger nav and vertical stacking of content
check
Hamburger menu efficiently condenses desktop nav links
xmark
Date picker elements appear small and crowded on mobile
lightbulb
Increase touch target sizes of form controls for easier tapping
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Displays authority and reciprocity but limited use of scarcity and social proof
Displays authority and reciprocity but limited use of scarcity and social proof
check
check
Loyalty program benefits are clearly promoted to drive membership signups
Loyalty program benefits are clearly promoted to drive membership signups
xmark
xmark
No limited time offers or urgency cues to spur bookings
No limited time offers or urgency cues to spur bookings
lightbulb
lightbulb
Incorporate countdown timers or booking reminders to leverage scarcity
Incorporate countdown timers or booking reminders to leverage scarcity
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Displays authority and reciprocity but limited use of scarcity and social proof
check
Loyalty program benefits are clearly promoted to drive membership signups
xmark
No limited time offers or urgency cues to spur bookings
lightbulb
Incorporate countdown timers or booking reminders to leverage scarcity
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Solid brand expression yet follows conventional hotel template
Solid brand expression yet follows conventional hotel template
check
check
The #InterContinentalLife hashtag adds a social media touch
The #InterContinentalLife hashtag adds a social media touch
xmark
xmark
Page structure feels familiar and lacks unique interactive elements
Page structure feels familiar and lacks unique interactive elements
lightbulb
lightbulb
Introduce interactive features to differentiate the brand experience
Introduce interactive features to differentiate the brand experience
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Solid brand expression yet follows conventional hotel template
check
The #InterContinentalLife hashtag adds a social media touch
xmark
Page structure feels familiar and lacks unique interactive elements
lightbulb
Introduce interactive features to differentiate the brand experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content hierarchy with distinct sections but choice overload exists
Clear content hierarchy with distinct sections but choice overload exists
check
check
CTAs are prominent and guide the user flow effectively
CTAs are prominent and guide the user flow effectively
xmark
xmark
Too many navigation and content options may confuse users
Too many navigation and content options may confuse users
lightbulb
lightbulb
Simplify navigation by grouping related links under clear headings
Simplify navigation by grouping related links under clear headings
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content hierarchy with distinct sections but choice overload exists
check
CTAs are prominent and guide the user flow effectively
xmark
Too many navigation and content options may confuse users
lightbulb
Simplify navigation by grouping related links under clear headings
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Spanish copy communicates brand prestige and benefits clearly
Spanish copy communicates brand prestige and benefits clearly
check
check
Headings highlight key offers and benefits in an engaging way
Headings highlight key offers and benefits in an engaging way
xmark
xmark
Some paragraph text appears truncated with ellipsis hindering comprehension
Some paragraph text appears truncated with ellipsis hindering comprehension
lightbulb
lightbulb
Ensure full display of descriptive text to convey complete information
Ensure full display of descriptive text to convey complete information
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Spanish copy communicates brand prestige and benefits clearly
check
Headings highlight key offers and benefits in an engaging way
xmark
Some paragraph text appears truncated with ellipsis hindering comprehension
lightbulb
Ensure full display of descriptive text to convey complete information
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Balanced layout with clean lines but some contrast issues
Balanced layout with clean lines but some contrast issues
check
check
Brand imagery and typography feel premium and cohesive
Brand imagery and typography feel premium and cohesive
xmark
xmark
Overlaid hero text lacks sufficient contrast on background
Overlaid hero text lacks sufficient contrast on background
lightbulb
lightbulb
Improve contrast between text and image to enhance readability
Improve contrast between text and image to enhance readability
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Balanced layout with clean lines but some contrast issues
check
Brand imagery and typography feel premium and cohesive
xmark
Overlaid hero text lacks sufficient contrast on background
lightbulb
Improve contrast between text and image to enhance readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Increase contrast of hero and overlay text to improve readability and accessibility
Increase contrast of hero and overlay text to improve readability and accessibility
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Group related menu items and reduce link count to lower decision fatigue in users
Group related menu items and reduce link count to lower decision fatigue in users
Suggestion
Easy fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Introduce countdown timers or limited availability messages to create urgency
Introduce countdown timers or limited availability messages to create urgency
Suggestion
Easy fix
Display Full Copy
Display Full Copy
Display Full Copy
Ensure all paragraph text is fully visible and not truncated to provide complete info
Ensure all paragraph text is fully visible and not truncated to provide complete info
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025