Website Conversion Analysis
Intercontinental Chicago Hotel
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Website Conversion Analysis
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You ranked
141
out of 183 websites
68.75
/100
Overall Score
75
Responsive Design
55
Influence Principles
70
User Experience
65
Copywriting
80
Design & Aesthetics
60
Originality & Creativity
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
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What you nailed
Hamburger menu efficiently condenses desktop nav links
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What you can improve
Date picker elements appear small and crowded on mobile
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Quick insight
Increase touch target sizes of form controls for easier tapping
Needs work
Check insights
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Loyalty program benefits are clearly promoted to drive membership signups
No limited time offers or urgency cues to spur bookings
Incorporate countdown timers or booking reminders to leverage scarcity
UX is all about how easy and enjoyable it is to use your site.
CTAs are prominent and guide the user flow effectively
Too many navigation and content options may confuse users
Simplify navigation by grouping related links under clear headings
Words shape action, and copy can make or break momentum.
Headings highlight key offers and benefits in an engaging way
Some paragraph text appears truncated with ellipsis hindering comprehension
Ensure full display of descriptive text to convey complete information
Great
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
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