Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
110
Website Rank
Clean extended-stay hotel page featuring booking engine above the fold, benefit icons, renovation highlights, insider signup, group travel, blog previews, and footer with links. Good branding though lacks social proof and has repetitive headings.
C+
Conversion Qualification*
#
110
Website Rank
C+
Conversion Qualification*
Clean extended-stay hotel page featuring booking engine above the fold, benefit icons, renovation highlights, insider signup, group travel, blog previews, and footer with links. Good branding though lacks social proof and has repetitive headings.
#
110
Website Rank
Clean extended-stay hotel page featuring booking engine above the fold, benefit icons, renovation highlights, insider signup, group travel, blog previews, and footer with links. Good branding though lacks social proof and has repetitive headings.
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear hero section with booking form above the fold
Clear hero section with booking form above the fold
Clear hero section with booking form above the fold
circle-check
circle-check
Consistent brand colors and imagery create cohesion
Consistent brand colors and imagery create cohesion
Consistent brand colors and imagery create cohesion
circle-check
circle-check
Benefit-focused icons highlight key features clearly
Benefit-focused icons highlight key features clearly
Benefit-focused icons highlight key features clearly
circle-check
circle-check
Insider deal signup encourages newsletter subscriptions
Insider deal signup encourages newsletter subscriptions
Insider deal signup encourages newsletter subscriptions
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No customer reviews or social proof visible
No customer reviews or social proof visible
No customer reviews or social proof visible
circle-exclamation
circle-exclamation
Inconsistent heading styles and punctuation errors
Inconsistent heading styles and punctuation errors
Inconsistent heading styles and punctuation errors
circle-exclamation
circle-exclamation
Multiple CTAs compete, lacking clear hierarchy
Multiple CTAs compete, lacking clear hierarchy
Multiple CTAs compete, lacking clear hierarchy
circle-exclamation
circle-exclamation
Navigation is dense with many similar links
Navigation is dense with many similar links
Navigation is dense with many similar links
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well but mobile menu icon and form field spacing need refinement
Layout adapts well but mobile menu icon and form field spacing need refinement
check
check
Booking form fields stack neatly on smaller screens
Booking form fields stack neatly on smaller screens
xmark
xmark
Hamburger menu label is unclear on mobile view
Hamburger menu label is unclear on mobile view
lightbulb
lightbulb
Clarify mobile menu and optimize field spacing for small devices
Clarify mobile menu and optimize field spacing for small devices
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well but mobile menu icon and form field spacing need refinement
check
Booking form fields stack neatly on smaller screens
xmark
Hamburger menu label is unclear on mobile view
lightbulb
Clarify mobile menu and optimize field spacing for small devices
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Booking focus is strong but lacks scarcity, urgency cues, and social proof
Booking focus is strong but lacks scarcity, urgency cues, and social proof
check
check
Weekly offers section hints at promotions
Weekly offers section hints at promotions
xmark
xmark
No timers, limited availability messages, or testimonials to build trust
No timers, limited availability messages, or testimonials to build trust
lightbulb
lightbulb
Add urgency banners and customer reviews to boost conversion
Add urgency banners and customer reviews to boost conversion
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Booking focus is strong but lacks scarcity, urgency cues, and social proof
check
Weekly offers section hints at promotions
xmark
No timers, limited availability messages, or testimonials to build trust
lightbulb
Add urgency banners and customer reviews to boost conversion
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard extended-stay template lacks distinctive elements or storytelling
Standard extended-stay template lacks distinctive elements or storytelling
check
check
Renovation visuals spotlight fresh suite upgrades
Renovation visuals spotlight fresh suite upgrades
xmark
xmark
Page feels generic, similar to many hotel sites
Page feels generic, similar to many hotel sites
lightbulb
lightbulb
Incorporate unique brand stories or guest spotlights for differentiation
Incorporate unique brand stories or guest spotlights for differentiation
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard extended-stay template lacks distinctive elements or storytelling
check
Renovation visuals spotlight fresh suite upgrades
xmark
Page feels generic, similar to many hotel sites
lightbulb
Incorporate unique brand stories or guest spotlights for differentiation
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Strong booking focus but navigation overload and content redundancy hamper clarity
Strong booking focus but navigation overload and content redundancy hamper clarity
check
check
Immediate access to booking engine reduces friction
Immediate access to booking engine reduces friction
xmark
xmark
Navigation menu presents too many choices at once
Navigation menu presents too many choices at once
lightbulb
lightbulb
Condense menu items and remove redundant links
Condense menu items and remove redundant links
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Strong booking focus but navigation overload and content redundancy hamper clarity
check
Immediate access to booking engine reduces friction
xmark
Navigation menu presents too many choices at once
lightbulb
Condense menu items and remove redundant links
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Benefit-driven copy is clear but suffers from inconsistent style and odd punctuation
Benefit-driven copy is clear but suffers from inconsistent style and odd punctuation
check
check
Subtitle 'Elevate Your Experience' conveys value well
Subtitle 'Elevate Your Experience' conveys value well
xmark
xmark
Phrases like 'so.much.more!' appear unprofessional
Phrases like 'so.much.more!' appear unprofessional
lightbulb
lightbulb
Adopt a consistent tone and punctuation style across all copy
Adopt a consistent tone and punctuation style across all copy
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Benefit-driven copy is clear but suffers from inconsistent style and odd punctuation
check
Subtitle 'Elevate Your Experience' conveys value well
xmark
Phrases like 'so.much.more!' appear unprofessional
lightbulb
Adopt a consistent tone and punctuation style across all copy
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Professional and clean design with strong visuals and whitespace
Professional and clean design with strong visuals and whitespace
check
check
Effective use of branding colors and modern photography
Effective use of branding colors and modern photography
xmark
xmark
Heading treatments are repetitive and inconsistent
Heading treatments are repetitive and inconsistent
lightbulb
lightbulb
Streamline heading hierarchy and unify typography
Streamline heading hierarchy and unify typography
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Professional and clean design with strong visuals and whitespace
check
Effective use of branding colors and modern photography
xmark
Heading treatments are repetitive and inconsistent
lightbulb
Streamline heading hierarchy and unify typography
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Customer Reviews
Add Customer Reviews
Add Customer Reviews
Introduce a review section with star ratings and guest quotes to build trust and social proof.
Introduce a review section with star ratings and guest quotes to build trust and social proof.
Important
Easy fix
Standardize Copy Style
Standardize Copy Style
Standardize Copy Style
Ensure consistent capitalization, punctuation, and tone across all headings and paragraphs.
Ensure consistent capitalization, punctuation, and tone across all headings and paragraphs.
Suggestion
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce menu items and group related links to minimize decision fatigue and improve discoverability.
Reduce menu items and group related links to minimize decision fatigue and improve discoverability.
Suggestion
Easy fix
Implement Scarcity Cues
Implement Scarcity Cues
Implement Scarcity Cues
Add limited-time banners or room availability indicators to create urgency and drive bookings.
Add limited-time banners or room availability indicators to create urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025