Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

110

Website Rank

Clean extended-stay hotel page featuring booking engine above the fold, benefit icons, renovation highlights, insider signup, group travel, blog previews, and footer with links. Good branding though lacks social proof and has repetitive headings.

C+

Conversion Qualification*

#

110

Website Rank

C+

Conversion Qualification*

Clean extended-stay hotel page featuring booking engine above the fold, benefit icons, renovation highlights, insider signup, group travel, blog previews, and footer with links. Good branding though lacks social proof and has repetitive headings.

#

110

Website Rank

Clean extended-stay hotel page featuring booking engine above the fold, benefit icons, renovation highlights, insider signup, group travel, blog previews, and footer with links. Good branding though lacks social proof and has repetitive headings.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Clear hero section with booking form above the fold

Clear hero section with booking form above the fold

Clear hero section with booking form above the fold

circle-check

circle-check

Consistent brand colors and imagery create cohesion

Consistent brand colors and imagery create cohesion

Consistent brand colors and imagery create cohesion

circle-check

circle-check

Benefit-focused icons highlight key features clearly

Benefit-focused icons highlight key features clearly

Benefit-focused icons highlight key features clearly

circle-check

circle-check

Insider deal signup encourages newsletter subscriptions

Insider deal signup encourages newsletter subscriptions

Insider deal signup encourages newsletter subscriptions

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No customer reviews or social proof visible

No customer reviews or social proof visible

No customer reviews or social proof visible

circle-exclamation

circle-exclamation

Inconsistent heading styles and punctuation errors

Inconsistent heading styles and punctuation errors

Inconsistent heading styles and punctuation errors

circle-exclamation

circle-exclamation

Multiple CTAs compete, lacking clear hierarchy

Multiple CTAs compete, lacking clear hierarchy

Multiple CTAs compete, lacking clear hierarchy

circle-exclamation

circle-exclamation

Navigation is dense with many similar links

Navigation is dense with many similar links

Navigation is dense with many similar links

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well but mobile menu icon and form field spacing need refinement

Layout adapts well but mobile menu icon and form field spacing need refinement

check

check

Booking form fields stack neatly on smaller screens

Booking form fields stack neatly on smaller screens

xmark

xmark

Hamburger menu label is unclear on mobile view

Hamburger menu label is unclear on mobile view

lightbulb

lightbulb

Clarify mobile menu and optimize field spacing for small devices

Clarify mobile menu and optimize field spacing for small devices

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well but mobile menu icon and form field spacing need refinement

check

Booking form fields stack neatly on smaller screens

xmark

Hamburger menu label is unclear on mobile view

lightbulb

Clarify mobile menu and optimize field spacing for small devices

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Booking focus is strong but lacks scarcity, urgency cues, and social proof

Booking focus is strong but lacks scarcity, urgency cues, and social proof

check

check

Weekly offers section hints at promotions

Weekly offers section hints at promotions

xmark

xmark

No timers, limited availability messages, or testimonials to build trust

No timers, limited availability messages, or testimonials to build trust

lightbulb

lightbulb

Add urgency banners and customer reviews to boost conversion

Add urgency banners and customer reviews to boost conversion

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Booking focus is strong but lacks scarcity, urgency cues, and social proof

check

Weekly offers section hints at promotions

xmark

No timers, limited availability messages, or testimonials to build trust

lightbulb

Add urgency banners and customer reviews to boost conversion

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard extended-stay template lacks distinctive elements or storytelling

Standard extended-stay template lacks distinctive elements or storytelling

check

check

Renovation visuals spotlight fresh suite upgrades

Renovation visuals spotlight fresh suite upgrades

xmark

xmark

Page feels generic, similar to many hotel sites

Page feels generic, similar to many hotel sites

lightbulb

lightbulb

Incorporate unique brand stories or guest spotlights for differentiation

Incorporate unique brand stories or guest spotlights for differentiation

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard extended-stay template lacks distinctive elements or storytelling

check

Renovation visuals spotlight fresh suite upgrades

xmark

Page feels generic, similar to many hotel sites

lightbulb

Incorporate unique brand stories or guest spotlights for differentiation

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Strong booking focus but navigation overload and content redundancy hamper clarity

Strong booking focus but navigation overload and content redundancy hamper clarity

check

check

Immediate access to booking engine reduces friction

Immediate access to booking engine reduces friction

xmark

xmark

Navigation menu presents too many choices at once

Navigation menu presents too many choices at once

lightbulb

lightbulb

Condense menu items and remove redundant links

Condense menu items and remove redundant links

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Strong booking focus but navigation overload and content redundancy hamper clarity

check

Immediate access to booking engine reduces friction

xmark

Navigation menu presents too many choices at once

lightbulb

Condense menu items and remove redundant links

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Benefit-driven copy is clear but suffers from inconsistent style and odd punctuation

Benefit-driven copy is clear but suffers from inconsistent style and odd punctuation

check

check

Subtitle 'Elevate Your Experience' conveys value well

Subtitle 'Elevate Your Experience' conveys value well

xmark

xmark

Phrases like 'so.much.more!' appear unprofessional

Phrases like 'so.much.more!' appear unprofessional

lightbulb

lightbulb

Adopt a consistent tone and punctuation style across all copy

Adopt a consistent tone and punctuation style across all copy

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Benefit-driven copy is clear but suffers from inconsistent style and odd punctuation

check

Subtitle 'Elevate Your Experience' conveys value well

xmark

Phrases like 'so.much.more!' appear unprofessional

lightbulb

Adopt a consistent tone and punctuation style across all copy

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Professional and clean design with strong visuals and whitespace

Professional and clean design with strong visuals and whitespace

check

check

Effective use of branding colors and modern photography

Effective use of branding colors and modern photography

xmark

xmark

Heading treatments are repetitive and inconsistent

Heading treatments are repetitive and inconsistent

lightbulb

lightbulb

Streamline heading hierarchy and unify typography

Streamline heading hierarchy and unify typography

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Professional and clean design with strong visuals and whitespace

check

Effective use of branding colors and modern photography

xmark

Heading treatments are repetitive and inconsistent

lightbulb

Streamline heading hierarchy and unify typography

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Customer Reviews

Add Customer Reviews

Add Customer Reviews

Introduce a review section with star ratings and guest quotes to build trust and social proof.

Introduce a review section with star ratings and guest quotes to build trust and social proof.

Important

Easy fix

Standardize Copy Style

Standardize Copy Style

Standardize Copy Style

Ensure consistent capitalization, punctuation, and tone across all headings and paragraphs.

Ensure consistent capitalization, punctuation, and tone across all headings and paragraphs.

Suggestion

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Reduce menu items and group related links to minimize decision fatigue and improve discoverability.

Reduce menu items and group related links to minimize decision fatigue and improve discoverability.

Suggestion

Easy fix

Implement Scarcity Cues

Implement Scarcity Cues

Implement Scarcity Cues

Add limited-time banners or room availability indicators to create urgency and drive bookings.

Add limited-time banners or room availability indicators to create urgency and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025