Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
42
Website Rank
Hero carousel search form and benefit icons lead into upgrade promos blog teasers and footer with clear CTAs
B+
Conversion Qualification*
#
42
Website Rank
B+
Conversion Qualification*
Hero carousel search form and benefit icons lead into upgrade promos blog teasers and footer with clear CTAs
#
42
Website Rank
Hero carousel search form and benefit icons lead into upgrade promos blog teasers and footer with clear CTAs
80
80
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
72
72
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear hero carousel with bold CTAs above the fold
Clear hero carousel with bold CTAs above the fold
Clear hero carousel with bold CTAs above the fold
circle-check
circle-check
Benefit icons under hero are easy to scan
Benefit icons under hero are easy to scan
Benefit icons under hero are easy to scan
circle-check
circle-check
Newsletter signup call to action is prominent
Newsletter signup call to action is prominent
Newsletter signup call to action is prominent
circle-check
circle-check
Consistent brand colors and typography through page
Consistent brand colors and typography through page
Consistent brand colors and typography through page
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive text blocks hamper scanning flow
Excessive text blocks hamper scanning flow
Excessive text blocks hamper scanning flow
circle-exclamation
circle-exclamation
Blog section mixes content with no visual hierarchy
Blog section mixes content with no visual hierarchy
Blog section mixes content with no visual hierarchy
circle-exclamation
circle-exclamation
Navigation links are small and crowded in header
Navigation links are small and crowded in header
Navigation links are small and crowded in header
circle-exclamation
circle-exclamation
Lack of real guest photos reduces authenticity
Lack of real guest photos reduces authenticity
Lack of real guest photos reduces authenticity
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout adapts key elements but some text overlaps on small screens
Mobile layout adapts key elements but some text overlaps on small screens
check
check
Menu transforms into hamburger menu for mobile ease
Menu transforms into hamburger menu for mobile ease
xmark
xmark
Date picker fields look cramped on tablet and phone views
Date picker fields look cramped on tablet and phone views
lightbulb
lightbulb
Optimize form field spacing and font size for small viewports
Optimize form field spacing and font size for small viewports
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout adapts key elements but some text overlaps on small screens
check
Menu transforms into hamburger menu for mobile ease
xmark
Date picker fields look cramped on tablet and phone views
lightbulb
Optimize form field spacing and font size for small viewports
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic scarcity and social proof absent limit persuasive power
Basic scarcity and social proof absent limit persuasive power
check
check
Rates call to action encourages direct booking
Rates call to action encourages direct booking
xmark
xmark
No urgency or limited time offers present to drive conversion
No urgency or limited time offers present to drive conversion
lightbulb
lightbulb
Add countdown timers or limited availability tags for urgency
Add countdown timers or limited availability tags for urgency
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic scarcity and social proof absent limit persuasive power
check
Rates call to action encourages direct booking
xmark
No urgency or limited time offers present to drive conversion
lightbulb
Add countdown timers or limited availability tags for urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Familiar hotel layout with minimal unique elements
Familiar hotel layout with minimal unique elements
check
check
Handmade icons add a friendly unique touch
Handmade icons add a friendly unique touch
xmark
xmark
Carousel imagery is generic and lacks character
Carousel imagery is generic and lacks character
lightbulb
lightbulb
Incorporate more authentic guest images to stand out
Incorporate more authentic guest images to stand out
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Familiar hotel layout with minimal unique elements
check
Handmade icons add a friendly unique touch
xmark
Carousel imagery is generic and lacks character
lightbulb
Incorporate more authentic guest images to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive search and clear CTAs but content density may overwhelm users
Intuitive search and clear CTAs but content density may overwhelm users
check
check
Search bar is prominent and easy to find above the fold
Search bar is prominent and easy to find above the fold
xmark
xmark
Too many choices in main nav increase cognitive load
Too many choices in main nav increase cognitive load
lightbulb
lightbulb
Simplify navigation and reduce on page options for clarity
Simplify navigation and reduce on page options for clarity
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive search and clear CTAs but content density may overwhelm users
check
Search bar is prominent and easy to find above the fold
xmark
Too many choices in main nav increase cognitive load
lightbulb
Simplify navigation and reduce on page options for clarity
Good
Good
Solid start
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy communicates benefits but uses jargon and inconsistent style
Copy communicates benefits but uses jargon and inconsistent style
check
check
Benefit headings like Comfy Cozy effectively convey value
Benefit headings like Comfy Cozy effectively convey value
xmark
xmark
Headings mix uppercase and lowercase creating style inconsistency
Headings mix uppercase and lowercase creating style inconsistency
lightbulb
lightbulb
Standardize heading styles and simplify text for clarity
Standardize heading styles and simplify text for clarity
Good
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy communicates benefits but uses jargon and inconsistent style
check
Benefit headings like Comfy Cozy effectively convey value
xmark
Headings mix uppercase and lowercase creating style inconsistency
lightbulb
Standardize heading styles and simplify text for clarity
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Balanced layout with consistent colors but lacks visual hierarchy
Balanced layout with consistent colors but lacks visual hierarchy
check
check
Consistent brand palette and typography create a professional look
Consistent brand palette and typography create a professional look
xmark
xmark
Text heavy sections feel cluttered and reduce visual appeal
Text heavy sections feel cluttered and reduce visual appeal
lightbulb
lightbulb
Emphasize clearer whitespace and hierarchy to guide user eye
Emphasize clearer whitespace and hierarchy to guide user eye
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Balanced layout with consistent colors but lacks visual hierarchy
check
Consistent brand palette and typography create a professional look
xmark
Text heavy sections feel cluttered and reduce visual appeal
lightbulb
Emphasize clearer whitespace and hierarchy to guide user eye
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Improve Content Hierarchy
Improve Content Hierarchy
Improve Content Hierarchy
Introduce distinct headings color contrast and whitespace to separate sections clearly This will help users scan and find info faster.
Introduce distinct headings color contrast and whitespace to separate sections clearly This will help users scan and find info faster.
Important
Easy fix
Add Limited Time Offers
Add Limited Time Offers
Add Limited Time Offers
Include time limited deals with countdown timers on offers to create urgency and boost conversions
Include time limited deals with countdown timers on offers to create urgency and boost conversions
Suggestion
Moderate fix
Optimize Mobile Forms
Optimize Mobile Forms
Optimize Mobile Forms
Increase spacing and adjust font sizes for date and guest pickers on mobile to ensure readability and usability
Increase spacing and adjust font sizes for date and guest pickers on mobile to ensure readability and usability
Suggestion
Easy fix
Incorporate Real Guest Photos
Incorporate Real Guest Photos
Incorporate Real Guest Photos
Replace some stock images with actual guest photos to build trust and authenticity on the page
Replace some stock images with actual guest photos to build trust and authenticity on the page
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025