Welcome,
Welcome,
InTown Suites
InTown Suites
InTown Suites
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
110
110
out of 183 websites
out of 183 websites
71.5
71.5
71.5
/100
/100
/100
You ranked
out of 183 websites
110
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
85
85
85
/100
/100
/100
check
check
What you nailed
Booking form fields stack neatly on smaller screens
Booking form fields stack neatly on smaller screens
Booking form fields stack neatly on smaller screens
xmark
xmark
What you can improve
Hamburger menu label is unclear on mobile view
Hamburger menu label is unclear on mobile view
Hamburger menu label is unclear on mobile view
lightbulb
lightbulb
Quick insight
Clarify mobile menu and optimize field spacing for small devices
Clarify mobile menu and optimize field spacing for small devices
Clarify mobile menu and optimize field spacing for small devices
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Weekly offers section hints at promotions
Weekly offers section hints at promotions
Weekly offers section hints at promotions
xmark
xmark
What you can improve
No timers, limited availability messages, or testimonials to build trust
No timers, limited availability messages, or testimonials to build trust
No timers, limited availability messages, or testimonials to build trust
lightbulb
lightbulb
Quick insight
Add urgency banners and customer reviews to boost conversion
Add urgency banners and customer reviews to boost conversion
Add urgency banners and customer reviews to boost conversion
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Immediate access to booking engine reduces friction
Immediate access to booking engine reduces friction
Immediate access to booking engine reduces friction
xmark
xmark
What you can improve
Navigation menu presents too many choices at once
Navigation menu presents too many choices at once
Navigation menu presents too many choices at once
lightbulb
lightbulb
Quick insight
Condense menu items and remove redundant links
Condense menu items and remove redundant links
Condense menu items and remove redundant links
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Subtitle 'Elevate Your Experience' conveys value well
Subtitle 'Elevate Your Experience' conveys value well
Subtitle 'Elevate Your Experience' conveys value well
xmark
xmark
What you can improve
Phrases like 'so.much.more!' appear unprofessional
Phrases like 'so.much.more!' appear unprofessional
Phrases like 'so.much.more!' appear unprofessional
lightbulb
lightbulb
Quick insight
Adopt a consistent tone and punctuation style across all copy
Adopt a consistent tone and punctuation style across all copy
Adopt a consistent tone and punctuation style across all copy
Great
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
Effective use of branding colors and modern photography
Effective use of branding colors and modern photography
Effective use of branding colors and modern photography
xmark
xmark
What you can improve
Heading treatments are repetitive and inconsistent
Heading treatments are repetitive and inconsistent
Heading treatments are repetitive and inconsistent
lightbulb
lightbulb
Quick insight
Streamline heading hierarchy and unify typography
Streamline heading hierarchy and unify typography
Streamline heading hierarchy and unify typography
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Renovation visuals spotlight fresh suite upgrades
Renovation visuals spotlight fresh suite upgrades
Renovation visuals spotlight fresh suite upgrades
xmark
xmark
What you can improve
Page feels generic, similar to many hotel sites
Page feels generic, similar to many hotel sites
Page feels generic, similar to many hotel sites
lightbulb
lightbulb
Quick insight
Incorporate unique brand stories or guest spotlights for differentiation
Incorporate unique brand stories or guest spotlights for differentiation
Incorporate unique brand stories or guest spotlights for differentiation
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Customer Reviews
Introduce a review section with star ratings and guest quotes to build trust and social proof.
Important
Easy fix
Standardize Copy Style
Ensure consistent capitalization, punctuation, and tone across all headings and paragraphs.
Important
Moderate fix
Add Customer Reviews
Introduce a review section with star ratings and guest quotes to build trust and social proof.
Important
Easy fix
Standardize Copy Style
Ensure consistent capitalization, punctuation, and tone across all headings and paragraphs.
Suggestion
Moderate fix
Simplify Navigation
Reduce menu items and group related links to minimize decision fatigue and improve discoverability.
Suggestion
Easy fix
Implement Scarcity Cues
Add limited-time banners or room availability indicators to create urgency and drive bookings.
Suggestion
Moderate fix
Simplify Navigation
Reduce menu items and group related links to minimize decision fatigue and improve discoverability.
Suggestion
Easy fix
Implement Scarcity Cues
Add limited-time banners or room availability indicators to create urgency and drive bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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