Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

130

Website Rank

Industrial boutique hotel page with strong branding, high-quality visuals, and clear CTAs, but it lacks content clarity and urgency.

C

Conversion Qualification*

#

130

Website Rank

C

Conversion Qualification*

Industrial boutique hotel page with strong branding, high-quality visuals, and clear CTAs, but it lacks content clarity and urgency.

#

130

Website Rank

Industrial boutique hotel page with strong branding, high-quality visuals, and clear CTAs, but it lacks content clarity and urgency.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong industrial design theme ties visuals and copy.

Strong industrial design theme ties visuals and copy.

Strong industrial design theme ties visuals and copy.

circle-check

circle-check

High-quality photography showcases rooms and F&B.

High-quality photography showcases rooms and F&B.

High-quality photography showcases rooms and F&B.

circle-check

circle-check

Clear contact info in the footer is easily accessible.

Clear contact info in the footer is easily accessible.

Clear contact info in the footer is easily accessible.

circle-check

circle-check

Persistent Reservations CTA in nav ensures booking is visible.

Persistent Reservations CTA in nav ensures booking is visible.

Persistent Reservations CTA in nav ensures booking is visible.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No visible booking form above the fold, extra click required.

No visible booking form above the fold, extra click required.

No visible booking form above the fold, extra click required.

circle-exclamation

circle-exclamation

Vague headings like COME TOGETHER lack descriptive context.

Vague headings like COME TOGETHER lack descriptive context.

Vague headings like COME TOGETHER lack descriptive context.

circle-exclamation

circle-exclamation

Too many navigation links can overwhelm and confuse users.

Too many navigation links can overwhelm and confuse users.

Too many navigation links can overwhelm and confuse users.

circle-exclamation

circle-exclamation

Lack of pricing or room details hinders decision-making.

Lack of pricing or room details hinders decision-making.

Lack of pricing or room details hinders decision-making.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive nav collapses well, but image cropping and whitespace handling on smaller screens needs refinement.

Responsive nav collapses well, but image cropping and whitespace handling on smaller screens needs refinement.

check

check

Navigation adapts to mobile with a visible reservation button and hamburger menu.

Navigation adapts to mobile with a visible reservation button and hamburger menu.

xmark

xmark

Content spacing appears inconsistent on tablet and mobile, causing awkward gaps.

Content spacing appears inconsistent on tablet and mobile, causing awkward gaps.

lightbulb

lightbulb

Adjust image breakpoints and padding to maintain balanced layout across devices.

Adjust image breakpoints and padding to maintain balanced layout across devices.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive nav collapses well, but image cropping and whitespace handling on smaller screens needs refinement.

check

Navigation adapts to mobile with a visible reservation button and hamburger menu.

xmark

Content spacing appears inconsistent on tablet and mobile, causing awkward gaps.

lightbulb

Adjust image breakpoints and padding to maintain balanced layout across devices.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Clear booking CTA present, but lacks urgency, social proof details, and member incentives to drive action.

Clear booking CTA present, but lacks urgency, social proof details, and member incentives to drive action.

check

check

Award logos in the footer provide credible third-party validation.

Award logos in the footer provide credible third-party validation.

xmark

xmark

No visible scarcity or limited-time offers reduce incentives to book now.

No visible scarcity or limited-time offers reduce incentives to book now.

lightbulb

lightbulb

Add limited-time offers or room availability indicators to instill scarcity.

Add limited-time offers or room availability indicators to instill scarcity.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Clear booking CTA present, but lacks urgency, social proof details, and member incentives to drive action.

check

Award logos in the footer provide credible third-party validation.

xmark

No visible scarcity or limited-time offers reduce incentives to book now.

lightbulb

Add limited-time offers or room availability indicators to instill scarcity.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique industrial boutique concept sets the brand apart, though layout follows standard patterns.

Unique industrial boutique concept sets the brand apart, though layout follows standard patterns.

check

check

The industrial design theme and headings create a memorable brand identity.

The industrial design theme and headings create a memorable brand identity.

xmark

xmark

Page structure is conventional, limiting opportunities for standout interaction.

Page structure is conventional, limiting opportunities for standout interaction.

lightbulb

lightbulb

Introduce interactive elements or animations to elevate originality and engagement.

Introduce interactive elements or animations to elevate originality and engagement.

Good

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique industrial boutique concept sets the brand apart, though layout follows standard patterns.

check

The industrial design theme and headings create a memorable brand identity.

xmark

Page structure is conventional, limiting opportunities for standout interaction.

lightbulb

Introduce interactive elements or animations to elevate originality and engagement.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Simple navigation and clear CTAs aid usability, but content organization feels cluttered and key info is buried.

Simple navigation and clear CTAs aid usability, but content organization feels cluttered and key info is buried.

check

check

Contact and map sections at the bottom assist users seeking location details.

Contact and map sections at the bottom assist users seeking location details.

xmark

xmark

Excessive link repetition in header and footer increases cognitive load.

Excessive link repetition in header and footer increases cognitive load.

lightbulb

lightbulb

Streamline navigation by grouping related links to reduce decision fatigue.

Streamline navigation by grouping related links to reduce decision fatigue.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Simple navigation and clear CTAs aid usability, but content organization feels cluttered and key info is buried.

check

Contact and map sections at the bottom assist users seeking location details.

xmark

Excessive link repetition in header and footer increases cognitive load.

lightbulb

Streamline navigation by grouping related links to reduce decision fatigue.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Language matches brand tone with playful headings, yet lacks clarity in descriptions and booking prompts.

Language matches brand tone with playful headings, yet lacks clarity in descriptions and booking prompts.

check

check

Creative headings infuse brand personality and thematic consistency.

Creative headings infuse brand personality and thematic consistency.

xmark

xmark

Headings like Bottoms up may confuse users unfamiliar with context.

Headings like Bottoms up may confuse users unfamiliar with context.

lightbulb

lightbulb

Complement playful headers with concise subtext to guide user understanding.

Complement playful headers with concise subtext to guide user understanding.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Language matches brand tone with playful headings, yet lacks clarity in descriptions and booking prompts.

check

Creative headings infuse brand personality and thematic consistency.

xmark

Headings like Bottoms up may confuse users unfamiliar with context.

lightbulb

Complement playful headers with concise subtext to guide user understanding.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Bold industrial theme with rich colors and textures, but some sections feel visually sparse.

Bold industrial theme with rich colors and textures, but some sections feel visually sparse.

check

check

Industrial theme is consistently applied with cohesive color scheme and typography.

Industrial theme is consistently applied with cohesive color scheme and typography.

xmark

xmark

The large hero white space lacks compelling imagery, creating an unbalanced first impression.

The large hero white space lacks compelling imagery, creating an unbalanced first impression.

lightbulb

lightbulb

Consider replacing blank hero space with engaging visuals to strengthen visual hierarchy.

Consider replacing blank hero space with engaging visuals to strengthen visual hierarchy.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Bold industrial theme with rich colors and textures, but some sections feel visually sparse.

check

Industrial theme is consistently applied with cohesive color scheme and typography.

xmark

The large hero white space lacks compelling imagery, creating an unbalanced first impression.

lightbulb

Consider replacing blank hero space with engaging visuals to strengthen visual hierarchy.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Engaging Hero Imagery

Add Engaging Hero Imagery

Add Engaging Hero Imagery

Replace the large blank hero area with a high-resolution image slider showcasing the hotel’s interiors and ambiance to instantly captivate visitors.

Replace the large blank hero area with a high-resolution image slider showcasing the hotel’s interiors and ambiance to instantly captivate visitors.

Important

Easy fix

Streamline Navigation Links

Streamline Navigation Links

Streamline Navigation Links

Consolidate repetitive header and footer links into clear categories or dropdowns to reduce clutter and help users find information faster.

Consolidate repetitive header and footer links into clear categories or dropdowns to reduce clutter and help users find information faster.

Suggestion

Moderate fix

Introduce Scarcity Messages

Introduce Scarcity Messages

Introduce Scarcity Messages

Display real-time room availability or limited-time promotional banners (e.g. Only 2 rooms left at this rate) to create a sense of urgency and drive bookings.

Display real-time room availability or limited-time promotional banners (e.g. Only 2 rooms left at this rate) to create a sense of urgency and drive bookings.

Suggestion

Easy fix

Enhance Mobile Image Breakpoints

Enhance Mobile Image Breakpoints

Enhance Mobile Image Breakpoints

Adjust responsive image cropping and padding to ensure that key visual content is properly framed and maintains aesthetic across all device sizes.

Adjust responsive image cropping and padding to ensure that key visual content is properly framed and maintains aesthetic across all device sizes.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025