Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
130
Website Rank
Industrial boutique hotel page with strong branding, high-quality visuals, and clear CTAs, but it lacks content clarity and urgency.
C
Conversion Qualification*
#
130
Website Rank
C
Conversion Qualification*
Industrial boutique hotel page with strong branding, high-quality visuals, and clear CTAs, but it lacks content clarity and urgency.
#
130
Website Rank
Industrial boutique hotel page with strong branding, high-quality visuals, and clear CTAs, but it lacks content clarity and urgency.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong industrial design theme ties visuals and copy.
Strong industrial design theme ties visuals and copy.
Strong industrial design theme ties visuals and copy.
circle-check
circle-check
High-quality photography showcases rooms and F&B.
High-quality photography showcases rooms and F&B.
High-quality photography showcases rooms and F&B.
circle-check
circle-check
Clear contact info in the footer is easily accessible.
Clear contact info in the footer is easily accessible.
Clear contact info in the footer is easily accessible.
circle-check
circle-check
Persistent Reservations CTA in nav ensures booking is visible.
Persistent Reservations CTA in nav ensures booking is visible.
Persistent Reservations CTA in nav ensures booking is visible.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible booking form above the fold, extra click required.
No visible booking form above the fold, extra click required.
No visible booking form above the fold, extra click required.
circle-exclamation
circle-exclamation
Vague headings like COME TOGETHER lack descriptive context.
Vague headings like COME TOGETHER lack descriptive context.
Vague headings like COME TOGETHER lack descriptive context.
circle-exclamation
circle-exclamation
Too many navigation links can overwhelm and confuse users.
Too many navigation links can overwhelm and confuse users.
Too many navigation links can overwhelm and confuse users.
circle-exclamation
circle-exclamation
Lack of pricing or room details hinders decision-making.
Lack of pricing or room details hinders decision-making.
Lack of pricing or room details hinders decision-making.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive nav collapses well, but image cropping and whitespace handling on smaller screens needs refinement.
Responsive nav collapses well, but image cropping and whitespace handling on smaller screens needs refinement.
check
check
Navigation adapts to mobile with a visible reservation button and hamburger menu.
Navigation adapts to mobile with a visible reservation button and hamburger menu.
xmark
xmark
Content spacing appears inconsistent on tablet and mobile, causing awkward gaps.
Content spacing appears inconsistent on tablet and mobile, causing awkward gaps.
lightbulb
lightbulb
Adjust image breakpoints and padding to maintain balanced layout across devices.
Adjust image breakpoints and padding to maintain balanced layout across devices.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive nav collapses well, but image cropping and whitespace handling on smaller screens needs refinement.
check
Navigation adapts to mobile with a visible reservation button and hamburger menu.
xmark
Content spacing appears inconsistent on tablet and mobile, causing awkward gaps.
lightbulb
Adjust image breakpoints and padding to maintain balanced layout across devices.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Clear booking CTA present, but lacks urgency, social proof details, and member incentives to drive action.
Clear booking CTA present, but lacks urgency, social proof details, and member incentives to drive action.
check
check
Award logos in the footer provide credible third-party validation.
Award logos in the footer provide credible third-party validation.
xmark
xmark
No visible scarcity or limited-time offers reduce incentives to book now.
No visible scarcity or limited-time offers reduce incentives to book now.
lightbulb
lightbulb
Add limited-time offers or room availability indicators to instill scarcity.
Add limited-time offers or room availability indicators to instill scarcity.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Clear booking CTA present, but lacks urgency, social proof details, and member incentives to drive action.
check
Award logos in the footer provide credible third-party validation.
xmark
No visible scarcity or limited-time offers reduce incentives to book now.
lightbulb
Add limited-time offers or room availability indicators to instill scarcity.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique industrial boutique concept sets the brand apart, though layout follows standard patterns.
Unique industrial boutique concept sets the brand apart, though layout follows standard patterns.
check
check
The industrial design theme and headings create a memorable brand identity.
The industrial design theme and headings create a memorable brand identity.
xmark
xmark
Page structure is conventional, limiting opportunities for standout interaction.
Page structure is conventional, limiting opportunities for standout interaction.
lightbulb
lightbulb
Introduce interactive elements or animations to elevate originality and engagement.
Introduce interactive elements or animations to elevate originality and engagement.
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique industrial boutique concept sets the brand apart, though layout follows standard patterns.
check
The industrial design theme and headings create a memorable brand identity.
xmark
Page structure is conventional, limiting opportunities for standout interaction.
lightbulb
Introduce interactive elements or animations to elevate originality and engagement.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Simple navigation and clear CTAs aid usability, but content organization feels cluttered and key info is buried.
Simple navigation and clear CTAs aid usability, but content organization feels cluttered and key info is buried.
check
check
Contact and map sections at the bottom assist users seeking location details.
Contact and map sections at the bottom assist users seeking location details.
xmark
xmark
Excessive link repetition in header and footer increases cognitive load.
Excessive link repetition in header and footer increases cognitive load.
lightbulb
lightbulb
Streamline navigation by grouping related links to reduce decision fatigue.
Streamline navigation by grouping related links to reduce decision fatigue.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Simple navigation and clear CTAs aid usability, but content organization feels cluttered and key info is buried.
check
Contact and map sections at the bottom assist users seeking location details.
xmark
Excessive link repetition in header and footer increases cognitive load.
lightbulb
Streamline navigation by grouping related links to reduce decision fatigue.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Language matches brand tone with playful headings, yet lacks clarity in descriptions and booking prompts.
Language matches brand tone with playful headings, yet lacks clarity in descriptions and booking prompts.
check
check
Creative headings infuse brand personality and thematic consistency.
Creative headings infuse brand personality and thematic consistency.
xmark
xmark
Headings like Bottoms up may confuse users unfamiliar with context.
Headings like Bottoms up may confuse users unfamiliar with context.
lightbulb
lightbulb
Complement playful headers with concise subtext to guide user understanding.
Complement playful headers with concise subtext to guide user understanding.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Language matches brand tone with playful headings, yet lacks clarity in descriptions and booking prompts.
check
Creative headings infuse brand personality and thematic consistency.
xmark
Headings like Bottoms up may confuse users unfamiliar with context.
lightbulb
Complement playful headers with concise subtext to guide user understanding.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Bold industrial theme with rich colors and textures, but some sections feel visually sparse.
Bold industrial theme with rich colors and textures, but some sections feel visually sparse.
check
check
Industrial theme is consistently applied with cohesive color scheme and typography.
Industrial theme is consistently applied with cohesive color scheme and typography.
xmark
xmark
The large hero white space lacks compelling imagery, creating an unbalanced first impression.
The large hero white space lacks compelling imagery, creating an unbalanced first impression.
lightbulb
lightbulb
Consider replacing blank hero space with engaging visuals to strengthen visual hierarchy.
Consider replacing blank hero space with engaging visuals to strengthen visual hierarchy.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Bold industrial theme with rich colors and textures, but some sections feel visually sparse.
check
Industrial theme is consistently applied with cohesive color scheme and typography.
xmark
The large hero white space lacks compelling imagery, creating an unbalanced first impression.
lightbulb
Consider replacing blank hero space with engaging visuals to strengthen visual hierarchy.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Engaging Hero Imagery
Add Engaging Hero Imagery
Add Engaging Hero Imagery
Replace the large blank hero area with a high-resolution image slider showcasing the hotel’s interiors and ambiance to instantly captivate visitors.
Replace the large blank hero area with a high-resolution image slider showcasing the hotel’s interiors and ambiance to instantly captivate visitors.
Important
Easy fix
Streamline Navigation Links
Streamline Navigation Links
Streamline Navigation Links
Consolidate repetitive header and footer links into clear categories or dropdowns to reduce clutter and help users find information faster.
Consolidate repetitive header and footer links into clear categories or dropdowns to reduce clutter and help users find information faster.
Suggestion
Moderate fix
Introduce Scarcity Messages
Introduce Scarcity Messages
Introduce Scarcity Messages
Display real-time room availability or limited-time promotional banners (e.g. Only 2 rooms left at this rate) to create a sense of urgency and drive bookings.
Display real-time room availability or limited-time promotional banners (e.g. Only 2 rooms left at this rate) to create a sense of urgency and drive bookings.
Suggestion
Easy fix
Enhance Mobile Image Breakpoints
Enhance Mobile Image Breakpoints
Enhance Mobile Image Breakpoints
Adjust responsive image cropping and padding to ensure that key visual content is properly framed and maintains aesthetic across all device sizes.
Adjust responsive image cropping and padding to ensure that key visual content is properly framed and maintains aesthetic across all device sizes.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025