Welcome,
Welcome,
Ironworks Hotel
Ironworks Hotel
Ironworks Hotel
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
130
130
out of 183 websites
out of 183 websites
70.25
70.25
70.25
/100
/100
/100
You ranked
out of 183 websites
130
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Navigation adapts to mobile with a visible reservation button and hamburger menu.
Navigation adapts to mobile with a visible reservation button and hamburger menu.
Navigation adapts to mobile with a visible reservation button and hamburger menu.
xmark
xmark
What you can improve
Content spacing appears inconsistent on tablet and mobile, causing awkward gaps.
Content spacing appears inconsistent on tablet and mobile, causing awkward gaps.
Content spacing appears inconsistent on tablet and mobile, causing awkward gaps.
lightbulb
lightbulb
Quick insight
Adjust image breakpoints and padding to maintain balanced layout across devices.
Adjust image breakpoints and padding to maintain balanced layout across devices.
Adjust image breakpoints and padding to maintain balanced layout across devices.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Award logos in the footer provide credible third-party validation.
Award logos in the footer provide credible third-party validation.
Award logos in the footer provide credible third-party validation.
xmark
xmark
What you can improve
No visible scarcity or limited-time offers reduce incentives to book now.
No visible scarcity or limited-time offers reduce incentives to book now.
No visible scarcity or limited-time offers reduce incentives to book now.
lightbulb
lightbulb
Quick insight
Add limited-time offers or room availability indicators to instill scarcity.
Add limited-time offers or room availability indicators to instill scarcity.
Add limited-time offers or room availability indicators to instill scarcity.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
65
65
65
/100
/100
/100
check
check
What you nailed
Contact and map sections at the bottom assist users seeking location details.
Contact and map sections at the bottom assist users seeking location details.
Contact and map sections at the bottom assist users seeking location details.
xmark
xmark
What you can improve
Excessive link repetition in header and footer increases cognitive load.
Excessive link repetition in header and footer increases cognitive load.
Excessive link repetition in header and footer increases cognitive load.
lightbulb
lightbulb
Quick insight
Streamline navigation by grouping related links to reduce decision fatigue.
Streamline navigation by grouping related links to reduce decision fatigue.
Streamline navigation by grouping related links to reduce decision fatigue.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Creative headings infuse brand personality and thematic consistency.
Creative headings infuse brand personality and thematic consistency.
Creative headings infuse brand personality and thematic consistency.
xmark
xmark
What you can improve
Headings like Bottoms up may confuse users unfamiliar with context.
Headings like Bottoms up may confuse users unfamiliar with context.
Headings like Bottoms up may confuse users unfamiliar with context.
lightbulb
lightbulb
Quick insight
Complement playful headers with concise subtext to guide user understanding.
Complement playful headers with concise subtext to guide user understanding.
Complement playful headers with concise subtext to guide user understanding.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
Industrial theme is consistently applied with cohesive color scheme and typography.
Industrial theme is consistently applied with cohesive color scheme and typography.
Industrial theme is consistently applied with cohesive color scheme and typography.
xmark
xmark
What you can improve
The large hero white space lacks compelling imagery, creating an unbalanced first impression.
The large hero white space lacks compelling imagery, creating an unbalanced first impression.
The large hero white space lacks compelling imagery, creating an unbalanced first impression.
lightbulb
lightbulb
Quick insight
Consider replacing blank hero space with engaging visuals to strengthen visual hierarchy.
Consider replacing blank hero space with engaging visuals to strengthen visual hierarchy.
Consider replacing blank hero space with engaging visuals to strengthen visual hierarchy.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
75
75
75
/100
/100
/100
check
check
What you nailed
The industrial design theme and headings create a memorable brand identity.
The industrial design theme and headings create a memorable brand identity.
The industrial design theme and headings create a memorable brand identity.
xmark
xmark
What you can improve
Page structure is conventional, limiting opportunities for standout interaction.
Page structure is conventional, limiting opportunities for standout interaction.
Page structure is conventional, limiting opportunities for standout interaction.
lightbulb
lightbulb
Quick insight
Introduce interactive elements or animations to elevate originality and engagement.
Introduce interactive elements or animations to elevate originality and engagement.
Introduce interactive elements or animations to elevate originality and engagement.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Engaging Hero Imagery
Replace the large blank hero area with a high-resolution image slider showcasing the hotel’s interiors and ambiance to instantly captivate visitors.
Important
Easy fix
Streamline Navigation Links
Consolidate repetitive header and footer links into clear categories or dropdowns to reduce clutter and help users find information faster.
Important
Moderate fix
Add Engaging Hero Imagery
Replace the large blank hero area with a high-resolution image slider showcasing the hotel’s interiors and ambiance to instantly captivate visitors.
Important
Easy fix
Streamline Navigation Links
Consolidate repetitive header and footer links into clear categories or dropdowns to reduce clutter and help users find information faster.
Suggestion
Moderate fix
Introduce Scarcity Messages
Display real-time room availability or limited-time promotional banners (e.g. Only 2 rooms left at this rate) to create a sense of urgency and drive bookings.
Suggestion
Easy fix
Enhance Mobile Image Breakpoints
Adjust responsive image cropping and padding to ensure that key visual content is properly framed and maintains aesthetic across all device sizes.
Suggestion
Moderate fix
Introduce Scarcity Messages
Display real-time room availability or limited-time promotional banners (e.g. Only 2 rooms left at this rate) to create a sense of urgency and drive bookings.
Suggestion
Easy fix
Enhance Mobile Image Breakpoints
Adjust responsive image cropping and padding to ensure that key visual content is properly framed and maintains aesthetic across all device sizes.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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