Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

95

Website Rank

Stylish hotel site with bold imagery and industrial-chic design, but weak direct booking cues above the fold.

C+

Conversion Qualification*

#

95

Website Rank

C+

Conversion Qualification*

Stylish hotel site with bold imagery and industrial-chic design, but weak direct booking cues above the fold.

#

95

Website Rank

Stylish hotel site with bold imagery and industrial-chic design, but weak direct booking cues above the fold.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality hero imagery creates strong visual impact.

High-quality hero imagery creates strong visual impact.

High-quality hero imagery creates strong visual impact.

circle-check

circle-check

Consistent industrial-chic aesthetic conveys brand identity well.

Consistent industrial-chic aesthetic conveys brand identity well.

Consistent industrial-chic aesthetic conveys brand identity well.

circle-check

circle-check

Michelin Key badge adds credible third-party validation prominently.

Michelin Key badge adds credible third-party validation prominently.

Michelin Key badge adds credible third-party validation prominently.

circle-check

circle-check

Clear section grouping aids scanning and visual hierarchy.

Clear section grouping aids scanning and visual hierarchy.

Clear section grouping aids scanning and visual hierarchy.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Lack of prominent booking CTA above fold limits quick conversions.

Lack of prominent booking CTA above fold limits quick conversions.

Lack of prominent booking CTA above fold limits quick conversions.

circle-exclamation

circle-exclamation

Navigation menu options feel overcrowded and can confuse.

Navigation menu options feel overcrowded and can confuse.

Navigation menu options feel overcrowded and can confuse.

circle-exclamation

circle-exclamation

Absence of clear room details forces extra clicks for info.

Absence of clear room details forces extra clicks for info.

Absence of clear room details forces extra clicks for info.

circle-exclamation

circle-exclamation

Subscription form visually blends into dark footer area.

Subscription form visually blends into dark footer area.

Subscription form visually blends into dark footer area.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout seems structured for large screens; mobile adaptation unknown.

Layout seems structured for large screens; mobile adaptation unknown.

check

check

Whitespace likely improves readability on narrow viewports.

Whitespace likely improves readability on narrow viewports.

xmark

xmark

Vertical scroll indicators may not translate well on touch devices.

Vertical scroll indicators may not translate well on touch devices.

lightbulb

lightbulb

Ensure navigation collapses cleanly and CTAs remain reachable on mobile.

Ensure navigation collapses cleanly and CTAs remain reachable on mobile.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout seems structured for large screens; mobile adaptation unknown.

check

Whitespace likely improves readability on narrow viewports.

xmark

Vertical scroll indicators may not translate well on touch devices.

lightbulb

Ensure navigation collapses cleanly and CTAs remain reachable on mobile.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Solid social proof present, but urgency and scarcity triggers are weak.

Solid social proof present, but urgency and scarcity triggers are weak.

check

check

Michelin and awards badges effectively bolster credibility.

Michelin and awards badges effectively bolster credibility.

xmark

xmark

No urgency messaging or limited-time offers to drive bookings.

No urgency messaging or limited-time offers to drive bookings.

lightbulb

lightbulb

Introduce limited-time rate deals or countdown timers to spur action.

Introduce limited-time rate deals or countdown timers to spur action.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Solid social proof present, but urgency and scarcity triggers are weak.

check

Michelin and awards badges effectively bolster credibility.

xmark

No urgency messaging or limited-time offers to drive bookings.

lightbulb

Introduce limited-time rate deals or countdown timers to spur action.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Bold typography treatment stands out with unique section transitions.

Bold typography treatment stands out with unique section transitions.

check

check

Innovative scroll-triggered animations catch user attention.

Innovative scroll-triggered animations catch user attention.

xmark

xmark

Over-reliance on stylized fonts may impair readability.

Over-reliance on stylized fonts may impair readability.

lightbulb

lightbulb

Balance unique typography with legible font sizes for clarity.

Balance unique typography with legible font sizes for clarity.

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Bold typography treatment stands out with unique section transitions.

check

Innovative scroll-triggered animations catch user attention.

xmark

Over-reliance on stylized fonts may impair readability.

lightbulb

Balance unique typography with legible font sizes for clarity.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Smooth section flow but CTAs scarcity and navigation overload may hinder goals.

Smooth section flow but CTAs scarcity and navigation overload may hinder goals.

check

check

Clear section delineation guides users through content logically.

Clear section delineation guides users through content logically.

xmark

xmark

CTA scarcity and small scroll cues reduce user engagement.

CTA scarcity and small scroll cues reduce user engagement.

lightbulb

lightbulb

Add persistent booking CTA and simplify nav to focus user action.

Add persistent booking CTA and simplify nav to focus user action.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Smooth section flow but CTAs scarcity and navigation overload may hinder goals.

check

Clear section delineation guides users through content logically.

xmark

CTA scarcity and small scroll cues reduce user engagement.

lightbulb

Add persistent booking CTA and simplify nav to focus user action.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Tone matches brand voice but lacks clear action-oriented microcopy to drive bookings.

Tone matches brand voice but lacks clear action-oriented microcopy to drive bookings.

check

check

Playful headlines engage audience and reflect brand personality.

Playful headlines engage audience and reflect brand personality.

xmark

xmark

Few instructional cues; users may miss key booking actions.

Few instructional cues; users may miss key booking actions.

lightbulb

lightbulb

Include concise prompts near CTAs to drive booking intent.

Include concise prompts near CTAs to drive booking intent.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Tone matches brand voice but lacks clear action-oriented microcopy to drive bookings.

check

Playful headlines engage audience and reflect brand personality.

xmark

Few instructional cues; users may miss key booking actions.

lightbulb

Include concise prompts near CTAs to drive booking intent.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant industrial style with cohesive visuals and quality imagery.

Elegant industrial style with cohesive visuals and quality imagery.

check

check

Strong cohesion in color palette and typography enhances brand feel.

Strong cohesion in color palette and typography enhances brand feel.

xmark

xmark

Whitespace occasionally overwhelming, making some areas look empty.

Whitespace occasionally overwhelming, making some areas look empty.

lightbulb

lightbulb

Introduce subtle background textures to add warmth to empty sections.

Introduce subtle background textures to add warmth to empty sections.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant industrial style with cohesive visuals and quality imagery.

check

Strong cohesion in color palette and typography enhances brand feel.

xmark

Whitespace occasionally overwhelming, making some areas look empty.

lightbulb

Introduce subtle background textures to add warmth to empty sections.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Prominent Booking CTA

Add Prominent Booking CTA

Add Prominent Booking CTA

Place a high-contrast 'Book Now' button above the fold to boost conversions and reduce friction.

Place a high-contrast 'Book Now' button above the fold to boost conversions and reduce friction.

Important

Moderate fix

Simplify Navigation Menu

Simplify Navigation Menu

Simplify Navigation Menu

Reduce top-level menu items to core offerings and group others under secondary menus for clarity.

Reduce top-level menu items to core offerings and group others under secondary menus for clarity.

Suggestion

Moderate fix

Enhance Mobile Navigation

Enhance Mobile Navigation

Enhance Mobile Navigation

Ensure mobile view features a sticky booking button and collapsible menu for better touch navigation.

Ensure mobile view features a sticky booking button and collapsible menu for better touch navigation.

Suggestion

Easy fix

Implement Scarcity Tactics

Implement Scarcity Tactics

Implement Scarcity Tactics

Add limited-time offers, rate deadlines, or room availability indicators to create urgency.

Add limited-time offers, rate deadlines, or room availability indicators to create urgency.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025