Ironworks Hotel Indy
Ironworks Hotel Indy
Ironworks Hotel Indy
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Ironworks Hotel Indy
Ironworks Hotel Indy
Ironworks Hotel Indy
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
95
95
out of 183 websites
out of 183 websites
72.5
72.5
72.5
/100
/100
/100
You ranked
out of 183 websites
95
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Whitespace likely improves readability on narrow viewports.
Whitespace likely improves readability on narrow viewports.
Whitespace likely improves readability on narrow viewports.
xmark
xmark
What you can improve
Vertical scroll indicators may not translate well on touch devices.
Vertical scroll indicators may not translate well on touch devices.
Vertical scroll indicators may not translate well on touch devices.
lightbulb
lightbulb
Quick insight
Ensure navigation collapses cleanly and CTAs remain reachable on mobile.
Ensure navigation collapses cleanly and CTAs remain reachable on mobile.
Ensure navigation collapses cleanly and CTAs remain reachable on mobile.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Michelin and awards badges effectively bolster credibility.
Michelin and awards badges effectively bolster credibility.
Michelin and awards badges effectively bolster credibility.
xmark
xmark
What you can improve
No urgency messaging or limited-time offers to drive bookings.
No urgency messaging or limited-time offers to drive bookings.
No urgency messaging or limited-time offers to drive bookings.
lightbulb
lightbulb
Quick insight
Introduce limited-time rate deals or countdown timers to spur action.
Introduce limited-time rate deals or countdown timers to spur action.
Introduce limited-time rate deals or countdown timers to spur action.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Clear section delineation guides users through content logically.
Clear section delineation guides users through content logically.
Clear section delineation guides users through content logically.
xmark
xmark
What you can improve
CTA scarcity and small scroll cues reduce user engagement.
CTA scarcity and small scroll cues reduce user engagement.
CTA scarcity and small scroll cues reduce user engagement.
lightbulb
lightbulb
Quick insight
Add persistent booking CTA and simplify nav to focus user action.
Add persistent booking CTA and simplify nav to focus user action.
Add persistent booking CTA and simplify nav to focus user action.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Playful headlines engage audience and reflect brand personality.
Playful headlines engage audience and reflect brand personality.
Playful headlines engage audience and reflect brand personality.
xmark
xmark
What you can improve
Few instructional cues; users may miss key booking actions.
Few instructional cues; users may miss key booking actions.
Few instructional cues; users may miss key booking actions.
lightbulb
lightbulb
Quick insight
Include concise prompts near CTAs to drive booking intent.
Include concise prompts near CTAs to drive booking intent.
Include concise prompts near CTAs to drive booking intent.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Strong cohesion in color palette and typography enhances brand feel.
Strong cohesion in color palette and typography enhances brand feel.
Strong cohesion in color palette and typography enhances brand feel.
xmark
xmark
What you can improve
Whitespace occasionally overwhelming, making some areas look empty.
Whitespace occasionally overwhelming, making some areas look empty.
Whitespace occasionally overwhelming, making some areas look empty.
lightbulb
lightbulb
Quick insight
Introduce subtle background textures to add warmth to empty sections.
Introduce subtle background textures to add warmth to empty sections.
Introduce subtle background textures to add warmth to empty sections.
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
80
80
80
/100
/100
/100
check
check
What you nailed
Innovative scroll-triggered animations catch user attention.
Innovative scroll-triggered animations catch user attention.
Innovative scroll-triggered animations catch user attention.
xmark
xmark
What you can improve
Over-reliance on stylized fonts may impair readability.
Over-reliance on stylized fonts may impair readability.
Over-reliance on stylized fonts may impair readability.
lightbulb
lightbulb
Quick insight
Balance unique typography with legible font sizes for clarity.
Balance unique typography with legible font sizes for clarity.
Balance unique typography with legible font sizes for clarity.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Prominent Booking CTA
Place a high-contrast 'Book Now' button above the fold to boost conversions and reduce friction.
Important
Moderate fix
Simplify Navigation Menu
Reduce top-level menu items to core offerings and group others under secondary menus for clarity.
Important
Easy fix
Add Prominent Booking CTA
Place a high-contrast 'Book Now' button above the fold to boost conversions and reduce friction.
Important
Moderate fix
Simplify Navigation Menu
Reduce top-level menu items to core offerings and group others under secondary menus for clarity.
Suggestion
Moderate fix
Enhance Mobile Navigation
Ensure mobile view features a sticky booking button and collapsible menu for better touch navigation.
Suggestion
Easy fix
Implement Scarcity Tactics
Add limited-time offers, rate deadlines, or room availability indicators to create urgency.
Suggestion
Moderate fix
Enhance Mobile Navigation
Ensure mobile view features a sticky booking button and collapsible menu for better touch navigation.
Suggestion
Easy fix
Implement Scarcity Tactics
Add limited-time offers, rate deadlines, or room availability indicators to create urgency.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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