Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
134
Website Rank
Industrial chic design highlights hotel prestige but menu complexity and lack of pricing details may hinder bookings
B
Conversion Qualification*
#
134
Website Rank
B
Conversion Qualification*
Industrial chic design highlights hotel prestige but menu complexity and lack of pricing details may hinder bookings
#
134
Website Rank
Industrial chic design highlights hotel prestige but menu complexity and lack of pricing details may hinder bookings
50
50
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
85
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
85
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual imagery in hero modal
Strong visual imagery in hero modal
Strong visual imagery in hero modal
circle-check
circle-check
Cohesive industrial design aesthetic
Cohesive industrial design aesthetic
Cohesive industrial design aesthetic
circle-check
circle-check
Clear Michelin distinction highlight
Clear Michelin distinction highlight
Clear Michelin distinction highlight
circle-check
circle-check
Contrasting gold CTAs draw attention
Contrasting gold CTAs draw attention
Contrasting gold CTAs draw attention
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overlapping modals obscure background content
Overlapping modals obscure background content
Overlapping modals obscure background content
circle-exclamation
circle-exclamation
Navigation menu has too many options
Navigation menu has too many options
Navigation menu has too many options
circle-exclamation
circle-exclamation
Lack of explicit room details on landing
Lack of explicit room details on landing
Lack of explicit room details on landing
circle-exclamation
circle-exclamation
No visible pricing or package info
No visible pricing or package info
No visible pricing or package info
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Needs work
Needs work
Check insights
Check insights
mobile
Responsive Design
50
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Only desktop view observed responsive behavior and breakpoint adaptations are not visible
Only desktop view observed responsive behavior and breakpoint adaptations are not visible
check
check
Layout appears well-structured for large screens with clear section separation
Layout appears well-structured for large screens with clear section separation
xmark
xmark
No mobile or tablet views responsive performance cannot be confirmed
No mobile or tablet views responsive performance cannot be confirmed
lightbulb
lightbulb
Include responsive previews or indicators to reassure users on mobile adaptivity
Include responsive previews or indicators to reassure users on mobile adaptivity
Needs work
Check insights
mobile
Responsive Design
50
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Only desktop view observed responsive behavior and breakpoint adaptations are not visible
check
Layout appears well-structured for large screens with clear section separation
xmark
No mobile or tablet views responsive performance cannot be confirmed
lightbulb
Include responsive previews or indicators to reassure users on mobile adaptivity
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective brand prestige highlight but limited scarcity or detailed social proof elements
Effective brand prestige highlight but limited scarcity or detailed social proof elements
check
check
Featuring the Michelin Key endorsement adds strong third-party validation
Featuring the Michelin Key endorsement adds strong third-party validation
xmark
xmark
No limited-time offers or urgency tactics to prompt immediate booking
No limited-time offers or urgency tactics to prompt immediate booking
lightbulb
lightbulb
Introduce time-sensitive offers to leverage urgency and boost conversions
Introduce time-sensitive offers to leverage urgency and boost conversions
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective brand prestige highlight but limited scarcity or detailed social proof elements
check
Featuring the Michelin Key endorsement adds strong third-party validation
xmark
No limited-time offers or urgency tactics to prompt immediate booking
lightbulb
Introduce time-sensitive offers to leverage urgency and boost conversions
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Industrial motif and key iconography are imaginative and reinforce brand story
Industrial motif and key iconography are imaginative and reinforce brand story
check
check
The use of industrial gear motifs adds unique character to the design
The use of industrial gear motifs adds unique character to the design
xmark
xmark
Image overlays and scroll jank may distract from core content
Image overlays and scroll jank may distract from core content
lightbulb
lightbulb
Balance creative animations with fast loading to maintain engagement
Balance creative animations with fast loading to maintain engagement
Great
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Industrial motif and key iconography are imaginative and reinforce brand story
check
The use of industrial gear motifs adds unique character to the design
xmark
Image overlays and scroll jank may distract from core content
lightbulb
Balance creative animations with fast loading to maintain engagement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Visually engaging sections guide users yet numerous CTAs and dense menu risk decision fatigue
Visually engaging sections guide users yet numerous CTAs and dense menu risk decision fatigue
check
check
The hero CTA immediately directs users toward booking action
The hero CTA immediately directs users toward booking action
xmark
xmark
Excessive calls to action dilute the primary conversion path
Excessive calls to action dilute the primary conversion path
lightbulb
lightbulb
Consolidate CTAs to a single prominent action per section to reduce confusion
Consolidate CTAs to a single prominent action per section to reduce confusion
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Visually engaging sections guide users yet numerous CTAs and dense menu risk decision fatigue
check
The hero CTA immediately directs users toward booking action
xmark
Excessive calls to action dilute the primary conversion path
lightbulb
Consolidate CTAs to a single prominent action per section to reduce confusion
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are compelling though some phrasing like Bottoms up lack clear context
Headings are compelling though some phrasing like Bottoms up lack clear context
check
check
Award title communicates prestige and credibility concisely
Award title communicates prestige and credibility concisely
xmark
xmark
Some labels and headlines are ambiguous without supportive text
Some labels and headlines are ambiguous without supportive text
lightbulb
lightbulb
Pair playful headlines with concise subtext to clarify purpose and drive action
Pair playful headlines with concise subtext to clarify purpose and drive action
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are compelling though some phrasing like Bottoms up lack clear context
check
Award title communicates prestige and credibility concisely
xmark
Some labels and headlines are ambiguous without supportive text
lightbulb
Pair playful headlines with concise subtext to clarify purpose and drive action
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Crisp industrial design with cohesive branding and striking imagery
Crisp industrial design with cohesive branding and striking imagery
check
check
The bold typography and consistent color palette reinforce the hotel's industrial character
The bold typography and consistent color palette reinforce the hotel's industrial character
xmark
xmark
The layered modals create visual clutter and can overwhelm users on first load
The layered modals create visual clutter and can overwhelm users on first load
lightbulb
lightbulb
Simplifying overlay depth will improve clarity and focus on key messaging
Simplifying overlay depth will improve clarity and focus on key messaging
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Crisp industrial design with cohesive branding and striking imagery
check
The bold typography and consistent color palette reinforce the hotel's industrial character
xmark
The layered modals create visual clutter and can overwhelm users on first load
lightbulb
Simplifying overlay depth will improve clarity and focus on key messaging
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Streamline Hero Overlay
Streamline Hero Overlay
Streamline Hero Overlay
Reduce the number of stacked modals in the hero section to a single clear overlay for improved focus
Reduce the number of stacked modals in the hero section to a single clear overlay for improved focus
Important
Moderate fix
Add Room Previews
Add Room Previews
Add Room Previews
Include brief text and direct links to room types with pricing above the fold to inform visitors immediately
Include brief text and direct links to room types with pricing above the fold to inform visitors immediately
Suggestion
Moderate fix
Add Limited-Time Offers
Add Limited-Time Offers
Add Limited-Time Offers
Display countdown timers for exclusive packages and seasonal deals to create urgency and drive bookings
Display countdown timers for exclusive packages and seasonal deals to create urgency and drive bookings
Suggestion
Easy fix
Simplify Menu Structure
Simplify Menu Structure
Simplify Menu Structure
Group related navigation links into dropdowns or sections to declutter the menu and improve findability
Group related navigation links into dropdowns or sections to declutter the menu and improve findability
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025