Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
95
Website Rank
Stylish hotel site with bold imagery and industrial-chic design, but weak direct booking cues above the fold.
C+
Conversion Qualification*
#
95
Website Rank
C+
Conversion Qualification*
Stylish hotel site with bold imagery and industrial-chic design, but weak direct booking cues above the fold.
#
95
Website Rank
Stylish hotel site with bold imagery and industrial-chic design, but weak direct booking cues above the fold.
70
70
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery creates strong visual impact.
High-quality hero imagery creates strong visual impact.
High-quality hero imagery creates strong visual impact.
circle-check
circle-check
Consistent industrial-chic aesthetic conveys brand identity well.
Consistent industrial-chic aesthetic conveys brand identity well.
Consistent industrial-chic aesthetic conveys brand identity well.
circle-check
circle-check
Michelin Key badge adds credible third-party validation prominently.
Michelin Key badge adds credible third-party validation prominently.
Michelin Key badge adds credible third-party validation prominently.
circle-check
circle-check
Clear section grouping aids scanning and visual hierarchy.
Clear section grouping aids scanning and visual hierarchy.
Clear section grouping aids scanning and visual hierarchy.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of prominent booking CTA above fold limits quick conversions.
Lack of prominent booking CTA above fold limits quick conversions.
Lack of prominent booking CTA above fold limits quick conversions.
circle-exclamation
circle-exclamation
Navigation menu options feel overcrowded and can confuse.
Navigation menu options feel overcrowded and can confuse.
Navigation menu options feel overcrowded and can confuse.
circle-exclamation
circle-exclamation
Absence of clear room details forces extra clicks for info.
Absence of clear room details forces extra clicks for info.
Absence of clear room details forces extra clicks for info.
circle-exclamation
circle-exclamation
Subscription form visually blends into dark footer area.
Subscription form visually blends into dark footer area.
Subscription form visually blends into dark footer area.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout seems structured for large screens; mobile adaptation unknown.
Layout seems structured for large screens; mobile adaptation unknown.
check
check
Whitespace likely improves readability on narrow viewports.
Whitespace likely improves readability on narrow viewports.
xmark
xmark
Vertical scroll indicators may not translate well on touch devices.
Vertical scroll indicators may not translate well on touch devices.
lightbulb
lightbulb
Ensure navigation collapses cleanly and CTAs remain reachable on mobile.
Ensure navigation collapses cleanly and CTAs remain reachable on mobile.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout seems structured for large screens; mobile adaptation unknown.
check
Whitespace likely improves readability on narrow viewports.
xmark
Vertical scroll indicators may not translate well on touch devices.
lightbulb
Ensure navigation collapses cleanly and CTAs remain reachable on mobile.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Solid social proof present, but urgency and scarcity triggers are weak.
Solid social proof present, but urgency and scarcity triggers are weak.
check
check
Michelin and awards badges effectively bolster credibility.
Michelin and awards badges effectively bolster credibility.
xmark
xmark
No urgency messaging or limited-time offers to drive bookings.
No urgency messaging or limited-time offers to drive bookings.
lightbulb
lightbulb
Introduce limited-time rate deals or countdown timers to spur action.
Introduce limited-time rate deals or countdown timers to spur action.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Solid social proof present, but urgency and scarcity triggers are weak.
check
Michelin and awards badges effectively bolster credibility.
xmark
No urgency messaging or limited-time offers to drive bookings.
lightbulb
Introduce limited-time rate deals or countdown timers to spur action.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Bold typography treatment stands out with unique section transitions.
Bold typography treatment stands out with unique section transitions.
check
check
Innovative scroll-triggered animations catch user attention.
Innovative scroll-triggered animations catch user attention.
xmark
xmark
Over-reliance on stylized fonts may impair readability.
Over-reliance on stylized fonts may impair readability.
lightbulb
lightbulb
Balance unique typography with legible font sizes for clarity.
Balance unique typography with legible font sizes for clarity.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Bold typography treatment stands out with unique section transitions.
check
Innovative scroll-triggered animations catch user attention.
xmark
Over-reliance on stylized fonts may impair readability.
lightbulb
Balance unique typography with legible font sizes for clarity.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Smooth section flow but CTAs scarcity and navigation overload may hinder goals.
Smooth section flow but CTAs scarcity and navigation overload may hinder goals.
check
check
Clear section delineation guides users through content logically.
Clear section delineation guides users through content logically.
xmark
xmark
CTA scarcity and small scroll cues reduce user engagement.
CTA scarcity and small scroll cues reduce user engagement.
lightbulb
lightbulb
Add persistent booking CTA and simplify nav to focus user action.
Add persistent booking CTA and simplify nav to focus user action.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Smooth section flow but CTAs scarcity and navigation overload may hinder goals.
check
Clear section delineation guides users through content logically.
xmark
CTA scarcity and small scroll cues reduce user engagement.
lightbulb
Add persistent booking CTA and simplify nav to focus user action.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone matches brand voice but lacks clear action-oriented microcopy to drive bookings.
Tone matches brand voice but lacks clear action-oriented microcopy to drive bookings.
check
check
Playful headlines engage audience and reflect brand personality.
Playful headlines engage audience and reflect brand personality.
xmark
xmark
Few instructional cues; users may miss key booking actions.
Few instructional cues; users may miss key booking actions.
lightbulb
lightbulb
Include concise prompts near CTAs to drive booking intent.
Include concise prompts near CTAs to drive booking intent.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone matches brand voice but lacks clear action-oriented microcopy to drive bookings.
check
Playful headlines engage audience and reflect brand personality.
xmark
Few instructional cues; users may miss key booking actions.
lightbulb
Include concise prompts near CTAs to drive booking intent.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant industrial style with cohesive visuals and quality imagery.
Elegant industrial style with cohesive visuals and quality imagery.
check
check
Strong cohesion in color palette and typography enhances brand feel.
Strong cohesion in color palette and typography enhances brand feel.
xmark
xmark
Whitespace occasionally overwhelming, making some areas look empty.
Whitespace occasionally overwhelming, making some areas look empty.
lightbulb
lightbulb
Introduce subtle background textures to add warmth to empty sections.
Introduce subtle background textures to add warmth to empty sections.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant industrial style with cohesive visuals and quality imagery.
check
Strong cohesion in color palette and typography enhances brand feel.
xmark
Whitespace occasionally overwhelming, making some areas look empty.
lightbulb
Introduce subtle background textures to add warmth to empty sections.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Prominent Booking CTA
Add Prominent Booking CTA
Add Prominent Booking CTA
Place a high-contrast 'Book Now' button above the fold to boost conversions and reduce friction.
Place a high-contrast 'Book Now' button above the fold to boost conversions and reduce friction.
Important
Moderate fix
Simplify Navigation Menu
Simplify Navigation Menu
Simplify Navigation Menu
Reduce top-level menu items to core offerings and group others under secondary menus for clarity.
Reduce top-level menu items to core offerings and group others under secondary menus for clarity.
Suggestion
Moderate fix
Enhance Mobile Navigation
Enhance Mobile Navigation
Enhance Mobile Navigation
Ensure mobile view features a sticky booking button and collapsible menu for better touch navigation.
Ensure mobile view features a sticky booking button and collapsible menu for better touch navigation.
Suggestion
Easy fix
Implement Scarcity Tactics
Implement Scarcity Tactics
Implement Scarcity Tactics
Add limited-time offers, rate deadlines, or room availability indicators to create urgency.
Add limited-time offers, rate deadlines, or room availability indicators to create urgency.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025